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The document provides a history of television, the internet, and related technologies. It discusses:
1) The development of television from mechanical scanning methods in the 19th century to early electronic TV and color broadcasts in the 1920s-1930s.
2) The origins and evolution of the internet from the 1950s onward, starting as a government project and leading to innovations like internet TV.
3) The emergence of Web 2.0 in the late 1990s and 2000s, bringing social media, user-generated content, and new forms of online engagement.
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竹子不會因為被風吹過
1) NBC Universal is a major global media company that is responding proactively to convergence trends in the media industry.
2) It is focusing on producing high-quality content, controlling distribution through platforms like Hulu, and making strategic investments in emerging digital media companies.
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Television (TV) is a mass communication medium that transmits audio-visual content electronically to a wide audience. It has played a significant role in disseminating information and entertainment. TV evolved from a single black-and-white channel in India to proliferation of cable, satellite and digital platforms offering diverse regional language content. Recent advances include smart TVs, online streaming platforms and integration of internet and AI, shaping the future of television.
◀ HBO’s Game of Thrones. Innovative, challenging streamed .docx
◀ HBO’s Game of Thrones.
Innovative, challenging streamed
and cable programming helps
improve the quality of all
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© HBO/Courtesy Everett Collection
8Television, Cable, and Mobile Video
Learning Objectives
No one is neutral about television. We either love it or hate it. Many of us do both. The
reason is that it is our most ubiquitous and socially and culturally powerful mass medium.
Recent and on-the-horizon technological advances promise to make it even more so.
After studying this chapter you should be able to
▸ Outline the history and development of the television and cable television industries
and television itself as a medium.
▸ Describe how the organizational and economic nature of the contemporary television
and cable industries shapes the content of television.
▸ Explain the relationship between television in all its forms and its viewers.
▸ Identify new and converging video technologies and their potential impact on the
television industry and its audience.
▸ Describe the digital and mobile television revolution.
▸ Apply key television-viewing media literacy skills.
CHAPTER 8 Television, Cable, and Mobile Video 175
1884 ▶ Nipkow invents his disc
1923 ▶ Zworykin demonstrates electronic
iconoscope tube
1927 Farnsworth demonstrates electronically
scanned television images
1928 ▶ Baird transmits mechanical video image
across Atlantic
1939 Sarnoff introduces regular television
broadcasting at World’s Fair
1941 First two commercial stations approved
1950 Red Channels; Nielsen ratings
1951 U.S. wired coast-to-coast; ▶ I Love Lucy
1954 Army–McCarthy Hearings telecast
1959 Quiz show scandal
1962 All-channel legislation
1963 FCC begins regulation of cable
1975 HBO begins national distribution
1976 VCR introduced
1996 DVD introduced; Telecommunications Act
1998 First digital TV broadcast
1999 ▶ DVR introduced
2002 FCC mandates digital receivers by 2007
2005 Networks begin selling program downloads
2009 All TV stations are digital
2010 Comcast v. FCC; Hulu premieres first
original show; Mobile digital television
2011 ▶ Netflix, Hulu, and YouTube begin original
programming
2012 Online movie transactions exceed discs
2013 Cable suffers first annual overall loss of
subscribers
2015 HBO, Nickelodeon, and others begin OTT
streaming; Sesame Street moves to HBO
1900
1925
1950
1975
2000
© Bettmann/Corbis
© Bettmann/Corbis
© Ingram Publishing RF
(Tv): © Classic PIO/Fotosearch RF;
(image on the screen): © CBS/Photofest
© Handout/KRT/Newscom
© McGraw-Hill Education/
Mark Dierker, photographer
176 PART 2 Media, Media Industries, and Media Audiences
“WHAT ARE YOU WATCHING?
“College hoops.”
“But you don’t get cable. You said you were a cord-never, never had cable so there’s
no cord to cut.”
“That’s right. Never needed it.”
“But that game’s on ESPN, a cable channel.”
“Yes and no. Yes, ESPN is a cable channel, but it’s now streaming directly to fans, no
cable subscription.
Recommended
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The document provides a history of television, the internet, and related technologies. It discusses:
1) The development of television from mechanical scanning methods in the 19th century to early electronic TV and color broadcasts in the 1920s-1930s.
2) The origins and evolution of the internet from the 1950s onward, starting as a government project and leading to innovations like internet TV.
3) The emergence of Web 2.0 in the late 1990s and 2000s, bringing social media, user-generated content, and new forms of online engagement.
4) A brief overview of internet pop-ups as an advertising method and their origins in the late 1990s.
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竹子不會因為被風吹過
1) NBC Universal is a major global media company that is responding proactively to convergence trends in the media industry.
2) It is focusing on producing high-quality content, controlling distribution through platforms like Hulu, and making strategic investments in emerging digital media companies.
3) NBC Universal sees opportunities in convergence across devices and believes it is well positioned to navigate the transition to digital and online media through these strategies.
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Television (TV) is a mass communication medium that transmits audio-visual content electronically to a wide audience. It has played a significant role in disseminating information and entertainment. TV evolved from a single black-and-white channel in India to proliferation of cable, satellite and digital platforms offering diverse regional language content. Recent advances include smart TVs, online streaming platforms and integration of internet and AI, shaping the future of television.
◀ HBO’s Game of Thrones. Innovative, challenging streamed .docx
◀ HBO’s Game of Thrones.
Innovative, challenging streamed
and cable programming helps
improve the quality of all
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© HBO/Courtesy Everett Collection
8Television, Cable, and Mobile Video
Learning Objectives
No one is neutral about television. We either love it or hate it. Many of us do both. The
reason is that it is our most ubiquitous and socially and culturally powerful mass medium.
Recent and on-the-horizon technological advances promise to make it even more so.
After studying this chapter you should be able to
▸ Outline the history and development of the television and cable television industries
and television itself as a medium.
▸ Describe how the organizational and economic nature of the contemporary television
and cable industries shapes the content of television.
▸ Explain the relationship between television in all its forms and its viewers.
▸ Identify new and converging video technologies and their potential impact on the
television industry and its audience.
▸ Describe the digital and mobile television revolution.
▸ Apply key television-viewing media literacy skills.
CHAPTER 8 Television, Cable, and Mobile Video 175
1884 ▶ Nipkow invents his disc
1923 ▶ Zworykin demonstrates electronic
iconoscope tube
1927 Farnsworth demonstrates electronically
scanned television images
1928 ▶ Baird transmits mechanical video image
across Atlantic
1939 Sarnoff introduces regular television
broadcasting at World’s Fair
1941 First two commercial stations approved
1950 Red Channels; Nielsen ratings
1951 U.S. wired coast-to-coast; ▶ I Love Lucy
1954 Army–McCarthy Hearings telecast
1959 Quiz show scandal
1962 All-channel legislation
1963 FCC begins regulation of cable
1975 HBO begins national distribution
1976 VCR introduced
1996 DVD introduced; Telecommunications Act
1998 First digital TV broadcast
1999 ▶ DVR introduced
2002 FCC mandates digital receivers by 2007
2005 Networks begin selling program downloads
2009 All TV stations are digital
2010 Comcast v. FCC; Hulu premieres first
original show; Mobile digital television
2011 ▶ Netflix, Hulu, and YouTube begin original
programming
2012 Online movie transactions exceed discs
2013 Cable suffers first annual overall loss of
subscribers
2015 HBO, Nickelodeon, and others begin OTT
streaming; Sesame Street moves to HBO
1900
1925
1950
1975
2000
© Bettmann/Corbis
© Bettmann/Corbis
© Ingram Publishing RF
(Tv): © Classic PIO/Fotosearch RF;
(image on the screen): © CBS/Photofest
© Handout/KRT/Newscom
© McGraw-Hill Education/
Mark Dierker, photographer
176 PART 2 Media, Media Industries, and Media Audiences
“WHAT ARE YOU WATCHING?
“College hoops.”
“But you don’t get cable. You said you were a cord-never, never had cable so there’s
no cord to cut.”
“That’s right. Never needed it.”
“But that game’s on ESPN, a cable channel.”
“Yes and no. Yes, ESPN is a cable channel, but it’s now streaming directly to fans, no
cable subscription.
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1) Television is undergoing a fundamental change as digital technologies allow content to be delivered and viewed in new ways over the internet, mobile phones, and other digital devices.
2) This is shifting the television paradigm and shaking up the industry by changing how TV is produced, distributed, and consumed. Viewers now have more control over what and when they watch.
3) Advertisers are following audiences to digital platforms like the internet as viewers, especially younger people, use new technologies more than traditional television for news and entertainment. This poses challenges for the television industry business model.
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The document discusses how the rise of the internet and digital media has transformed society into a "virtual society" characterized by constant connectivity, free access to information, and expectations of immediacy and higher value from brands. It outlines how this has disrupted traditional media models and marketing approaches, requiring companies to adapt to new opportunities for interactivity, collaboration, and influence of consumer opinions online. The challenges for brands are to engage with consumers in this new environment and rethink linear marketing approaches.
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The document discusses the future of television as new technologies disrupt the traditional TV industry. It notes that media giants, tech companies, and internet innovators are revolutionizing TV. Experts predict more change in the next 5-10 years than the last 25 combined. Social media, user-generated content, and second screen engagement are shifting power away from traditional media elites. Television will become more social, participatory, and focused on live/event revenue as linear TV integrates with the internet and second screens. Viewership data and social TV engagement will be highly valuable for advertisers and drive new monetization models in an increasingly interactive digital television landscape.
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Why didn’t we foresee the rise of social TV?
Social TV is the biggest change in television since it was invented.
Audiences are increasingly engaging with television via second screens (laptops, mobiles and tablets) and connected TV systems. This transforms medium and industry and gives social networks key commercial roles in the TV business.
The rise of social TV raises a crucial issue for our understanding of forecasting and innovation:
Why did we not foresee this major development in television?
The Futurescape presentation Social TV, Forecasting and Innovation reveals how 1995 predictions about the future of TV missed social TV and proposes how such blind spots in forecasting can be remedied.
The presentation covers
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1. Transforming the medium of TV
2. A radical shift in power for the TV industry
3. How does social TV power manifest itself?
Forecasting and Innovation
4. The future of TV as seen from 1995
5. What we didn’t foresee in 1995 – social TV
6. Why didn’t we anticipate it?
7. Implications for forecasting and innovation
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This document discusses trends in television technology and viewing habits between now and the year 2020. It outlines that television is transforming from a passive medium into an interactive, personalized and networked "super medium." Specifically, it predicts that by 2020 television will be connected to the internet and mobile devices, allowing viewers to access online content and services on their televisions. It also predicts the rise of social, immersive and personalized television experiences as viewers engage with each other and influence programming through new interactive features and applications. The television is described as transitioning into a multifunctional device at the center of home entertainment and media consumption.
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The rise of Over-The-Top (OTT) platforms has transformed the entertainment industry, offering users a wide range of digital content anytime, anywhere. In the US, the recognition of OTT platforms has skyrocketed in the latest years, fueled by means of increasing internet penetration, low-cost statistics plans, and the call for personalized and on-demand content. This article aims to provide an outline of the OTT platform development cost and key functions concerned with constructing an OTT platform in the US. It may even spotlight some applicable data that shed light on the growth and potential of the US OTT marketplace.
Presentation DLM Symposium 2012 - Future of TV
The document discusses how emerging technologies are disrupting the television industry, leading to new opportunities for content creators, producers, brands and developers to connect directly with viewers through platforms like connected TVs, second screens, apps and social media. It also highlights challenges this presents for traditional gatekeepers like broadcasters, cable companies and regulators to adapt their business models and regulations. The rise of second screen viewing and interactivity is a major trend that will drive new forms of engagement and monetization.
London Financial Services Content Marketing: Human-Created Media Campaigns
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Email: contact@dexymedia.com
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Chapter 9 from Understanding Media and Culture An Introductio
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Joss Whedon created the online musical Dr. Horrible's Sing-Along Blog as television shows were on hiatus due to a writers' strike. The 3-part musical was released for free online in 2008 and became a commercial success, showing that web-based content could achieve popularity without a big studio budget. Dr. Horrible helped pave the way for independent online content and challenged the notion that big budgets were needed to create hit television shows.
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This document discusses the future of television and outlines several key trends:
1. Television is changing fundamentally by moving from one-way broadcast to two-way interactive formats, from scheduled programming to on-demand viewing, and from broadcast channels to online markets.
2. New competitors like Netflix, Amazon, and online content networks are challenging the traditional TV business models of advertising, pay-TV subscriptions, and DVD/download sales.
3. Younger viewers are spending more time online, on social media, and watching on mobile devices, forcing programmers to find new ways to engage these audiences.Colin donald ECBN presentation
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This document discusses how new platforms and technologies are revolutionizing the television industry. It describes Rovi, a company that helps connect people to entertainment content across devices. The presentation outlines the evolving media landscape driven by connectivity, mobility, and social media integration. It argues that smart TVs will become the new standard as internet traffic shifts to video and consumers demand content anywhere. While some predict the demise of traditional television, the presentation asserts that television is redefining itself by offering more choice, quality, and flexibility through internet-connected devices and apps. This creates many new opportunities for advertising.
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Interactive media includes digital products and services that respond to user input by displaying content like text, graphics, video, and games. It is a multi-billion pound industry employing over 43,000 people in the UK across many sectors. Twitter is a social media platform that allows users to post and read short messages, and was created in 2006; it now has over 500 million users who post over 300 million tweets per day.
yacine tv apk.pdf
Yacine TV te ofrece la mejor experiencia a la hora de ver canales de televisión en directo, con su interfaz elegante y moderna. Además, el uso de yacine tv app es increíblemente sencillo.
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1) Television is undergoing a fundamental change as digital technologies allow content to be delivered and viewed in new ways over the internet, mobile phones, and other digital devices.
2) This is shifting the television paradigm and shaking up the industry by changing how TV is produced, distributed, and consumed. Viewers now have more control over what and when they watch.
3) Advertisers are following audiences to digital platforms like the internet as viewers, especially younger people, use new technologies more than traditional television for news and entertainment. This poses challenges for the television industry business model.
Media trends Q1 2011
This Media Trends report explores the current environment in which the subscription television sectors of Australia, the United Kingdom and the United States are operating.
digital-media-convergence
The document discusses how digital media consumption has undergone a major transformation due to factors like increased internet speeds, growing OTT services, improved devices, and user-generated content. This has led to media convergence across industries. While consumers now expect on-demand, flexible access to content on any device, stakeholders like service providers, manufacturers and content owners face challenges in monetizing their content and services in this new ecosystem. The key will be for these stakeholders to work collaboratively to meet shifting consumer demands and benefit from the opportunities of media convergence.
Television
The document provides a history of the development of television from its early inventions in the late 1800s to modern times. It discusses key milestones such as the development of mechanical and electronic television, the introduction of color television, and advances like HDTV, Blu-Ray, and 3D television. It also describes the emergence and growth of television as a mass medium in countries like Pakistan and India, including the introduction of private television channels. Finally, it discusses both the educational benefits of television as well as some negative impacts like excessive viewing and exposure to inappropriate content.
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In the era of digital dominance, Over-The-Top (OTT) platforms have emerged as a significant game-changer in the entertainment landscape. Offering a plethora of content at the viewer's fingertips, these platforms have redefined the way we watch movies, series, documentaries, and more. This article delves into the world of OTT platforms, discussing their definition, evolution, benefits, and impact on the entertainment industry.
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The document discusses how the rise of digital media and the internet has transformed society into a "virtual society" characterized by constant connectivity, free access to information, and expectations of immediacy and higher value from brands. It outlines how this has disrupted traditional models of media consumption and the marketing funnel, requiring brands to rethink how they interact with and provide value to consumers in this new digital landscape. The virtual society is collaborative, social, and shaped by consumer opinions shared online through reviews and recommendations.
21st century marketing general
The document discusses how the rise of the internet and digital media has transformed society into a "virtual society" characterized by constant connectivity, free access to information, and expectations of immediacy and higher value from brands. It outlines how this has disrupted traditional media models and marketing approaches, requiring companies to adapt to new opportunities for interactivity, collaboration, and influence of consumer opinions online. The challenges for brands are to engage with consumers in this new environment and rethink linear marketing approaches.
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The future of TV
The document discusses the future of television as new technologies disrupt the traditional TV industry. It notes that media giants, tech companies, and internet innovators are revolutionizing TV. Experts predict more change in the next 5-10 years than the last 25 combined. Social media, user-generated content, and second screen engagement are shifting power away from traditional media elites. Television will become more social, participatory, and focused on live/event revenue as linear TV integrates with the internet and second screens. Viewership data and social TV engagement will be highly valuable for advertisers and drive new monetization models in an increasingly interactive digital television landscape.
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Why didn’t we foresee the rise of social TV?
Social TV is the biggest change in television since it was invented.
Audiences are increasingly engaging with television via second screens (laptops, mobiles and tablets) and connected TV systems. This transforms medium and industry and gives social networks key commercial roles in the TV business.
The rise of social TV raises a crucial issue for our understanding of forecasting and innovation:
Why did we not foresee this major development in television?
The Futurescape presentation Social TV, Forecasting and Innovation reveals how 1995 predictions about the future of TV missed social TV and proposes how such blind spots in forecasting can be remedied.
The presentation covers
Social TV: a synthesis of TV and social networking
1. Transforming the medium of TV
2. A radical shift in power for the TV industry
3. How does social TV power manifest itself?
Forecasting and Innovation
4. The future of TV as seen from 1995
5. What we didn’t foresee in 1995 – social TV
6. Why didn’t we anticipate it?
7. Implications for forecasting and innovation
For more insights into the future of social media and television, download our white paper How Connected Television Transforms The Business of TV (adapted from Futurescape’s strategy report, Social TV).
Future of Television
This document discusses trends in television technology and viewing habits between now and the year 2020. It outlines that television is transforming from a passive medium into an interactive, personalized and networked "super medium." Specifically, it predicts that by 2020 television will be connected to the internet and mobile devices, allowing viewers to access online content and services on their televisions. It also predicts the rise of social, immersive and personalized television experiences as viewers engage with each other and influence programming through new interactive features and applications. The television is described as transitioning into a multifunctional device at the center of home entertainment and media consumption.
How Much Does OTT Platform Development Cost
The rise of Over-The-Top (OTT) platforms has transformed the entertainment industry, offering users a wide range of digital content anytime, anywhere. In the US, the recognition of OTT platforms has skyrocketed in the latest years, fueled by means of increasing internet penetration, low-cost statistics plans, and the call for personalized and on-demand content. This article aims to provide an outline of the OTT platform development cost and key functions concerned with constructing an OTT platform in the US. It may even spotlight some applicable data that shed light on the growth and potential of the US OTT marketplace.
Presentation DLM Symposium 2012 - Future of TV
The document discusses how emerging technologies are disrupting the television industry, leading to new opportunities for content creators, producers, brands and developers to connect directly with viewers through platforms like connected TVs, second screens, apps and social media. It also highlights challenges this presents for traditional gatekeepers like broadcasters, cable companies and regulators to adapt their business models and regulations. The rise of second screen viewing and interactivity is a major trend that will drive new forms of engagement and monetization.
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