RésuméV1
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The document provides an overview of Divesh Bharat Mehta's professional experience in marketing communication and brand management spanning over 6 years. It details his roles and responsibilities at various advertising agencies where he has worked, as well as some of the major client projects he has led. These include brand campaigns and strategies for companies in sectors like finance, real estate, healthcare, and apparel. The document also provides brief personal details about Divesh, including his educational background and interests outside of work.
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RésuméV1
- 1. Bolu Baat Hazaar Mein, Ek Sune Na Koi l Jab Mann Bole Bhitar Se, Kaan Dhare Har Koi ll My mantra! It helps me understand the value and need of clear and to the point communication, straight from the heart. I believe and follow it. Copywriter –> Client Servicing –> Account Planning and Management Over Five and half years in the field, I have finally discovered where I belong. The organic process of evolution was guided by thorough understanding of my skills and my seniors served to be the light that cleared the smog. Ek Jeevan – Saat Rang - Nau Ras Having worked for multiple brands in varied sectors, I have been able to understand the parameters and market dynamics that play an important role in making/breaking of a brand. Experience Exemplifies Expertise Over six and half years of experience. Wear Your Opinion – Brand Management & Marketing Communication (fulltime - freelance) Saatchi & Saatchi Focus Network – as Manager Planning Equus Red Cell – as an Account Manager (Planning & Management) Paradigm Plus – as an Assistant Account Planner & Copywriter Juice Adcom – as an Account Planner (graduated from client servicing) and Copywriter Part-time + Freelance – Copywriter Major Assignments: • Reliance Commercial Finance and Home Finance Product Campaigns • Reliance Commercial Finance and Home Finance Competitive Analysis for Brand Positioning • Spare Logic Brand Identity Formation • Lapp India BCS Market Penetration • Lapp India Media Plan • Xylem Spin Off From ITT • Aster Adhar Hospital Launch • NovoMix marketing plan • Abbott stent marketing communication plan
- 2. • Mylan Brand Story development • Sobha Developers’ Project Launches • Vilas Javdekar Eco Homes Project Launches, Brand Campaign, Celebrity Endorsement (Atul Kulkarni) • ITT’s Media Reach And MarCom Effectiveness Survey • Wyo.in – Online Presence and communication Major Clients: Industrial: Lapp India, Spare Logic, I.T.T, Xylem Finance and Banking: Reliance Commercial and Home Finance, Deutsche Bank Real Estate: Sobha Developers, Vilas Javdekar Eco Homes, Goel Ganga Developers Healthcare & Pharmaceuticals: Aster Aadhar, Abbott, Mylan, Novo Nordisk Apparel: Cotton King, Wyo.in Hospitality: Taj Group of Hotels, Sarovar Hotels, Kyros Education: Shantiniketan, Shishya, Indus World School Burai Mujhme Hazaar Hai, Achhai Bhi Anek l Duniya Dekhe Jab Kalik Ko, Tab Kahe Bhul Jaye Safed ll I have my weaknesses and I possess strengths too. I come to you not as a finished product/service, but as one who is willing to learn and unlearn. Just another guy out to claim his part of sky! Born and raised in Mumbai, I studied Electronics Engineering in Pune, but found advertising to be my calling. In junior college, I was as a Stand-up comedian for a local cable channel. I am learning saxophone, avid reader, poet and a nature lover. Divesh Bharat Mehta +91 – 992289 2794 todiveshmehta@gmail.com