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Railroad Museum of Pennsylvania




                                          Initial Meeting Phase Report
hilferty museum planning exhibit design
                                                           08.12.2011
RaIlRoad MuseuM of PennsylvanIa
Table of Contents

Introduction	                                  1

Project Overview                           5

Observations & Insights	                   9

Visitor Experience—Preferred Option        15

Appendix                                   29	




                InItIal MeetIng Phase RePoRt
Introduction
The main goal of the Railroad Museum of Pennsylvania Initial Meeting Phase is to
take stock of previous exhibit plans and studies, as well as the approved building
plans from the architectural master plan, and from there, reach consensus on a
general overview for an exhibit plan to move forward with into the Preliminary
Design Phase.

The Initial Meeting Phase commenced on June 6, 2011 with a two-day workshop
at the site attended by representatives of the Pennsylvania Historical and Museum
Commission (PHMC), Railroad Museum of Pennsylvania (RMP), and Hilferty &
Associates. The workshop included a site tour (buildings and grounds); a review
of previous plans, studies, and present and future projects being considered; a
review of the thematic outline and “General Comments Regarding Exhibit Design”
provided by PHMC and RMP; a diagrammatic exercise to explore possible
placement and flow of main exhibit themes; and a discussion of delivery methods,
wayfinding, and learning styles. Through this process, goals of the new exhibits
were identified and confirmed.

                                The goals of the new interpretive exhibit are to
                                     • communicate on many levels the
                                        important story of how railroads have
                                        changed the way we live;
                                     • enhance the visitor experience;
                                     • increase the number of visitors, including
                                        those opting to sit in the lobby or go
                                        elsewhere while family members explore
                                        the museum;
                                     • entice visitors to make repeat visits; and
                                     • increase patronage of and volunteerism
                                        at the museum.




                  InItIal MeetIng Phase RePoRt                                       1
Desirable components to meet these goals are to
   • attract westbound visitors to the site;
   • improve access to the entry and the entrance experience;
   • orient visitors to the site;
   • orient visitors to the subject matter;
   • create a “WOW” moment upon entering the rolling stock hall (RSH)
       while preserving open floor space for rental functions;
   • blend stories and “stuff” to create a dynamic environment that will foster
       visitor curiosity, comprehension, and enjoyment;
   • develop a sensible and safe connection between the RSH and the
       roundhouse; and
   • balance conservation and interpretive needs in the RSH and outside
       at the rolling stock yard.

The meeting moved forward with the reaffirmation that exhibit planning will
emphasize the main overarching message: “Railroads changed the way we live,”
and work with the five themes (see “Big Ideas”) that the site staff identified. Upon
conclusion of the meeting, PHMC reviewed with Hilferty their tasks of submitting
meeting minutes (see appendix), developing bubble plan options showing
proximity of topics and visitor flow, and providing narrative walk-throughs.

Hilferty submitted three design concepts and three visitor experience options. On
July 11, PHMC, RMP, and Hilferty held a conference call to discuss the options.
On July 25, PHMC communicated to Hilferty its preferred scheme for the design
concept and visitor experience. The preferred visitor experience option presented
in this report incorporates team concerns and comments as appropriate. Options
not selected appear in the appendix. This report will provide the basis for all future
design work.

Workshop attendees
Steven Miller (PHMC)                  Ann Davis (RMP)
Brenda Reigle (PHMC)                  Patrick Morrison (RMP)
Michael Bertheaud (PHMC)              Troy Grubb (RMP)
Charles Fox (RMP)                     Craig A. Benner (RMP)
Brad Smith (RMP)                      Sam Van Nostrand (Hilferty)
Nick Jmijewski (RMP)                  Dean Clouse (Hilferty)
Allan Martin (RMP)                    Gerry Hilferty (Hilferty)
Deborah Reddig (RMP)                  Carol Perloff (Hilferty)




2                        RaIlRoad MuseuM of PennsylvanIa
Mission statement
The Railroad Museum of Pennsylvania collects, preserves, and interprets
Pennsylvania’s railroad history for citizens and visitors by preserving and
documenting the contributions that Pennsylvania railroading has made to
the development of our Commonwealth and the nation.



goals
The Railroad Museum of Pennsylvania, devoted to preserving and interpreting the
broad impact of railroad development on society, seeks to
    • display over 100 locomotives and cars from the mid-19th and 20th
        centuries, including the priceless Pennsylvania Railroad Historical Collection;
    • pursue a major restoration program, which already has restored many of
        these unique survivors to their original appearance;
    • conduct educational programs for all ages, provide tours, and hold special
        events, many in cooperation with outside organizations;
    • house extensive exhibits of railroad artifacts, plus priceless artwork, books,
        photographs, and corporate railroad material;
    • recognize that railroad history is alive and continues to be made in this
        new millennium; and
    • enhance the museum’s world-class status through a process of steady
        improvements involving public-private partnerships.




                  InItIal MeetIng Phase RePoRt                                        3
4   RaIlRoad MuseuM of PennsylvanIa
PROJECT OVERVIEW
Property and Building history
The Railroad Museum of Pennsylvania is located on PA Route 741, about a mile
east of the center of downtown Strasburg. It sits across the street from the Strasburg
Rail Road, making it an ideal location to attract rail enthusiasts. Several other
cultural and shopping attractions make this area a tourist destination.

The initial museum building opened in 1975. It featured a large train display
building and an operating turntable from the Reading Company. In June 1995 a
train shed-like addition doubled the indoor display space. In the summer of 2007,
a new Art Deco entrance façade and gift shop were completed.

Current building projects entail installation of a new geothermal HVAC
system in the museum, including the rolling stock hall, and construction of a
16,000-square-foot roundhouse in the rolling stock yard. The HVAC project,
scheduled for completion by October 2011, may be completed as late as
January 2012. The roundhouse, to be located on the site of the museum’s
existing turntable, will provide permanent, climate-controlled storage for the
museum’s historic collection of PRR steam locomotives, among other items.
Approximately fifteen to twenty percent of the space will be interpretive. Design
of the roundhouse, by Erdy McHenry Architecture in Philadelphia, is scheduled
for completion by December 2011, opening for visitors in Spring 2013. Site
work to accompany the new building includes a paved pathway leading from the
southwest corner of the rolling stock hall to the roundhouse.




                  InItIal MeetIng Phase RePoRt                                       5
exhibit Project history
Railroad Museum of Pennsylvania (RMP) and Pennsylvania Historical and Museum
(PHMC) staff and various consultants have taken several steps towards developing
a new permanent exhibit for the museum in order to enhance the visitor experience.
In October 2006, Interpretive Solutions, Inc. (IS) submitted an extensive exhibit
script that posed eight major themes of interpretation. In September 2007
Hilferty and Associates, Inc. launched an exhibit planning phase. The Hilferty
report, submitted February 2009, identified levels of interpretation, overarching
interpretive themes, a visitor flow diagram, an interpretive experience walkthrough,
an exhibit budget and schedule.

In 2007– 08, RMP conducted visitor and member surveys. Some of the more
salient results are as follows:
    • The top three areas of greatest interest and value are the rolling stock hall,
         locomotives/cars open for self-guided tours, and the outdoor restoration yard.
    • The three things visitors enjoy most are nostalgia, the significance of the
         collection (seeing and touching real things), and sharing time/interest with
         children and grandchildren.
    • 75% of visitors to the museum do not bring children with them.
    • Stewart Junction, the children’s area, is a visitor-favorite.

The Initial Meeting Phase, the next step of the planning
process for the permanent exhibit commenced in
June 2011. This consisted of a review and
brainstorming workshop attended by PHMC,
RMP, Hilferty staff, and scriptwriter Carol Perloff.
From this point, the project is structured to move
forward into subsequent phases of design,
fabrication and installation, and
post-installation.




6                         RaIlRoad MuseuM of PennsylvanIa
script status
Materials from the interpretive report completed in 2006 provide a basis for scripts,
artifact lists, and graphic lists. This will be one of many elements to be used as the
project team moves forward to craft a new exhibit plan. Before moving forward,
it would be helpful to review the previous script content with PHMC and site staff
to confirm what worked and was relevant to the story they want to tell, and what
may have been deemed outside of the scope or beyond the space or collections
of the museum. It would be very useful to for the design team to acquire any source
documents or other background research that supports the script.



artifact status
RMP has extensive collections on site—both inside and outside—and has started
to match artifacts with the stories. The museum has an inventory of 43 locomotives,
an Excel spreadsheet inventory for three-dimensional artifacts (catalog number,
object name, object location), a Cuadra Star database for three-dimensional
artifacts (detailed and searchable information regarding history of use, material,
manufacturer,etc.), digital photographs of all artifacts in the Cuadra Star database,
and digital scans for about 30,000 historic images linked to the databases.



Research status/Plan
Looking ahead to the research component of the Preliminary Design Phase, the
first step is to determine what research materials already exist from IS. The next
step will be to identify holes/gaps in those materials (relevant to the approved
content outline) and to develop a strategy for how the site staff and scriptwriter can
collaborate to identify photographs, first person accounts, documents, and other
archival resources. It is understood that the museum has archival databases for
large portions, though less than half of its archival materials.




                  InItIal MeetIng Phase RePoRt                                       7
8   RaIlRoad MuseuM of PennsylvanIa
Observations & Insights
approach/Impression
The current museum signage, particularly from the east, does not convey to potential
visitors that the building houses a museum about railroads with a spectacular
collection. There is a need for signing elements that combine three-dimensional
elements and graphics that strongly identifies the museum and encourages people
to stop. These elements should include a variety of sizes from those that are visible
from the road and from across the street to others that are visible from the parking
lot and along the pathway into the museum. The elements should hint at experiences
to be had at the museum and build anticipation and excitement.

This should extend into the lobby area where visitors are asked to purchase
a ticket. In the current arrangement, once visitors enter the lobby, there is no
enticement to purchase a ticket because they cannot see anything beyond the
lobby and large ticket booth structure. Ideally visitors should be able to see
something of interest beyond the ticketing point that encourages them to spend
their money and hints at a worthwhile experience.

Additionally, it is a future goal of the museum to make the pedestrian crossing from
the Strasburg Railroad safer and more inviting to encourage more crossover visitors.



facility orientation
Because the museum is large, complex, and includes both interior and exterior
exhibit elements, clear and comprehensive facility orientation is vital from the
moment of arrival. Facility orientation should occur at the parking lots, along the
pathway into the museum, and in the museum entry lobby. Wayfinding signage
at decision points that include the parking lot, along the path, in the lobby, in the
rolling stock hall, and in the rolling stock yard will work with facility orientation to
make a visitor’s choices clear.

The current lobby ticketing and orientation sequences do not work well. The desk
attendant is hard to see behind the counter and themed bars in the ticket windows.
Visitors who utilize the restrooms before purchasing a ticket can easily slip past
the attendant and into the museum without paying. Large groups often create a
bottleneck in the lobby, making it hard for individual or smaller groups of visitors




                   InItIal MeetIng Phase RePoRt                                            9
to get past. Relocating and redesigning the ticketing counter to act as more of a
 control point for visitors will help ameliorate these issues. Groups can be led into
 the multipurpose room for orientation to avoid a bottleneck at the ticket desk.

 The visitor experience diagrams focus on a ground-level organization with core
 interpretation happening at this level; changing exhibits and special collections
 are located in the second level gallery space. The size of the rolling stock hall
 is potentially intimidating and the random layout of rolling stock and crossover
 points is confusing for visitors. To avoid this, the creation of a central crossover
 and program space (a “central spine”) through the rolling stock hall can serve as a
 central point for facility and subject orientation from which visitors can proceed into
 the aisles to explore.



 subject orientation
 Subject orientation should also begin at the parking lots, continue along the
 pathways, and into the lobby. Proper location and use of subject orientation will
 build visitors’ anticipation and excitement as they proceed into the museum and
 ultimately encourage them to purchase tickets.

 The museum staff has combined themes from previous interpretive planning
 exercises from six or eight to five. The visitor diagrams here focus on the
 distribution of those five themes identified by the museum. However, the synthesis of
 previous thematic organizations into five themes does create some uneven storyline
 distributions that can be adjusted as we further develop the script.



 exhibit design Challenges & opportunities
 The current exhibits at the Railroad Museum of Pennsylvania are a mix of displays
 that have been updated over the years, the end result being an array of styles and
 design approaches that compete with each other. The current effort to redesign the
 entire visitor experience at the museum is the perfect time to start afresh, creating a
 coherent and unified approach that is accessible for visitors.

 Due to the size and orientation of the museum site, the design approach needs
 to provide strong visual cues that tie the museum’s identity and visitor experience
 together and help lead the visitor from beginning to end. The design should




10                         RaIlRoad MuseuM of PennsylvanIa
connect the entire storyline together and enhance the museum’s visual presence
and recognition.

The design challenge is to create an environmental context and people stories
for a world-class rolling stock collection. The thematic sections provide a structure
with which to do that. While the core message is historical significance,
contemporary relevance should be imbued into the exhibit wherever possible.
Presentation of exhibits will be thematic rather than strictly chronological. While
acknowledging the national context of railroad history, the exhibit will stay
focused on Pennsylvania. Interpretation will cover stories of all Pennsylvania
rail lines. Humanizing the giant rolling stock by telling people stories wherever
possible will enrich the visitor experience and optimally expand the museum’s
appeal to a broader audience. The museum has a plethora of artifacts, rolling
stock, photographs, video, oral histories, and archival resources of Pennsylvania
provenance with which to tell the overall story.

Although the new HVAC system will improve conditions in the hall significantly,
conservation issues will remain a consideration. Many items requiring stringent
environmental control will need to be displayed in the upstairs gallery where
the environment can be more tightly controlled. Some sensitive items might be
displayed in climate control cases in the rolling stock hall. As an alternative to
displaying sensitive items, reproductions might be utilized instead.

Railroads are a place for bells, whistles, smoke, and smells. The exhibit will take
advantage of audio opportunities to make the exhibit multi-sensory. Kiosks for
virtual tours of railcars, low-tech interactive exhibits, and a new, more concise
yet powerful orientation video—germane to the five major exhibit themes—will
enhance the visitor experience.

The scale of the RSH poses an opportunity to “WOW” visitors. Design of the
central spine will seek to create that marvel of having arrived at a destination while
providing a core area for orientation to major exhibit themes.

The ability to interchange, move, and update exhibits is key to the success of
interpreting a collection that requires periodic “exercising” to keep the moving
parts in working order. Any exhibits directly related to particular cars or engines
in the rolling stock hall will be mobile to accommodate the need to relocate
the collection on a regular basis. Museum staff has also requested space large




                  InItIal MeetIng Phase RePoRt                                          11
enough to accommodate after-hours programming and events, which
 mobile exhibits can easily provide, particularly when combined with the
 central spine area.

 The new roundhouse will provide a venue to supplement interpretation of How
 Railroads Work, Made in Pennsylvania, and Working on the Railroad as well
 as a place to view and preserve additional rolling stock.



 Main Message & themes
 The main message for the new interpretive efforts at the Railroad Museum of
 Pennsylvania as identified by museum staff is:
         “Railroads change(d) the way we live.”

 While poignant, this message is a little too broad and therefore does not provide
 adequate definition and direction for the interpretive efforts. Hilferty offers the
 following amended main message options for consideration:
      1. “Pennsylvania’s railroads connected people, places, and products like
         never before, fundamentally changing the way we live.”
      2. “Pennsylvania’s railroads connect people, places, and products, forever
         changing the way we live.”

 The first message fits nicely into the thematic outline as provided by the museum
 staff on May 25, 2011, which focuses primarily on the history of Pennsylvania’s
 railroads and how it changed the way we live by connecting people, places,
 and products. The second option focuses more on the present day connection
 of people, places, and products and would require the addition of much more
 present-day information in the thematic outline than exists currently.

 In 2010–11, the RMP exhibit staff honed the thematic outline,
 consolidating it from the eight major themes identified in the
 previous script and the six major themes identified in the
 Hilferty Planning Phase report to five major themes:
     1. Railroads and Their Impact
     2. Railroads and the Pennsylvania Landscape
     3. How the Railroad Works
     4. Made in Pennsylvania
     5. Working on the Railroad




12                        RaIlRoad MuseuM of PennsylvanIa
Two themes identified in the 2006 interpretive report have been deleted, with
partial contents consolidated into the revised outline:
    • Legacy, Heritage and Future of the Railroads
    • America on Board: the Railroad and American Ideals

Two themes identified in the Hilferty report also have been incorporated into the
new organization:
   • The Cultural Impact of Railroading
   • Railroads Today

The cultural legacy (literature, arts and popular culture) is accounted for in
the current Cultural Impact of Railroading within Railroads and Their Impact.
Opportunities, one of the American ideals, also find their way elsewhere as does
the Industrial Revolution (part of the ideal of progress) in the sections Railroads and
Their Impact and Working on the Railroad.

One chapter of the 2006 report seems to be completely absent from the revised
outline:
     • The States Become One Nation

This material included topics such as nationwide networks, Civil War links
the nation, transcontinental railroad, standardized time (covered elsewhere),
communication networks (covered elsewhere), market opportunities (covered
elsewhere), states linked by a common culture (some of this can be covered in the
role of the local depot), politics on tour, war and patriotism (can be covered in the
role of the local depot), entertainment (perhaps could be referenced in shaping
communities/lifestyles).

The one chapter that is reconfigured from the 2006 report with a new title and
expanded content is:
    • Railroads Changed the Way We Live

The current working title for this section is Railroads and Their Impact. This section
of the exhibit now embraces a disproportionate amount of content and sub-themes
compared to the other four thematic sections. During the design phase, it will be
important to find ways to disperse this content throughout the exhibit space and
explore pulling out a discrete story, like the legacy of the railroads, into a transition
to a coda for the exhibit.




                   InItIal MeetIng Phase RePoRt                                         13
14   RaIlRoad MuseuM of PennsylvanIa
Visitor Experience Narrative—
Preferred Option
site treatment
Placing the Metroliner in front of the museum on the northeast side of the building
will greatly enhance the look and feel of the site. This eye-catching artifact will
provide an unmistakable visual cue that this museum is about railroads.

The main path from the parking lot to the museum is re-routed so that it leads directly
from the parking lot to the front entrance. The existing path along the building
remains as a secondary option. Signage nodes at the beginning and end of the
primary pathway provide preliminary facility and subject orientation.

The new path is lined with a few, select signal masts that underscore the museum’s
identity. Two small, recreated suburban platforms (of the same era as the Metroliner)
are placed along the path so that visitors may rest and seek shelter from inclement
weather. The east covered loggia entryway might be framed by a signal bridge,
which serves as a visual reference of the entrance location for visitors coming from
the parking lot.



design approach
The unifying design approach utilizes pen and ink style sketches representing the
many people, places, and products connected by rail over time. Sprinkled in and
among the sketches are black and white photograph reproductions from the museum’s
collection. These representations might take form as standing graphic elements,
silhouettes, hanging scrims or banners, applied graphics, or a combination and will
be shown in varying degrees of intensity. These elements are repeated throughout
the museum, both inside and out, and demarcate a path for visitors to take from the
parking lot, into the museum, and out to the roundhouse and rolling stock yard.

                The people, place, and products design approach will function
                as a unifying aesthetic layer that goes on top of all manner of
                exhibits such as graphic panels, interactives and activities, media
                presentations, artifact displays, etc. The purpose of this design
                “icing” is to provide a constant tie into the main message of
                railroads connecting people, places, and products. This idea will
                occur time and again in the design as well as in the text, connecting
                the major themes to people, places, and/or products.




                  InItIal MeetIng Phase RePoRt                                        15
Within this unifying aesthetic layer, subtly different, yet distinctive color palettes for
 graphics could help visitors understand and discern locations of content relating
 to the big themes. Additionally, use of design ideas and conceits may help in this
 identification. Graphics of people engaged in work (perhaps drawn from period
 color-tinted postcards?) could help identify exhibits relating to Working on the
 Railroad, while the use of a baggage cart motif as a base structure could provide
 an identity for all exhibits on Railroads and their Impact. Identity of and within the
 five themes will be balanced with the overall people places and products unifying
 aesthetic layer.

 For example, How the Railroad Works can be told through the lens of the connection
 of people, places, and products. The railroad is the epitome of the intersection of
 technology (people and their ideas) spurring an industry, which is driven by the need
 to physically connect products (goods and materials) to places (markets).



 thematic organization
 An introductory film in the lobby provides a quick overview of the main messages,
 followed by displays that lead visitors into the rolling stock hall. Audio-visual
 elements are placed strategically throughout the hall and in the roundhouse.
 The sounds of a train station play subtly in the background in certain areas and
 with punctuating effect. The select use of Doppler-effect audio, which can be
 used across a range of speakers, will create the feel of an arriving train, motion,
 and other dynamic effects. The exterior of several railcars are used as projection
 surfaces where moving images bring the cars to life. These might include a moving
 wheel effect, a steam effect, or historic film footage.

 The main presentations of the five main themes are located around the rolling stock
 hall. Supporting portions of the story are located on exhibit “islands” throughout
 the hall and roundhouse associated with the cars, engines, and displays that are
 most appropriate. The use of a different color palette and/or icon for each theme
 allows visitors to easily identify and follow the themes throughout the museum.




16                          RaIlRoad MuseuM of PennsylvanIa
Activities specifically designed for children are located in the current kids’ area as
well as sprinkled in with the rest of the exhibits. Hands-on exhibits will be logically
distributed throughout the rolling stock hall to encourage involvement by visitors
of all ages. The second floor bridge over the rolling stock hall offers several rail
height displays that provide fun facts and information relating to what visitors can
see from the overlook.

The second floor gallery is for changing exhibits as well as semi-permanent
displays of special collection items that require HVAC. Options for displays might
include a more dynamic recreation of the Pennsylvania Railroad boardroom and
an open storage area specifically for sensitive items perhaps with touch screen
smart labels that allow visitors to learn about the objects.

Visitors can take a path from the rolling stock hall to access the roundhouse, where
there are additional interpretive displays pertaining to the five themes. The rolling
stock yard includes waysides that convey basic information about a selection of the
rolling stock located outside and relates them back to the main themes.




                  InItIal MeetIng Phase RePoRt                                            17
18   RaIlRoad MuseuM of PennsylvanIa
GRAPHIC LEGEND




                                                                                                                                                                                                                                                                                                                                              FENCE
                                                                                                                             RESTORATION SHOP
                                                                                                      SERVICE
                                                                                                      DRIVE                 (GUIDED TOURS ONLY)
                                                                                                                                                                                                                                                                                                            FENC
                                                                                                                                                                                                                                                                                                                   E
                                               1A       2A                3A                  4A     5A                6A             7A 1                    2                   3           4
                                                                                                                                                                                                       5
                                           A                                                                                                                                                                           6                                                                                                                                                     FUTURE




                                                                                                                                                                                                                                                                                  FENCE
                                                                                                                                                                                                                            7

                                                                                                                                                                                                                                                                                            OU                                                                               ROUNDHOUSE
                                                                                                                                                                                                                                   8
                                                                                                                                                      STAIR TO

                                                                                                                                                                                                                                                                                              TDO
                                                                                                                                                                                                                                          9
                                                                                                                                                      OVERLOOK
                         SERVICE                                                                                                                                                                                                                   10                                                                                                                        ADDITION (FOOTPRINT DASHED)
                         ENTRY

PARKING
                                                                                                                                                                                                                                                        11
                                                                                                                                                                                                                                                                                                   OR
                                                                                                                                                                                                                                                                                                        ROL
                                                                                                                                                                                                                                                                            12



                                                                                                                                                                                                                                                                                                                   LIN
                                           B                                                                                                                                                                                                                                           13




                                                                                                                                                      OVERLOOK ABOVE
                                                              EAST ROLLING STOCK                                                                                                                                                                                                                                       GS                                                                          T T
                                                                                                                                                                                BELOW THE
                                                                                                                                                                                                                       WEST RO                                                                                           TOC                                  LOCOMOTIVE
                                                                 EXHIBIT HALL
                                                                                                                                                                                LOCOMOTIVE
                                                                                                                                                                                                                               LLING                                                                                        KY
                                                                                                                                                                                                                         EXHIBIT STOCK                                                                                          ARD                            TURNTABLE




                                                                                                                                                                                                                                                                                                                                                                                                                          BISHOP
                                                                                                                                                                                                                                                                                                                                                                                                                          ROAD
                                           C
                                                                                                                                                                                                                                  HALL
                                                                                                                                                                                                    1915 STREET
                                                                                                                                                                                                               SCAPE

                                           D




                                                                                                                                                                                                                                                                                                    FENCE
                                   STAIR                         PRIMARY WALK FROM PARKING                                                                                                                                             KIDSP
                                                                                                                                                                                                                                            ACE




                                                                                                                                              ENTRY
                                                                                                                                                                                                                                                                                                                               OUT
                                                                                                                                                                                                                                                                                                                                  DOO
                                                                                                                                                                                  ELEV & STAIRS


                                                                                                                                                                                                                                                                                                                                      R RO                                   NEW
               BUS DROP OFF                                                                                                                  LOBBY                                                       STAFF PARKING
                                                                                                                                                                                                                                                                                                                                          LLIN                               ROUNDHOUSE
               AND PARKING                                                                                                                                             EXISTING
                                                                                                                                                                                                                                                                                                                                                G ST
                                                                                                                                                                       CONTROL        MULTIUSE
                                                                                                                                                                                                                                                                                                                                                      OCK                    EXHIBIT




                                                                                                                                                                                                                                                                                                                                                                                                                 FENCE
                                                                                                                             STAIRS
                                                                                                                                                                                                                                                                                                                                                            YAR
PARKING                                                                                                                        T         T                              POINT
                                                                                                                                                                       LOBBY
                                                                                                                                                                                                                                                                                                                                                               D             HALL
                                                                                                                              MUSEUM SHOP
                                                                                                                                                                                                  LOADING DOCK & STORAGE
                                                                                                                                                                                                                                                  HANDICAPPED PARKING & ARRIVAL                                                                                                                              FUTURE BISPHOP PROPERTY SPUR
                                                                       SECONDARY WALK FROM PARKING                                                                                                                                                                                                                                                                                                           (FOOTPRINT DASHED)

                                                                                                                                                                                                                                               OUTDOOR ROLLING STOCK YARD
                                                              DROP OFF / TEMPORARY PARKING
                                                                                                                                                                                                                                                                    FENCE                                                                                            FENCE

                                                                                                                                                        PEDESTRIAN ARRIVAL
          VEHICULAR ARRIVAL
                                                                                                                                                                                                                       ROUTE 741
                                                                                                                                                                                                                                                                        STAIR
                                                                                                                                                                                                                                                                        DOWN TO
                                                                                                                                                                                                                                                                        ROLLING
                                                                                                                                                                                                                                                                        STOCK




                                                                                                                                                                                                                                                         OVERLOOK
                                                                                                                                                                                                                                                                        HALLS




                                                                                                                                                                                                   STRASBURG HISTORIC
                                                                                                                                                                                                        RAILWAY                                                                                                                                                                                            RaIlROad MuseuM Of PennsylvanIa




                                                                                                                                                                                                                                                         OVERLOOK
                                                                                                                                                                                                                                                                                                                                                                                                           Existing
                                                                                                                                                                                                                                                                                                                                                                                                           Museum Plan &
                                                                                                                                                                                                                                                         ENTRY


                                                                                                                                                                                                                                                          EXHIBITS
                                                                                                                                                                                                                                                                                                                                                                                                           Site Environs
                                                                                                                                                                                                                                                                                                                                                                                                           Including New
                                                                                                                                                                                                                                                                                                 SECOND LEVEL PLAN                                                                                         Roundhouse Exhibit Hall



                                                                                                                                                                                                                                                                                                                                                                                                               hilferty museum planning exhibit design




                                                        25'                            100'                                                                                                                  400'                                                                                                                                                                                            InItIal MeetIng Phase RePORt                19
           N                                        0          50'                                              200'                                                                                                                                                                                                                         800'
FACILITY
                                                                                                        SUBJECT                 /AMENITIES                                      AUDIO-VISUAL
                                   VISITOR                  SPECIAL COLLECTIONS/                        ORIENTATION             ORIENTATION                                     STORY IMMERSION                                                       Railroads and                                                           How Railroads                                        Working on
                                   FLOW                     CHANGING GALLERY                            EXHIBITS                EXHIBITS                                        (NONE @ OPTION ONE)                                                   their Impact                                                            Work                                                 the Railroad
                                                                 c                                                                                                                                                                                        1                                     2                               3                             4                         5                   k
                                                                                       ARRIVAL          so                      fo                                                  av                                                                                                   Railroads and the                                                  Made in                                              KIDZONE:
                                                                                       SEQUENCES                                                                                                                                                                                         Pennsylvania                                                       Pennsylvania                                       Activities for
                                                                                                                                                                                                                                                                                         Landscape                                                                                                         Young Audiences
                                   GRAPHIC LEGEND
                                                                                                                       RESTORATION SHOP
                                                                                                                      (GUIDED TOURS ONLY)
                                                 EAST ROLLING STOCK EXHIBIT
                                                                                                                                                                                                                                                  WEST RO
                                                            HALL                                                                                                                                                                                              LLING S                                                                      FENC

                                                                                                                                                                                                                                                                      TOCK EX
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                                                                                                                                                                2               3                    4
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                                                                                                                                                                                                                                       6                         HALL         HIBIT                                                                                                                                                     FUTURE




                                                                                                                                                                                                                                                                                                                 FENCE
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                                                                                                                                                                                                                                                                                                                                                                   FENCE
                                                                                                                                                                                                                                                                                                                                                                                                                                        ROUNDHOUSE
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                                                                                                                                                    OVERLOOK

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                                                                                                                                                                                                                                                                                                                                                                                                                                        ADDITION (FOOTPRINT DASHED)




                                                                                                                                               CENTRAL
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 ENTRY


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                                                                                                                4
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                                                                                                     major                                                                                                                                                             KIDSP       k                                                                                                                                                                                        5



                                                                                                                                                        ENTRY
                                              EXISTING SECONDARY WALK FROM PARKING                                                                                                                                                                                          ACE

                                                                                                                                                                                                                                                                                                                                              2                              OUT
                                                                                                                                                                                                                                                                                                                                                                                DOO                       4                             NEW                           4
                                              METROLINER CAR (70')
                                                                                                        so                                                          LOBBY
                                                                                                                                                                                                                              STAFF PARKING


                                                                                                                                                                                                                                                                                                                                                                                       R RO
           BUS DROP OFF                       LIMITED ARRAY OF SIGNAL
                                                                                          major                                                                                     ELEV & STAIRS

                                                                                                                                                                                                                                                           so                                                                                                                               LLIN                                        ROUNDHOUSE
           AND PARKING                        BRIDGES & TOWERS IN
                                                                                                                                                                                                                                                                                                                                                                                                G ST                                    EXHIBIT
                                                                                                                                                                                        MULTI-
                                                                                                                                                                                                                                                                                                                                                                                                    OCK
                                                                                                                                                                      CONTROL
                                              MODULATED INCREMENTS
                                              ALONG PATHWAY                  NEW PRIMARY      av                                                                       POINT
                                                                                                                                                                                        PURPOSE
                                                                                                                                                                                                                                                                                                       fo                                                                                                 YAR




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  FENCE
                                                                             PROCESSION                               STAIRS                                                            SPACE
                                                                                                                                                                                                                                                                                                                                                                                                              D                         HALL
                                                                             FROM PARKING
                                                                                                  fo                       T      T
                                                                                                                                                                      LOBBY                                   LOADING DOCK & STORAGE
                                                                                                                                                                                                                                                                      HANDICAPPED PARKING & ARRIVAL                                                                                                                                                                    3
                                                                                                                   MUSEUM SHOP
                                                                                                                                                                                          COVERED LOGGIA
                                                                                                                                                        OGGIA         ENTRY
                                                                                                                               COVE
                                                                                                                                      RED L                                                                                                                            OUTDOOR ROLLING STOCK YARD
so                    fo                          DROP OFF / TEMPORARY PARKING
                                                                                                                                fo                              PEDESTRIAN ARRIVAL
                                                                                                                                                                                                                                                                                               FENCE                                                                                                                            FENCE


           VEHICULAR ARRIVAL
                                                                                                        so                                                                                                                         ROUTE 741
                                                                                                                                                                                                                                                                                                   STAIR DOWN
                                                                                                                                                                                                                                                                                                   TO ROLLING
                                                                                                                                                                                                                                                                                                   STOCK HALLS




                                                                                                                                                                                                                                                                                    OVERLOOK
                                                                                                                                                                                                                                                                                                                                                                                                                        RaIlROad MuseuM Of PennsylvanIa


                                                                                                                                                                                                                                                                                                                                                                                                                        Visitor
                                                                                                                                                                                                                STRASBURG HISTORIC
                                                                                                                                                                                                                     RAILWAY
                                                                                                                                                                                                                                                                                                                                                                                                                        Experience

                                                                                                                                                                                                                                                                                    OVERLOOK
                                                                                                                                                                                                                                                                                                                                                                                                                        Diagram
                                                                                                                                                                                                                                                                                                       SPECIAL COLLECTIONS &                                                                                            Preferred Option Plan
                                                                                                                                                                                                                                                                                    ENTRY
                                                                                                                                                                                                                                                                                                       CHANGING EXHIBIT GALLERY

                                                                                                                                                                                                                                                                                    c
                                                                                                                                                                                                                                                                                                                                                                                                                                 hilferty museum planning exhibit design
                                                                                                                                                                                                                                                                                                                                SECOND LEVEL PLAN
                                                                     20'                    80'                                                                                                                 320'                                                                                                                                                                                                            InItIal MeetIng Phase RePORt                                 20
                  N                                         0                    40'                        160'                                                                                                                                                                                                                                            640'
VEHICULAR      SHADE STRUCTURE:                     METROLINER CAR:                                                                                    SHADE STRUCTURE:
ARRIVAL & PARKING      "Suburban Station" themed            Relocated Car to serve as exciting prelude to Museum                                               "Suburban Station" themed
                       rest spot, with seating              [from Rolling Stock Yard]                                                                          rest spot, with seating




                    ORIENTATION:                                    PEOPLE PLACES PRODUCTS:                        SIGNAL MASTS, BRIDGE:
                    Facility & Subject Orientation Kiosk            line drawings & interpretation selectively     limited array of signal bridges and masts
                    [exterior-grade graphics & structure]           used along entry procession                    along new promenade
                                                                    [exterior-grade graphic silhouette]            [exterior-grade graphics & structure]




                                                                                                                                                                             RaIlROad MuseuM Of PennsylvanIa


                                                                                                                                                                            Conceptual
                                                                                                                                                                            Elevation
                                                                                                                                                                            At New Primary
                                                                                                                                                                            Procession from Parking




                                                                                                                                                                                   hilferty museum planning exhibit design




                                                                                                                                                                                  InItIal MeetIng Phase RePORt               21
FACILITY
                                                             SUBJECT       /AMENITIES            AUDIO-VISUAL
    VISITOR            SPECIAL COLLECTIONS/                  ORIENTATION   ORIENTATION           STORY IMMERSION                 Railroads and                            How Railroads                                      Working on
    FLOW               CHANGING GALLERY                      EXHIBITS      EXHIBITS              (NONE @ OPTION ONE)             their Impact                             Work                                               the Railroad
                           c                                                                                                       1                    2                   3               4                                     5          k
                                        ARRIVAL              so            fo                    av                                                   Railroads and the                   Made in                                                 KIDZONE:
                                        SEQUENCES                                                                                                     Pennsylvania                        Pennsylvania                                          Activities for
                                                                                                                                                      Landscape                                                                             Young Audiences
    GRAPHIC LEGEND




                                                    D
                                          STAIR




                                                                                EXISTING SECONDARY WALK FROM PARKING



                                                                                 METROLINER CAR (70')


        BUS DROP OFF                                                             LIMITED ARRAY OF SIGNAL BRIDGES & TOWERS IN
        AND PARKING                                                              MODULATED INCREMENTS
                                                                                 ALONG PATHWAY


                                                                                                                                       NEW PRIMARY
                                                                                                                                       PROCESSION
                                                                                                                                       FROM PARKING                                                      STAIRS




                                                                                                                                                                                                                  T




                                                                                                                                                                                                   MUSEUM SHOP




                                                                                                                                                                                                                               OGGIA
                                                        fo                                                                                                                                                            COVE
                                                                                                                                                                                                                          RED L
                       so                                                        SUBURBAN STATION / METROLIINER ERA COMMUTER
                                                                                 STATION-THEMED COVERED REST AREAS                                                                                                                                       RaIlROad MuseuM Of PennsylvanIa

                                                                                                  DROP OFF / TEMPORARY PARKING
                                                                                                                                                                                                                        fo
                                                                                                                                                                                                                                                        Visitor
                                                                                                                                                                                                                                                        Experience
       VEHICULAR ARRIVAL
                                                                                                                                                                                so                                                                      Diagram
                                                                                                                                                                                                                                                        Enlarged Plan:
                                                                                                                                                                                                                                                        New Primary Procession
                                                                                                                                                                                                                                                        from Parking


                                                                                                                                                                                                                                                                 hilferty museum planning exhibit design



                           10'                40'                                                                      160'                                                                                                                                      InItIal MeetIng Phase RePORt              22
N                      0         20'                          80'                                                                                                                         320'
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report
RMP initial meeting phase report

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RMP initial meeting phase report

  • 1. Railroad Museum of Pennsylvania Initial Meeting Phase Report hilferty museum planning exhibit design 08.12.2011
  • 2. RaIlRoad MuseuM of PennsylvanIa
  • 3. Table of Contents Introduction 1 Project Overview 5 Observations & Insights 9 Visitor Experience—Preferred Option 15 Appendix 29 InItIal MeetIng Phase RePoRt
  • 4.
  • 5. Introduction The main goal of the Railroad Museum of Pennsylvania Initial Meeting Phase is to take stock of previous exhibit plans and studies, as well as the approved building plans from the architectural master plan, and from there, reach consensus on a general overview for an exhibit plan to move forward with into the Preliminary Design Phase. The Initial Meeting Phase commenced on June 6, 2011 with a two-day workshop at the site attended by representatives of the Pennsylvania Historical and Museum Commission (PHMC), Railroad Museum of Pennsylvania (RMP), and Hilferty & Associates. The workshop included a site tour (buildings and grounds); a review of previous plans, studies, and present and future projects being considered; a review of the thematic outline and “General Comments Regarding Exhibit Design” provided by PHMC and RMP; a diagrammatic exercise to explore possible placement and flow of main exhibit themes; and a discussion of delivery methods, wayfinding, and learning styles. Through this process, goals of the new exhibits were identified and confirmed. The goals of the new interpretive exhibit are to • communicate on many levels the important story of how railroads have changed the way we live; • enhance the visitor experience; • increase the number of visitors, including those opting to sit in the lobby or go elsewhere while family members explore the museum; • entice visitors to make repeat visits; and • increase patronage of and volunteerism at the museum. InItIal MeetIng Phase RePoRt 1
  • 6. Desirable components to meet these goals are to • attract westbound visitors to the site; • improve access to the entry and the entrance experience; • orient visitors to the site; • orient visitors to the subject matter; • create a “WOW” moment upon entering the rolling stock hall (RSH) while preserving open floor space for rental functions; • blend stories and “stuff” to create a dynamic environment that will foster visitor curiosity, comprehension, and enjoyment; • develop a sensible and safe connection between the RSH and the roundhouse; and • balance conservation and interpretive needs in the RSH and outside at the rolling stock yard. The meeting moved forward with the reaffirmation that exhibit planning will emphasize the main overarching message: “Railroads changed the way we live,” and work with the five themes (see “Big Ideas”) that the site staff identified. Upon conclusion of the meeting, PHMC reviewed with Hilferty their tasks of submitting meeting minutes (see appendix), developing bubble plan options showing proximity of topics and visitor flow, and providing narrative walk-throughs. Hilferty submitted three design concepts and three visitor experience options. On July 11, PHMC, RMP, and Hilferty held a conference call to discuss the options. On July 25, PHMC communicated to Hilferty its preferred scheme for the design concept and visitor experience. The preferred visitor experience option presented in this report incorporates team concerns and comments as appropriate. Options not selected appear in the appendix. This report will provide the basis for all future design work. Workshop attendees Steven Miller (PHMC) Ann Davis (RMP) Brenda Reigle (PHMC) Patrick Morrison (RMP) Michael Bertheaud (PHMC) Troy Grubb (RMP) Charles Fox (RMP) Craig A. Benner (RMP) Brad Smith (RMP) Sam Van Nostrand (Hilferty) Nick Jmijewski (RMP) Dean Clouse (Hilferty) Allan Martin (RMP) Gerry Hilferty (Hilferty) Deborah Reddig (RMP) Carol Perloff (Hilferty) 2 RaIlRoad MuseuM of PennsylvanIa
  • 7. Mission statement The Railroad Museum of Pennsylvania collects, preserves, and interprets Pennsylvania’s railroad history for citizens and visitors by preserving and documenting the contributions that Pennsylvania railroading has made to the development of our Commonwealth and the nation. goals The Railroad Museum of Pennsylvania, devoted to preserving and interpreting the broad impact of railroad development on society, seeks to • display over 100 locomotives and cars from the mid-19th and 20th centuries, including the priceless Pennsylvania Railroad Historical Collection; • pursue a major restoration program, which already has restored many of these unique survivors to their original appearance; • conduct educational programs for all ages, provide tours, and hold special events, many in cooperation with outside organizations; • house extensive exhibits of railroad artifacts, plus priceless artwork, books, photographs, and corporate railroad material; • recognize that railroad history is alive and continues to be made in this new millennium; and • enhance the museum’s world-class status through a process of steady improvements involving public-private partnerships. InItIal MeetIng Phase RePoRt 3
  • 8. 4 RaIlRoad MuseuM of PennsylvanIa
  • 9. PROJECT OVERVIEW Property and Building history The Railroad Museum of Pennsylvania is located on PA Route 741, about a mile east of the center of downtown Strasburg. It sits across the street from the Strasburg Rail Road, making it an ideal location to attract rail enthusiasts. Several other cultural and shopping attractions make this area a tourist destination. The initial museum building opened in 1975. It featured a large train display building and an operating turntable from the Reading Company. In June 1995 a train shed-like addition doubled the indoor display space. In the summer of 2007, a new Art Deco entrance façade and gift shop were completed. Current building projects entail installation of a new geothermal HVAC system in the museum, including the rolling stock hall, and construction of a 16,000-square-foot roundhouse in the rolling stock yard. The HVAC project, scheduled for completion by October 2011, may be completed as late as January 2012. The roundhouse, to be located on the site of the museum’s existing turntable, will provide permanent, climate-controlled storage for the museum’s historic collection of PRR steam locomotives, among other items. Approximately fifteen to twenty percent of the space will be interpretive. Design of the roundhouse, by Erdy McHenry Architecture in Philadelphia, is scheduled for completion by December 2011, opening for visitors in Spring 2013. Site work to accompany the new building includes a paved pathway leading from the southwest corner of the rolling stock hall to the roundhouse. InItIal MeetIng Phase RePoRt 5
  • 10. exhibit Project history Railroad Museum of Pennsylvania (RMP) and Pennsylvania Historical and Museum (PHMC) staff and various consultants have taken several steps towards developing a new permanent exhibit for the museum in order to enhance the visitor experience. In October 2006, Interpretive Solutions, Inc. (IS) submitted an extensive exhibit script that posed eight major themes of interpretation. In September 2007 Hilferty and Associates, Inc. launched an exhibit planning phase. The Hilferty report, submitted February 2009, identified levels of interpretation, overarching interpretive themes, a visitor flow diagram, an interpretive experience walkthrough, an exhibit budget and schedule. In 2007– 08, RMP conducted visitor and member surveys. Some of the more salient results are as follows: • The top three areas of greatest interest and value are the rolling stock hall, locomotives/cars open for self-guided tours, and the outdoor restoration yard. • The three things visitors enjoy most are nostalgia, the significance of the collection (seeing and touching real things), and sharing time/interest with children and grandchildren. • 75% of visitors to the museum do not bring children with them. • Stewart Junction, the children’s area, is a visitor-favorite. The Initial Meeting Phase, the next step of the planning process for the permanent exhibit commenced in June 2011. This consisted of a review and brainstorming workshop attended by PHMC, RMP, Hilferty staff, and scriptwriter Carol Perloff. From this point, the project is structured to move forward into subsequent phases of design, fabrication and installation, and post-installation. 6 RaIlRoad MuseuM of PennsylvanIa
  • 11. script status Materials from the interpretive report completed in 2006 provide a basis for scripts, artifact lists, and graphic lists. This will be one of many elements to be used as the project team moves forward to craft a new exhibit plan. Before moving forward, it would be helpful to review the previous script content with PHMC and site staff to confirm what worked and was relevant to the story they want to tell, and what may have been deemed outside of the scope or beyond the space or collections of the museum. It would be very useful to for the design team to acquire any source documents or other background research that supports the script. artifact status RMP has extensive collections on site—both inside and outside—and has started to match artifacts with the stories. The museum has an inventory of 43 locomotives, an Excel spreadsheet inventory for three-dimensional artifacts (catalog number, object name, object location), a Cuadra Star database for three-dimensional artifacts (detailed and searchable information regarding history of use, material, manufacturer,etc.), digital photographs of all artifacts in the Cuadra Star database, and digital scans for about 30,000 historic images linked to the databases. Research status/Plan Looking ahead to the research component of the Preliminary Design Phase, the first step is to determine what research materials already exist from IS. The next step will be to identify holes/gaps in those materials (relevant to the approved content outline) and to develop a strategy for how the site staff and scriptwriter can collaborate to identify photographs, first person accounts, documents, and other archival resources. It is understood that the museum has archival databases for large portions, though less than half of its archival materials. InItIal MeetIng Phase RePoRt 7
  • 12. 8 RaIlRoad MuseuM of PennsylvanIa
  • 13. Observations & Insights approach/Impression The current museum signage, particularly from the east, does not convey to potential visitors that the building houses a museum about railroads with a spectacular collection. There is a need for signing elements that combine three-dimensional elements and graphics that strongly identifies the museum and encourages people to stop. These elements should include a variety of sizes from those that are visible from the road and from across the street to others that are visible from the parking lot and along the pathway into the museum. The elements should hint at experiences to be had at the museum and build anticipation and excitement. This should extend into the lobby area where visitors are asked to purchase a ticket. In the current arrangement, once visitors enter the lobby, there is no enticement to purchase a ticket because they cannot see anything beyond the lobby and large ticket booth structure. Ideally visitors should be able to see something of interest beyond the ticketing point that encourages them to spend their money and hints at a worthwhile experience. Additionally, it is a future goal of the museum to make the pedestrian crossing from the Strasburg Railroad safer and more inviting to encourage more crossover visitors. facility orientation Because the museum is large, complex, and includes both interior and exterior exhibit elements, clear and comprehensive facility orientation is vital from the moment of arrival. Facility orientation should occur at the parking lots, along the pathway into the museum, and in the museum entry lobby. Wayfinding signage at decision points that include the parking lot, along the path, in the lobby, in the rolling stock hall, and in the rolling stock yard will work with facility orientation to make a visitor’s choices clear. The current lobby ticketing and orientation sequences do not work well. The desk attendant is hard to see behind the counter and themed bars in the ticket windows. Visitors who utilize the restrooms before purchasing a ticket can easily slip past the attendant and into the museum without paying. Large groups often create a bottleneck in the lobby, making it hard for individual or smaller groups of visitors InItIal MeetIng Phase RePoRt 9
  • 14. to get past. Relocating and redesigning the ticketing counter to act as more of a control point for visitors will help ameliorate these issues. Groups can be led into the multipurpose room for orientation to avoid a bottleneck at the ticket desk. The visitor experience diagrams focus on a ground-level organization with core interpretation happening at this level; changing exhibits and special collections are located in the second level gallery space. The size of the rolling stock hall is potentially intimidating and the random layout of rolling stock and crossover points is confusing for visitors. To avoid this, the creation of a central crossover and program space (a “central spine”) through the rolling stock hall can serve as a central point for facility and subject orientation from which visitors can proceed into the aisles to explore. subject orientation Subject orientation should also begin at the parking lots, continue along the pathways, and into the lobby. Proper location and use of subject orientation will build visitors’ anticipation and excitement as they proceed into the museum and ultimately encourage them to purchase tickets. The museum staff has combined themes from previous interpretive planning exercises from six or eight to five. The visitor diagrams here focus on the distribution of those five themes identified by the museum. However, the synthesis of previous thematic organizations into five themes does create some uneven storyline distributions that can be adjusted as we further develop the script. exhibit design Challenges & opportunities The current exhibits at the Railroad Museum of Pennsylvania are a mix of displays that have been updated over the years, the end result being an array of styles and design approaches that compete with each other. The current effort to redesign the entire visitor experience at the museum is the perfect time to start afresh, creating a coherent and unified approach that is accessible for visitors. Due to the size and orientation of the museum site, the design approach needs to provide strong visual cues that tie the museum’s identity and visitor experience together and help lead the visitor from beginning to end. The design should 10 RaIlRoad MuseuM of PennsylvanIa
  • 15. connect the entire storyline together and enhance the museum’s visual presence and recognition. The design challenge is to create an environmental context and people stories for a world-class rolling stock collection. The thematic sections provide a structure with which to do that. While the core message is historical significance, contemporary relevance should be imbued into the exhibit wherever possible. Presentation of exhibits will be thematic rather than strictly chronological. While acknowledging the national context of railroad history, the exhibit will stay focused on Pennsylvania. Interpretation will cover stories of all Pennsylvania rail lines. Humanizing the giant rolling stock by telling people stories wherever possible will enrich the visitor experience and optimally expand the museum’s appeal to a broader audience. The museum has a plethora of artifacts, rolling stock, photographs, video, oral histories, and archival resources of Pennsylvania provenance with which to tell the overall story. Although the new HVAC system will improve conditions in the hall significantly, conservation issues will remain a consideration. Many items requiring stringent environmental control will need to be displayed in the upstairs gallery where the environment can be more tightly controlled. Some sensitive items might be displayed in climate control cases in the rolling stock hall. As an alternative to displaying sensitive items, reproductions might be utilized instead. Railroads are a place for bells, whistles, smoke, and smells. The exhibit will take advantage of audio opportunities to make the exhibit multi-sensory. Kiosks for virtual tours of railcars, low-tech interactive exhibits, and a new, more concise yet powerful orientation video—germane to the five major exhibit themes—will enhance the visitor experience. The scale of the RSH poses an opportunity to “WOW” visitors. Design of the central spine will seek to create that marvel of having arrived at a destination while providing a core area for orientation to major exhibit themes. The ability to interchange, move, and update exhibits is key to the success of interpreting a collection that requires periodic “exercising” to keep the moving parts in working order. Any exhibits directly related to particular cars or engines in the rolling stock hall will be mobile to accommodate the need to relocate the collection on a regular basis. Museum staff has also requested space large InItIal MeetIng Phase RePoRt 11
  • 16. enough to accommodate after-hours programming and events, which mobile exhibits can easily provide, particularly when combined with the central spine area. The new roundhouse will provide a venue to supplement interpretation of How Railroads Work, Made in Pennsylvania, and Working on the Railroad as well as a place to view and preserve additional rolling stock. Main Message & themes The main message for the new interpretive efforts at the Railroad Museum of Pennsylvania as identified by museum staff is: “Railroads change(d) the way we live.” While poignant, this message is a little too broad and therefore does not provide adequate definition and direction for the interpretive efforts. Hilferty offers the following amended main message options for consideration: 1. “Pennsylvania’s railroads connected people, places, and products like never before, fundamentally changing the way we live.” 2. “Pennsylvania’s railroads connect people, places, and products, forever changing the way we live.” The first message fits nicely into the thematic outline as provided by the museum staff on May 25, 2011, which focuses primarily on the history of Pennsylvania’s railroads and how it changed the way we live by connecting people, places, and products. The second option focuses more on the present day connection of people, places, and products and would require the addition of much more present-day information in the thematic outline than exists currently. In 2010–11, the RMP exhibit staff honed the thematic outline, consolidating it from the eight major themes identified in the previous script and the six major themes identified in the Hilferty Planning Phase report to five major themes: 1. Railroads and Their Impact 2. Railroads and the Pennsylvania Landscape 3. How the Railroad Works 4. Made in Pennsylvania 5. Working on the Railroad 12 RaIlRoad MuseuM of PennsylvanIa
  • 17. Two themes identified in the 2006 interpretive report have been deleted, with partial contents consolidated into the revised outline: • Legacy, Heritage and Future of the Railroads • America on Board: the Railroad and American Ideals Two themes identified in the Hilferty report also have been incorporated into the new organization: • The Cultural Impact of Railroading • Railroads Today The cultural legacy (literature, arts and popular culture) is accounted for in the current Cultural Impact of Railroading within Railroads and Their Impact. Opportunities, one of the American ideals, also find their way elsewhere as does the Industrial Revolution (part of the ideal of progress) in the sections Railroads and Their Impact and Working on the Railroad. One chapter of the 2006 report seems to be completely absent from the revised outline: • The States Become One Nation This material included topics such as nationwide networks, Civil War links the nation, transcontinental railroad, standardized time (covered elsewhere), communication networks (covered elsewhere), market opportunities (covered elsewhere), states linked by a common culture (some of this can be covered in the role of the local depot), politics on tour, war and patriotism (can be covered in the role of the local depot), entertainment (perhaps could be referenced in shaping communities/lifestyles). The one chapter that is reconfigured from the 2006 report with a new title and expanded content is: • Railroads Changed the Way We Live The current working title for this section is Railroads and Their Impact. This section of the exhibit now embraces a disproportionate amount of content and sub-themes compared to the other four thematic sections. During the design phase, it will be important to find ways to disperse this content throughout the exhibit space and explore pulling out a discrete story, like the legacy of the railroads, into a transition to a coda for the exhibit. InItIal MeetIng Phase RePoRt 13
  • 18. 14 RaIlRoad MuseuM of PennsylvanIa
  • 19. Visitor Experience Narrative— Preferred Option site treatment Placing the Metroliner in front of the museum on the northeast side of the building will greatly enhance the look and feel of the site. This eye-catching artifact will provide an unmistakable visual cue that this museum is about railroads. The main path from the parking lot to the museum is re-routed so that it leads directly from the parking lot to the front entrance. The existing path along the building remains as a secondary option. Signage nodes at the beginning and end of the primary pathway provide preliminary facility and subject orientation. The new path is lined with a few, select signal masts that underscore the museum’s identity. Two small, recreated suburban platforms (of the same era as the Metroliner) are placed along the path so that visitors may rest and seek shelter from inclement weather. The east covered loggia entryway might be framed by a signal bridge, which serves as a visual reference of the entrance location for visitors coming from the parking lot. design approach The unifying design approach utilizes pen and ink style sketches representing the many people, places, and products connected by rail over time. Sprinkled in and among the sketches are black and white photograph reproductions from the museum’s collection. These representations might take form as standing graphic elements, silhouettes, hanging scrims or banners, applied graphics, or a combination and will be shown in varying degrees of intensity. These elements are repeated throughout the museum, both inside and out, and demarcate a path for visitors to take from the parking lot, into the museum, and out to the roundhouse and rolling stock yard. The people, place, and products design approach will function as a unifying aesthetic layer that goes on top of all manner of exhibits such as graphic panels, interactives and activities, media presentations, artifact displays, etc. The purpose of this design “icing” is to provide a constant tie into the main message of railroads connecting people, places, and products. This idea will occur time and again in the design as well as in the text, connecting the major themes to people, places, and/or products. InItIal MeetIng Phase RePoRt 15
  • 20. Within this unifying aesthetic layer, subtly different, yet distinctive color palettes for graphics could help visitors understand and discern locations of content relating to the big themes. Additionally, use of design ideas and conceits may help in this identification. Graphics of people engaged in work (perhaps drawn from period color-tinted postcards?) could help identify exhibits relating to Working on the Railroad, while the use of a baggage cart motif as a base structure could provide an identity for all exhibits on Railroads and their Impact. Identity of and within the five themes will be balanced with the overall people places and products unifying aesthetic layer. For example, How the Railroad Works can be told through the lens of the connection of people, places, and products. The railroad is the epitome of the intersection of technology (people and their ideas) spurring an industry, which is driven by the need to physically connect products (goods and materials) to places (markets). thematic organization An introductory film in the lobby provides a quick overview of the main messages, followed by displays that lead visitors into the rolling stock hall. Audio-visual elements are placed strategically throughout the hall and in the roundhouse. The sounds of a train station play subtly in the background in certain areas and with punctuating effect. The select use of Doppler-effect audio, which can be used across a range of speakers, will create the feel of an arriving train, motion, and other dynamic effects. The exterior of several railcars are used as projection surfaces where moving images bring the cars to life. These might include a moving wheel effect, a steam effect, or historic film footage. The main presentations of the five main themes are located around the rolling stock hall. Supporting portions of the story are located on exhibit “islands” throughout the hall and roundhouse associated with the cars, engines, and displays that are most appropriate. The use of a different color palette and/or icon for each theme allows visitors to easily identify and follow the themes throughout the museum. 16 RaIlRoad MuseuM of PennsylvanIa
  • 21. Activities specifically designed for children are located in the current kids’ area as well as sprinkled in with the rest of the exhibits. Hands-on exhibits will be logically distributed throughout the rolling stock hall to encourage involvement by visitors of all ages. The second floor bridge over the rolling stock hall offers several rail height displays that provide fun facts and information relating to what visitors can see from the overlook. The second floor gallery is for changing exhibits as well as semi-permanent displays of special collection items that require HVAC. Options for displays might include a more dynamic recreation of the Pennsylvania Railroad boardroom and an open storage area specifically for sensitive items perhaps with touch screen smart labels that allow visitors to learn about the objects. Visitors can take a path from the rolling stock hall to access the roundhouse, where there are additional interpretive displays pertaining to the five themes. The rolling stock yard includes waysides that convey basic information about a selection of the rolling stock located outside and relates them back to the main themes. InItIal MeetIng Phase RePoRt 17
  • 22. 18 RaIlRoad MuseuM of PennsylvanIa
  • 23. GRAPHIC LEGEND FENCE RESTORATION SHOP SERVICE DRIVE (GUIDED TOURS ONLY) FENC E 1A 2A 3A 4A 5A 6A 7A 1 2 3 4 5 A 6 FUTURE FENCE 7 OU ROUNDHOUSE 8 STAIR TO TDO 9 OVERLOOK SERVICE 10 ADDITION (FOOTPRINT DASHED) ENTRY PARKING 11 OR ROL 12 LIN B 13 OVERLOOK ABOVE EAST ROLLING STOCK GS T T BELOW THE WEST RO TOC LOCOMOTIVE EXHIBIT HALL LOCOMOTIVE LLING KY EXHIBIT STOCK ARD TURNTABLE BISHOP ROAD C HALL 1915 STREET SCAPE D FENCE STAIR PRIMARY WALK FROM PARKING KIDSP ACE ENTRY OUT DOO ELEV & STAIRS R RO NEW BUS DROP OFF LOBBY STAFF PARKING LLIN ROUNDHOUSE AND PARKING EXISTING G ST CONTROL MULTIUSE OCK EXHIBIT FENCE STAIRS YAR PARKING T T POINT LOBBY D HALL MUSEUM SHOP LOADING DOCK & STORAGE HANDICAPPED PARKING & ARRIVAL FUTURE BISPHOP PROPERTY SPUR SECONDARY WALK FROM PARKING (FOOTPRINT DASHED) OUTDOOR ROLLING STOCK YARD DROP OFF / TEMPORARY PARKING FENCE FENCE PEDESTRIAN ARRIVAL VEHICULAR ARRIVAL ROUTE 741 STAIR DOWN TO ROLLING STOCK OVERLOOK HALLS STRASBURG HISTORIC RAILWAY RaIlROad MuseuM Of PennsylvanIa OVERLOOK Existing Museum Plan & ENTRY EXHIBITS Site Environs Including New SECOND LEVEL PLAN Roundhouse Exhibit Hall hilferty museum planning exhibit design 25' 100' 400' InItIal MeetIng Phase RePORt 19 N 0 50' 200' 800'
  • 24. FACILITY SUBJECT /AMENITIES AUDIO-VISUAL VISITOR SPECIAL COLLECTIONS/ ORIENTATION ORIENTATION STORY IMMERSION Railroads and How Railroads Working on FLOW CHANGING GALLERY EXHIBITS EXHIBITS (NONE @ OPTION ONE) their Impact Work the Railroad c 1 2 3 4 5 k ARRIVAL so fo av Railroads and the Made in KIDZONE: SEQUENCES Pennsylvania Pennsylvania Activities for Landscape Young Audiences GRAPHIC LEGEND RESTORATION SHOP (GUIDED TOURS ONLY) EAST ROLLING STOCK EXHIBIT WEST RO HALL LLING S FENC TOCK EX E A 1A 2A 3A 4A 5A 6A 7A 1 STAIR TO 2 3 4 5 6 HALL HIBIT FUTURE FENCE 7 FENCE ROUNDHOUSE k 2 av 4 3 4 OVERLOOK 4 3 8 9 OU ADDITION (FOOTPRINT DASHED) CENTRAL SERVICE ENTRY 1 k 5 10 11 TDO 5 4 k OR B 3 1 1 3 3 12 13 so ROL LIN 1 2 1 av 2 4 4 GS T T 4 3 TOC 1 2 5 BELOW THE 3 KY LOCOMOTIVE 5 5 4 5 LOCOMOTIVE 3 5 ARD TURNTABLE 5 BISHOP 3 4 ROAD 4 1 k OVERLOOK ABOVE C 4 k 3 2 1 2 2 k 3 SPINE 1 2 1 5 4 2 4 1 1 5 1915 STREETSCAPE 5 1 3 1 av 3 4 av D 4 STAIR major KIDSP k 5 ENTRY EXISTING SECONDARY WALK FROM PARKING ACE 2 OUT DOO 4 NEW 4 METROLINER CAR (70') so LOBBY STAFF PARKING R RO BUS DROP OFF LIMITED ARRAY OF SIGNAL major ELEV & STAIRS so LLIN ROUNDHOUSE AND PARKING BRIDGES & TOWERS IN G ST EXHIBIT MULTI- OCK CONTROL MODULATED INCREMENTS ALONG PATHWAY NEW PRIMARY av POINT PURPOSE fo YAR FENCE PROCESSION STAIRS SPACE D HALL FROM PARKING fo T T LOBBY LOADING DOCK & STORAGE HANDICAPPED PARKING & ARRIVAL 3 MUSEUM SHOP COVERED LOGGIA OGGIA ENTRY COVE RED L OUTDOOR ROLLING STOCK YARD so fo DROP OFF / TEMPORARY PARKING fo PEDESTRIAN ARRIVAL FENCE FENCE VEHICULAR ARRIVAL so ROUTE 741 STAIR DOWN TO ROLLING STOCK HALLS OVERLOOK RaIlROad MuseuM Of PennsylvanIa Visitor STRASBURG HISTORIC RAILWAY Experience OVERLOOK Diagram SPECIAL COLLECTIONS & Preferred Option Plan ENTRY CHANGING EXHIBIT GALLERY c hilferty museum planning exhibit design SECOND LEVEL PLAN 20' 80' 320' InItIal MeetIng Phase RePORt 20 N 0 40' 160' 640'
  • 25. VEHICULAR SHADE STRUCTURE: METROLINER CAR: SHADE STRUCTURE: ARRIVAL & PARKING "Suburban Station" themed Relocated Car to serve as exciting prelude to Museum "Suburban Station" themed rest spot, with seating [from Rolling Stock Yard] rest spot, with seating ORIENTATION: PEOPLE PLACES PRODUCTS: SIGNAL MASTS, BRIDGE: Facility & Subject Orientation Kiosk line drawings & interpretation selectively limited array of signal bridges and masts [exterior-grade graphics & structure] used along entry procession along new promenade [exterior-grade graphic silhouette] [exterior-grade graphics & structure] RaIlROad MuseuM Of PennsylvanIa Conceptual Elevation At New Primary Procession from Parking hilferty museum planning exhibit design InItIal MeetIng Phase RePORt 21
  • 26. FACILITY SUBJECT /AMENITIES AUDIO-VISUAL VISITOR SPECIAL COLLECTIONS/ ORIENTATION ORIENTATION STORY IMMERSION Railroads and How Railroads Working on FLOW CHANGING GALLERY EXHIBITS EXHIBITS (NONE @ OPTION ONE) their Impact Work the Railroad c 1 2 3 4 5 k ARRIVAL so fo av Railroads and the Made in KIDZONE: SEQUENCES Pennsylvania Pennsylvania Activities for Landscape Young Audiences GRAPHIC LEGEND D STAIR EXISTING SECONDARY WALK FROM PARKING METROLINER CAR (70') BUS DROP OFF LIMITED ARRAY OF SIGNAL BRIDGES & TOWERS IN AND PARKING MODULATED INCREMENTS ALONG PATHWAY NEW PRIMARY PROCESSION FROM PARKING STAIRS T MUSEUM SHOP OGGIA fo COVE RED L so SUBURBAN STATION / METROLIINER ERA COMMUTER STATION-THEMED COVERED REST AREAS RaIlROad MuseuM Of PennsylvanIa DROP OFF / TEMPORARY PARKING fo Visitor Experience VEHICULAR ARRIVAL so Diagram Enlarged Plan: New Primary Procession from Parking hilferty museum planning exhibit design 10' 40' 160' InItIal MeetIng Phase RePORt 22 N 0 20' 80' 320'