Social interaction, connectivity, and user-generated information are the defining characteristics of social media.The role of social media in modern society is huge. The main purposes of social media are for judgment, communication and information accessibility, and human engagement. It is a useful instrument for spreading information and facilitating communication with people locally and globally. With reviews, marketing strategies, and advertising, social media can affect consumers' purchase decisions. In essence, social media has a significant impact on our capacity to interact, build connections, obtain, and disseminate knowledge, and make the best decisions. Social networking websites are possibly the most effective social media tool. Whether they use social media regularly or not, a vast number of people are familiar with the names Facebook, Twitter, Tumblr, Blogger, LinkedIn, and Google +. Most people have a Facebook account. People from all over the world can interact on these social networking platforms. This implies that company discussions can be conducted abroad via Google Hangouts.

1. ROLE OF SOCIAL
MEDIA IN MODERN
SOCIETY

2. The role of social media in modern society is huge.
The main purposes of social media are for judgment,
communication and information accessibility, and
human engagement. It is a useful instrument for
spreading information and facilitating communication
with people locally and globally.

3. HERE ARE SOME
NEGATIVE AND POSITIVE
EFFECTS OF SOCIAL
MEDIA -

4. Transmission of False Information:
Cyberbullying
Addiction and Mental Health Problems
Privacy Risks
1.
2.
3.
4.
NEGATIVE EFFECTS -

5. Improved Interoperability
Enhanced Information Connectivity
Increased Business Opportunities
Improved Awareness and Empowerment
Engagement and communication
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2.
3.
4.
5.
POSITIVE EFFECTS -

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7. THANK YOU