The document describes a one-day pop-up store event held at Grand Central Terminal in New York City to launch Target's Sonia Kashuk Bath & Body product line. A 40' x 40' x 25' truss structure was erected to hang thousands of balloons creating the illusion of an enormous bubble bath. The temporary store featured displays of the new products including bags, loofahs, and scents. The unique installation drew large crowds who stopped to view the displays, test products, and take photos within the bubbles.