Lori Abittan has over 20 years of experience as a transformational leader in the multimedia industry. She has a proven track record of leading companies through complex challenges and large-scale transformations, including turning around a $5M debt for one organization. Her experience includes launching innovative new concepts, pioneering new brand strategies, and growing revenues significantly. Currently, she provides strategic consulting and is pursuing her MBA.

1. LORI ABITTAN
Woodbridge, ON L4H 1N3  (416) 918-7520 lori.abittan@yahoo.com  https://ca.linkedin.com/in/loriabittan @twitter.com/lori_abittan
CHIEF EXECUTIVE OFFICER  EXECUTIVE VICE PRESIDENT
Transformational Leadership – Turnarounds – Pioneer of New Brand Concepts – Trailblazer
Proven Leadership in Driving Market Share Growth and Domination through Innovative Brand Concepts
Influential,inspirational and transformational leader withthe proven abilityto cultivate loyal, committedandempoweredhigh-
performanceteamsandorganizations.Excelsinleadingthroughcomplexityandlarge-scaletransformationwitharelentlesspursuit
of innovative, cutting-edgesolutionsandoperationalexcellence.
VALUE TO ORGANIZATION
• Strategic Vision, Planning& Execution
• U.S. & InternationalMarkets
• ChallengesStatusQuo
• Mergers,Acquisitions& Divestitures
• Large-scaleTransformation
• RevolutionaryBrandConcepts
• Capital Financing/Structuring
• White SpaceCapitalization
• CapitalRaising/ExpansionProjects
• StakeholderManagement/ BoardRelations
• High-stakesNegotiations
• Joint Ventures/Partnerships
• Aggressive Go-to-MarketExecution
• Sales, Marketing & BusinessDevelopment
EXECUTIVE NARRATIVE
INDEPENDENT ADVISOR & STRATEGIC CONSULTANT 2013-Present
Provide strategic consultation and guidance to emerging markets in Canada. Consulted on a Juice Business start-up and an
incubatorfor a line of HealthFoodproducts. Provided insightto politicalfigureson reachingoutto Canada’sculturalcom munity.
Researchedandappliedforthe MBA program at AthabascaUniversity. Led discussionswitha numberof youth on job prospect,
start-ups and tappingincashpools.
MULTIMEDIA NOVA CORPORATION | Listed on the TSXV 2003-2013
A communications,marketing, printinganddistribution organization
ChiefExecutiveOfficer /President–DiversityMediaServicesand LinguaAds (2004-2013)
Provided strategic vision, direction and leadership for Multimedia Nova Corporation as chief executive officer, while concurrently
providingexecutive leadershipforone of the company’slargestrevenue-generatingdivision,DiversityMediaServices,andLingua
Ads. Led 10 directreportsresponsiblefor150 employees.
Led thecompanythrough significant,complexchallengesandrestructuring following appointmentto CEO:
• As newCEO, faced numerouschallenges,includingCRAdebt of $5M securedbymultiplevotingshares andrecalledbank
debt of $500Ksecuredby Multimedia’sassets,as wellas 90% revenue concentrationfrom 2foreignaccounts.
- Additionallychallengedwitha highlyleveragedbalancesheet,highturnover of staff, and lowmorale.
- Facedwith Boardmandateto unwindorrestructure.
SNAPSHOT IMPACT:
• Revolutionized Canada’smultimediaindustry.
Pioneeredandbuiltnewconcept,capturing85%of
Canada’semergingmarketsin49languages.
• Established newdivisionin 3monthsthatgenerated
~$7M annuallywith apipelineof>$20M.
• Boosted salesby~30%acrossall products.
Empowered,trainedandalignedSalesorganization,
providingtools neededto achievebeyondthe imaginable.
• Reduced foreignrevenueconcentration 90%to 30%.

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- Createda flat structureandremovedbarriersbetweendepartmentsto take advantage of economiesofscale.
Opened linesof communication,builtconsensusanddealtwithconflicts.
- Actively soughtout alternative financing,negotiatingextensivelywith bankexecutives andseniorCRA officials.
• Repositioned thecompanyto becomemoreviable,secureand stablein themarket. Ledefforts to reducerelianceon
foreignrevenues. Led refinancingeffortsof $20M over the years.
- RefinancedthroughaCanadianInstitutionalLender,successfullyclosinga $5.5M financingagreementwitha Canadian
Charteredbank, securedbya $3M insurancepolicyonreceivablesandan$850K sub-deb.
- Negotiated a $3.7M debtreductionwithCRA, andsuccessfullycloseda4-year $4M US convertibledebenturewitha
U.S. Lenderat prime,plus3% at a conversionpriceof $8.00,with a 6-monthstocktrialingprice$.25.
- Reduced foreignrevenueconcentration 90%to30%throughCanadianstart-ups, acquisitionsandorganicgrowth.
- Restructuredtheorganization, reducing workforceby20%resultingin a 25% operatingexpense savings.
• Experienced unprecedented dropsin advertising forcommunitynewspapersduringthe2008/09financial crises.
- Quicklyalignedmarketingstrategiestothe plightof smallbusinessesinthetrading area,creatinga“Shop Local”
campaignforVaughanTodaypublicationandthe“Best of Toronto”TownCrierpublications.
- As a result of this effort, reached>3,000businessesincreasingtheclientpoolby20%.
- Reducedoverallcostsby 15%(5% above target) by offering a hybrid of programsandstrategies.
• Boosted salesby~30%acrossall products.Empowered,trainedandaligneda 25-personSalesorganization,providing
them the tools andsupport neededto drive results.
Drovewhitespacecapitalization in theCanadian market,launching newconceptin 2007:
• Revolutionized Canada’smultimediaindustry.Pioneeredandbuiltnewconcept,
capturing 85%ofCanada’semerging marketsin 49languages bysourcingand
aggregating >600mediachannels(existingprintandon-linepublishersandbroadcasters
acrossCanada)inmultiplelanguageswithareachof over 5.5 millionhouseholds.
- Newconceptuniquelypositionedthecompanyto capitalizeonunmetneeds of
Fortune100/500companiesand capturedsignificantmarketshare.Personallyforged
relationshipsneededtodrive this effort.
- Movedaggressively to market, buildingacomprehensivemediachannelplatform
(>600channels)within3months.Recruitedaninternalteam of 10. Maximizedprofits
by bundlingwithcompany’sPublishingandPrintingdivisions.
• Officially launchedtheDiversityMarketing Services (DMS)division builton this
concept.Secured $1Mcontractwith General Motorswithinfirst3monthsoflaunch.
- Within first year of operationthenewlycreatedDMSsold$4M worth of contractsand
hada pipelineof $7M.
- By 2013, DMSgenerated~$7M annuallywitha pipelineof>$20M (includingmanyFortune500contracts).Grewdivision
from 12 to 25 publicationsovera 5-year period.
- Boosted marginsby100%withinfirst year by forging aggregatorpartnershiprelationshipwithLinguaAds.
ExecutiveVice Presidentand COO (2003-2004)
Served as a driving force behind the company’s digital transformation, operational optimization, and exponential revenue growth
Participatedincreatingabusinessplan,raisingcapitaland executingexpansionprojects.
• Retained and grewa$2.5M printand distribution accountand a$5M publishing subsidiarybasedin Rome.
• Executed all corporateacquisitionsasmandated bytheCEO and Board ofDirectors.
Grew sales by 70%
within first year of new
concept launch

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MULTIMEDIA WTM CORPORATION 1993-2002
An integratedcommunications,printingandbroadcastingorganization
VICE PRESIDENT (1999-2002)| GENERAL MANAGER (1993-1998):
Promoted in 1999 to focus efforts on building and executing short and long-term strategies to promote brand awareness and
adoptioninthe market. Negotiated thelinesof credit,capitalleases,mortgagefinancingandprivateloansto supportexpansion.
• Grewdivisionfrom 50to 150employeesdispersed across8 multicultural mediaoutlets.
• Sourced and acquired a45,000sq.ft. facility to house2 European printingpresses in Canada,enablingthecompany
to grow andexpand,and capitalizeongrowingopportunityin the market.
• Successfullynegotiated an insurancepolicywith theExportDevelopmentCorporation on foreignreceivables.
Enablingtheorganizationto refinanceaportionof the foreignreceivablepool.
• Presented an application to theCanadianRadio TelevisionCommission fora specialtylicense.
EDUCATION
Candidate for Post Baccalaureate Diploma in Management (PBDM) and MBA Program, Athabasca University
Program start date: May 2016
Administrative Studies, York University
PUBLIC SPEAKING ENGAGEMENTS
Over 100 speaking engagements on diversity and integration
PROFESSIONAL AFFILIATIONS & APPOINTMENTS AWARDS LANGUAGES
2013 Nominee – Women of Influence – RBC’s Canadian Women Entrepreneur
2008 Woman of the Year Award – Recognized for work in the communityof Vaughan with a focus on the local economy
Past Member of the Toronto Police Chief’s AdvisoryBoard
Past Board Member of the McMichael Canadian Art Collection
Past Board Member of the Centre for Diversity & Past Board Member, Multimedia Nova Corporation
Past Member of CJFE (Canadian Journalists for Free Expression)
Member of Phoenix Executive Network/PEN
Member of the McMichael Art Gallery50th AnniversaryCelebration Gala to be held in June 2016
Bilingual: English/Italian