SlideShare a Scribd company logo
ROCCR
CROWDFUNDING THE ARTS
STEVE@ROCCR.COM
ROCCR.COM
WHAT IS ROCCR?
◦ The idea of a rewards based project is that the
donators are not shareholder, they get something
back, but not financial benefits like you would if you
were investing. In essence, they’re buying a gift for
their money.
◦ Depending upon your project, it would very much
depend upon the rewards you could offer. Ideally it’ll
be something that ‘money can’t usually buy’ so allows
your donators, your fans, to get closer to the
project. Its a great way to keep fans loyal and coming
back for more!
◦ Here are a few ideas for 3 different types of arts
project rewards – remembers, these are just ideas, its
up to you to create something that’ll get people to
donate to your project.
◦ You’re looking for about 3 levels on average, a basic,
mid and premium level to encourage people to
donate more!
◦ Low cost – just £99 registration fee
◦ Donator pays 10% administration fee covering costs
◦ 100% of donations made, are received by
the project
Private & Confidential – STEVE@ROCCR.COM
REWARDS BASED IDEAS
BANDS OR
GROUPS
• A SIGNED CD OR
ALBLUM
• A PERSONALISED
PHOT OR CD
INSERT WITH
EARLY RELEASE
• VIP TICKETS
• BACKSTAGE PASS
TO SEE THE BAND
PRE OR POST GIG
FILM OR TV
• VISIT THE PRE-
SCREENING
• SEE THE
RECORDING, BE AN
EXTRA?!
• NAME IN CREDITS
• MEET THE CAST AND
PHOTO
• TICKETS TO THE
PREVIEW
• VIP TICKETS AND
CHAMPAGNE
THEATRE
• A SIGNED
PROGRAMME AND
TICKET TO A FINAL
REHEARSAL
• INNER AND Q&A
WITH THE
DIRECTOR
• VIP TICKETS TO
LAUNCH PARTY
• VIP TICKETS TO
PREVIEW AND MEET
THE CAST IN A
LAUNCH EVENT
HOW IT WORKS◦ Project managers sign up and complete the registration
◦ Low cost – just £99 registration fee
◦ Vetting will then begin on the project and project team
– this will usually take a few days
◦ This includes the set-up of a project account where
all funds will be paid in the project name – this is a
trusted merchant account where donated funds can
ONLY
◦ be paid to the project or
◦ Be refunded back to the customers if needed
◦ When vetted and approved, the project will be put into
‘private live’ where the first 10% minimum can be
donated
◦ This helps when pushing the project live to show
momentum
◦ Donator pays 10% administration fee covering costs i.e.
£30 donation paid plus £3 fee.
◦ 100% of donations made, are received by the
project
◦ 100% of the donation would be
refunded if required
Private & Confidential – STEVE@ROCCR.COM
HOME PAGE
◦ For highlighted projects, recent
additions and news with our key
partners and supporters
promoted.
◦ The responsive site will allow users
to browse by category, sign up
and follow, donate and of course
create a new project
◦ Led by the industry, for the arts –
rewards-based crowdfunding
Private & Confidential – STEVE@ROCCR.COM
RECENTLY ADDED PROJECTS
PROJECT LISTINGS
◦ Listed and searchable by
category (music, theatre, tagged
for genre?)
◦ Include video and image gallery
◦ Campaign details
◦ Goal
◦ Value pledged visualized in slider
◦ Percentage to target
◦ Days left
Private & Confidential – STEVE@ROCCR.COM
Theatre Production Recording Ballet Production
RECENTLY ADDED PROJECTS
PROJECT LISTING
◦ Listed and searchable by
category (music, theatre, tagged
for genre)
◦ Include video and image gallery
◦ Campaign details
◦ Updates from the project team
◦ Side bar for the rewards options –
this will link to the secure payment
solutions for each project
Private & Confidential – STEVE@ROCCR.COM
PROJECT CREATION
◦ Title
◦ Description
◦ Category
◦ Upload a campaign feature image
◦ Video links and soundcloud links if relevant
◦ Start / End Date
◦ Minimum /Maximum Amount
◦ Recommended campaign funding amount
◦ Predefined Pledge Amount if any
◦ Funding Goal
◦ End Method - Target Goal, Target Date Target Goal &
Date, Campaign Never Ends, Choose the stage when
campaign will end
◦ Contributor Table – Show values and dates of
contributions
◦ Reward Option & Pledge Amounts
(with images)
◦ Estimated Delivery Month
Private & Confidential – STEVE@ROCCR.COM
Recording Recording Recording
Recording session for CD
PROJECT MANAGEMENT
◦ Updated data from payment
processing on funding progress in
a project management
dashboard
◦ Date, time, amounts, names
◦ Add more campaigns
◦ Manage their account
◦ Previous campaigns
Private & Confidential – STEVE@ROCCR.COM
ROCCR
GET INVOLVED AND FIND OUT MORE – LAUNCHING SUMMER 2019
STEVE@ROCCR.COM
ROCCR.COM

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ROCCR.COM - Crowdfunding the arts

  • 2. WHAT IS ROCCR? ◦ The idea of a rewards based project is that the donators are not shareholder, they get something back, but not financial benefits like you would if you were investing. In essence, they’re buying a gift for their money. ◦ Depending upon your project, it would very much depend upon the rewards you could offer. Ideally it’ll be something that ‘money can’t usually buy’ so allows your donators, your fans, to get closer to the project. Its a great way to keep fans loyal and coming back for more! ◦ Here are a few ideas for 3 different types of arts project rewards – remembers, these are just ideas, its up to you to create something that’ll get people to donate to your project. ◦ You’re looking for about 3 levels on average, a basic, mid and premium level to encourage people to donate more! ◦ Low cost – just £99 registration fee ◦ Donator pays 10% administration fee covering costs ◦ 100% of donations made, are received by the project Private & Confidential – STEVE@ROCCR.COM REWARDS BASED IDEAS BANDS OR GROUPS • A SIGNED CD OR ALBLUM • A PERSONALISED PHOT OR CD INSERT WITH EARLY RELEASE • VIP TICKETS • BACKSTAGE PASS TO SEE THE BAND PRE OR POST GIG FILM OR TV • VISIT THE PRE- SCREENING • SEE THE RECORDING, BE AN EXTRA?! • NAME IN CREDITS • MEET THE CAST AND PHOTO • TICKETS TO THE PREVIEW • VIP TICKETS AND CHAMPAGNE THEATRE • A SIGNED PROGRAMME AND TICKET TO A FINAL REHEARSAL • INNER AND Q&A WITH THE DIRECTOR • VIP TICKETS TO LAUNCH PARTY • VIP TICKETS TO PREVIEW AND MEET THE CAST IN A LAUNCH EVENT
  • 3. HOW IT WORKS◦ Project managers sign up and complete the registration ◦ Low cost – just £99 registration fee ◦ Vetting will then begin on the project and project team – this will usually take a few days ◦ This includes the set-up of a project account where all funds will be paid in the project name – this is a trusted merchant account where donated funds can ONLY ◦ be paid to the project or ◦ Be refunded back to the customers if needed ◦ When vetted and approved, the project will be put into ‘private live’ where the first 10% minimum can be donated ◦ This helps when pushing the project live to show momentum ◦ Donator pays 10% administration fee covering costs i.e. £30 donation paid plus £3 fee. ◦ 100% of donations made, are received by the project ◦ 100% of the donation would be refunded if required Private & Confidential – STEVE@ROCCR.COM
  • 4. HOME PAGE ◦ For highlighted projects, recent additions and news with our key partners and supporters promoted. ◦ The responsive site will allow users to browse by category, sign up and follow, donate and of course create a new project ◦ Led by the industry, for the arts – rewards-based crowdfunding Private & Confidential – STEVE@ROCCR.COM RECENTLY ADDED PROJECTS
  • 5. PROJECT LISTINGS ◦ Listed and searchable by category (music, theatre, tagged for genre?) ◦ Include video and image gallery ◦ Campaign details ◦ Goal ◦ Value pledged visualized in slider ◦ Percentage to target ◦ Days left Private & Confidential – STEVE@ROCCR.COM Theatre Production Recording Ballet Production RECENTLY ADDED PROJECTS
  • 6. PROJECT LISTING ◦ Listed and searchable by category (music, theatre, tagged for genre) ◦ Include video and image gallery ◦ Campaign details ◦ Updates from the project team ◦ Side bar for the rewards options – this will link to the secure payment solutions for each project Private & Confidential – STEVE@ROCCR.COM
  • 7. PROJECT CREATION ◦ Title ◦ Description ◦ Category ◦ Upload a campaign feature image ◦ Video links and soundcloud links if relevant ◦ Start / End Date ◦ Minimum /Maximum Amount ◦ Recommended campaign funding amount ◦ Predefined Pledge Amount if any ◦ Funding Goal ◦ End Method - Target Goal, Target Date Target Goal & Date, Campaign Never Ends, Choose the stage when campaign will end ◦ Contributor Table – Show values and dates of contributions ◦ Reward Option & Pledge Amounts (with images) ◦ Estimated Delivery Month Private & Confidential – STEVE@ROCCR.COM Recording Recording Recording Recording session for CD
  • 8. PROJECT MANAGEMENT ◦ Updated data from payment processing on funding progress in a project management dashboard ◦ Date, time, amounts, names ◦ Add more campaigns ◦ Manage their account ◦ Previous campaigns Private & Confidential – STEVE@ROCCR.COM
  • 9. ROCCR GET INVOLVED AND FIND OUT MORE – LAUNCHING SUMMER 2019 STEVE@ROCCR.COM ROCCR.COM