SlideShare a Scribd company logo
11/30/2015 www.ruukki.fi | PUBLIC1
Ruukki® emotion
facade system
Facade system consisting of:
• perforated facade cladding products
• support structure
• integrated backlighting (optional)
Clear selection of perforated products
Predictable pricing from design to
procurement
Optimized backlighting system
11/30/2015 www.ruukki.fi | PUBLIC2
Ruukki® emotion in a nutshell
11/30/2015 www.ruukki.fi | PUBLIC3
Ideal for new buildings & renovation
• Shopping centres
• Also smaller commercial buildings
• Offices
• Sports arenas
Tips
• Ideal for replacing traditional illuminated signs
– e.g. in shopping centres ’blanco’ texts & logos on backlighted Ruukki emotion wall  harmonized
looks
• In large surfaces cheaper than traditional illuminated signs
• Raises customer attention!
• Functional lighting solution, particularly when connected to building
automation system
Ruukki® emotion - applications
Perforated facade cladding product
• Design profiles
• Cladding lamellas
• Liberta rainscreen panels
Lighting stud (optional)
• Aluminum stud with integrated LED lighting
• LED lighting options: White & Coloured
Power source
• Installed at the bottom of the wall
• Can be connected to building automation system
11/30/2015 www.ruukki.fi | PUBLIC4
Ruukki® emotion - structure
11/30/2015 www.ruukki.fi | PUBLIC5
Ruukki® emotion – cladding products
DESDIGN PROFILES:
• Design Paris
• Design Rome
• Design Rome SS
• Design Tokyo
• Design Venice
• Design oulu A T10
• Design oulu B T10
LAMELLAS:
• Groove 10
• Groove 20
• Groove 30
• Sharp 40
• Sharp 45
• Straight 100
• Vertical 70
• Corten 30
LIBERTAS:
• Liberta 102
• Liber 500
• Liberta Corten 600
• Liberta corten 700
Full perforation
• Design profiles only
• Limited selection
Symmetrical perforation
• Lamellas & Libertas only
• Extended selection
Art perforation
• Lamellas & Libertas only
• Free selection (e.g. based on picture)
11/30/2015 www.ruukki.fi | PUBLIC6
Ruukki® emotion – perforation portfolio
• 10 % perforation, hole size d= 4 mm, centres c = 12 mm
• 15 % perforation, hole size d= 4 mm, centres c = 10 mm
• 30 % perforation, hole size d= 4 mm, centres c = 7 mm
Materials & Coatings
• Steel + powder painting
• Aluminum + PVDF or powder painting
• Cor-Ten
11/30/2015 www.ruukki.fi | PUBLIC7
Ruukki® emotion - Full perforation
Design profiles
• Different hole sizes and –centres available
• One hole size and –centres per product
Materials & Coatings
• Steel + powder painting
• Aluminum + PVDF or powder painting
• Cor-Ten
11/30/2015 www.ruukki.fi | PUBLIC8
Ruukki® emotion - Symmetrical perforation
Lamellas & Libertas
d (mm) 12;16;20;30
a (mm) ≥10
b (mm) ≥10
c (mm) d+15; d+25; d+30
• Different hole sizes and –centres available
• Ruukki designs based on customer picture
Materials & Coatings
•Steel + powder painting
•Aluminum + PVDF or powder painting
•Cor-Ten
11/30/2015 www.ruukki.fi | PUBLIC9
Ruukki® emotion - Art perforation
d (mm) 12;16;20;30
a (mm) ≥10
b (mm) ≥10
c (mm) d+15; d+25; d+30
Lamellas & Libertas
11/30/2015 www.ruukki.fi | PUBLIC10
Ruukki® emotion – examples of Art perforation
11/30/2015 www.ruukki.fi | PUBLIC11
Ruukki® emotion - inspiration
Mountain Dwellings, Copenhagen, Denmark
Customer:
• Sends a picture/drawing to Ruukki
• Sketches to rough positioning of it on the facade
• Informs preferred Lamella or Liberta size
Ruukki:
• Re-sizes the picture to suitable pixel size
• Creates a perforation proposal
• Sends the proposal for customer
11/30/2015 www.ruukki.fi | PUBLIC12
Original picture Re-sizing & production files Final picture
Ruukki® emotion – design process (art perfor.)
11/30/2015 www.ruukki.fi | PUBLIC13
Ruukki® emotion – samples (art perfor.)
Technical solution
• Lighting integrated into aluminum support studs (’lighting stud’)
• Based on high quality LED technology
• Can be connected directy to building automation system (Dali)
• Optional extras: Movement sensors, photo switches
Coloured backlighting
• Changes colour based on lighting programming
• Delivery includes a standard program (’basic loop’)
• Project specific programming to be agreed case-by-case
White backlighting
• Connected directly to building automation systems (Dali)
• Light programming not included (available for extra cost)
11/30/2015 www.ruukki.fi | PUBLIC14
Both backlighting options available for all perforation options!
Ruukki® emotion - backlighting
Lighting stud options
• Colour of the light: White and Coloured (RGBW)*
• Standard stud lengths: 5m ja 2.5m
• Adjustment studs: 0…2.5m ja 2.5…5m (MTO – Made To Order)
• Material: Aluminum (optional: painted)
Lighting technology (LED)
• High quality LED’s and power units
• Expected life: 50 000 hours
• Warranty: 5 years
Maintenance
• Power units are changeable (located at the bottom of the wall)
• LED’s are replaceable without having to dismantle the stud (only cladding needs to be
dismantled)
11/30/2015 www.ruukki.fi | PUBLIC15
Ruukki® emotion – lighting stud option
* RGBW = Red, Green, Blue, White
Coloured backlighting
• Power unit contains a basic program (’standard loop’)
• Standard loop shown in a separate video (changes colour slowly)
• Different lightings can be programmed to customer wishes and uploaded to power unit
• Programming is made on extra cost (€/hour), cost estimates case-by-case
• Power units are Dali compatible, customer can order programming also directly from
lighting designer (Dali compatibility to be checked).
White backlighting
• Does not include programming (programming available for extra cost – €/hour)
• Connected directly to building automation system
• Power units are Dali compatible, customer can order programming also directly from
lighting designer (Dali compatibility to be checked).
DALI (Digital Addressable Lighting Interface) is a data protocol and transport mechanism that was jointly developed
and specified by several manufacturers of lighting equipment. The common platform of DALI enables equipment from
different manufacturers to be connected together.
11/30/2015 www.ruukki.fi | PUBLIC16
Ruukki® emotion – light programming
11/30/2015 www.ruukki.fi | PUBLIC17
Ruukki® emotion – light programming
11/30/2015 www.ruukki.fi | PUBLIC18
Full perforation, Design Paris
Red and White backlighting
Ruukki® emotion - examples
11/30/2015 www.ruukki.fi | PUBLIC19
Symmetrical perforation, Lamella 70
without backlighting and with Red backlighting
Ruukki® emotion - examples
11/30/2015 www.ruukki.fi | PUBLIC20
Ruukki® emotion – delivery content
Lighting stud Power unit & cabels
& connecting
instructions
Perforated cladding
product
Customer responsibility: Installation and connecting to building automation & electricity
systems. Electrical connections by electrician, mechanical installation by cladding
installer.
Pre-designed, ready package
• Ready details & technical support
• Predictable pricing from desing to procurement
• Solution for both unique and traditional buildings
• Low running costs (low energy consumption & easily replaceable)
Brings new dimensions to facade architecture
• Brings depth & time –dimensions to facade
• Lighting brings facade to life (when dark)
• Can be utilized in facade advertising (instead of illuminated signs)
• Provieds practically unlimited options for unique facade design
11/30/2015 www.ruukki.fi | PUBLIC21
Ruukki® emotion – customer benefits
Extra price of perforation (budget prices):
• Full perforation (Design profiles): + 4 EUR/m2
• Full perforation (Design Cor-Ten): + 12 EUR/m2
• Symmetrical perforation (Lamellas & Libertas): +15 EUR/m2*
• Art perforation (Lamellas & Libertas): +20…25 EUR/m2*
*hole amount affects the pricing
Extra price of lighting stud (budget prices):
• Design profiles, white LED: +110-120 EUR/m2
• Design profiles, coloured LED: +225 EUR/m2
• Liberta/Lamella, white LED: +140-150 EUR/m2
• Liberta/Lamella, coloured LED: +250-260 EUR/m2
• Valid for low volumes < 200 m2:
– 200-1000m2 -20%
– 1000m2 - 40%
11/30/2015 www.ruukki.fi | PUBLIC22
Ruukki® emotion – price examples
11/30/2015 www.ruukki.fi | PUBLIC23
Thank you!

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Ruukki® emotion facade system

  • 1. 11/30/2015 www.ruukki.fi | PUBLIC1 Ruukki® emotion facade system
  • 2. Facade system consisting of: • perforated facade cladding products • support structure • integrated backlighting (optional) Clear selection of perforated products Predictable pricing from design to procurement Optimized backlighting system 11/30/2015 www.ruukki.fi | PUBLIC2 Ruukki® emotion in a nutshell
  • 3. 11/30/2015 www.ruukki.fi | PUBLIC3 Ideal for new buildings & renovation • Shopping centres • Also smaller commercial buildings • Offices • Sports arenas Tips • Ideal for replacing traditional illuminated signs – e.g. in shopping centres ’blanco’ texts & logos on backlighted Ruukki emotion wall  harmonized looks • In large surfaces cheaper than traditional illuminated signs • Raises customer attention! • Functional lighting solution, particularly when connected to building automation system Ruukki® emotion - applications
  • 4. Perforated facade cladding product • Design profiles • Cladding lamellas • Liberta rainscreen panels Lighting stud (optional) • Aluminum stud with integrated LED lighting • LED lighting options: White & Coloured Power source • Installed at the bottom of the wall • Can be connected to building automation system 11/30/2015 www.ruukki.fi | PUBLIC4 Ruukki® emotion - structure
  • 5. 11/30/2015 www.ruukki.fi | PUBLIC5 Ruukki® emotion – cladding products DESDIGN PROFILES: • Design Paris • Design Rome • Design Rome SS • Design Tokyo • Design Venice • Design oulu A T10 • Design oulu B T10 LAMELLAS: • Groove 10 • Groove 20 • Groove 30 • Sharp 40 • Sharp 45 • Straight 100 • Vertical 70 • Corten 30 LIBERTAS: • Liberta 102 • Liber 500 • Liberta Corten 600 • Liberta corten 700
  • 6. Full perforation • Design profiles only • Limited selection Symmetrical perforation • Lamellas & Libertas only • Extended selection Art perforation • Lamellas & Libertas only • Free selection (e.g. based on picture) 11/30/2015 www.ruukki.fi | PUBLIC6 Ruukki® emotion – perforation portfolio
  • 7. • 10 % perforation, hole size d= 4 mm, centres c = 12 mm • 15 % perforation, hole size d= 4 mm, centres c = 10 mm • 30 % perforation, hole size d= 4 mm, centres c = 7 mm Materials & Coatings • Steel + powder painting • Aluminum + PVDF or powder painting • Cor-Ten 11/30/2015 www.ruukki.fi | PUBLIC7 Ruukki® emotion - Full perforation Design profiles
  • 8. • Different hole sizes and –centres available • One hole size and –centres per product Materials & Coatings • Steel + powder painting • Aluminum + PVDF or powder painting • Cor-Ten 11/30/2015 www.ruukki.fi | PUBLIC8 Ruukki® emotion - Symmetrical perforation Lamellas & Libertas d (mm) 12;16;20;30 a (mm) ≥10 b (mm) ≥10 c (mm) d+15; d+25; d+30
  • 9. • Different hole sizes and –centres available • Ruukki designs based on customer picture Materials & Coatings •Steel + powder painting •Aluminum + PVDF or powder painting •Cor-Ten 11/30/2015 www.ruukki.fi | PUBLIC9 Ruukki® emotion - Art perforation d (mm) 12;16;20;30 a (mm) ≥10 b (mm) ≥10 c (mm) d+15; d+25; d+30 Lamellas & Libertas
  • 10. 11/30/2015 www.ruukki.fi | PUBLIC10 Ruukki® emotion – examples of Art perforation
  • 11. 11/30/2015 www.ruukki.fi | PUBLIC11 Ruukki® emotion - inspiration Mountain Dwellings, Copenhagen, Denmark
  • 12. Customer: • Sends a picture/drawing to Ruukki • Sketches to rough positioning of it on the facade • Informs preferred Lamella or Liberta size Ruukki: • Re-sizes the picture to suitable pixel size • Creates a perforation proposal • Sends the proposal for customer 11/30/2015 www.ruukki.fi | PUBLIC12 Original picture Re-sizing & production files Final picture Ruukki® emotion – design process (art perfor.)
  • 13. 11/30/2015 www.ruukki.fi | PUBLIC13 Ruukki® emotion – samples (art perfor.)
  • 14. Technical solution • Lighting integrated into aluminum support studs (’lighting stud’) • Based on high quality LED technology • Can be connected directy to building automation system (Dali) • Optional extras: Movement sensors, photo switches Coloured backlighting • Changes colour based on lighting programming • Delivery includes a standard program (’basic loop’) • Project specific programming to be agreed case-by-case White backlighting • Connected directly to building automation systems (Dali) • Light programming not included (available for extra cost) 11/30/2015 www.ruukki.fi | PUBLIC14 Both backlighting options available for all perforation options! Ruukki® emotion - backlighting
  • 15. Lighting stud options • Colour of the light: White and Coloured (RGBW)* • Standard stud lengths: 5m ja 2.5m • Adjustment studs: 0…2.5m ja 2.5…5m (MTO – Made To Order) • Material: Aluminum (optional: painted) Lighting technology (LED) • High quality LED’s and power units • Expected life: 50 000 hours • Warranty: 5 years Maintenance • Power units are changeable (located at the bottom of the wall) • LED’s are replaceable without having to dismantle the stud (only cladding needs to be dismantled) 11/30/2015 www.ruukki.fi | PUBLIC15 Ruukki® emotion – lighting stud option * RGBW = Red, Green, Blue, White
  • 16. Coloured backlighting • Power unit contains a basic program (’standard loop’) • Standard loop shown in a separate video (changes colour slowly) • Different lightings can be programmed to customer wishes and uploaded to power unit • Programming is made on extra cost (€/hour), cost estimates case-by-case • Power units are Dali compatible, customer can order programming also directly from lighting designer (Dali compatibility to be checked). White backlighting • Does not include programming (programming available for extra cost – €/hour) • Connected directly to building automation system • Power units are Dali compatible, customer can order programming also directly from lighting designer (Dali compatibility to be checked). DALI (Digital Addressable Lighting Interface) is a data protocol and transport mechanism that was jointly developed and specified by several manufacturers of lighting equipment. The common platform of DALI enables equipment from different manufacturers to be connected together. 11/30/2015 www.ruukki.fi | PUBLIC16 Ruukki® emotion – light programming
  • 17. 11/30/2015 www.ruukki.fi | PUBLIC17 Ruukki® emotion – light programming
  • 18. 11/30/2015 www.ruukki.fi | PUBLIC18 Full perforation, Design Paris Red and White backlighting Ruukki® emotion - examples
  • 19. 11/30/2015 www.ruukki.fi | PUBLIC19 Symmetrical perforation, Lamella 70 without backlighting and with Red backlighting Ruukki® emotion - examples
  • 20. 11/30/2015 www.ruukki.fi | PUBLIC20 Ruukki® emotion – delivery content Lighting stud Power unit & cabels & connecting instructions Perforated cladding product Customer responsibility: Installation and connecting to building automation & electricity systems. Electrical connections by electrician, mechanical installation by cladding installer.
  • 21. Pre-designed, ready package • Ready details & technical support • Predictable pricing from desing to procurement • Solution for both unique and traditional buildings • Low running costs (low energy consumption & easily replaceable) Brings new dimensions to facade architecture • Brings depth & time –dimensions to facade • Lighting brings facade to life (when dark) • Can be utilized in facade advertising (instead of illuminated signs) • Provieds practically unlimited options for unique facade design 11/30/2015 www.ruukki.fi | PUBLIC21 Ruukki® emotion – customer benefits
  • 22. Extra price of perforation (budget prices): • Full perforation (Design profiles): + 4 EUR/m2 • Full perforation (Design Cor-Ten): + 12 EUR/m2 • Symmetrical perforation (Lamellas & Libertas): +15 EUR/m2* • Art perforation (Lamellas & Libertas): +20…25 EUR/m2* *hole amount affects the pricing Extra price of lighting stud (budget prices): • Design profiles, white LED: +110-120 EUR/m2 • Design profiles, coloured LED: +225 EUR/m2 • Liberta/Lamella, white LED: +140-150 EUR/m2 • Liberta/Lamella, coloured LED: +250-260 EUR/m2 • Valid for low volumes < 200 m2: – 200-1000m2 -20% – 1000m2 - 40% 11/30/2015 www.ruukki.fi | PUBLIC22 Ruukki® emotion – price examples
  • 23. 11/30/2015 www.ruukki.fi | PUBLIC23 Thank you!