ROY ‘Lawnmower’
Digi-pack initial ideas
Idea 1
Just the band
FOR
• Simple to produce
• Visual focus on the band’s
unique look and personality
• Bright colours on a clean white
background as a strong visual
device for attracting attention
• Focus is on the band’s
eclecticism & post-modern
surrealism
• Using a really ‘retro’ font to
suggest ROY’s retro style
AGAINST
• No connection to the song topic,
nor the video, on the cover
• The font may deceive as being
genuinely old and outdated
• The approach is based just on
archive material + stock
photography
• Font colour not 100% legible on
the back cover
• Will people understand the
irony?
Front cover
ROY
Lawnmower
Back cover
Middle England’s favourite band!
ROY
Lawnmower(2:57)
Song written, arranged and performed by ROY
ROY are:
Jonathan Cole, guitar & vocals
Paul Moulton, vocals, kazoo & slipper dance
Nick Moffatt, bass & vocals
Lazar Dzamic, drums
https://www.facebook.com/ROYTHEBAND/
Idea 2
Orange & Greeen
FOR
• Simple to produce, clean look
• Both quaint & modern like ROY
• Using a period font (50s) to
reflect ROY’s band personality
• Based on images of badly cut
grass and broken lawnmowers
• Using strong orange colour of
ROY shirts & the Flymo brand
as the main background colour
• Back cover look & feel directly
related to the topic of the song
• Would look nice as a thumbnail
on streaming services
AGAINST
• Probably too plain & ‘obvious’
• Potential that some audiences
will mistake it for just ‘uncool’:
will the irony be obvious?
• Font difficult to read on the
textured background, as well as
in small sizes
• The front cover design does not
really connect the band with the
song topic (but it does with the
video)
• Inside panels would be a
combination of the same
elements – as in the moodboard
Lawnmower
Moodboard
ROY
Lawnmower
Lawnmower
ROY
Front cover
Back cover
Middle England’s favourite band
ROY
“Lawnmower”(2:57)
Song written, arranged and performed by ROY
ROY are:
Jonathan Cole, guitar & vocals
Paul Moulton, vocals, kazoo & slipper dance
Nick Moffatt, bass & vocals
Lazar Dzamic, drums
https://www.facebook.com/ROYTHEBAND/

Roy 'Lawnmower' digi pack - initial ideas.pptx

  • 1.
  • 2.
    Idea 1 Just theband FOR • Simple to produce • Visual focus on the band’s unique look and personality • Bright colours on a clean white background as a strong visual device for attracting attention • Focus is on the band’s eclecticism & post-modern surrealism • Using a really ‘retro’ font to suggest ROY’s retro style AGAINST • No connection to the song topic, nor the video, on the cover • The font may deceive as being genuinely old and outdated • The approach is based just on archive material + stock photography • Font colour not 100% legible on the back cover • Will people understand the irony?
  • 3.
  • 4.
    Back cover Middle England’sfavourite band! ROY Lawnmower(2:57) Song written, arranged and performed by ROY ROY are: Jonathan Cole, guitar & vocals Paul Moulton, vocals, kazoo & slipper dance Nick Moffatt, bass & vocals Lazar Dzamic, drums https://www.facebook.com/ROYTHEBAND/
  • 5.
    Idea 2 Orange &Greeen FOR • Simple to produce, clean look • Both quaint & modern like ROY • Using a period font (50s) to reflect ROY’s band personality • Based on images of badly cut grass and broken lawnmowers • Using strong orange colour of ROY shirts & the Flymo brand as the main background colour • Back cover look & feel directly related to the topic of the song • Would look nice as a thumbnail on streaming services AGAINST • Probably too plain & ‘obvious’ • Potential that some audiences will mistake it for just ‘uncool’: will the irony be obvious? • Font difficult to read on the textured background, as well as in small sizes • The front cover design does not really connect the band with the song topic (but it does with the video) • Inside panels would be a combination of the same elements – as in the moodboard
  • 6.
  • 7.
  • 8.
    Back cover Middle England’sfavourite band ROY “Lawnmower”(2:57) Song written, arranged and performed by ROY ROY are: Jonathan Cole, guitar & vocals Paul Moulton, vocals, kazoo & slipper dance Nick Moffatt, bass & vocals Lazar Dzamic, drums https://www.facebook.com/ROYTHEBAND/