Ross H. Fishman is the CEO of Fishman Marketing and is an internationally renowned expert in legal marketing. He has helped over 70 law firms with strategic marketing planning, branding, and campaign creation. Known for his entertaining presentations, he has conducted over 250 firm retreats and training programs on five continents. He has received numerous awards for his innovative marketing campaigns and was inducted into the Legal Marketing Association's Hall of Fame.

1. Ross H. Fishman, Esq.
The CEO of Fishman Marketing, Ross Fishman has an international reputation as
one of the legal profession's most experienced and innovative marketing strategists.
He helps law and professional-services firms in strategic marketing planning;
branding, differentiation and positioning; practice-group marketing; and the
creation of the related collateral materials - from websites to print ads and social
media. Known for his "educational and entertaining" presentation style, he has
conducted more than 250 firm retreats and training programs on five continents,
from Tobago to Thailand - including once presenting on three continents within 24 hours.
Ross was a commercial litigator from 1985-90 and member of the federal Trial Bar before moving
to 500-attorney Winston & Strawn to practice marketing full-time. He later became Marketing
Partner of Ungaretti & Harris where they launched the profession's first Written Service Guarantee.
Called "the creative mind behind a host of law firm campaigns that have
redefined the field" (San Jose Business Journal), and "one of the country's
leading experts on law firm marketing" (Lawyers Weekly USA), Fishman
Marketing has launched campaigns for over 70 firms from Indiana to
Istanbul and has worked with many of the nation's largest firms and global
networks. FM also created the legal profession's first computer game, RSS-
based advertising, Total Quality Management initiative, institutional cross-
selling program, and recruiting/marketing campaign.
FM campaigns have received the 3,500-member LMA's grand prize, the optional Best of Show
award five of the nine times it has ever been presented, and one of Inc. magazine's ten Marketing
Masters awards for "brilliant and successful" marketing campaigns. Recipient of a peer-selected
LMA 1998 Lifetime Achievement Award, Ross was one of four legal marketers selected for
induction into the LMA's inaugural Hall of Fame. In 2007, a grateful client had the Governor
commission Ross as a Kentucky Colonel.
A Fellow of the College of Law Practice Management and Board Trustee, "Col. Fishman" has
written 200 bylined articles, including five monthly columns, and has sat on the editorial board of
six magazines. His "Personal History of Law Marketing" received the ABA's "Silver Edge Award."
Ross has been quoted hundreds of times from the New Zealand Lawyer to National Public Radio's
"All Things Considered." He keynoted a series of marketing programs at a 5-day conference in
Bangkok to a group of 20 United Nations Asian government ministers and business leaders
including, e.g. Fiji, Nepal, Mongolia, and Cambodia.
An active LMA member since 1990, Ross was the 1998 Vice President, a member of both the
Strategic Planning and Best Practice Task Forces, and chairman and moderator of seven
consecutive national day-long QuickStart/Boot Camp programs. In 2006, he was hired by an
international law firm as their expert witness in a highly publicized branding-related lawsuit.
He received a B.A. in Speech Communications, cum laude, from the University of Illinois, and his
J.D. from Emory Law School.
Fishman Marketing, Inc. 1356 St. Johns Avenue Highland Park, Illinois 60035-3427
Tel: 847.HEADLINE (847.432.3546) ross@fishmanmarketing.com www.fishmanmarketing.com
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