Russo Revelation on Mad Men Vol 1.7

The document is a newsletter from The Russo Group, a branding and marketing agency. It includes the following: - A summary of the TV show Mad Men and how it depicts the evolution of branding from focusing on product features to emotional benefits for consumers. - A case study of how Don Draper's pitch for Kodak emphasized nostalgia and emotional connection rather than just product details, representing an evolution in advertising. - Brief articles about upcoming campaigns from Nike and reviews of the TV show Mad Men from marketing experts. - A mention of looking for "bright ideas" and innovation in marketing for 2008.