The document provides 10 rules for libraries to increase usage of their Gale databases and maximize the value provided to users. These rules include adding search widgets to the library website, promoting databases through posters and bookmarks, providing guided tours of databases, enabling user accounts and customization, incorporating multimedia and Web 2.0 features, hosting webinars, loading MARC records, utilizing free promotional materials, leveraging tools like ReadSpeaker, and contacting Gale for technical support and feedback. The overarching goals are to empower users, increase engagement, and drive traffic to electronic resources.

1. Bringing Value Through Increased Usage Power to the user. TM

2. Power to the user. TM

3. equals

4. Value to the library

6. Gale Moving Forward “ Collaborating with libraries to engage people, wherever they are, with authoritative information in innovative ways.” Our commitments: Double the usage of your Gale databases. Deliver high-quality products with unsurpassed content. Stable platforms and cutting edge technology. Stellar customer service.

7. Power to the user Gale’s Vision Focus on the user Empower them with tools and information Bring value to the library

8. Give Your Website an Energy Boost Rule #1: Unleash Your Databases with Widgets Locations that have added a search box or an icon to their site, see an average increase of 100% in usage! access.gale.com/widgets

9. Paint the Walls with Posters Rule #2: Show Relevance with Promotions Databases are reservoirs of valuable information – not just destinations to conduct research.

10. Some Examples of Posters and Bookmarks

11. We’ll Walk You Through It Rule #3: Train users with Guided Tours Narrated, 2-3 minute tours are available for all major databases, giving users the quick briefer they need to truly make the experience come alive. support.gale.com

12. This Is My Space Rule #4: Urge users to create their own accounts. With Gale’s new interface, users will be able to create their own username and password, allowing them to customize the home page with their own publications, RSS feeds, etc.

13. My HomePage Named User Support, allowing users to create profiles and save content. Featured content, including user-specified RSS feeds to keep homepage personal. Featured publications, including recently added and titles chosen by librarians. Better, more visible navigation links. More visually appealing home page, giving users more of a “web-like” experience.

14. I’ve Got to See It to Believe It Web 2.0 sharing functionality, including RSS. Rule #5: Push multimedia and all that other great 2.0 stuff. These Experiences are no longer just long text articles. With video, images, podcasts, RSS, alerts and sharing capabilities… they engage users.

15. Straight from the Horse’s Mouth Rule #6: Attend a Webinar. Product Managers are on hand to give you a full, live, interactive experience. Ask questions on why they made the decisions they did, what the future holds for the product, and offer your suggestions.

16. Take Me There Rule #7: Load MARC Records. Title and subject level MARC records are available for nearly all major databases. This will drive traffic from your OPAC right into your electronic assets.

17. Gimme, Gimme, Gimme… Rule #8: Take Advantage of all the Free Stuff Gale provides posters, calendars, stickers, press release templates, lesson plans and a whole lot more. Place your order or print on demand today.

18. Can You Hear Me Now? Rule #9: Take Advantage of Cool Tools Gale’s implementation of ReadSpeaker technology allows users to listen to and/or download any text article in the database.

19. You Never Call Anymore Rule #10: Call or Click for Help With a dedicated tech support staff, and the newly launched support.gale.com , everything you need to be successful is one call or click away! And then share your success story at sizzle.gale.com – our new blog.

20. Our Commitment to You Full Gale resources directed at ensuring your success: Full marketing support to promote the products and services that matter. Technical support & analysis to help increase usage. Your feedback sought and incorporated into Gale’s strategic planning processes.

21. We appreciate your time, and thank you for all of your business. More Power to You.