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The document outlines secondary data submitted by a group for a research project. Secondary data is data collected by a party other than the researcher, including government data. The submission includes an introduction, outlines of features and criteria for secondary data, sources both internal and external, advantages like being accessible and time saving, and disadvantages like being historical. Examples of secondary data sources mentioned include market reports, government statistics, company websites, and trade publications.
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- 1. SECONDARY DATA SUBMITTED BY: CHITRA SINGH 04 JEET JOSHI 10 ARPITA JOSHI 11 POOJA MEHTA 15 YASHVI SHETH 26 RONAK KOSHTI 37 SUBMITTED TO: DR. VARIMNA SINGH
- 3. SECONDARY DATA Secondary data is data collected by any party other than the researcher, including administrative data from programs, geodata from specialized sources, and census or other population data from governments. 3
- 4. 4 FEATURES DATA RELIABILITY SUITABILITY OF THE DATA DATA SUFFICIENCY
- 6. SOURCES SALES RECORDS MARKETING ACTIVITY COST INFORMATION CUSTOMER FEEDBACK DISTRIBUTOR REPORTS JOURNALS BOOKS MAGAZINES NEWSPAPER THE INTERNET EXTERNAL SOURCES 6 INTERNAL SOURCES
- 7. IMPLICATIONS ADVANTAGES o ACCESSABLE o MULTIPLE SOURCES o TIME SAVING o LOW COST DISADVANTAGES o HISTORICAL DATA o LESS RELEVANT o IMCOMPLETE INFORMATION o QUALITY OF RESEACHER 7