Rowdmap, Inc. provides proprietary benchmarks to healthcare providers and health plans to identify and reduce no-value care, which costs the U.S. over $850 billion annually. Their risk-readiness® platform, leveraging extensive data analysis, allows healthcare entities to manage unwarranted variation in care and improve outcomes. Founded in 2011, Rowdmap serves clients covering over 91 million Americans across 46 states, focusing on transitioning from fee-for-service to pay-for-value models.

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RowdMap identifies and
quantifies the delivery of
no-value care by every…
Physician
Group
Hospital
Post-Acute Provider
…nationwide.
How HealthPlans and Physicians Use RowdMap
RowdMap’s Risk-Readiness® benchmarks help health plans, physician groups, and hospital system s
identify, quantify, and reduce no-value care that physicians deliver—a central tenet of successful pay-
for-value programs. Through practice pattern and referral analysis, RowdMap’ s benchmarks identify
the health care entities that manage unwarranted and unexpected variation in care. This variation
leads to more than $850 billion in no-value care annually. Payers and physicians use RowdMap’ s
physician and population health benchmarks to create strategies that put these highest performing
physicians at the cent er of networks and t hen design pr oducts, organize clinical programs, and
coordinate sales and marketing around them. Row dMap's Risk-Readiness® platform comes preloaded
with benchmarks for every physician, hospital, and zip code in the United States— no IT integration
required. R owdMap’s com bination of platform data and the analytic product suite w orks across all
market segments and has significantly larger returns than traditional medical economics approaches.
Identifying No-Value Care
Using decades of research from the team behind the Dartmouth Atlas of Health Care, Row dMap crawls
through massive amounts of government data t o understand individual practice patterns for every
physician in the United States. Row dMap’s Risk-Readiness® benc hmarks plans and physicians identify
the highest performers that reduce the delivery of no-value care.
$850 Billion Annually in No-Value Care
Low and no-value care describe higher intensity—and higher cost— procedures and prescriptions
delivered t o patients that lead t o no better outcomes when compared to their lower intensity
alternatives. 30% of health care expenditures in t he Unit ed Stat es can be attributed to no-value care—
an amount significantly larger than traditional fraud, waste, and abuse targets. Higher intensity, no-
value care drives billing in a fee-for-service economic model, but success in pay-for-value comes from
managing and mitigating these pockets of variation.
RowdMap Fast Facts
§ Health plans and providers in 46 states and the District of Columbia use RowdMap’s benchmarks to reduce
the delivery of no-value care.
§ The clients RowdMap serves collectively cover the lives of more than 91 million Americans.
§ RowdMap’s Risk-Readiness® benchmarks help manage the $850 billion the nation spends on care that
leads to no better outcomes.
§ RowdMap was founded in 2011 and has grown to more than 30 employees with offices in Louisville, KY and
Portland, ME.

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The RowdMap Story
The RowdMap story has an unlikely beginning — it all began with a dare. RowdMap’s founders had
years of experience working with m ember and claim-level data, predictive models, and provider
profiling from the Dartmout h Atlas for Unwarranted Variation. One day we bumped int o Todd Park,
who was beginning his work championing data liberation as the Chief Technology of Officer of the
United States Department of Health and Human Services. He dared us to do something great . Todd
Park went on t o becom e the C TO of t he United States. The liberated governm ent data has becom e
an essential input to success in pay-for-value programs. RowdMap has gone on to exceed all
expectations.
Manage Internal
Variation
§ Develop strategies for physician contracting
§ Develop strategies for physician compensation
§ Identify process variation and manage delivery of no-value care
§ Benchmark service lines
§ Report benchmarking to physicians
§ Recruit providers and build clinically integrated networks
§ Identify and manage leakage
§ Report medical economics internally and to partners
Identify Partners for
Risk Arrangements
§ Understand primary care referral sources
§ Identify acute care partners for risk arrangements
§ Identify post-acute partners for risk arrangements
§ Identify consulting and specialty partners for risk arrangements
§ Compare group’s performance to competition
Match Physicians to
Risk
§ Match risk for government and private payer partners
§ Negotiate with payers using objective, government benchmarks
§ Model economics of risk-sharing