Roadmapping > Business Modeling
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First time introducing my 'Roadmapping' concept. I've developed a template for capturing needs, segments and features and a method for translating these into a roadmap. This template is then mapped to the known BMC (Business Model Canvas) for business modeling.
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Roadmapping > Business Modeling
- 1. Starting up Roadmapping Business Modeling June, 2014
- 2. About Me
- 3. 1st start-up Chaos Dimention 3D data visualization Achievements 1. Paid PoC with Fonterra* 2. Provisional patent 3. Joined incubator * 3rd largest dairy manufacturer in the world Founder, Chief Product Officer
- 4. 2nd start-up 5skills Anonymous and passive job seeking Achievements 1. 1st place at start-up competition 2. Accelerator Founder, Chief Product Officer
- 5. Working with start-ups Responsibilities 1. Product roadmap 2. User behavior analysis 3. Creating MRDs & PRDs ClickDimensions B2B marketing automation Product Manager
- 6. Previously Responsibilities 1. Product roadmap 2. User behavior analysis 3. Creating MRDs & PRDs Powtoon Awesome animated presentations Product Manager
- 7. 6 steps from startup to business 1. The raw idea 2. Distilling idea -> finding the niche 3. Growth engine 4. Early adopters 5. First sale 6. Scaling
- 8. 6 steps from startup to business 1. The raw idea 2. Distilling idea -> finding the niche 3. Growth engine 4. Early adopters 5. First sale 6. Scaling
- 10. The 4 P’s
- 11. Maslow’s hierarchy of needs
- 12. Perceived value
- 14. Niche-finding: Goals 1. Find the Unique Selling Proposition 2. The quickest way to find a market entry point 3. Razor-sharp market niche 4. Crystal clear message 5. First feature -> solution for basic need 6. Identify valid business model
- 15. Niche-finding: Goals 1. Find the Unique Selling Proposition 2. The quickest way to find a market entry point 3. Razor-sharp market niche 4. Crystal clear message 5. First feature -> solution for basic need 6. Identify valid business model
- 16. The market
- 18. Adoption process
- 20. Lean start-up 0 waste Iterate
- 21. Lean start-up
- 22. A lean iteration 1. Research -> initial feedback 2. Re-purpose tools -> quick validation 3. Rapid prototyping -> validation via faking 4. Product v1 -> beta 5. Go to step 1
- 23. Niche finding + Lean start-up = Roadmapping
- 24. A Roadmapping iteration 1. User segments 2. Barriers to entry 3. User needs 4. Usage patterns 5. Features 6. Perceived value 7. Competition Iterate
- 26. The ‘when to stop’ checklist > 15 early adopters Physically reachable users Low barrier to entry Simple business model Self propelling engine
- 27. A business model “the totality of how a company selects its customers, defines and differentiates it offerings, defines the tasks it will perform itself and those it will outsource, configures its resources, goes to market, creates utility for customers and captures profits.” Adrian J. Slywotzky
- 29. Business model types • Subscription • Loyalty, community • Freemium • Privacy (Prezi) • Watermark • Advertising • Utility on-demand, based on usage • Premium • Open-source • Network effect • Auction / Merchant
- 30. Business model type - examples • Facebook : Network effect / community • LinkedIn : Network effect, Freemium, Utility • Powtoon : Freemium, Utility
- 31. Frameworks 1. Business reference model 2. Component business model 3. Business model canvas
- 32. Frameworks 1. Business reference model 2. Component business model 3. Business model canvas
- 33. Business model canvas template
- 34. Business model canvas template Who?How? What? How much?
- 35. WHO ? Mass Niche Segmented Diversified Multi-sided platforms Personal assistance Dedicated personal assistance Self-service Automated service Communities Co-creation Sales force Web sales Own stores Partner stores Wholesaler Segments Relationship Channels
- 36. WHAT ? Newness Performance Customization “Getting the job done” Design Brand / status Price Value proposition
- 37. HOW ? Economies of scale Reduction of risk Acquisition of specific resources Production Problem solving Platform / network Physical Intellectual Human Financial Partners Activities Resources
- 38. HOW MUCH ? Cost-driven Value-driven Fixed-costs Variable costs Economies of scale Economies of scope Asset sale Usage fee Subscription fee Lending / renting / leasing Licensing Brokerage Advertising Cost structure Revenue streams
- 40. Roadmapping BMC 1. Customer segment 2. Relationship 3. Channels / distribution 4. Value proposition 5. Partners 6. Activities 7. Resources 8. Cost structure 9. Revenue 1. User segments 2. Barriers to entry 3. User needs 4. Usage patterns 5. Features 6. Perceived value 7. Competition
- 41. Roadmapping BMC 1. Customer segment 2. Relationship 3. Channels / distribution 4. Value proposition 5. Partners 6. Activities 7. Resources 8. Cost structure 9. Revenue 1. User segments 2. Barriers to entry 3. User needs 4. Usage patterns 5. Features 6. Perceived value 7. Competition Product + Market The business + $$
- 42. Translating needs to revenue Basic need + Used daily = Paid feature
- 43. Example – iPod / iTunes
- 44. Build your own BMC http://bmfiddle.com/
- 45. Example - Powtoon Basic need + Used daily = Paid feature
Editor's Notes
- Business models are judged based on the primary / main drive for user engagement / behavior. E.g. Loyalty / community. After a community is established, other products can be sold, voluntary contributions, advertising or premium services