This document promotes a brand called 10452 that aims to connect Lebanese people around the world to their homeland and culture. It describes 10452 as a global brand that sells high-end fashion products numbered with a limited edition. Owning a 10452 product allows one to join a network of Lebanese people worldwide while also supporting corporate social responsibility initiatives in Lebanon. The brand further connects through online purchases and partnerships with boutiques worldwide, as well as community events and stories celebrating Lebanese success.