This presentation describes a new social music discovery platform called Rolling.FM that allows users to discover new music, meet new people, and interact in virtual rooms centered around music. Key features include a large music library, social profiles, video/chat, and partnerships. It has over 1 million friendships made since launch and 100k registered users. Revenue opportunities include virtual goods, music downloads, events, and analytics. The conclusion discusses the opportunity in social discovery through music and notes the importance of timely market entry.

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Presentation
Nhon Ma
CEO & Co-Founder of Rolling.FM
646.228.3394
nhon@tenka

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• Pandora?
• Facebook?
Where can Sara discover
NEW MUSIC & meet NEW PEOPLE?

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Sara can do this on Rolling.FM

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Dance Hall Room Setup
Graffiti/Bathroom Setup
Socially Curated Music Discovery
• 15 million tracks
• Interactive environments
• Social meetups/flirting
• Co-branding opportunities

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Social Discovery Platform
• +1 million new friendships
made using music as the common
ground
• +100K registered users since
launch
• Driven by private Video and
Chat features

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Enhanced Profile Browser User Profile
Get acquainted with new and current friends. Buy them a drink or add
songs from their playlists
Social Discovery via FB picture browsing, “Virtual
Drinks” and Playlist view

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Strategic Partnership with #1 DJ in the World
Exclusive access to Tiesto’s +10 million fan base
&

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Team
• Nhon Ma, CEO & Co-Founder
• Google for 4.5 years. Display Strategy & Operations manager, drove Google’s Display
business. Launched Google’s Display Analytics Platform.
• Launched various Google products including Traditional advertising and Social Media
initiatives.
• B.A. Columbia University in Economics and Psychology.
• Tim Zhou, CPO/CTO & Co-Founder
• Google for 2.5 years. Senior Software Engineer, developed Google Display products
• Solely responsible for creating a Video on Demand Ad Serving platform using Display
technology and Google Finance Android App.
• B.S. University of Texas in Computer Science, served in the Armed Forces.
• Thomas Chau, Dir of Eng & Co-Founder
• Software Engineer at Wireless Generation (Acquired by News Corp.)
• Founder of SwankAve.com
• B.S. Columbia University in Computer Science.

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Revenue Streams
• Virtual / Branded Goods, Sponsored Rooms
• Music Downloads, Lead gen to all other music sites
• Event Sales / Tickets, Virtual Concerts
• Analytics / Data

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Conclusion
• Social discovery is the last big opportunity in social networking
• Engagement through music, video and friends
• Mobile app opportunity (i.e. Instagram for Video, mobile music
streaming, mobile social discovery)
• Distribution strategy with Tiesto Partnership (+10 million likes on
FB)
• Time to market is critical

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Appendix

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Room Search and Friend
Chat Tabs
Room List
Free 15MM+ Song Music Library with
Simple Drag & Drop Upload Option
Customize/Branded
Outfits

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More than just music to discuss. Simple FB Status update from Team
Twilight fills room with Twilight fans to discuss their favorite characters,
movie trivia, etc.
Branded Integration ideas are infinite!
Partnership with the #1 DJ in the World with over +10 million fans