1. Rushabh Eye Hospital is a leading multi-specialty eye hospital in India that was originally a general hospital but converted to an eye hospital in 1989. 2. The hospital offers various eye surgeries and laser treatments including bladeless cataract surgery and LASIK procedures at different price points. 3. The hospital's target market includes people in the surrounding areas like Chembur, Kurla, and Thane who need treatments for conditions like cataracts or LASIK corrective surgery.

1. Index
• Introduction.
• Marketing Mix.
• Segmentation.
• Target.
• Positioning.
• SWOT.
• BCG model.

2. Introduction
• Rushabh eye hospital is multi-speciality eye
hospital which is India’s one of the leading eye
hospital.
• Earlier it was general hospital later in year
1989, Dr. Jayant Shah converted into Eye
Hospital.

3. Marketing Mix

4. Products
• Cataract surgery (Blade free).
1. Cataract surgery with foldable lens.
2. Cataract surgery with Monofocal lens.
3. Cataract surgery with Multifocal.
• Lasik surgery (Blade free).
1. Standard surgery.
2. Custome Vue surgery.
3. iLasik.

5. Price
Cataract surgery at Rushabh Eye Hospital.
1. Cataract with Foldable lens – 20,000/-
2. Cataract with Monofocal – 45,000/-
3. Cataract with Multifocal – 65,000/-
Lasik surgery at Rushabh Eye Hospital.
1. Standard surgery – 30,000/-
2. CustomeVue Lasik – 45,000/-
3. i Lasik – 95,000/-

6. Place
• Our place of service will be Chembur east as
our hospital is located there itself.

7. Promotion
• Direct marketing :- Patients visiting us for
normal eye check up.
• Public relation :- Maintaining relation with
eye specialist, optic store and service agents who
acts between doctors and firm.
• Advertising :- Bus ,Train ,Hoarding , Website ,
Social media.
• Publicity :- Tie with many NGO , Senior
citizen group , Cooperate offices, Community,
Camps, Schools for children eye check up, local
medical shops.

8. Customer solution :- We are providing solution to customer need by providing
the services in different eye surgeries.
Customer cost :- A wide range of services we are providing from which
customer can choose according to them as mentioned above.
Company orientation is customer concept where level is customer separate
offers for different types of customer and the way of treatment is also different
for different types of customer.
Objective of purchase :- People might have developed cataracts or need to
undergo Lasik surgery.
Organisation of purchase :- Initiator :- a person who is suffering from eye
problem.
Influencer :- a doctor who examines that person.
Decider :- a person who is going to pay for operation.
Buyer :- a person who is undergoing surgery.
Outlet of purchase :- Rushabh Eye Hospital,Chembur.

9. Segmentation Target Positioning

10. Segmentation
• Geographic :- Our hospital is located at
Chembur East would take places near by our
areas like Kurla ,Ghatkopar ,Deonar ,Kalyan ,
Navi Mumbai and other rural areas near by.
• Demographic :- Age and Income.
• Psychographic :- Life style and Personality.

11. Target
• Research design :- The population of chembur
and other surrounding areas including thane
66,21,852 .
• Differentiated targeting :- As per research design
the population consist of mixed income group so
based on that we have differentiated our services
them accordingly.

12. Positioning
•
• Features of product is more advance and
accurate as it is bladeless technology(no
stitches).
• Benefits of product it is better than previous
technology it is more precise.

13. • Lasik is a laser eye surgery
which helps to eliminate
need of glass or contact lens.
• It can be done on person
only after age of 18.
•It can be done only for near vision.
1. Standard surgery.
2. Custome Vue surgery.
3. iLasik.
LASIK SURGERY -
BLADEFREE

14. • Cataract is natural clouding of
lens of eye.
• It is usually found people
having after age of 55.
• In rare case it can be found in
new born baby also.
1. Cataract with foldable Lens.
2. Cataract with Monofocal lens.
3. Cataract with Multifocal lens.
CATARACT
SURGERY -
BLADEFREE

15. STRENGTHS :-
1. Expertise in respective field.
2. Advance equipments.
3. Trust of patients on us.
4. Quality of services.
5. Best infrastructure.
WEAKNESS :-
1. Marketing plan.
2. Staff problem.
3. Undifferentiated Line services.
OPPOURTUNITIES :-
1. Differentiated segment.
2. Up gradation in technology.
3. Networking for marketing.
THREATS :-
1. Reimbursement.
2. New eye hospital near by.
3. Lack of knowledge to juniors as
technology upgrades.

16. BCG model
Stars
Lasik
Question mark
Diabetic Eye
surgeries
Cash Cow
Cataract
surgery
Dogs
Squint

17. THANK YOU