Rod Mountford | frank green pay360
•Download as PPSX, PDF•
0 likes•47 views
Frank Green's company creates reusable products to encourage smarter drinking and reduce disposable cup waste. Their smart chip integrated reusable cups are changing the game by providing a self-funding loyalty and payment solution for cafes through their Cafepay product, which streamlines POS backend integration and works with any loyalty or payment platform.
Recommended
More Related Content
Recently uploaded
Recently uploaded (20)
Featured
Featured (20)
Rod Mountford | frank green pay360
- 2. 2 “We make the world drink smarter by creating the best reusable products ever made" - frank green
- 3. • We’ve created reusable products that are now relevant to the mass market • Integrating a smart chip into a reusable cup is a game changer • Avoiding disposable cup costs is a powerful self-funding mechanism for café loyalty and payment solutions • Cafepay was developed to accelerate POS back end integration • Our products are designed to work with any loyalty and payment platform 3
- 5. 5
Editor's Notes
- frank green is on a mission to change the way people think about reusable products and motivate others to live more sustainably. We design, manufacturer and market innovative and multi-award winning products stocked in leading cafes, gyms and retailers worldwide. frank green's founder spent his corporate life in Australia's waste industry and he wanted to do something about the 38% of landfill that was single use plastic water bottles and single use coffee cups. The SmartCup and SmartBottle which we have designed fuse a patented and award winning design with a proprietary digital wallet that we've called CafePay. Here’s a short video…...
- We’ve created reusable products that are now relevant to the mass market – category transformation through award winning design, functionality and technology WHEREAS PREVIOUSLY THIS WAS NOT THE CASE LEAKS, TASTES ETC IN DOING THIS, WE ARE SELLING 50% OF OUR PRODUCTS TO first time reusable cup consumers are buying frank green for functionality, technology and design not just environmental benefits SINCE LAUNCHING IN 2015 WE NOW Sell to over 45 countries Integrating a smart chip into a reusable cup is a game changer WE COMMISSIONED extensive qualitative research* DURING DEVELOPMENT that underpinned the huge opportunity for a payment enabled cup playing a role in peoples everyday lives, not as a one time gimmick or novelty. Coffee is the most traded micro payment. 35million cups of coffee sold in the UK every week. Less that ½ % of these are actually recycled so it is a huge market for us to tap intond we saw the loyalty element as the hook that would incentivise the use and reinforce and create a new habit. concluded most popular use cases were: For the drive from home to work (to keep the coffee warmer that’s spill free) To pick up coffee on the way to work (Drive-thrus, 7-Eleven, cafés) To use during the day at work for coffee / tea runs When headed out and about e.g. walking with pram, or to kids sports For children to use as a spill free container at school Avoiding disposable cup costs is a powerful self-funding mechanism for café loyalty and payment solutions Each coffee sold through a frank green cup saves the café approx 15p – 20p which can equate to an average of GBP50.00 per customer. cross and upsell is critical to grow average transaction values that are less likely when orders are done prior to arriving on site customers using their cup don’t need to remember activating their app –it’s automatic and part of their daily habits avoid time sensitive wastage when pre ordered coffees go cold due to delays tailored discounts and special offers that build lasting relationships with cafes fast transactions that are effortless for the consumer who doesn’t have to activate an app to get rewarded Loyal customers spending more money more often Cafepay was developed to accelerate POS back end integration Cafepay is our solution to café’s not using an existing loyalty and payment provider in Australia, 65% of SmartCup’s sold at CafePay enabled merchants were activated to make payments independent research indicated that 74% of people said they would only buy a reusable cup if it had embedded payment technology† customers purchase on average 1.4 SmartCups with many consumers buying multiple SmartCups for home and work longitudinal studies indicate a typical user will have 1.6 café drinks a day and use their cup 4.5 days a week Our products are designed to work with any loyalty and payment platform CafePay is agnostic. Our focus is on growing product distribution through ubiquity of compatibility We have already integrated into Australias largest ePOS provider and will look to replicate that in the UK next year.
- WE ARE CERTAINLY IN A VERY GOOD SPACE........JUNGLE DRUMS ARE BEATING FOR A MOVEMENT AGAINST SINGLE USE PRODUCTS WITH CITIES AND CAMPUSES STARTING TO BAN BOTTLES COMBINED WITH THE RISE OF CONTACTLESS PAYMENTS. LEAVE ONE THING WITH YOU IT’S ALL ABOUT THE ECONOMICS. 3 BILLION DISPOSIBLE CUPS BLAH BLAH BLAH PLUS NO OTHER CONTACTLESS PAYMENT DEVICE SAVES ANYONE ANY MONEY. 2) WORLD FIRST IN oZ An open loop EMV solution that will enable payment for anything anywhere 4) Water app 5) OTHER NEW PRODUCTS ALL WITH A COMMON THEME OF DELIVERING A SOLUTION TO AN ENVIRONMENTAL CHALLENGE