The document is a newsletter from The Russo Group, a branding and marketing agency. It includes the following:
- A summary of the TV show Mad Men and how it depicts the evolution of branding from focusing on product features to emotional benefits for consumers.
- A case study of how Don Draper's pitch for Kodak emphasized nostalgia and emotional connection rather than just product details, representing an evolution in advertising.
- Brief articles about upcoming campaigns from Nike and reviews of the TV show Mad Men from marketing experts.
- A mention of looking for "bright ideas" and innovation in marketing for 2008.
Davidowitz consulted on magazine covers and editorial content for several publications. He urged Reader's Digest to feature more upbeat, emotionally connecting images to better reflect the magazine's mission. His cover submissions improved sales. He also consulted on Good Housekeeping's new larger format by providing type designs for six months of issues. Additionally, he art directed Scrubs magazine, a new lifestyle publication for nurses, overseeing both editorial and marketing efforts.
Este documento presenta los resultados de un estudio de caso sobre la evolución del uso del PLE (entorno personal de aprendizaje) en la formación docente inicial en cuatro universidades de Baleares. El estudio analiza las categorías de concepto, estructura, explicitación, aprendizaje, red, propósito y herramientas del PLE. Los resultados muestran diferencias en el uso del PLE entre las universidades y una mayor sofisticación y conciencia del PLE con el tiempo. El estudio concluye que el PLE es una herramienta útil para la
The document discusses various strategies for improving website usability and conversion rates, including:
- Testing different page designs, calls to action, and messaging to see what most effectively converts visitors to customers.
- Ensuring key information is visible, interactions are intuitive, and the site design follows principles of cognitive psychology.
- Learning from case studies of how companies like Facebook and PhotoShelter improved conversions through usability testing and experiments.
- Common problems on e-commerce sites like long checkouts that should be addressed through linear and simplified designs.
- Suggestions for the types of A/B tests that could provide insights for improving the Reallusion website and products.
Fashion earrings come in a variety of styles and materials to suit different tastes and outfits. Popular options include studs, hoops, and dangling earrings made from gold, silver, diamonds, gemstones, or colorful beads. Kshitij Jewels offers a selection of fashion earrings to complement both casual and formal wear.
By Pamela Hegg
A look at the results of a sabbatical studying the virtual world called Second Life. I would like to share the real life applications of this product to enrich yourself and engage your students in an immersive environment of avatars that fly, change appearance, teleport about the world, and share learning experiences.
Orb24 is a secure digital portal that allows users to create a personalized Cyber Home to manage, store, and back up all personal and business media in one centralized location. It aims to provide an intuitive information management system and allows artists to easily convert, upload, and share digital copies of their work for publication or with friends and family. Orb24 helps filmmakers back up and share their work digitally in the web 2.0 era.
Davidowitz consulted on magazine covers and editorial content for several publications. He urged Reader's Digest to feature more upbeat, emotionally connecting images to better reflect the magazine's mission. His cover submissions improved sales. He also consulted on Good Housekeeping's new larger format by providing type designs for six months of issues. Additionally, he art directed Scrubs magazine, a new lifestyle publication for nurses, overseeing both editorial and marketing efforts.
Este documento presenta los resultados de un estudio de caso sobre la evolución del uso del PLE (entorno personal de aprendizaje) en la formación docente inicial en cuatro universidades de Baleares. El estudio analiza las categorías de concepto, estructura, explicitación, aprendizaje, red, propósito y herramientas del PLE. Los resultados muestran diferencias en el uso del PLE entre las universidades y una mayor sofisticación y conciencia del PLE con el tiempo. El estudio concluye que el PLE es una herramienta útil para la
The document discusses various strategies for improving website usability and conversion rates, including:
- Testing different page designs, calls to action, and messaging to see what most effectively converts visitors to customers.
- Ensuring key information is visible, interactions are intuitive, and the site design follows principles of cognitive psychology.
- Learning from case studies of how companies like Facebook and PhotoShelter improved conversions through usability testing and experiments.
- Common problems on e-commerce sites like long checkouts that should be addressed through linear and simplified designs.
- Suggestions for the types of A/B tests that could provide insights for improving the Reallusion website and products.
Fashion earrings come in a variety of styles and materials to suit different tastes and outfits. Popular options include studs, hoops, and dangling earrings made from gold, silver, diamonds, gemstones, or colorful beads. Kshitij Jewels offers a selection of fashion earrings to complement both casual and formal wear.
By Pamela Hegg
A look at the results of a sabbatical studying the virtual world called Second Life. I would like to share the real life applications of this product to enrich yourself and engage your students in an immersive environment of avatars that fly, change appearance, teleport about the world, and share learning experiences.
Orb24 is a secure digital portal that allows users to create a personalized Cyber Home to manage, store, and back up all personal and business media in one centralized location. It aims to provide an intuitive information management system and allows artists to easily convert, upload, and share digital copies of their work for publication or with friends and family. Orb24 helps filmmakers back up and share their work digitally in the web 2.0 era.
The document provides information about various gompas (monasteries) in Ladakh, India, located at high altitudes of around 11,000 feet. It describes the Hemis Gompa as the largest gompa in Ladakh, built in 1620. It also summarizes details about the Likir, Lamayuru, Alchi, Shey, Thikse, and Spituk gompas, including their founding histories, structures, and artifacts. It concludes with sections on festivals held at the gompas and how to travel to Ladakh to visit these religious sites.
The document summarizes the contents of a newsletter from The Russo Group branding agency. It includes articles on branding tips from Disney, Google's new search features, a case study on a branding campaign for Louisiana Honor Air, and an interview with account executive Danielle Keeton. It also announces that local artist Hope Hebert will be the featured artist at Gallery R Downtown for the upcoming month.
Blogs and Web 2.0 tools to open student teachers' eportfoliosGemma Tur
Blogs and Web 2.0 tools to open student teachers’ eportfolios: student teachers’ perceptions on eportfolio openness
Paper presented at
ePortfolio and Identity Conference
London
Melinda: Methods and tools for Web Data InterlinkingFrançois Scharffe
This document presents a framework for interlinking web datasets. It discusses publishing principles for datasets on the web, including using URIs to identify resources and including links to other datasets. It introduces tools for interlinking datasets through explicit links, implicit ontology alignment, or by matching datasets that share a common ontology. Six specific interlinking tools are analyzed based on their degree of automation, matching techniques used, ability to handle ontologies, and output. The document concludes by providing an example of applying a link specification to interlink datasets between DBPedia and Geo.
Rack: como utilizar o poder dos Middlewares em suas aplicações RailsCleiton Francisco
Rack is a basic interface between web servers and Ruby frameworks. Middlewares are filters that can intercept a request and alter the response. Common middlewares include Rack::Cache for caching and Rack::ETag for handling ETags. Developers can also create their own custom middlewares to add functionality to Rack and Ruby on Rails applications.
Palestra para o lançamento do livro 'Cultura Digital na Escola'UFPE
O documento discute como diferentes tecnologias como cinema, rádio e computadores foram previstas no passado para revolucionar a educação, mas que na prática a pedagogia e formação de professores são mais importantes que a tecnologia em si para melhorar o ensino. Também apresenta a iniciativa da UNESCO sobre alfabetização midiática e informacional para orientar professores sobre o uso educacional de tecnologias.
The document discusses credibility-based branding and how it can increase sales. It outlines 8 essential criteria for logos to be credibility-based, including symbolizing the business, communicating trustworthiness, and consistency in application. Credibility-based branding applies these principles across all marketing communication to create a consistent system that persuades customers and has a financial return.
The document discusses branding for non-profit organizations. It explains that non-profits must develop a coherent brand identity like for-profit businesses to attract volunteers and donors. This is challenging as non-profits are competing for attention and donations are decreasing. The document outlines that an effective non-profit brand identity includes identifying the target audience and core message, and finding a unique promise and voice to resonate with supporters and change conversations. Developing a solid brand plan can guide non-profits successfully, but they must overcome obstacles like limited resources and leadership challenges.
The document provides information about various gompas (monasteries) in Ladakh, India, located at high altitudes of around 11,000 feet. It describes the Hemis Gompa as the largest gompa in Ladakh, built in 1620. It also summarizes details about the Likir, Lamayuru, Alchi, Shey, Thikse, and Spituk gompas, including their founding histories, structures, and artifacts. It concludes with sections on festivals held at the gompas and how to travel to Ladakh to visit these religious sites.
The document summarizes the contents of a newsletter from The Russo Group branding agency. It includes articles on branding tips from Disney, Google's new search features, a case study on a branding campaign for Louisiana Honor Air, and an interview with account executive Danielle Keeton. It also announces that local artist Hope Hebert will be the featured artist at Gallery R Downtown for the upcoming month.
Blogs and Web 2.0 tools to open student teachers' eportfoliosGemma Tur
Blogs and Web 2.0 tools to open student teachers’ eportfolios: student teachers’ perceptions on eportfolio openness
Paper presented at
ePortfolio and Identity Conference
London
Melinda: Methods and tools for Web Data InterlinkingFrançois Scharffe
This document presents a framework for interlinking web datasets. It discusses publishing principles for datasets on the web, including using URIs to identify resources and including links to other datasets. It introduces tools for interlinking datasets through explicit links, implicit ontology alignment, or by matching datasets that share a common ontology. Six specific interlinking tools are analyzed based on their degree of automation, matching techniques used, ability to handle ontologies, and output. The document concludes by providing an example of applying a link specification to interlink datasets between DBPedia and Geo.
Rack: como utilizar o poder dos Middlewares em suas aplicações RailsCleiton Francisco
Rack is a basic interface between web servers and Ruby frameworks. Middlewares are filters that can intercept a request and alter the response. Common middlewares include Rack::Cache for caching and Rack::ETag for handling ETags. Developers can also create their own custom middlewares to add functionality to Rack and Ruby on Rails applications.
Palestra para o lançamento do livro 'Cultura Digital na Escola'UFPE
O documento discute como diferentes tecnologias como cinema, rádio e computadores foram previstas no passado para revolucionar a educação, mas que na prática a pedagogia e formação de professores são mais importantes que a tecnologia em si para melhorar o ensino. Também apresenta a iniciativa da UNESCO sobre alfabetização midiática e informacional para orientar professores sobre o uso educacional de tecnologias.
The document discusses credibility-based branding and how it can increase sales. It outlines 8 essential criteria for logos to be credibility-based, including symbolizing the business, communicating trustworthiness, and consistency in application. Credibility-based branding applies these principles across all marketing communication to create a consistent system that persuades customers and has a financial return.
The document discusses branding for non-profit organizations. It explains that non-profits must develop a coherent brand identity like for-profit businesses to attract volunteers and donors. This is challenging as non-profits are competing for attention and donations are decreasing. The document outlines that an effective non-profit brand identity includes identifying the target audience and core message, and finding a unique promise and voice to resonate with supporters and change conversations. Developing a solid brand plan can guide non-profits successfully, but they must overcome obstacles like limited resources and leadership challenges.
The document outlines 9 reasons why brand revitalization efforts often fail. These include superficial changes without addressing core issues, blaming others instead of taking responsibility, focusing on short-term campaign solutions, becoming irrelevant to customers, forgetting brand history, following textbooks instead of being original, lacking operational expertise, not listening to customer feedback, and thinking revitalization is a one-time effort instead of ongoing.
The document discusses Lady Gaga as a master of managing her brand. It explains how she came from nowhere to become a hugely popular musical artist and trendsetter through expressing her uniqueness and connecting authentically with fans. Both her elaborate costumes and social media presence help her control her image and maintain relevance. The document also provides examples of other artists like KISS and Michael Jackson who understood branding well through consistency and ubiquity. In contrast, it discusses how artists like Amy Winehouse and Christina Aguilera struggled when their personal brands became tarnished or inauthentic. Overall, it advocates learning from Gaga's example of using difference and communication to build a strong, fun brand.
This document provides an introduction to blogging. It defines what a blog is, discusses different types of blogs, and explains why blogging is important both personally and for business purposes. Specifically, it notes that blogging allows for self-expression, keeps people writing and literate, helps businesses build their brand and relate to consumers, and provides a way for businesses to get feedback from comments. The document also outlines some key considerations for businesses before starting a company blog, such as determining what value or lessons they can offer readers and whether the blog will function as a marketing tool.
1) Whrrl is a social media application that allows users to share stories consisting of photos, text, and location information. Stories can be collaborative with multiple contributors.
2) The document discusses why users should use Whrrl, including its novel approach of storytelling rather than just sharing photos and updates. Stories are seen as more powerful and durable than individual posts.
3) Instructions are provided on how to get started with Whrrl by creating an account on their website or downloading the iPhone app. Tutorials on the website provide guidance on using Whrrl's various features.
This document provides an overview of 8 principles of branding: be distinct, be first, be insightful, be reliable, be emotional, be there, be smart, and be conversational. It discusses each principle in 1-2 paragraphs with examples to illustrate how following these principles can help build a strong brand.
The document discusses the evolution of marketing through four stages: 1) Manufacture, where producers made goods and consumers bought what was available; 2) Market, where increased competition led to more marketing efforts; 3) Message, where companies researched consumer wants and needs to develop compelling messages; and 4) Magnetize, where consumers now research purchases online and drive the sales process. To succeed in the current environment, companies must build their brand to form an emotional connection with consumers and ensure their product or service is "findable" by being active online and on social media where consumers spend time.
The document discusses the importance of listening to social media for businesses. It explains that social media allows people to express opinions about brands and that businesses should listen to gain feedback and reviews. The document recommends using tools like Google Reader, Google Blog Search, Twitter searches, and Google Alerts to monitor social media conversations and listen to what people are saying about a company or brand. The goal of listening is to understand customers, improve brands, and help businesses grow.
This document discusses how retailers can benefit from using social media. It notes that social media allows direct engagement with customers and can build brand awareness, loyalty, and advocacy. Retailers should utilize multiple social media platforms like Facebook, Twitter, and blogs to spread their message to different audiences. The trend shows retailers increasing their social media marketing budgets while decreasing search engine marketing budgets. Examples are given of clothing retailers Urban Outfitters and Dirty Coast growing their sales through social media use. In conclusion, social media can be a powerful driving force for retailers if they responsibly broadcast and manage their brand message on these platforms.
This document discusses how social media is relevant to the healthcare industry. It provides 3 key benefits of social media for healthcare: 1) it can help establish brand identity and raise awareness, 2) it allows healthcare businesses to network with others and showcase their mission, and 3) it helps solidify their image for social media users. The document also notes that social media can directly impact anyone living in the US by making the entire healthcare industry more accessible via social platforms. It provides examples of hospitals, pharmaceutical companies, and healthcare organizations that are using social media.
This document discusses how businesses can use social media for branding (B2B social media). It begins by defining B2B as business-to-business commerce between companies rather than directly with consumers. While B2B marketing differs from business-to-consumer (B2C) in targeting individuals rather than masses, the concepts of message, presentation, and building trust in the brand are similar. The document then provides suggestions for how companies can use social media platforms like Facebook, Twitter, LinkedIn and others to find prospective clients, learn about their industry and competitors, and build their brand in the B2B space.
The document discusses branding and integrating branding with social media. It defines what branding is and explains that a brand is the emotional response people have to a company, product, or service. It emphasizes that an authentic brand promise is important to building trust and loyalty among customers. The presentation provides tips for using social media effectively for branding, including knowing what the brand stands for and focusing messaging.
The newsletter is from The Russo Group, a branding and marketing agency. It discusses business relationships between clients and agencies, highlighting the importance of trust and open communication. It also profiles the agency's art director, Gary LoBue, who emphasizes the importance of strong foundations and identities for businesses. Additionally, it summarizes a case study where the agency rebranded Hub City Industries to better represent the company.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
1. Revelation THE NEWSLETTER OF
THE RUSSO GROUP
VOLUME ONE - NUMBER SEVEN
The Russo G r oup is a b r a nd i ng a nd i n t eg r a t ed ma r ket i ng a genc y f oc used on RE SU LTS.
Revelations on Madness
IN THIS ISSUE:
FEATURE ARTICLE: A Ride on the Carousel
I spent this past Sunday watching the season premier of MAD MEN, a series
revolving around the fictional world of Creative Director, Don Draper,
and his colleagues at the Sterling Cooper Ad Agency.
RUSSO PROFILE
Hi, my name is Stacey. I am an account executive. I have one daughter.
My husband is an artist. I love my family. I read the New Yorker weekly.
I enjoy debates. I like pirate paraphernalia – I’ve had the same red bandana
since a family trip to Indiana when I was 6 years young.
A RUSSO RESULTS CASE STUDY: No. 00590-08
Radio Campaign: Tsunami Sushi
GALLERY R DOWNTOWN SPOTLIGHT
Gallery R, located in the Russo building in the heart of downtown Lafayette,
is committed to the work of both emerging and established local artists
throughout South Louisiana.
Next month’s featured artist – Lucius Fontenot
INDEX CONTINUE >
PAG E O N E
2. Revelation
A RIDE ON THE CAROUSEL
Where we’ve been, and where we still need to go –
I spent this past Sunday watching the season premier of MAD MEN, a series revolving around the fictional world of Creative Director, Don
Draper, and his colleagues at the Sterling Cooper Ad Agency. If you have yet to catch the show I will catch you up to speed. Basically, the
show is about a Madison Avenue ad agency during the 1960’s. There is lots of smoking, drinking, womanizing, dysfunctional relationships,
stereotypes and occasionally – inside glimpses into one of the most revolutionary and transitional times in American advertising.
Before this transitional period, agencies and businesses focused primarily on the features of a product, rather than the benefits that would
resonate with their target audiences. What the writers of MAD MEN, and our hero Mr. Draper do quite well, is show the early stages of
what we today call Branding - the ability to bring emotional connections between the consumer and the product. While this evolution did
little to improve the human race as a whole, in the world of advertising and business – it was nothing less than revolutionary.
Continued Next Page
The Sour Side of Branding :
US: 25 POUNDS OF DRAINED THEM: NOT SO MUCH.
WEIGHT PICKLES.
Not Only Do We Process, Pack and
Provide Practically Perfect Pickles. We Process,
Pack and Provide Practically Perfect
YO U C A N T H R O W YO U R P I C K L E M O N E Y D O W N T H E D R A I N O R YO U C A N H AV E 2 5 P O U N D S O F D R A I N E D W E I G H T P I C K L E S .
APPROX. SLICE APPROX. SLICE NET DRAIN
ITEM NUMBER PACK/CASE SLICE THICKNESS COUNT/GALLON COUNT/(CASE OR PAIL) WEIGHT
600 ± 40 3000 ± 200 25 LBS MINIMUM
50201 1/5 GALLON 1/8” CRINKLE
Pickles by the Pound.
50001 1/5 GALLON 3/16” SMOOTH (REG.) 380 ± 25 1900 ± 125 25 LBS MINIMUM
50200(glass)
4/1 GALLON 600 ± 40 2400 ± 160 18 LBS MINIMUM
1/8” CRINKLE
50121(plastic)
We Guarantee a Drained Minimum Weight of 25 lbs. of Product.
Why do other brands declare only net 5 gallons on their label? Their drained weight is between 18 to 22 lbs.
Bottomline: You can reduce your pickle serving cost by a minimum of 13% if you buy Cajun Chef.
YO U D E C I D E .
INDEX < P RE V I O US CONTINUE >
PAG E T WO
3. Revelation
Staying the Course... CONTINUED
What I find remarkable is that almost 50 years later, businesses and advertising aficionados still have a hard time wrapping
their heads around this concept. We give our consumers worn out messages that are tied to outdated delivery systems –
often forcing our agendas upon them. Today, customers are seizing control. They can no longer be manipulated with price
points, sales, discounts, promotions and endless lists of features that fail to connect with their daily lives.
A great example of this philosophical transformation comes during the season finale of MAD MEN from last year. The
episode concludes with Sterling Cooper presenting a pitch to Kodak for their new “wheel” slide projector. Our hero, Mr.
Draper, turns on the projector in a dark conference room and flips through slides of his family as he describes the emotional
connection this device brings to the consumer.
Don Draper: “Nostalgia - it’s delicate, but potent. Teddy told me that in Greek, “nostalgia” literally
means “the pain from an old wound.” It’s a twinge in your heart far more powerful than memory
alone. This device isn’t a spaceship, it’s a time machine. It goes backwards, and forwards... it
takes us to a place where we ache to go again. It’s not called the wheel, it’s called the carousel. It
lets us travel the way a child travels - around and around, and back home again, to a place where
we know we are loved. “
Don could have easily talked about the Carousel’s ability to show multiple slides in a continuous fashion, as well as how
affordable this new technology was. Instead, he chose to dig deeper. He chose a message that would resonate with the
consumer, allowing them the opportunity to connect with the product in a way they had previously not experienced. It was
the beginning of an advertising revolution – a revolution that continues to work its way into the fabric of today’s advertising
and business communities.
INDEX < P RE V I O US CONTINUE >
PAG E T H R E E
4. Revelation
INSIDE - R NEWS
NIKE PREPARES GLOBAL EFFORT
NEW YORK This week Nike pushes forth with what it is calling the largest campaign in the brand’s history. Based around the Olympics
in Beijing, Nike will debut a new global spot called “Courage,” continue to promote the Nike Hyperdunk shoe and launch the “Human
Race” event. Wieden + Kennedy is the client’s long-time lead agency. (Click here to read more)
LIPPERT’S CRITIQUE: ‘MAD MEN’
I caught up with the entire first season of MAD MEN this weekend by watching the DVD. The four-disc set for AMC’s first original
series starts with a JWT ad, which I found shocking. Oh, it looks great -- more of an opening graphic, really, which is silent and smart,
beautifully designed, and similar in style to the genius, Saul Bass-like opening sequence for the series itself. (In the hyper-stylized Mad
Men opening credits, a dark-suited businessman jumps out of a skyscraper window, and in slow motion falls past the skins of the city
buildings, on which are silhouetted ads for scotch and hosiery. It slyly mixes references to subliminal seduction, Alfred Hitchcock, Andy
Warhol and the whole American cultural nervous breakdown to come.) (Click here to read more)
BRIGHT IDEAS FOR 2008
Times change, of course, but the need for good ideas does not; technology and social mores merely influence how they look, while
innovation remains the immutable constant. So what are some of the hot new ideas in 2008? We went hunting and came back with the
ones featured here. Granted, this list is hardly comprehensive, and these ideas might not all be right for every brand. But each contains
the ingredient critical to any good marketing, cleverness, which solves any problem you’ve g