The document discusses the growing importance of design in shaping the future. As traditional industries decline, governments are increasingly investing in the creative economy and design. The UAE has made design a priority through initiatives like Expo2020 and the 2021 Vision plan, which aims to build a sustainable, green future for Dubai. Architects and designers are answering the demand for diverse, mid-range housing and public spaces that reflect the identities and aspirations of residents and fuel sustainable growth. Events like Downtown Design and Dubai Design Week are crucial to growing the local design community and sparking new ideas that can benefit the region.