2. Presented To: Mr. Sheraz Aslam Presented By: Sajjad Raza AD-515146

3. Thanks Mr. Sheraz Aslam ACKNOWLEDGEMENT

4. DEVELOPING AND IMPLEMENTING DISTRIBUTION STRATEGY

8. Introduction

9. Distribution Channel Functions Risk Taking Financing Physical Distribution Negotiation Information Promotion Contact Matching

10. Physical Distribution

12. Practical Study Cellular Telecom Industry

15. Distribution Channel of Cellular Telecom Industry COMPANY MAIN OFFICES FRANCHISES RETAILERS End Users

17. Data Collection 4 4 3 1 3 3 4 WARID TELECOM FRANCHISE MANAGER 4 30 MALE SHAHZAD 10 4 4 4 1 2 4 4 TELENOR TELECOM FRANCHISE MANAGER 6 38 MALE SARFRAZ 9 4 4 4 3 4 4 4 MOBILINK TELECOM SALES CONTROL MANAGER 15 27 MALE IRFAN 8 3 4 4 1 2 4 3 MOBILINK TELECOM FINANCE MANAGER 15 23 MALE ZAHID IQBAL 7 3 3 4 1 3 4 4 MOBILINK TELECOM IN HOUSE MANAGER 15 32 MALE RAFI SULTAN 6 3 3 4 1 3 4 4 U FONE TELECOM ZONAL SALES MANAGER 8 29 MALE KASHIF RAZA 5 4 4 4 1 3 3 4 UFONE TELECOM FRANCHISE MANAGER 8 26 MALE USMAN ALI 4 4 3 4 4 3 3 4 ZONG TELECOM W.I.C MANAGER 2 25 MALE FAISAL TAJ 3 3 2 3 3 2 3 4 ZONG TELECOM SALES MANAGER 2 28 MALE NAVEED 2 2 3 4 3 2 4 4 ZONG TELECOM FINANCE MANAGER 2 36 MALE TEHSEEN BUTT 1 Q7 Q6 Q5 Q4 Q3 Q2 Q1 COMPANY INDUSTRY MANAGER LEVEL YEAR AGE GENDER NAME Sr#

18. Data Analysis 0 0 0 60 0 0 0 NO 10 10 0 0 40 0 0 LOW 40 40 20 30 50 40 10 MEDIUM 50 50 80 10 10 60 90 HIGH Q7 Q6 Q5 Q4 Q3 Q2 Q1 PERCENTAGE TABLE 0 0 0 6 0 0 0 NO 1 1 0 0 4 0 0 LOW 4 4 2 3 5 4 1 MEDIUM 5 5 8 1 1 6 9 HIGH Q7 Q6 Q5 Q4 Q3 Q2 Q1 FREQUENCY TABLE