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By helpinG uS
Build our BrandS
Build
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Brand
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3. conaGra FoodS
That’s right … we’re the face behind the brands you’ll
find in 96 percent of America’s households, the face
you’ll find on each of the 13 million packages of food
products we sell every day. You should know that,
even with 19 brands each ringing up more than $100
million in sales a year, we’re always looking for fresh
new faces because we’re passionate about building
brands. And there’s not a better place for you to build
your brand than right here, at ConAgra Foods.
3
4. Full oF opportunity
want to make your mark
and make a diFFerence, From
your FirSt day on the joB?
then thiS iS the place.
en·gage·ment {en'gājm- nt}
If you look up “engagement” in the dictionary, you’ll noun
see our logo next to the definition. We’re not toe- Occurs when employees are motivated
dippers; we’re deep-divers. to help the organization succeed and
know what to do to make it successfu
l:
When our CMO, Joan Chow, was asked by an Employee engagement levels at ConAg
ra
industry-leading publication if “it’s just one big Foods are 10% above the norm for hig
h-
party over there,” here’s what she said: “It’s not that performing companies.
it’s a party. It’s just the passion and commitment of
the people here is just amazing. I see that across
different functions, in the home office, in the field,
in our plants – at all levels. People are so dedicated
to making great food that families will love. It’s just
so heartening to see.”
5
5. the
BiG
queStion:
What’s in it for me? The short answer: The opportunity to think BIG.
Read on to learn more.
7
6. Section two
We get better results
because everything we
do brings us closer to
achieving our mission –
one company. one Goal.
makinG the Food you love.
9
7. in fiscaL 2010, We:
reached
$12.7 billion
( )
in net sales
many are
#1
built our
brands including: Over the past two years, our scores in Cannondale
Associates’ annual PowerRanking® have increased by
nearly 28 percent, leading one survey respondent to write,
“ConAgra has solid knowledge and a variety of insights
or that have helped us. They are making a difference.”
by driving share and
volume growth.
#2
in their categories
wall Street haS
weiGhed in, too.
“We continue to expect the company to drive double-
digit earnings growth, further realize cost savings, deliver
and Were recognized by our improving margins, and leverage its brand portfolio …
cusTomers and indusTry experTs to deliver against expectations, even in a potentially
more competitive price environment.” Ann Gurkin,
sysco® named our Food Processing Refrigerated & Davenport & Company analyst, March 29, 2010.
Lamb Weston magazine’s readers’ Frozen Foods
business its top choice awards magazine
food supplier named our conagra named us its
mills business the 2009 processor
no.1 grain supplier of the year
for the third year
in a row
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9. how
when it comeS to inSiGhtS,
we’re takinG the road leSS
traveled By, and it’S makinG
much
all the diFFerence.
Because we look at both consumer and shopper
behavior, we better understand the needs of our
customers, which enables us to take a more holistic
Better
approach to running our business. This, plus the
fact that we’ve really pumped in a lot of human
and dollar resources to put some scale behind this
approach is what makes us different – and better.
?
15
10. brandWeeK for two consecutive years,
our integrated customer
top top3
named conagra foods marketing organization has
12 1
ranked in the
you miGht Say
we’re wired to win.
12
Our DNA’s a little different. Several Centers of
Excellence comprise Global Marketing and connect
with one another through an Integrated Marketing
of The Hub’s annual Top 12 process, which helps each team transfer its expertise
benchmark rating of shopper across the organization. So, because 80 percent of
marketing excellence. our Integrated Customer Marketing people reside
in market with their customer teams, they’re able
to teach everyone else about the realities of retail
in march, our shopper execution. This business model has helped us
marketing team earned speak their language, understand their processes
the company’s
marKeTer ST
and offer input into their decisions.
of THe year in Insights also help us connect with our consumers
2009
EVER wherever they’re at – in store, online, in print, at the
movies, watching TV, at the ball game, in the airport
or on Twitter.™
david ogilvy award for
excellence in advertising If your head’s spinning, don’t worry. You’ll fit right
due To our research for its shopper
seasons work, which
into management rotation programs that give people
creaTiVe,
a taste of life in different parts of the organization.
breaks the year into six It’s all part of making the food you love … better.
distinct “seasons” that
insigHTs-driVen and shoppers – moms, in
resuLTs-producing particular – associate with
marKeTing different emotional and
practical needs.
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11. Section Four
Better innovation
Just because something’s not
broken doesn’t mean we aren’t
trying to fix it. ConAgra Foods is
always looking for new and better
ways to make the food you love.
19
12. For example, we thought a lot of frozen foods had in fiscaL 2009,
that, well, frozen food taste. So, we figured out a way We became the first company in north
to translate the natural freshness of steam cooking america to use post-consumer recycled
plastic in frozen meal trays, diverting
to a technology fit for the microwave and came up
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with Healthy Choice® Café Steamers™. Over the
past two years, we’ve built on that platform and Million lbs
introduced Healthy Choice Fresh Mixers and Marie
Callender’s® Home-Style™ Creations. This summer,
of Plastic
new Healthy Choice Lunch Steamers promise from Landfills
fresh tastes and a new look for lunch, while Marie each Year
Callender’s debuts new twists on classic dinners for
The equivalent of 128 million 20-ounce plastic bottles
two that consumers can pop in the microwave or
cook in the oven.
our BreakthrouGhS Break
acroSS the orGanization, not
juSt in product development.
Last year, Hunt’s® ketchup captured a Worldstar award
Everyone has SAP® horror stories. We did, too. – a big deal – from the World packaging organization for
packaging that is both innovative and sustainable.
But then we pooled our talent and ideas, tapped
into world-class problem-solving resources and
ended up becoming the first SAP customer in
Wall street likes where we’re headed.
the Americas to achieve SAP Customer Center of
Expertise Advanced Certification. “Going forward, the company continues to innovate
strongly, particularly in the frozen segment, and is
We’re not afraid to think outside the box. In fact, using its combination of new technologies … to drive
we encourage it. That’s why we’re recognized as a
the top line. These actions are clearly driving growth
leader in packaging.
in the company’s strongest brands. ”
alexia Howard, bernstein research analyst, march 26, 2010
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13. and just this spring, our brand design group
picked up certificates of excellence from the
editors of Graphic Design USA for Lightlife® and
peter pan® packaging that communicated the
essence of each brand to consumers. Three of
our designers were added to Shopper Marketing
magazine’s “Who’s Who in packaging,” too.
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15. aT conagra foods, suppLy cHain producTiViTy + TigHT
We’ve compared our strengths with the potential of oVerHead conTroL fueLs insigHTs-driVen marKeTing
our brands and businesses in light of our competitive and seLLing + feWer, bigger, beTTer innoVaTions.
position and overall macroeconomic, industry and
category trends and come up with five strategic over the past four fiscal years, our supply chain has
priorities. In other words, we put our money and introduced productivity improvements that have generated
$280M
an average annual savings of nearly
people where we stand the best chance of winning.
That means:
• Leading in convenient meals
• Expanding potatoes worldwide
• Building a strong snacks platform
• Leveraging meal enhancers
• Optimizing specialty businesses That’s money we invest in innovation, advertising and marketing
to grow our brands and build our customers’ businesses.
theSe prioritieS drive our
over the past three years, We invested more than
planninG proceSSeS and keep
uS aliGned and connected.
the percentage of retailers
rating us among the $105 million
in quality, food safety and infrastructure
But they’re only part oF our improvements in fiscal 2009, leveraging
Formula For Growth. the expertise of a food safety council and
a scientific advisory board composed of
Once again, Wall Street has taken note. national experts in their fields.
“We agreed with the company’s strategy and think
that the new management team is a first-class at our place, safety comes first. our total
incident rate – a metric manufacturers
group, assembled from among the best consumer manufacturers in the
use to track on-the-job injuries – has
packaged goods companies … Furthermore, we cannondale associates
fallen to less than half of
believe management’s restructuring efforts aimed powerranking for best
the industry average.
at reducing the complexity of the company and supply chain management
has nearly tripled. “conagra
“
improving its efficiency are well placed.”
has stepped up the game in
supply chain – they are top-
David Driscoll, Citigroup Analyst, Feb. 16, 2010 ranked in most aspects,”
wrote one respondent.
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16. Section Six
A better wAy
A
Ay
x
At ConAgra Foods, finding a better way is something team everywhere. You may run into them in meetings,
everyone’s accountable for and something our senior in the halls or in the fitness centers, and, yes, you can
leadership team models. You’ll see our senior leadership actually talk to them. What’s more, they’ll listen.
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17. our unique leadership Think leadership
training programs training isn’t for you?
have been nationally Think again. Last year,
recognized with a more than
25%
corporate university best
in class award
and a Vanguard award
Given thiS inFormation,
42%
(from chief Learning
officer magazine). you miGht aSSume that our
employeeS are motivated and
50%
if you want to learn stuff, come here. our
conagra Learning exchange offers online enGaGed – and you’d Be riGht.
learning opportunities
Studies conducted by management consulting
24/7/365 f
of our job openings were
firm Watson Wyatt show that, when employees
are engaged, they’re more likely to go the extra
We’ve identified competencies required filled from within our
enterprisewide that you can use as a own ranks. and more mile to help the organization succeed and use
foundation for career planning and that we than 750 people were their discretionary effort to help the business win.
can use to develop our people and manage promoted from within. Employee engagement levels reached 82 percent at
our talent. ConAgra Foods in the 2009 Watson Wyatt study, a
seven-point increase over 2008, which puts us 10
some people think conagra foods is a great place to start
a career. This year, Bloomberg Business Report named us a percentage points above the norm established by
high-performing companies.
“Best Company But as engaged as we are in making the food people
for InternshIps”
love, we’re also deeply involved in the communities
in which we live and work.
for 2009.
Six
employee resource networks reflect the diversity
and inclusiveness of our workplace and offer unique
opportunities for professional development, mentoring and
providing input on product innovation and business processes.
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18. Corporate Responsibility Magazine named ConAgra
Foods to its 11th Annual Best Corporate Citizens
List, recognized as one of the world’s top corporate
responsibility rankings.
Our aggressive new sustainability goals will give you
five more reasons to feel good about the food you love
by achieving specific environmental metrics aimed
at reducing greenhouse gas emissions, conserving
water, cutting waste, reducing packaging and making
the most of natural resources – all by 2015.
we’ve alSo pledGed
to reduce Salt acroSS
our portFolio oF Food
productS By 20 percent
By 2015.
Our partnership with Feeding America, the nation’s
leading hunger-relief organization, is the largest
corporate initiative in the U.S. solely dedicated to
fighting child hunger. Over the past 15 years, we’ve
donated more than 230 million pounds of food and
invested more than $30 million as the first company
to fund child hunger programs nationwide in a
comprehensive manner. Now, an integrated cause
marketing campaign is enlisting consumers to join
seven of our largest brands to ensure that Child
Hunger Ends Here. Child hunger is an issue about
which consumers care deeply, and our campaign
connects them to the cause and to our brands.
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19. join uS
on our
path to
SucceSS
Now you know how our brand can help
you build your brand. Learn more at
conagrafoods.careers.com, including
which positions are open right now.
