3. Marina City
Qingdao, China
Marina City is a large mixed-use project located
in the coastal city of Qingdao, China, and serves
as the backdrop to the sailing venue for the 2008
Olympic Games. It includes diverse components
such as a waterfront boardwalk development,
condominiums, office building, two large retail
districts, and private clubs, as well as an ice
skating rink. RSM Design created a multi-lingual
wayfinding and graphics program for the entire
project. The building graphics utilize nautical
imagery in keeping with the project location. The
crisp, clear color scheme and streamlined signage
create a distinct sense of place for this marina
setting. RSM also provided the identity, branding,
and specialty graphics for the ice rink as well as
China’s first movie “Walk of Fame” located here.
6. Ferrari World Abu Dhabi
Yas Island, UAE
When completed in early 2010, the Ferrari World
Abu Dhabi will be the world's largest indoor
theme park. RSM Design is proud to be a part
of the Aldar Properties' team in this exciting
development. Our passionate group of Ferrari
enthusiasts in San Clemente is wrapping up the
designs for the theme park's identity signs, entry
sequence, exterior wayfinding program, and
structured car park. In addition to the Ferrari World
Abu Dhabi signage, the studio is also developing
a wayfinding program for the "Race Day" signs to
be implemented for the inaugural F1 Grand Prix.
10. Hotel Miracosta
Tokyo, Japan
RSM Design was commissioned to create
the identity, logo, branding, and signage for Hotel
Miracosta, a five-star resort that is the entrance to
a famous Tokyo and California-based amusement
park. The signs were to be developed using a
multi-language system and portray the image of
the Italian Renaissance. The result was lavish,
grand, and beautifully executed throughout every
venue. The versatile design package was easily
applied to the hotel’s many restaurants, convention
center, and spa facility. The logo was incorporated
into every resort element, from sugar cubes to pool
mosaics to large-scale signage, helping transform
this Tokyo hotel into an elegant destination and
entry statement to the park. Final implemented
designs as represented in the photographs may
vary somewhat from the original concept designs
and design intent package created by RSM Design.
11.
12. Lalaport Toyosu
Tokyo, Japan
RSM understands the idea of less is more. So
when commissioned for the brand, logo, identity,
signage and wayfinding program for this new retail
driven mixed-use project, RSM found design
inspiration from both the site’s former shipbuilding
use and adjacent boardwalk. Juxtaposed against
the flash of contemporary Tokyo, RSM’s design
solution morphed from the surrounding organic
patterns, forms, and materials of the existing site.
The signage is not traditionally ‘placed’ but instead
‘rises’ in ‘ship hull’ form from the boardwalk in an
armaturesque fashion growing literally from the
surface of the boardwalk and landscape. Organic
materials contrast glass and stainless steel
creating a reflective integration of architecture and
environmental graphics. Patterns derived from the
ship building industry became modern day
abstractions infused through the project on
banners, elevators, and floor patterns. Multi-
lingual signage weaves smoothly and simply on
all elements. This urban dock melts into the heart
of Tokyo and has transformed itself once again
into a famous seaport as progressive, fluid and
effortlessly modern as the city surrounding it.
13.
14.
15. Cosmo Gas Stations
Tokyo, Japan
Cosmo Gas Stations came to RSM Design with
a project to introduce self-service gas to the
Japanese market. The challenge was to make a
completely new procress clear, simple, and most
importantly, inviting, to consumers. RSM Design
first developed the iServe logo, which uses color
and simple forms to create an iconographic
symbol of Cosmo as the pioneer provider of
self-service gas in Japan. RSM Design developed
a simple visual interface, which uses pictographs
to illustrate the five step process for buying gas.
The prototype was an immediate success made
possible through the creation of a clear and
cohesive visual system.
16.
17. Central World
Bangkok, Thailand
RSM Design was presented with the opportunity
to create a wayfinding, identity, and specialty
graphics program for the CentralWorld complex,
located at the “Times Square” of Bangkok in the
heart of the city, and the backdrop for it’s annual
New Year’s Eve celebration. The challenge involved
a multi-layered project with many different uses,
levels and languages all arranged around five large
atrium spaces. Retail areas span eight levels, and
include food courts and restaurants. There is also a
boutique hotel, conference center, ice skating rink,
two movie theater areas, and high-rise office tower.
RSM Design successfully integrated variations of
traditional Thai patterns and nuances into this very
modern destination, creating a unique, yet familiar
ambiance for the local users as well as for guests.
22. Loop 5
Weiterstadt, Germany
RSM Design developed a full branding, identity,
and way finding program for this unique retail
center in central Germany. The environmental
graphics program was inspired by the project’s
location in an area known for its aeronautical
history and production within the aviation
industry. The graphics created a cultural bridge
from the heritage of the area to a thoroughly
modern shopping experience, using many
references from the different era of flight.
23.
24.
25. Estação Viana Intermodal
Transportation Station
Viana, Portugal
RSM Design created a visually identity for a new
development adjacent to a historic train station
in the seaside village of Viana do Castelo. The
project brings together train and bus travel with
retail. The visual vernacular of travel inspired
our designers to use bold colors and numbers
in the designs for signage as well as terraces of
decorative terrazzo paving.
26.
27. Luz del Tajo
Toledo, Spain
Overlooking both the Rio Tajo and the heart
of medieval Toledo, Spain, this modern
entertainment destination complements its
historic context, respecting its unique site
adjacent to this UNESCO World Heritage Site.
Drawing on inspiration from the rich cultural
roots of the area, RSM Design abstracted
historical elements to create a graphics blend
that is both referential and modern. RSM
designed graphic elements ranging from the
logo to the wayfinding signage, and in a variety
of scales from detailed integrated paving
patterns to larger scale entry identity
monuments. Throughout the center there was
a focus on the use of unique materials and a
variety of textures to add a rich layer on to the
very contemporary architecture.
28.
29. Gli Orsi
Biella, Italy
“Lions and tigers and bears, oh my.”
Well, maybe not the large cats, but there are
plenty of bears at Gli Orsi. Anchored by a sports
arena and football stadium, this retail destination
at the foot of the Alps in northern Italy, was
branded and inspired by the name of the local
sports teams. This community’s affinity for their
local mascot inspired the RSM Design team to
use the bears in a multitude of different ways
throughout this way finding and specialty graphics
package…..hidden in patterns or used as sculptural
over sized features with bears surfing and playing
football. This lighthearted graphics approach
created a sense of fun and festive relief within this
shopping and sports complex.
34. Waikiki Beach Walk
Honolulu, Hawaii
RSM Design was eager to participate in the
transformation of Lewers Street in downtown
Waikiki, into one of the largest developments
in the area. This mixed-use tourist destination
brings together international retail with the
resort environment, and traverses across eight
acres adjacent to one of the loveliest beaches in
the world. Waikiki Beach Walk includes five
hotels, an outdoor entertainment plaza, and
dozens of retailers and restaurants. To
incorporate the rich lore and history of Hawaii,
RSM used variations of traditional Hawaiian
patterns throughout the project. Despite
restrictive local sign ordinances, RSM was able
to develop a signage program that is unique to
the location such as the integration of beautiful
lacquered hardwoods reminiscent of historic
surfboards. The inclusion of a natural stone
fountain with a Hawaiian poem, as well as
historical plaques worked into the signage, both
inform and delight the guest.
35.
36. Manauara Shopping
Manaus, Brazil
On an industrial site in the heart of the Amazon
jungle in northern Brazil, RSM Design worked
with a creative team of consultants to carve out
a dynamic shopping oasis. Bringing elements
of the surrounding ecosystem back to the site,
the graphics palette used local natural materials
in the development of this identity, way finding,
and graphics family. Abstracted references to the
adjacent Amazon River along with the local flora,
fauna, and colors from the area inspired the studio
to create a regionally inspired and fresh design
that felt at home with the surrounding community.
37.
38. Monte del Barco
Guanacaste, Costa Rica
Located on the beautiful bay of Papagayo in
northern Costa Rica, this luxury resort anchored
by both a Raffles and Fairmont hotel, also contains
a spa, golf course, marina, equestrian center, retail
village, and high end residences by Sotheby’s Real
Estate. RSM Design continues to work extensively
with a large team of designers and planners in
the full branding, logo development, and master
planning for this one of a kind resort in this part
of Central America- branding and design that
extends from the marcro scale of the master plan
to the micro scale of the hotel packaging and
amenities.
39.
40. The Shops at River Park
Fresno, California
The bold sculptural and over-scaled identity
created by RSM Design for this regional center
has become an iconic and landmark feature
within this community. There is no mistaking
when you’ve arrived at The Shops at River Park.
This same approach was carried into the
pedestrian-scaled wayfinding and directory
elements with strong vertical illuminated glass
beacons to guide the visitor through the center.
41.
42. Natick Collection
Natick, Massachusetts
The developers of Natick Collection, New
England’s premier mixed-use retail destination,
commissioned RSM Design to create the
identity, re-branding, wayfinding, graphics and
signage for its latest “Platinum Project.” The RSM
team created an understated communications
package, culminating in the Collection’s signature
N logo. Every design detail was meant to
complement, rather than compete with the
Collection’s iconic retail destinations. From the
signature N to the signage in the parking garage,
RSM’s cohesive design incorporated high-end
metals and materials surrounding the visitor
in understated luxury.
43.
44.
45. Victoria Gardens
Rancho Cucamonga, California
Rancho Cucamonga is one of those new
communities with an intriguing name that until
recently, not many knew much about the unique
history of the area.Now a thriving and
growing community east of Los Angeles, Rancho
Cucamonga has its place in history. When RSM
designed the environmental graphics program
for Victoria Gardens and the Cultural Center, they
started by digging deep into the city’s roots to give
visitors a sense of Rancho Cucamonga’s history.
Taking an unconventional comprehensive graphics
approach, RSM was able to tell the compelling
story of a Main Street that apeared to be built over
time. Through ghosted murals of vintage railways,
produce ads, added “artifacts” and an antique
finished wayfinding system, the graphics and
logos created a feeling of nostalgia and
community deeply connected to its past. Today
visitors to Victoria Gardens will not only remember
the town’s unique name, but will also take with
them a piece of its history.
46.
47.
48. This unique food hall located at the center of the
Victoria Gardens community development serves
as one of the main destinations and meetings
halls within the area. Designed to be reminiscent
of the historic fruit packing warehouses dotting
the surrounding orchards in the Inland Empire,
this energetic space brings the history of the
community back to life through interpretive and
graphic exhibit displays, at the same time
functioning as a dining destination with dynamic
local food vendors. RSM Design created the
interior and exterior specialty graphics and
identity to enhance the visitor’s experience and
remind them of the area’s rich agrarian heritage.
49.
50. The St. Regis Resort & Spa
Monarch Beach, California
Is it possible to improve perfection? For RSM,
the answer is yes. That is precisely what the
design team did for the St. Regis Resort Hotel
when asked to create a luxurious graphics
package worthy of this five-star iconic resort brand.
Working directly with the owner, RSM elevated the
hotel mark to a new level of timelessness using
rich metals and classic design; guests were
surrounded by understated beauty from the
moment of arrival to their time of departure. By
integrating large-scale elements and minute details,
RSM created a seamless wayfinding system to
guide visitors through the expansive high-end
complex. Along pathways from hotel balconies to
sandy beaches, RSM created a richness and sense
of character connecting the property to its perch
over the Pacific Ocean while reinforcing the brand’s
strongest selling point – its elegance.
51.
52. George L. Allen, Sr.
Courts Building
Dallas, Texas
With the appropriate deference to the civic stature
befitting a courthouse building, RSM’s handsome
signage and graphics program has taken a once
confusing and intimidating structure and created
a harmonious judicial center integrating the existing
courthouse with the new. Using cleanly designed
and durable materials for the signage, three distinct
circulation pathways were created to separate and
guide the movement of users throughout the
renovated and expanded complex. The importance
of this building and its context adjacent to the
internationally visited John F. Kennedy Memorial
Plaza were taken into consideration in every detail.
Attention to the integrity of the signage was
paramount resulting in a powerful combination of
stainless steel and white marble that ensures the
preservation of order throughout the facility.
53.
54. Beverly Hills
Civic Wayfinding
Beverly Hills, California
RSM Design collaborated with the City of Beverly
Hills and Field Paoli Architects to create a
comprehensive environmental graphics package
and wayfinding system for this three-story multi-
use urban complex. The project includes 17,000
square feet of office space and is anchored by
high-profile retail stores facing both Beverly Drive
and Cannon Street. Additionally, RSM designed
identity for the office space, retail and parking
garage, as well as many specialty graphic elements
throughout the project. In conjunction with this
location in the center of Beverly Hills, RSM also
developed a comprehensive prototype parking and
directional signage family to be used throughout the
city. All of the public parking facilities have adopted
this cohesive system, bringing unity and clarity for
this important use with the confines of the City of
Beverly Hills.
55. Orlando Connection
Convention Center
Orlando, Florida
Anchored by and immediately adjacent to one of
the United States’ largest convention and visitor’s
facility, this energetic mixed-use development
brings together numerous hotels, theaters, cultural
institutions, retail, and entertainment venues. The
dynamic identity and specialty graphics program
envisioned by RSM Design unifies these unique
venues to assist the visitor’s navigation and link
them with the convention facilities. Changing
event messaging, sponsorship, digital media,
and advertising were all major factors in the
design inspiration and creation of this flexible yet
permanent system.
57. Philly Live!
Philadelphia, Pennsylvania
This exciting entertainment and sports-themed
destination lies in the center of the stadium
district located in south Philadelphia, linking the
stadiums and arenas for professional baseball,
football, basketball and hockey. This unique
project was designed to enhance the guest
experience by increasing activity levels in the
stadium zone not only on event days but
keeping it a desired entertainment destination
on non-game days as well. The project is a part
of a broader movement to renew and revitalize
this industrial section of the city and features a
number of restaurants, sports bars and market
hall as well as a hotel and retail shops.
RSM Design continues to be involved with the
identity, master plan and city guidelines, and
the design of the project’s graphics image from
vehicular and pedestrian wayfinding to unique
one-of-a-kind sports specialty graphics. The
graphics palette consists of contemporary
abstractions of sports themes with the overlay
use of historic materials such as steel and brick
that reference back to materials used in the
local area. Additional specialty concepts that
enhance this local aesthetic are kiosks created
out of sustainable shipping containers and the
integration of a local artist inspired mural system
that identifies the rich history and legacy of the
city, sports teams and the community. As the
project continues we look forward to adding
more layers of exciting graphics to enhance the
experience at Philly Live!
58.
59. Sands Casino Resort
Bethlehem, Pennsylvania
Sands Bethlehem Resort Casino occupies
the site of one of the United States’ largest
historic steel mills. RSM Design was responsible
for implementing a comprehensive identity,
graphics program, and wayfinding system for the
casino, hotel, event center, and retail venues. The
concept was to retain the character of the century
old site, while introducing the energy and
excitement of a gaming and resort destination.
Working with the National Museum of Industrial
History (a branch of the Smithsonian Institution),
RSM was able to incorporate historic relics and
exhibits throughout the project, uniting some
pieces of local history with modern design
elements to create a unique historic destination.
RSM Design also assisted in the re-branding
of the Sands corporate logo, as well as in the
naming and branding of the many restaurants
and entertainment areas throughout the project.
