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The Bigger Picture - Where's the money?
The document outlines a fundraising initiative aimed at enhancing the skills of heritage organizations in Scotland, encouraging a strategic approach to fundraising and building advocacy networks. It highlights the success of the program, with 545 participants and a favorable return on investment, while emphasizing the importance of individual giving and various funding sources. The initiative aims to empower organizations to achieve greater income levels and sustainability through effective fundraising strategies.
The Bigger Picture - Where's the money?
- 1. The Bigger Picture– Where's the Money? Louise Downing
- 2.
- 4. • Raising awarenessin the sector about fundraising in general, including the sources available and the techniques to use • Empowering organisations to have a more planned and strategic approach to fundraising • Increasing the sector’s ability to develop and implement a fundraising strategy • Building and developing local and national advocacy networks
- 5. • engage 450participants over three years • deliver its programme in communities across Scotland • leave a legacy of fundraising skills • enable heritage organisations to achieve greater levels of income from fundraising • make a step change in the sustainability of heritage organisations
- 6. The Story SoFar • 545 places taken up • 53 training events delivered - 19 Make it Happen - 15 Planning to Progress - 19 In Focus sessions • 407 participants • 292 organisations
- 10. Charitable Trusts • Verygood return on investment (1:9.6) • Success rate is likely to be 1 for every 4- 7 applications made • Good source of funding for projects and capital equipment • Can obtain some funding for revenue costs • Restricted funding
- 11. Business Investment • Corporatesponsorship • Donations • In-kind support • Membership • Always think about the 'donor' • Can provide unrestricted funding
- 12. Individual Giving • Legacies •Donations • Major Gifts • Friends & Membership • Direct debit / Standing Order • Community Fundraising
- 13. Why Individual Giving? •Source of unrestricted funding • Excellent return on investment (Legacies has highest ROI at 1:27) • Gift Aid • Can develop ongoing commitment from donors and supporters
- 14. Seven Steps ofFundraising Video
- 16. Hayburn Park videos •Hayburn Playpark Association crowdfund experience • Hayburn Park Crowdfund video
- 17. Louise Downing louise.downing@scotheritage.org 0131 2972008 www.resourcingscotlandsheritage.org
Editor's Notes
- #3 Louise - Intro