2. Rock‘N Comfort
We bring the party to you
Alexandra Petrich, Amanda Pyrovolos, Ibrahim
Cömert, Malte Reimers, Maria Plazas, Nicolas Fey
3.
4. Product details
• Fully equipped camping sites for music festivals
attendees
• Delivery
• Set-up and takedown
• Drinks and food
• Cooking equipment
5. • Young adults (16 – 29)
• Low to middle Income
Target Audience
• Adults (30 – 45)
• Middle to high Income
• DINK (Dual Income No Kids)
• Festival attendees with
accessibilities issues
6. Revenue Streams
• Primary Revenue Stream
• Rental Packages
• Package Add-ons
• Secondary Revenue Stream
• Merchandise
• Insurance
• Web Banners
• Loyalty Program (Club Card)
• Second Hand Equipment Buyout
7. •Expand to other
countries
•Service other
demographics
•Increase partnerships
with other retailers
•Mobile service all over
Germany
Future Vision
8. Germany:
Festival Attendees
Bochum Total 500.000
Schlossgrabenfest 400.000
Jazz Rally Düsseldorf 300.000
Breminale 200.000
Nürnberger Bardetreffen 200.000
Das Fest 135.000
Der Sommer in Stuttgart 120.000
BigCItyBeats Frankfurt 100.000
Umsonst&Draußen Würzburg 100.000
Rock am Ring 90.000
Total 2.145.000
Europe:
Festival Attendees
Das Donauinselfest Austria 3.300.000
Woodstock Festival Poland 500.000
Sziget Hungary 400.000
Paléo Festival Nyon Switzerland 270.000
Dour Festival Belgium 200.000
FM 4 Frequency Austria 200.000
Festival Les Vieilles Charrues France 200.000
Exit Festival Serbia 190.000
Primavera Sound Spain 190.000
Pukkelpop Belgium 185.000
Total 5.635.000
Worldwide:
Festival Tickets sold
Outside Lands San Francisco USA 212.024
Caochella Valley Indio USA 198.000
Vive Latino Mexico 183.227
Osheaga Festival Montreal Canada 134.989
Lollapalooza Brazil 124.928
Pinkpop Festival Netherlands 119.000
Bluesfest Australia 105.475
Monsters of Rock Brasil 72.337
Hurricane Festival Germany 65.000
Southside Festival 60.000
Total 1.274.980
Music Events Growth Expectations
Year Gross Income (per million euros)
2014 6201.25
2015 6815.26
2016 7502.75
2017 8266.89
2018 9132.77
2019 9956.51
2020 10882.18
9. •Website
•Advertising on festival websites
•Social Media #RNC
•Word of Mouth
•Advertising at the festivals
•Guerilla Marketing
Marketing
