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Presentation on 7p’s of KFC Presented by: Bhawesh Bhatta MBA 1 Roll no:116
INTRODUCTION • KFC stands for Kentucky Fried Chicken • It is a fast food restaurant chain that specializes in fried chicke...
7 p’sProduct Price Place Promotion People Process Physical evidence
Products • Core product offering is pressure fried chicken • Chicken burgers ( including Zinger and Tower burgers) • Wraps...
Price
Place • It has over 300 outlets across 81 cities • Planning to have over 500 outlets by the end of 2015 • Distribution bas...
Promotion • KFC does promotional activities by offering add-ons to the existing menu, gift coupons, T- shirts, Kids meal e...
People • The people involved in providing services to the customers • The staffs working in the outlets are trained by the...
Process • The process starts when the customers visit the outlet. • It also involves if the customers order the products o...
Physical evidence • This refers to the physical environment of the outlets where the customers visit. • The interiors are ...
Presentation on 7p’s of kfc
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Presentation on 7p’s of kfc

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Presentation on 7p’s of kfc

  1. 1. Presentation on 7p’s of KFC Presented by: Bhawesh Bhatta MBA 1 Roll no:116
  2. 2. INTRODUCTION • KFC stands for Kentucky Fried Chicken • It is a fast food restaurant chain that specializes in fried chicken • Founded in March 20, 1930 in North Corbin, Kentucky by Harland Sanders • It has more than 18,875 outlets in over 118 countries • It is a subsidiary of Yum! Brands
  3. 3. 7 p’sProduct Price Place Promotion People Process Physical evidence
  4. 4. Products • Core product offering is pressure fried chicken • Chicken burgers ( including Zinger and Tower burgers) • Wraps ( “Twisters” and “Boxmasters”) • Variety of finger foods like crispy chicken strips and hot wings • Popcorn chicken and chicken nuggets • It has launched Flaming Crunch Chicken • Side dishes include French fries, bread rolls, salad, PepsiCo soft drinks • Krusher frozen beverage
  5. 5. Price
  6. 6. Place • It has over 300 outlets across 81 cities • Planning to have over 500 outlets by the end of 2015 • Distribution based on franchisee and company run outlets • Delivered through online media as well • It has overtaken Pizza Hut in Quick service restaurants
  7. 7. Promotion • KFC does promotional activities by offering add-ons to the existing menu, gift coupons, T- shirts, Kids meal etc • KFC promotes its products through LCD displays kept inside its outlets which promotes their products • Online advertising • Advertising on television
  8. 8. People • The people involved in providing services to the customers • The staffs working in the outlets are trained by the company itself • They are provided with certain guidelines to communicate with the customers
  9. 9. Process • The process starts when the customers visit the outlet. • It also involves if the customers order the products online • The easier and convenient the process it will lead to greater customer satisfaction
  10. 10. Physical evidence • This refers to the physical environment of the outlets where the customers visit. • The interiors are made according to the certain standards given by the parent company • This also helps in creating positive influence on the customer satisfaction • There is use of good technology equipment

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