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Uk - Country Overview
Irina Antonescu & Carmen Neghina
International Comparative Politics - Case study of Great Britain
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Who Influences Decisions?
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Who Are the Powerful Buyers?
What Do Buyers Want?
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Heart & Mind
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Uk - Country Overview
Irina Antonescu & Carmen Neghina
International Comparative Politics - Case study of Great Britain
ProjeX
Roxana Craciun, Felix Gehring, Carmen Neghina, Alina Oprea, Marc Schöfer - Mash-up Project for Accenture Campus Challenge - dynamic information exchange within companies
Major Sales
Carmen Neghina, Alina Oprea, Myriam Suidan - Case study - Marketing and Psychology
Who Influences Decisions?
Who Is in the Buying-Center?
Who Are the Powerful Buyers?
What Do Buyers Want?
Diagnosing Motivation
The Buyers’ Decision-making Process
Possible Outcomes
How Do Buyers Perceive a Company?
Heart & Mind
The interplay of affect and cognition in consumer decision making. Baba Shiv & Alexander Fedorikhin
Buying Behavior presentation: Andreea Dicu, Raquel Gonzalez Martin,
François-Xavier Jeanne, Carmen Neghina, Algirdas Sabaliauskas
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Carmen Neghina - research paper - Newspapers in Germany - analysis and overview
How to Innovate? Giant leaps or small steps?
First part of a larger presentation / paper on the topic of incremental vs. radical innovation. The presentation is based on extant research and tries to answer a very simple question: how to innovate? The presentation is done from a product management point of view.
Hakuna Matata
If you would build a new brand in the food industry, what would you choose? My team and I went for an African meal package brand, that combines the flavors of Africa & the convenience required by today's fast consumer lifestyles. The result? A great branding campaign. Have a look !!
Public Relations and New Media Technologies
Carmen Neghina
Public Relations and New Media Technologies
Changing models of communication
- trends
- traditional model
Implications of new technology
- implications
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- two-way communication model
survey results
- content analysis
- mail questionnaire
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Sarbanes Oxley Act
Carmen Neghina & Hella Rieger
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PCAOB
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The Future Of Branches
Fewer people are going to branches, and doing so less often. Yet branches aren’t going away anytime soon, and they remain one of the most effective ways to grow your business. But what is the role of the branch going forward? This session looks at how your branch model needs to evolve as transactions move to alternate channels.
The Knowledge Gap
Carmen Neghina & Alina Oprea
Overview of the Knowledge Gap theory, developed by Tichenor. Analysis, criticism and recommendations
Advertising Psychology
Andreea Dicu (slide design)
Carmen Neghina
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Hofstede - Cultural differences in international management
Andreea Dicu, Carmen Neghina, Alina Oprea, Teodora Vasileva
Hofstede’s Study on Work Related-Values Concept, Methods, Results, and
Critique
Culture defined
Hofstede’s cultural dimensions
Implications for management
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Hakuna Matata
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Public Relations and New Media Technologies
Carmen Neghina
Public Relations and New Media Technologies
Changing models of communication
- trends
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Implications of new technology
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Sarbanes Oxley Act
Carmen Neghina & Hella Rieger
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Basic content
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Fewer people are going to branches, and doing so less often. Yet branches aren’t going away anytime soon, and they remain one of the most effective ways to grow your business. But what is the role of the branch going forward? This session looks at how your branch model needs to evolve as transactions move to alternate channels.
The Knowledge Gap
Carmen Neghina & Alina Oprea
Overview of the Knowledge Gap theory, developed by Tichenor. Analysis, criticism and recommendations
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Probably my best presentation so far. An insider's view into advertising.
Hofstede - Cultural differences in international management
Andreea Dicu, Carmen Neghina, Alina Oprea, Teodora Vasileva
Hofstede’s Study on Work Related-Values Concept, Methods, Results, and
Critique
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Hofstede - Cultural differences in international management
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