The document summarizes RPG's solutions for safely reopening physical retail stores during and after the COVID-19 pandemic. It describes how consumer shopping behaviors have changed, requiring new protocols and store layout modifications. RPG has developed single-use product sampling systems, air diffuser displays, and hygiene stations to allow safe testing and engagement. The solutions aim to revive physical retail by reconnecting consumers through innovative tools that address their new needs and anxieties around in-store shopping.

1. RETAIL REVIVAL IN THE AGE OF COVID-19

2. The
New Normal
COVID-19 HAS FOREVER CHANGED
THE SHOPPING EXPERIENCE.
Shopping on-line has temporarily fulfilled our appetite for
purchasing, but consumers want to test, try, engage, and
buy in real life.
In order to maintain a safe shopping environment,
government guidelines require a re-invention of retail
norms. This includes mandatory protocols and behavior
modification among customers and sales associates.
As the retail landscape continues to shift during and post
pandemic, brands and retailers will have challenges that
require nimble & unique solutions. RPG is the strategic
partner to identify evolving problems and create those
solutions.
RPG © 2020

3. There will be an immediate impact on the customer journey
and the way in which consumers test and interact with
products. As retailers adapt to these conditions, there will
be short-term and long-term steps to address the change.
WE’RE LOOKING AT RETAIL REVIVAL,
NOT JUST SURVIVAL.
And, the revival of physical retail will require a new and
well-considered design approach along with the
implementation of innovative tools & technology.
The
New Normal
RPG is the strategic partner to ensure brands and
retailers are in the best position to recover and thrive.
We have developed initiatives to be implemented at
all stages of re-opening. Starting now.
RPG © 2020

4. EVERY TOUCH-POINT IS AN OPPORTUNITY TO
RECONNECT WITH YOUR CONSUMER.
RPG has developed a multitude of solutions for customers
to navigate and engage safely and confidently in this new
retail experience.
The following solutions are an overview of some of our
actionable tactics to be customized and uniquely
incorporated into your new retail strategy.
Protocols &
Consumer Behavior Modification
RPG © 2020

5. Protocols &
Consumer Behavior Modification
REVISIT STORE LAYOUTS
& SPACE PLANNING
TO ALLEVIATE CUSTOMER AISLE ANXIETY
ENHANCE ENVIRONMENTAL SIGNAGE
& WAY-FINDING
TO HELP CUSTOMERS NAVIGATE EFFICIENTLY
ENABLE VISIBILITY OF LIVE PRODUCT
WITH PROTECTIVE SHIELDS
AMONG HIGH CONSUMER ENGAGEMENT AREAS
INCORPORATE ANTIMICROBIAL MATERIALS
INTO DISPLAYS & FIXTURES
WITH DIRECT CUSTOMER CONTACT
Rebuild a safe environment in your distinct brand voice.
RPG © 2020

6. Consumers want to test, try,
engage & buy in real life.
AR and AI digital tools help navigate and edit choices, but
they do not take the place of engagement and actual testing
in real time.
These tools need to be strategically incorporated into
existing infrastructures and work in tandem with new
methods for product engagement.
RPG has designed & developed single dose carded,
modular sample dispensing systems to maximize
self-service and minimize risk.
RPG © 2020

7. Single Dose Solutions
UNIVERSAL SYSTEM
FOR PRODUCTS INCLUDING
FRAGRANCE, MAKEUP & SKINCARE
ENGINEERED FOR INTEGRATION
ON EXISTING OR NEW COUNTERS,
GONDOLAS, WALLS, OR FLOOR STANDS
EASY-TO-USE
INTUITIVE & LOW-TOUCH
CUSTOMER INTERACTION
DATA ACQUISITION
& DIGITAL MESSAGING
CAPABILITY
Our patent pending system uses industry-existing, customizable, individually hermetically sealed samples
that offer safe, single dose application. It is designed to be customized, scaled, and implemented across
all brands and retailers with ease of execution and maintenance.
RPG © 2020

8. Single Dose
Hermetically Sealed
Product Sample
Single Dose
Tester Sample
•
Bottom Spring Loaded Pusher Feed
Customizable
Surround for Brand Integration
Clear Cover
Updateable Product Info
Graphic w/ Clear Lens
•
Drop Down Panel for
Sample Refill
Closed Module
Open Module
RPG © 2020
Single Dose Tester Dispenser

9. Single Dose Solutions
Single Dose Tester Bar
Single Dose Gondola Retrofit
Single Dose Tester Glorifier
RPG © 2020

10. Single Dose Solutions
Single Dose Product Glorifiers
RPG © 2020

11. RPG has designed and developed a variety of options
including motion-activated, dry air diffuser systems with
contact-less delivery that can be incorporated into existing
and new retail environments.
Specifically
for Fragrance
Air Diffuser Systems
On-counter Tester Glorifer with Dry-air DiffuserOn-counter Tester Glorifier RPG © 2020
Motion Activated
Sensor

12. Hygiene
& Testing
RPG has designed displays and caddies that require
minimal contact to access hygiene tools, palettes, and
applicators in order for beauty advisors and customers to
test live product in a safe and sanitized way.
We have addressed these disposable tools with a
renewed focus on sustainability.
RPG © 2020

13. The
New Normal
CUSTOMERS CRAVE COMMUNITY, HUMAN INTERACTION, AND
PHYSICAL ENGAGEMENT WITH BRANDS, SOMETHING VIRTUAL CANNOT FULFILL.
RPG is committed to providing solutions to make the return to retail safe and satisfying.
With innovation, creativity, and true partnership, we are focusing on the new pain points of the
user experience and providing progressive, revitalized solutions.
RPG © 2020

14. Founded by Bruce E. Teitelbaum in 1991, RPG designs, engineers, and manufactures displays & retail
environments across every category, both mass and prestige. We re-imagine product presentation,
delivery systems, and customer experience, especially where brick & mortar meets digital.
An award-winning global design & build firm recognized for invigorating the retail experience,
RPG elevates and reinforces the power of brands, compelling consumers to shop and purchase.
We identify and harness the white space in retail, bringing big ideas and
transformation to the marketplace.
About Us
Bruce E. Teitelbaum
CEO
BruceTeitelbaum@rpg57.com
Ellen L. Friedman
EVP
EllenFriedman@rpg57.com
Sally Skidmore
Executive Director of Business Development
SallySkidmore@rpg57.com
RPG | 119 West 57th Street, New York, NY 10019 | 212.246.3780 | www.rpg57.com
This design is exclusive property of RPG. Unauthorized reproduction of this design is prohibited. © 2020

15. RPG © 2020
DESIGN • DEVELOP • MANUFACTURE
DISPLAYS • FIXTURES • RETAIL ENVIRONMENTS
www.rpg57.com • 212.246.3780