9. FACTS
ONLY 5% OF THE BRAZILIAN POPULATION
IS FLUENT IN ENGLISH
RELEVANT DATA IS WRITTEN IN
BRAZILIAN PORTUGUESE
"Bringing forth results, not only reports”
10. "Bringing forth results, not only reports”
GOOGLE.DK
About. 1.670,000
resultados
GOOGLE.COM.BR
Ca. 1.000,000
resultater
luminária decorativa luminária decorativa
11. - USE LOCAL LANGUAGE
(BRAZILIAN PORTUGUESE TO PERFORM YOUR SEARCHES)
- USE GOOGLE BRAZIL
(GOOGLE.COM.BR)
- DO SEARCHES BOTH IN PORTUGUESE AND ENGLISH.
(YOU MIGHT BE SURPRISED WITH THE OUTCOME)
"Bringing forth results, not only reports”
15. POPULATIONPERCLASS
50 MILLIONS
40 MILLIONS
30 MILLIONS
20 MILLIONS
10 MILLIONS
0 MILLIONS
2
8
42
30
44
50
6
18
CLASS A1 CLASS A2 CLASS B1 CLASS B2
CLASS C1 CLASS C2 CLASS D CLASS E
"Bringing forth results, not only reports”
17. GET TO KNOW PEOPLE IN PERSON
GO TO A TRADESHOW
AND LET DECISION MAKERS
KNOW ABOUT YOURSELF
AND YOUR COMPANY
NETWORK, NETWORK AND NETWORK
"Bringing forth results, not only reports”
19. HAVE RELIABLE AND COMPETENT
PARTNERS LIKE DSV THROUGHOUT
ALL THE SUPPLY CHAIN
YOU WILL NEED THEM
NEVER UNDERESTIMATE
BRAZILIAN BUREAUCRACY
INFORMATION TENDS TO
COME IN BITS AND PIECES
"Bringing forth results, not only reports”
21. COMMON SENSE PREVAILS
SEND A HEART SOFTNER
FIND AND TALK DIRECTLY TO WHO DECIDES
USE LINKEDIN TO FIND DECISION MAKERS
1
2
3
22. "Bringing forth results, not only reports”
CONCLUSION
Use All avaible Resources (Biassa, Danish Consulate, Freelancers,
Google.com.br)
Get the messages sent out in Portuguese. Only 5 % of the Brazilian
population are fluent in English.
Build personal relationships
Bypass hierarchy
Do not underestimate the Brazilian Bureaucracy.