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RWJF Intern Project
- 1. © Blue StateDigital | Proprietary and Confidential 1 Towards a digital Culture of Health ! Aproject for the Robert Wood Johnson Foundation " August 20, 2014
- 2. © Blue StateDigital | Proprietary and Confidential Agenda 1. Our Inspiration! 2. Our Challenge! 3. Our Plan! " " " " " " " Jake Brockman! London Strategy Intern " BreAnn Hollinger! D.C. Design Intern" Rebecca Kane ! D.C. Accounts Intern ! Lentie Ward! D.C. WPD Intern! Alexandria Witt! London Communications Intern BSD + The RWJF 2
- 3. © Blue StateDigital | Proprietary and Confidential 1 Our Inspiration 3
- 4. © Blue StateDigital | Proprietary and Confidential NSA Files: Decoded We were inspired by this... 4
- 5. © Blue StateDigital | Proprietary and Confidential We set out to use the NSAFiles digital format to make a complex issue digestible, relatable and action-oriented. 5 From the NSA Files...
- 6. © Blue StateDigital | Proprietary and Confidential When President Obama signed theAffordable CareAct into law on March 23, 2010, he had one goal in mind: make quality health care accessible to allAmericans. 6 ...To the Affordable Care Act
- 7. © Blue StateDigital | Proprietary and Confidential The Opportunity Political rhetoric ! vs. ! a real conversation 7
- 8. © Blue StateDigital | Proprietary and Confidential The RWJF is dedicated to building a healthcare system that works for all Americans. 8 The Robert Wood Johnson Foundation
- 9. © Blue StateDigital | Proprietary and Confidential 2 Our Challenge 9
- 10. © Blue StateDigital | Proprietary and Confidential The RWJF’s goal:! To foster a Culture of Health that values equity, quality and community in the health care system. 10 A Strategic Shift
- 11. © Blue StateDigital | Proprietary and Confidential But when you want to create a fundamental shift in how people think about public health, where do you start?! 11 The Big Question
- 12. © Blue StateDigital | Proprietary and Confidential Let’s improve theAmerican Culture of Health by demystifying theAffordable CareAct and beginning a candid conversation with public health professionals. 12 The Vision
- 13. © Blue StateDigital | Proprietary and Confidential This site will be a resource for public health professionals. 13 The Audience
- 14. © Blue StateDigital | Proprietary and Confidential The Objective Our long-scroll, interactive digital platform will... 14
- 15. © Blue StateDigital | Proprietary and Confidential 3 Our Plan 15
- 16. © Blue StateDigital | Proprietary and Confidential The ACA is more than legislation - it’s an integral part of a societal shift toward building a Culture of Health.! " Let’s tell that story by applying ACA facts to the individual experiences of beneficiaries. 16 Communication Strategy
- 17. © Blue StateDigital | Proprietary and Confidential 17 microsite email capture The capture! - What happens after" " email sign-up?" welcome email forward to colleagues culture of health individual stories social graphics share with patients empowering! individuals Communication Strategy
- 18. © Blue StateDigital | Proprietary and Confidential 18 Communication Strategy microsite email capture Professional networks! - Connecting public" " health officials welcome email forward to colleagues culture of health individual stories social graphics share with patients empowering! individuals
- 19. © Blue StateDigital | Proprietary and Confidential 19 Communication Strategy microsite email capture Community outreach! - Information from a" " trusted source welcome email forward to colleagues culture of health individual stories social graphics share with patients empowering! individuals
- 20. © Blue StateDigital | Proprietary and Confidential 20 Communication Strategy microsite email capture Community outreach! - Dissemination through" " personal relationships welcome email forward to colleagues culture of health individual stories social graphics share with patients empowering! individuals
- 21. © Blue StateDigital | Proprietary and Confidential 21 Communication Strategy microsite email capture Personalization! - Using individual stories" " to illustrate wider success welcome email forward to colleagues culture of health individual stories social graphics share with patients empowering! individuals
- 22. © Blue StateDigital | Proprietary and Confidential 22 Communication Strategy microsite email capture Culture of Health! - Now that people have " " access to information, " they’re empowered to " improve our Culture of " Health welcome email forward to colleagues culture of health individual stories social graphics share with patients empowering! individuals
- 23. © Blue StateDigital | Proprietary and Confidential 23
- 24. © Blue StateDigital | Proprietary and Confidential 24 User Experience So what does this look like? Learn! Locate! Act
- 25. © Blue StateDigital | Proprietary and Confidential User Experience 25 How it works...! Learn! Locate! Act!
- 26. © Blue StateDigital | Proprietary and Confidential User Experience 26 How it works...! Learn! Locate! Act!
- 27. © Blue StateDigital | Proprietary and Confidential User Experience 27 How it works...! Learn! Locate! Act!
- 28. © Blue StateDigital | Proprietary and Confidential The goal is to seamlessly integrate the ACA microsite, while making minimal enhancements to RWJF’s Culture of Health brand. 28 Design Strategy
- 29. © Blue StateDigital | Proprietary and Confidential Design Strategy Color and typeface additions will add interest to the site and enhance CTAs. 29
- 30. © Blue StateDigital | Proprietary and Confidential Design Strategy 30 How do you make such a dense topic digestible?
- 31. © Blue StateDigital | Proprietary and Confidential 31 The Takeaway
- 32. © Blue StateDigital | Proprietary and Confidential Ask us anything. 32