The document discusses strategies for using social media to promote the Harvest Gold bread brand. It provides statistics on the popularity and demographics of various social media platforms like Facebook, Twitter, LinkedIn, Google+, Pinterest, and YouTube. It then outlines potential activities on each platform like posting recipes and health tips on Facebook, using a personal lingo on Twitter, and hosting webinars on LinkedIn. It also proposes creating a mobile app, microsite, blogs, forums and questions/answers to engage customers. The strategies aim to communicate the brand's heritage, humanize it, and impart nutritional information to health-conscious consumers.
Social media intelligence is the combination of quantitative and qualitative insights gained from monitoring a specific brand, product, or subject matter in social media. All in real-time.
Social media is the world’s largest focus group with millions of participants sharing their unbiased thoughts each day. With this massive data set, businesses now have the power to mine and further understand consumer opinion and slice and dice data by gender, age segmentation and location.
This document provides a social media analysis of online retail stores in India. It analyzes over 258,000 consumer mentions of 8 major online retailers like Flipkart, Snapdeal, and Homeshop18 on sources like Twitter, Facebook, forums and blogs from January to September 2012. Flipkart receives the most mentions, while shipping and pricing are the most discussed topics. The case study on Flipkart details how events like a funding round or policy changes influenced consumer conversations on social media.
Indias brands go_social_insights_from_the_india_social_summit_2012Preeti Chaturvedi
The document summarizes insights from the IndiaSocial summit in April 2012. It discusses how Indian brands are using social media more sophisticatedly and getting results. It provides examples of how brands like Shoppers Stop, Pizza Hut, and Mahindra are using platforms like Facebook and campaigns to engage customers. The summit also touched on challenges of social media measurement and the power of social media to influence reputation.
The document analyzes engagement levels of leading Indian brands compared to global brands on Facebook across various categories such as automobiles, banking, retail, and food and beverages. It finds that average fan growth and engagement is higher for most Indian brands compared to global brands. However, engagement levels have declined significantly from January to August 2012 for many Indian brands across categories like banking, telecom, and automobiles.
The survey found that employers are increasingly using social networks like LinkedIn, Facebook, and Twitter for recruiting. They find social networks and employee referrals to be more cost-effective sources of quality candidates than traditional methods like job boards. As a result, most companies plan to invest more in social recruiting and referrals while investing less in job boards and search firms. The majority of companies are also planning to make new hires in 2009.
Social Media and reputation: what you can learn from big companiesAddison Group
A presentation we made for Project DigitISE, who hosted 'Get the Digital Edge', a series of workshops and seminars for University of Westminster students exploring digital literacy skills and employability.
We look at what online reputation is, why it matters, and how social media can affect it. By examining these questions in the light of FTSE100 activity on social media channels, we ask what it means for the individual.
Social networking sites have become effective tools for business through connecting with potential customers and promoting products and services. The top social networking sites used by marketers are Facebook, Twitter, LinkedIn, YouTube and blogs. Marketers have seen benefits from using social networking sites including increased business exposure, traffic, leads and sales. Measuring success includes metrics like increased likes, shares, time spent with content, leads generated, and sales. Video marketing through social networking sites is also growing as a way to promote brands.
The document discusses trends in advanced mobile marketing. It highlights findings from an IBM study that CMOs plan to increase their use of social media, customer analytics, CRM and mobile technologies in the next 3-5 years. The top priority for many CMOs is enhancing brand loyalty and advocacy through mobile engagement. The document then outlines six key mobile marketing trends: 1) the mobile ad paradox and alternatives to interruptive ads, 2) mobile ads as a service, 3) gamification and rewarding consumer engagement, 4) combining mobile, physical signals and social data, 5) using mobile to reduce pain points in the retail experience, and 6) facilitating mobile social discovery between users.
Social media intelligence is the combination of quantitative and qualitative insights gained from monitoring a specific brand, product, or subject matter in social media. All in real-time.
Social media is the world’s largest focus group with millions of participants sharing their unbiased thoughts each day. With this massive data set, businesses now have the power to mine and further understand consumer opinion and slice and dice data by gender, age segmentation and location.
This document provides a social media analysis of online retail stores in India. It analyzes over 258,000 consumer mentions of 8 major online retailers like Flipkart, Snapdeal, and Homeshop18 on sources like Twitter, Facebook, forums and blogs from January to September 2012. Flipkart receives the most mentions, while shipping and pricing are the most discussed topics. The case study on Flipkart details how events like a funding round or policy changes influenced consumer conversations on social media.
Indias brands go_social_insights_from_the_india_social_summit_2012Preeti Chaturvedi
The document summarizes insights from the IndiaSocial summit in April 2012. It discusses how Indian brands are using social media more sophisticatedly and getting results. It provides examples of how brands like Shoppers Stop, Pizza Hut, and Mahindra are using platforms like Facebook and campaigns to engage customers. The summit also touched on challenges of social media measurement and the power of social media to influence reputation.
The document analyzes engagement levels of leading Indian brands compared to global brands on Facebook across various categories such as automobiles, banking, retail, and food and beverages. It finds that average fan growth and engagement is higher for most Indian brands compared to global brands. However, engagement levels have declined significantly from January to August 2012 for many Indian brands across categories like banking, telecom, and automobiles.
The survey found that employers are increasingly using social networks like LinkedIn, Facebook, and Twitter for recruiting. They find social networks and employee referrals to be more cost-effective sources of quality candidates than traditional methods like job boards. As a result, most companies plan to invest more in social recruiting and referrals while investing less in job boards and search firms. The majority of companies are also planning to make new hires in 2009.
Social Media and reputation: what you can learn from big companiesAddison Group
A presentation we made for Project DigitISE, who hosted 'Get the Digital Edge', a series of workshops and seminars for University of Westminster students exploring digital literacy skills and employability.
We look at what online reputation is, why it matters, and how social media can affect it. By examining these questions in the light of FTSE100 activity on social media channels, we ask what it means for the individual.
Social networking sites have become effective tools for business through connecting with potential customers and promoting products and services. The top social networking sites used by marketers are Facebook, Twitter, LinkedIn, YouTube and blogs. Marketers have seen benefits from using social networking sites including increased business exposure, traffic, leads and sales. Measuring success includes metrics like increased likes, shares, time spent with content, leads generated, and sales. Video marketing through social networking sites is also growing as a way to promote brands.
The document discusses trends in advanced mobile marketing. It highlights findings from an IBM study that CMOs plan to increase their use of social media, customer analytics, CRM and mobile technologies in the next 3-5 years. The top priority for many CMOs is enhancing brand loyalty and advocacy through mobile engagement. The document then outlines six key mobile marketing trends: 1) the mobile ad paradox and alternatives to interruptive ads, 2) mobile ads as a service, 3) gamification and rewarding consumer engagement, 4) combining mobile, physical signals and social data, 5) using mobile to reduce pain points in the retail experience, and 6) facilitating mobile social discovery between users.
LinkedIn is a professional social network with over 175 million members worldwide. It allows users to connect with colleagues and professionals, access thought leadership content, and find relevant career and business opportunities. Marketers can use LinkedIn to reach influential audiences at scale within a business context and promote trust. The network effect of LinkedIn also extends the reach and impact of marketing campaigns through viral sharing and network connections.
Social media is a vital element in the B2B marketing toolbox—especially considering the need to nurture prospects over long, complex sales cycles. Learn how you can develop meaningful relationships through social media—and ultimately convert followers to loyal customers.
Complaciendo al Cliente Social: donde el proceso se encuentra con el caosMundo Contact
Clint Oram, Cofundador y CTO de SugarCRM en el marco del Congreso CRM + Social Media + Centros de Contacto México 2012 en el WTC de la Ciudad de México
Raddon Chart of the Day documents show that:
- 64% of consumers access social networking sites within a typical month, with 52% accessing Facebook.
- Bankrate.com, Google.com, and bank websites are the most used sites for comparing financial product rates and features.
- Only 6% of households have clicked on a financial institution's advertisement during an online product search.
Millennial Media's 2014 State of the Apps Report Vikrant Mudaliar
Millennial Media's 2014 State of the Apps Report
Millennial Media's State of the Apps report takes a closer look into the app economy.
Through a survey of app developers and publishers, this report features insights into monetization trends, as well as developers' goals and priorities for last year and this coming year.
The report also captures what developers are designing for and the platforms on which they see their impressions.
How are business entities in india using facebook finalIffort
Iffort Consulting selected and reviewed the Facebook fan pages of '25' select brands from '7' different industry verticals for over a one month period. These brands were profiled on various criteria to understand their efforts to build engagement with their target audience through Facebook. The exercise reveals that organizations are successfully using several tactics like poll contests, interesting apps and videos amongst others to drive participation, which would result in word-of-mouth and better engagement with the brand.
This document discusses social media monitoring and provides screenshots from a social media monitoring tool. It thanks the reader and provides a URL for a social media monitoring company called Social Insider located in the Czech Republic.
Una red es la unión de dos o más ordenadores que comparten recursos como ficheros y directorios. Existen diferentes tipos de redes como LAN, MAN, WAN y VPN que varían en tamaño y alcance. Para transmitir datos entre estaciones, estos se empaquetan y envían a través de la red, donde pueden producirse colisiones si dos estaciones intentan enviar al mismo tiempo.
El documento presenta los resultados de una auditoría informática realizada a una institución educativa. Se evaluaron procesos relacionados con la adquisición e implementación de tecnología. Se encontró que no existe un programa de mantenimiento preventivo para el hardware y que los inventarios y mantenimientos se realizan de forma desorganizada. Se recomienda al administrador de las aulas de informática que sugiera una calendarización para estos procesos y solicite recursos para mejorar el mantenimiento y renovación tecnológica.
Dokumen tersebut membahas tentang konsep-konsep kimia seperti tetapan kesetimbangan air (Kw), tetapan ionisasi asam lemah (Ka), dan konsentrasi anion yang terhidrolisis (M).
LegalShield Small Business plans offer myriad benefits for home based businesses, SMBs and individuals. We are also partnered with GoSmallBiz and Kroll, the leaders in identity theft. To sign up please visit: https://mnaughton24.legalshieldassociate.com/
Este documento presenta el modelo keynesiano básico. Explica las principales macro magnitudes e indicadores, los sectores, mercados y funciones de comportamiento que componen el modelo, así como las variables endógenas y las políticas económicas que pueden utilizarse. Finalmente, muestra las ecuaciones que definen el modelo y cómo se puede representar gráficamente.
Este plan de unidad didáctica describe una lección sobre el Teorema de Pitágoras para estudiantes de 7° grado. La unidad utiliza varias actividades manipulativas, herramientas tecnológicas como GeoGebra y un blog para ayudar a los estudiantes a comprender y demostrar el teorema. La unidad también enseña a los estudiantes a aplicar el teorema para resolver problemas matemáticos y de la vida real.
Anatomia y fisiologia de las aves mira y mopositaDaniel Moposita
El documento resume la anatomía y fisiología del sistema óseo, digestivo, respiratorio, urinario, reproductor e inmune de las aves. Describe los huesos del cráneo, columna vertebral, costillas, esternón y extremidades. Explica la estructura, órganos y funciones de los sistemas digestivo, respiratorio y urinario. También cubre los órganos reproductores femeninos y los componentes del sistema inmune como el timo, bolsa de Fabricio, bazo y tejido linfoide as
The Examination of Social Media in NCAA Division II Institutionsjtruman55
This document examines the use of social media by NCAA Division II athletic departments. It begins with a literature review on social media definitions, business uses of social media, and higher education uses. It then outlines the methodology used, which was a survey of 302 Division II athletic directors and sports information directors. The results found that Facebook, Twitter and YouTube were most used. Social media was primarily used to communicate with students and promote the athletic department. The discussion concluded that social media is seen as an effective marketing tool, but more research is needed on how effectiveness is measured and which platforms are most effective.
Social Media around the World 2012 (by InSites Consulting)InSites Consulting
This document provides a summary of key insights from a large consumer survey on the status of social media in 19 countries. It finds that the social media landscape is stable, with Facebook close to universal awareness and over 7 in 10 internet users belonging to at least one social network. Mobile is accelerating social media usage, with over half of users having smartphones. Consumers connect with a limited set of around 10 brands on average. There is significant opportunity for brands to optimize conversations by combining building reach through first-dimension strategies with second-dimension collaboration approaches.
7 effective strategies to use social media for your businessMilena Regos
A road map for businesses of any size to understand the importance of social media and social media marketing and how to approach new media the right way from understanding how to use social media right for their business, identify their audience is, where to find good content, how to listen online, how to engage, how to save time on a daily basis and how to measure social media efforts. I gave this presentation live to Nevada County Online group in Grass Valley, CA on July 24, 2012.
This presentation provides insights into social media usage based on a survey of over 7,800 consumers across 19 countries. Some key findings include:
- Facebook dominates global social media awareness and usage, while emerging platforms like Instagram and Pinterest show strong growth potential.
- On average, people join 1-3 social networks, with most having accounts on Facebook and one other site.
- Over 7 in 10 internet users belong to at least one social network, with over 1.5 billion people using social media globally.
- Mobile is accelerating social media engagement, with over half of smartphone owners using apps and comparing prices online.
This presentation provides insights into social media usage based on a survey of over 7,800 consumers across 19 countries. It finds that:
1) Social networks like Facebook, Twitter, and Google+ are widely used, with over 7 in 10 internet users belonging to at least one. However, people typically only join 1-2 networks.
2) Mobile devices are accelerating social media usage, with over half of internet users having a smartphone and using social apps frequently.
3) While most consumer comments about brands are positive, consumers primarily expect brands on social media to share product info, run promotions, give away prizes, provide news, and allow co-creation projects.
4) Most consumers are willing to help companies
Presentation given at the 2012 IASA Annual Conference on the use of social data in the insurance industry. Snapshot survey results and review of case examples.
Engagement is the key metric for social media marketing. The document discusses how engagement drives loyalty for customers and recommends focusing social media strategies on methods that provide appropriate interaction and experience. It also outlines how social media has become an enterprise-wide phenomenon impacting many business functions like sales, marketing, customer service and more. Analytics tools can help measure engagement across social networks and websites to improve campaigns.
This helps in choosing right social media platform for marketing
Presentation talk about Social Media and their platform. It takes insight what is going on world over , traffic and predication.
LinkedIn is a professional social network with over 175 million members worldwide. It allows users to connect with colleagues and professionals, access thought leadership content, and find relevant career and business opportunities. Marketers can use LinkedIn to reach influential audiences at scale within a business context and promote trust. The network effect of LinkedIn also extends the reach and impact of marketing campaigns through viral sharing and network connections.
Social media is a vital element in the B2B marketing toolbox—especially considering the need to nurture prospects over long, complex sales cycles. Learn how you can develop meaningful relationships through social media—and ultimately convert followers to loyal customers.
Complaciendo al Cliente Social: donde el proceso se encuentra con el caosMundo Contact
Clint Oram, Cofundador y CTO de SugarCRM en el marco del Congreso CRM + Social Media + Centros de Contacto México 2012 en el WTC de la Ciudad de México
Raddon Chart of the Day documents show that:
- 64% of consumers access social networking sites within a typical month, with 52% accessing Facebook.
- Bankrate.com, Google.com, and bank websites are the most used sites for comparing financial product rates and features.
- Only 6% of households have clicked on a financial institution's advertisement during an online product search.
Millennial Media's 2014 State of the Apps Report Vikrant Mudaliar
Millennial Media's 2014 State of the Apps Report
Millennial Media's State of the Apps report takes a closer look into the app economy.
Through a survey of app developers and publishers, this report features insights into monetization trends, as well as developers' goals and priorities for last year and this coming year.
The report also captures what developers are designing for and the platforms on which they see their impressions.
How are business entities in india using facebook finalIffort
Iffort Consulting selected and reviewed the Facebook fan pages of '25' select brands from '7' different industry verticals for over a one month period. These brands were profiled on various criteria to understand their efforts to build engagement with their target audience through Facebook. The exercise reveals that organizations are successfully using several tactics like poll contests, interesting apps and videos amongst others to drive participation, which would result in word-of-mouth and better engagement with the brand.
This document discusses social media monitoring and provides screenshots from a social media monitoring tool. It thanks the reader and provides a URL for a social media monitoring company called Social Insider located in the Czech Republic.
Una red es la unión de dos o más ordenadores que comparten recursos como ficheros y directorios. Existen diferentes tipos de redes como LAN, MAN, WAN y VPN que varían en tamaño y alcance. Para transmitir datos entre estaciones, estos se empaquetan y envían a través de la red, donde pueden producirse colisiones si dos estaciones intentan enviar al mismo tiempo.
El documento presenta los resultados de una auditoría informática realizada a una institución educativa. Se evaluaron procesos relacionados con la adquisición e implementación de tecnología. Se encontró que no existe un programa de mantenimiento preventivo para el hardware y que los inventarios y mantenimientos se realizan de forma desorganizada. Se recomienda al administrador de las aulas de informática que sugiera una calendarización para estos procesos y solicite recursos para mejorar el mantenimiento y renovación tecnológica.
Dokumen tersebut membahas tentang konsep-konsep kimia seperti tetapan kesetimbangan air (Kw), tetapan ionisasi asam lemah (Ka), dan konsentrasi anion yang terhidrolisis (M).
LegalShield Small Business plans offer myriad benefits for home based businesses, SMBs and individuals. We are also partnered with GoSmallBiz and Kroll, the leaders in identity theft. To sign up please visit: https://mnaughton24.legalshieldassociate.com/
Este documento presenta el modelo keynesiano básico. Explica las principales macro magnitudes e indicadores, los sectores, mercados y funciones de comportamiento que componen el modelo, así como las variables endógenas y las políticas económicas que pueden utilizarse. Finalmente, muestra las ecuaciones que definen el modelo y cómo se puede representar gráficamente.
Este plan de unidad didáctica describe una lección sobre el Teorema de Pitágoras para estudiantes de 7° grado. La unidad utiliza varias actividades manipulativas, herramientas tecnológicas como GeoGebra y un blog para ayudar a los estudiantes a comprender y demostrar el teorema. La unidad también enseña a los estudiantes a aplicar el teorema para resolver problemas matemáticos y de la vida real.
Anatomia y fisiologia de las aves mira y mopositaDaniel Moposita
El documento resume la anatomía y fisiología del sistema óseo, digestivo, respiratorio, urinario, reproductor e inmune de las aves. Describe los huesos del cráneo, columna vertebral, costillas, esternón y extremidades. Explica la estructura, órganos y funciones de los sistemas digestivo, respiratorio y urinario. También cubre los órganos reproductores femeninos y los componentes del sistema inmune como el timo, bolsa de Fabricio, bazo y tejido linfoide as
The Examination of Social Media in NCAA Division II Institutionsjtruman55
This document examines the use of social media by NCAA Division II athletic departments. It begins with a literature review on social media definitions, business uses of social media, and higher education uses. It then outlines the methodology used, which was a survey of 302 Division II athletic directors and sports information directors. The results found that Facebook, Twitter and YouTube were most used. Social media was primarily used to communicate with students and promote the athletic department. The discussion concluded that social media is seen as an effective marketing tool, but more research is needed on how effectiveness is measured and which platforms are most effective.
Social Media around the World 2012 (by InSites Consulting)InSites Consulting
This document provides a summary of key insights from a large consumer survey on the status of social media in 19 countries. It finds that the social media landscape is stable, with Facebook close to universal awareness and over 7 in 10 internet users belonging to at least one social network. Mobile is accelerating social media usage, with over half of users having smartphones. Consumers connect with a limited set of around 10 brands on average. There is significant opportunity for brands to optimize conversations by combining building reach through first-dimension strategies with second-dimension collaboration approaches.
7 effective strategies to use social media for your businessMilena Regos
A road map for businesses of any size to understand the importance of social media and social media marketing and how to approach new media the right way from understanding how to use social media right for their business, identify their audience is, where to find good content, how to listen online, how to engage, how to save time on a daily basis and how to measure social media efforts. I gave this presentation live to Nevada County Online group in Grass Valley, CA on July 24, 2012.
This presentation provides insights into social media usage based on a survey of over 7,800 consumers across 19 countries. Some key findings include:
- Facebook dominates global social media awareness and usage, while emerging platforms like Instagram and Pinterest show strong growth potential.
- On average, people join 1-3 social networks, with most having accounts on Facebook and one other site.
- Over 7 in 10 internet users belong to at least one social network, with over 1.5 billion people using social media globally.
- Mobile is accelerating social media engagement, with over half of smartphone owners using apps and comparing prices online.
This presentation provides insights into social media usage based on a survey of over 7,800 consumers across 19 countries. It finds that:
1) Social networks like Facebook, Twitter, and Google+ are widely used, with over 7 in 10 internet users belonging to at least one. However, people typically only join 1-2 networks.
2) Mobile devices are accelerating social media usage, with over half of internet users having a smartphone and using social apps frequently.
3) While most consumer comments about brands are positive, consumers primarily expect brands on social media to share product info, run promotions, give away prizes, provide news, and allow co-creation projects.
4) Most consumers are willing to help companies
Presentation given at the 2012 IASA Annual Conference on the use of social data in the insurance industry. Snapshot survey results and review of case examples.
Engagement is the key metric for social media marketing. The document discusses how engagement drives loyalty for customers and recommends focusing social media strategies on methods that provide appropriate interaction and experience. It also outlines how social media has become an enterprise-wide phenomenon impacting many business functions like sales, marketing, customer service and more. Analytics tools can help measure engagement across social networks and websites to improve campaigns.
This helps in choosing right social media platform for marketing
Presentation talk about Social Media and their platform. It takes insight what is going on world over , traffic and predication.
This document discusses social media strategies for automotive industries. It begins by noting that over 2 billion internet users are active on social media and spend more time viewing profiles and pictures than engaging with company websites. It then provides statistics on social media usage broken down by age, gender and country. Several graphics show that social media influences car purchasing decisions and that customers want to connect with brands and other drivers. The document concludes by outlining a four step strategy for social media success: connect with customers on Facebook, engage them with relevant content, influence them to share content with friends, and fully integrate social features into the customer experience.
2012 B2B Social Media Marketing - Market Report by TheSocialPeopleViral Thaker
The document discusses key findings from a survey of marketers about social media and ROI. [1] Marketers are looking to invest heavily in social media presence, frequency of posts, and developing processes. [2] Marketers struggle with obtaining sufficient resources for social media and measuring ROI. [3] While social media monitoring is becoming standard, measuring actual ROI remains difficult for many marketers.
Using Social Media to Drive Employee Engagement Michael Specht
Enterprise 2.0 uses social media tools internally to drive employee engagement. It focuses on collaboration, transparency, trust and authenticity to make employees feel more valued through involvement in decision making and an open sharing of ideas. While implementation faces challenges like cultural barriers, examples show benefits like reduced turnover and improved customer service. The key is applying social media principles strategically for business outcomes rather than just the tools.
The document discusses the importance of social media for businesses, higher education institutions, and non-profits. It notes that customers, students, and donors are increasingly online and using social media to research options and make decisions. The majority of an organization's competitors are also using social media. It then provides data on the percentage of people and organizations using various social media platforms. The rest of the document consists of questions for a panel discussion on choosing platforms, finding content, and tools for social media.
The document provides an overview of social media. It defines what social media is and is not, noting that it is user-generated, educational/entertaining, targeted, cross-functional, and interactive rather than traditional marketing, easy sales, free, standalone, or one-way communication. The document discusses why companies should leverage social media, covering research showing its impact on revenues and consumer purchasing decisions. It also covers social media demographics, content strategies, management tools like Hootsuite and mobile apps.
Free research report based on a survey among 400 senior managers in UK and USA. Goal was to measure the level of social media integration and the effects social media integration has.
The report gives details about social media adoption, social media integration, barriers to adoption and much more.
This document summarizes the key findings of a survey conducted by InSites Consulting among 400 senior marketing managers in the US and UK. The survey aimed to understand the adoption and integration of social media among corporations. It found that while adoption of social networks is high, integration into business processes is still low. Only 14% of companies reported having fully integrated social media. The document outlines factors that contribute to successful social media integration, such as investments in training, cross-functional teams, and aligning social media strategy with company culture and values. It also provides examples of effective first steps, like running pilot projects in different departments.
This is an independent study, commissioned by Adobe, that looks at social media marketing measurement across Europe.
Learn how Adobe can help you tie social media marketing to real business results: http://www.omniture.com/go/39875
Creating a social recruiting strategy involves using social media to connect, attract, and recruit candidates. The key aspects are building a strategy around the four C's of social media - connection, collaboration, content, and conversation. Metrics should be used to measure the effectiveness of social media recruiting approaches and case studies show benefits like enhanced communication, cost savings, and increased talent pools.
23 Stats About Social Media You Should KnowPlan 5 d.o.o.
The document provides 23 statistics about social media usage and trends. Some key points include: 31% of the world uses social media; 91% of retail brands use 2 or more social channels; internet users have an average of 5 social media accounts; 96% of people who discuss a brand online do not follow that brand's social media. The top 3 content marketing tactics are blogging, social media, and case studies. 500 million people visit Twitter every month without logging in.
The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event.
The objectives of the Lunch and Learn presentation were to:
- Review what KM ‘is’ and ‘isn’t’
- Understand the value of KM and the benefits of engaging
- Define and reflect on your “what’s in it for me?”
- Share actionable ways you can participate in Knowledge - - Capture & Transfer
"Scaling RAG Applications to serve millions of users", Kevin GoedeckeFwdays
How we managed to grow and scale a RAG application from zero to thousands of users in 7 months. Lessons from technical challenges around managing high load for LLMs, RAGs and Vector databases.
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdfleebarnesutopia
So… you want to become a Test Automation Engineer (or hire and develop one)? While there’s quite a bit of information available about important technical and tool skills to master, there’s not enough discussion around the path to becoming an effective Test Automation Engineer that knows how to add VALUE. In my experience this had led to a proliferation of engineers who are proficient with tools and building frameworks but have skill and knowledge gaps, especially in software testing, that reduce the value they deliver with test automation.
In this talk, Lee will share his lessons learned from over 30 years of working with, and mentoring, hundreds of Test Automation Engineers. Whether you’re looking to get started in test automation or just want to improve your trade, this talk will give you a solid foundation and roadmap for ensuring your test automation efforts continuously add value. This talk is equally valuable for both aspiring Test Automation Engineers and those managing them! All attendees will take away a set of key foundational knowledge and a high-level learning path for leveling up test automation skills and ensuring they add value to their organizations.
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...Fwdays
Direct losses from downtime in 1 minute = $5-$10 thousand dollars. Reputation is priceless.
As part of the talk, we will consider the architectural strategies necessary for the development of highly loaded fintech solutions. We will focus on using queues and streaming to efficiently work and manage large amounts of data in real-time and to minimize latency.
We will focus special attention on the architectural patterns used in the design of the fintech system, microservices and event-driven architecture, which ensure scalability, fault tolerance, and consistency of the entire system.
QA or the Highway - Component Testing: Bridging the gap between frontend appl...zjhamm304
These are the slides for the presentation, "Component Testing: Bridging the gap between frontend applications" that was presented at QA or the Highway 2024 in Columbus, OH by Zachary Hamm.
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving
What began over 115 years ago as a supplier of precision gauges to the automotive industry has evolved into being an industry leader in the manufacture of product branding, automotive cockpit trim and decorative appliance trim. Value-added services include in-house Design, Engineering, Program Management, Test Lab and Tool Shops.
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
What is an RPA CoE? Session 2 – CoE RolesDianaGray10
In this session, we will review the players involved in the CoE and how each role impacts opportunities.
Topics covered:
• What roles are essential?
• What place in the automation journey does each role play?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
"What does it really mean for your system to be available, or how to define w...Fwdays
We will talk about system monitoring from a few different angles. We will start by covering the basics, then discuss SLOs, how to define them, and why understanding the business well is crucial for success in this exercise.
Introducing BoxLang : A new JVM language for productivity and modularity!Ortus Solutions, Corp
Just like life, our code must adapt to the ever changing world we live in. From one day coding for the web, to the next for our tablets or APIs or for running serverless applications. Multi-runtime development is the future of coding, the future is to be dynamic. Let us introduce you to BoxLang.
Dynamic. Modular. Productive.
BoxLang redefines development with its dynamic nature, empowering developers to craft expressive and functional code effortlessly. Its modular architecture prioritizes flexibility, allowing for seamless integration into existing ecosystems.
Interoperability at its Core
With 100% interoperability with Java, BoxLang seamlessly bridges the gap between traditional and modern development paradigms, unlocking new possibilities for innovation and collaboration.
Multi-Runtime
From the tiny 2m operating system binary to running on our pure Java web server, CommandBox, Jakarta EE, AWS Lambda, Microsoft Functions, Web Assembly, Android and more. BoxLang has been designed to enhance and adapt according to it's runnable runtime.
The Fusion of Modernity and Tradition
Experience the fusion of modern features inspired by CFML, Node, Ruby, Kotlin, Java, and Clojure, combined with the familiarity of Java bytecode compilation, making BoxLang a language of choice for forward-thinking developers.
Empowering Transition with Transpiler Support
Transitioning from CFML to BoxLang is seamless with our JIT transpiler, facilitating smooth migration and preserving existing code investments.
Unlocking Creativity with IDE Tools
Unleash your creativity with powerful IDE tools tailored for BoxLang, providing an intuitive development experience and streamlining your workflow. Join us as we embark on a journey to redefine JVM development. Welcome to the era of BoxLang.
ScyllaDB is making a major architecture shift. We’re moving from vNode replication to tablets – fragments of tables that are distributed independently, enabling dynamic data distribution and extreme elasticity. In this keynote, ScyllaDB co-founder and CTO Avi Kivity explains the reason for this shift, provides a look at the implementation and roadmap, and shares how this shift benefits ScyllaDB users.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
"NATO Hackathon Winner: AI-Powered Drug Search", Taras KlobaFwdays
This is a session that details how PostgreSQL's features and Azure AI Services can be effectively used to significantly enhance the search functionality in any application.
In this session, we'll share insights on how we used PostgreSQL to facilitate precise searches across multiple fields in our mobile application. The techniques include using LIKE and ILIKE operators and integrating a trigram-based search to handle potential misspellings, thereby increasing the search accuracy.
We'll also discuss how the azure_ai extension on PostgreSQL databases in Azure and Azure AI Services were utilized to create vectors from user input, a feature beneficial when users wish to find specific items based on text prompts. While our application's case study involves a drug search, the techniques and principles shared in this session can be adapted to improve search functionality in a wide range of applications. Join us to learn how PostgreSQL and Azure AI can be harnessed to enhance your application's search capability.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Must Know Postgres Extension for DBA and Developer during MigrationMydbops
Mydbops Opensource Database Meetup 16
Topic: Must-Know PostgreSQL Extensions for Developers and DBAs During Migration
Speaker: Deepak Mahto, Founder of DataCloudGaze Consulting
Date & Time: 8th June | 10 AM - 1 PM IST
Venue: Bangalore International Centre, Bangalore
Abstract: Discover how PostgreSQL extensions can be your secret weapon! This talk explores how key extensions enhance database capabilities and streamline the migration process for users moving from other relational databases like Oracle.
Key Takeaways:
* Learn about crucial extensions like oracle_fdw, pgtt, and pg_audit that ease migration complexities.
* Gain valuable strategies for implementing these extensions in PostgreSQL to achieve license freedom.
* Discover how these key extensions can empower both developers and DBAs during the migration process.
* Don't miss this chance to gain practical knowledge from an industry expert and stay updated on the latest open-source database trends.
Mydbops Managed Services specializes in taking the pain out of database management while optimizing performance. Since 2015, we have been providing top-notch support and assistance for the top three open-source databases: MySQL, MongoDB, and PostgreSQL.
Our team offers a wide range of services, including assistance, support, consulting, 24/7 operations, and expertise in all relevant technologies. We help organizations improve their database's performance, scalability, efficiency, and availability.
Contact us: info@mydbops.com
Visit: https://www.mydbops.com/
Follow us on LinkedIn: https://in.linkedin.com/company/mydbops
For more details and updates, please follow up the below links.
Meetup Page : https://www.meetup.com/mydbops-databa...
Twitter: https://twitter.com/mydbopsofficial
Blogs: https://www.mydbops.com/blog/
Facebook(Meta): https://www.facebook.com/mydbops/
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
2. Why Go Social?
57% 7 out of 10
businesses plan to hike their social people take their decision based on the
media spend in 2013. reviews written online.
80%
people trust online peer
recommendations.
50% 75%
people follow
brands in social
media
40% companies now use Twitter
as a marketing channel
companies admit to having no training or
governance of social media.
3. Few More Reasons!
2 out of 3 58%
CEOs label social media a high priority
social media users believe Facebook
influences purchases
60% One in three
small businesses are now using social
employees would like help
media.
from employers to share
relevant content
6%
social media users post brand-related content
5. Facebook Stats
1.2 Billion 60.2 Million 9 Million 42 Million
worldwide users Indian Users apps pages
Unique Visitors on Age Group on Facebook
Facebook
7% 10% 13-17
3% 13%
18-25
37% Women 29% 26-34
18%
60% Men 35-44
23%
Not Specified 45-54
55-64
6. Why Facebook?
Advertisement Brand Recall Buzz Customer Care CRM Indian Users
Crowd Sourcing Services Mobile Friendly Product
Promotion Promotion
7. Twitter Stats
500 Million Users Worldwide 15 Million Users in India
Users in India
Female 0% 0%
20%
Male
80%
8. Why Twitter?
Brand Recall Ultra Mobile Product Indian Users
Buzz
Friendly Promotion
CRM Crowd Sourcing Customer Care
9. LinkedIn Stats
200 Million worldwide users 18 Million Indian Users
Age Group on LinkedIn Unique Visitors on
1% 2% LinkedIn
8% 2% 12% 14-17
18-24 8%
25%
25-34
50% Men
35-44 38% 54%
Women
45-54
Not Specified
55-64
10. Why LinkedIn?
Brand Recall Buzz Crowd Sourcing HR Solutions
Advertisement
Indian Users Mobile App Product Promotion SEO Value Services Marketing
11. Google+ Stats
400 Million Users Worldwide 5 million g+ is pressed everyday
Google+ Users Relationship Status of Users
Male Female
0%
0%
31% Married
30%
42%
Single
70% Various
27%
12. Why Google+?
Advertisement Brand Recall Customer Care Mobile Friendly Buzz CRM
Product High SEO Value Service Crowd Indian Users
Promotion Promotion Sourcing
13. Pinterest
Stats
25 Million Worldwide Users 1.2 Million Indian Users
Unique visitors on Pinterest Age Group on Pinterest
5%
13-17
32% 20% 19% 18-24
Men
68% 25% 25-34
Women 31%
35-44
45-54
14. Objectives of Going
Social
Communicate Brand's Imparting Nutritional
Heritage. Value of the brand to
People
Humanize Befriending
the Brand by Community Through
Dobbie
going Social
Communicating Nutritional
High Brand Recall
Value of Gourmet Breads through strong Digital
to the Health Conscious Presence
15. Content Distribution
Product & Company Community Building & CRM
Promotion
High SEO Value
Traffic on Main Website
MicroSite
Blogs
Forums
16. Facebook Page
Adding Timeline :
Highlight the
heritage of your
brand
Dobbie’s App
Writing Basic
Info & other Recipes can
Attributes in
be uploaded
Creative Writing Products can be
on Facebook Social Media
to enhance intra Showcased just
search Integration
like website
17. Engagement on
Facebook
Dobbie’s cartoon strip can be posted twice or thrice in a week.
Health tips: Low Cal recipes which includes your Gourmet Range of Breads.
Lingo similar to Bakwaas Advertisement can be created exclusively for Dobbie.
Can Integrate contests on Microsite with Facebook page
Linking applications, twitter & micro site into a well-designed tab.
Can Play around with the Style Quotient of Community to promote ‘The Sexy Bread’
Can run a week long campaign on ‘Your Harvest Savior moment’ asking the community to
share their moment when harvest saved them from hunger.
Asking Fans to Upload their Exotic Recipes Made with Their Favourite Harvest Gold Bread
Variant, which can later be featured in a recipe album with fan’s photograph.
Dobbie’s Rapid fire questionnaire can be created with a timer on an app.
All the queries/Grievances/complaints can be handled promptly
18. Facebook Application
Idea
An app can be created to engage community can
be created which will add fun factor as well as be a
great way to communicate harvest's relation with
its buyers & Heritage through Dobbie's questions!
1. User goes to the application and sees thumbnail of the various breads.
2. User selects the bread with which he wants to make his sandwich.
3. User will now be asked to choose from among various ingredients available to make a sandwich (every
ingredient will have some points attached to it)
4. Once the user selects his ingredient, Dobbie will ask him a question to unlock that ingredient. (more the
points attached to the ingredient, the difficult the question will be)
5. If the user answers the question correctly he would be given that ingredient and he can then continue
further unlocking other ingredients to make his sandwich.
6. Once the user is through making his sandwich, the point value of his sandwich will be shared on his
wall. It will also come in all his friends newsfeed.
7. Various funny names can be given to sandwiches based on the ingredients.
20. Dobbie's Twitter Handle
Social Networks
Integration
Expressive Cover
image
Space for
product
promotio
n
CRM & Product Promotion Tweets in Dobbie's own Lingo
21. Twitter Engagement
Using a personal lingo. Eg: ‘Dobbie says it is too cold, take a break and catch a garma
garam chai with Harvest Gold’
Organising tweetathons.
Tweet about topics like health, nutrition ,breakfast habits, etc.
Reach out to your audience like those living alone, college students, hostellers.
Responding promptly to people’s questions & comments.
Tweeting about the news, events related to your organisation.
Tweeting interesting recipes through links on the microsite.
Starting contest with the hashtags like-
#dobbie
#harvestgold
#dobbierecipe
#thesexybread
#healthyharvest
#breadhoonproductnahin
22. LinkedIn-Company's
Page
Groups can be
started around
general topics
like Breakfast
Rush for Can be
working people used for
banner Ads
also like
Facebook
Expressive for High
Cover Image ROI
Life at
harvest can
be shown Can Create a
through the special element
posts of on each product
Employees and can give
dedicated
updates on same
23. Activities on LinkedIn
Detailed Profile with Product listings will be done.
Regular updates on Industry on the company page.
Relevant groups like, Breakfast Rush for the working class can be formed
Precision Targeting of the working class who rush during the breakfast and have bread daily
Regular Webinars on health could also be arranged with the dieticians.
Engage Polls - Dobbie Asking questions
Engage Groups : Make Groups, Maintain Relationship with Group Members and Chat with them
Run a special LinkedIn group promotion, or contest . Might invite your group members to enter
for free.
Sharing Health tips, Diet Planners & Healthy Recipes
BMI application can be created for LinkedIn followers
HR centric activities like virtual brainstorming, Life @ Harvest can be shown/Done
LinkedIn ads can be run as they incur high ROI
24. Dobbie's YouTube
Channel
Profile Writing
Contests
can be run
to increase
subscriber
s & views
through
third party
apps
Social Plug-ins
Video of the
Dobbie’s Gags Integration
the quick one Promotional
minute recipes Videos
25. YouTube Fun
Dobbie’s Gags can be uploaded and made viral with bookmarking Sites
One minute recipes for the impatient Working people/Students/Loners can be uploaded with a
pinch of Humor.
Community can be told to upload pictures and a video can be made with the compilation of the
same pictures, People will make it viral which eventually will get us more subscribers.
Interviews with Dieticians can be published on the channels to gain subscriptions.
YouTube contest for the Freakiest Sandwich can be run, telling people to upload the recipe step
by step and the winner will get a chance to get featured with Dobbie on official Channel of
Harvest Gold.
Third party app can be integrated with the YT channel to make the campaign viral in the
community.
YouTube videos can be promoted across social network to gain mileage across people in various
communities.
26. Profile will be maintained to gain High SEO Various Boards can be created with different
value interest
Joining, forming circles where something Regular pinning & Re-pinning can be done
related to breakfast habits, breads is with eye-feasting Recipes & excellent food
discussed and regular updates can be photography.
posted. Influencers can be identified and their
Various Hangouts can be arranged where boards can be pinned with images
Dobbie will connect to the community. Various boards like ‘Behind the Scenes’
When people will search for your brand on showing hygiene and life at harvest can be
Google, they can get the latest info straight made to draw eyeballs
from your Google+ page. Open Board for customers can be created
Running an Application or game shall engage to get pins from the community to enhance
more visitors engagement.
27. Dobbie's MicroSite
Welcome To To Dobbie’s World
Welcome Dobbie’s World Login /
Register/
Login
Dobbie’s
Dobbie’s
Register
Logo
Logo
About Harvest
About Harvest Bread-Vita
HowHow Participate in
do I do I Participate in
Contest! Vita Contest!
Bread Download Mobile Apps!Apps!
Download Mobile
Bread-vita Contest ?
Breadvita Contest ? Become a Harvest Club Member!
Become a Harvest Club
Member and Enjoy Special
Privileges
Make Your Own Sandwich Recipe
Make Your Own Sandwich Recipe
Unlock various Breads & Ingredient's Enjoy Special Benefits
Become a Harvest Club Member! Unlock various Breads & Ingredient's Enjoy Special Benefits
Become a Harvest Club Member!
answering Dobbie’s simple Questions! Privileges!
answering Dobbie’s simple Questions! and and Privileges!
Follow Share
Get Sandwich Maker App on Mobile!
Get Sandwich Maker App on Follow Share
Like Like On with
On with
Mobile! on FB! FB!
on Twitte
Twitter
Friend
Friends
Check Your Nutrition Quotient! r s
Terms & Conditions
Terms & Conditions Disclaimer
Disclaime
r
28. Advantage Microsite
Dobbie’s exclusive website will give brand mascot a new credibility.
Contest and applications can be integrated on the website along with those at
Social Platforms.
Harvest club can be managed through a dedicated website.
Traffic on the Social Sites can be routed on the microsite to enhance experience of
the community.
Social Plug-ins with Real time updates can be integrated.
Dobbie’s Blogs can be published on the website along with Tumblr or wordpress to
enhance search results
29. Forums | Blogs | Q&A
Participation in various relevant forums and seedings can boost the traffic both on
website as well as microsite.
Blogs can be instrumental in the making the campaign viral as blogs are accepted
as the most preferred tool for content marketing.
Planting Questions and answering at Yahoo answers and Wiki Answers is the
fastest way to get noticed amongst the netizens
Threads related to food & nutrition and healthy eating habits can be started and
third party seeding can be done to facilitate conversation amongst members.
Video Blogs by Dobbie can get viral easily
30. How We Manage Your Campaign
Sentiment
Brand Audit Analysis Develop
Strategy
Edit or Revise Strategy (if Seek Approval
needed)
Execute Monitor & Moderate Insight Reports &
Strategy Feedback
31. How it Works!
Step One Step Two Step Three Step Four Step Five
Get your Brand Choose the right Opt for a 15 days Kick start your Get Monthly
Scan and Package or get Pilot Project* Digital Media insights on
Sentiment one designed Marketing progress and
Analysis Done & exclusively for Campaign Enjoy watching
Get a complete you your Business
report grow.
35. Dedicated team of Content Writers, Social Media Strategists, Graphic Designer, Web
Developers, Video Editors & Moderators to look after your campaign
24x7x365 monitoring to keep you stay Up & Live always
Amazingly Functional Ecosystem of Training & Client Servicing
Savings cost of Hiring & Training, Outsource at 10% price
Detailed Monthly insights & Reports on Progress
Use of Ultra Sophisticated Web tools to manage Online Reputation & Digital
Campaigns
Save Time for your core business & leave your CRM on us!
Dedicated personalised Client support & coordination.
36. Somesh Jagga
Business Head- Client Servicing & Training
+91 99110 32000 l somesh.jagga@buzzooka.in
Buzzooka InfoMedia Private Limited
#402 Jackson Crown Heights Crowne Plaza Rohini Delhi-85
info@buzzooka.in | www.buzzooka.in