Richard J. Rudelic has over 30 years of experience in sales and marketing, including owning his own business. He holds a Bachelor of Arts in History from Washington University in St. Louis and a Masters in Business Administration from Southern Illinois University. Currently, he works as an Account Operations Manager and Strategist for Maritz Motivation Solutions, where he develops sales strategies for automotive clients. Previously, he held several sales and leadership roles in marketing firms serving automotive and other industries.

1. Richard J. Rudelic
529 Lilac – St. Louis, MO 63119
richard.rudelic@gmail.com 314.614.3150
OVERVIEW
Accomplished sales and marketing executive with a broad career comprising sales leadership, sales management and
business ownership with experience in both small and large corporations
EDUCATION
 Washington University in St. Louis – St. Louis, MO
Bachelor of Arts in History, 1974
 Southern Illinois University at Edwardsville – Edwardsville, IL
Masters in Business Administration, Marketing Concentration, 1976
Earned Graduate Assistantship including full tuition and stipend
EXPERIENCE
Maritz Motivation Solutions – Automotive Division, St. Louis, MO/Torrance, CA July 2015 to present
Account Operations Manager/Strategist
 Brought in to facilitate a seamless system of communication between multiple agency and client siloes and
drive alignment between various Maritz work groups
 Work closely with Honda/Acura sales team in Torrance, CA to develop sales strategies for Dealer
Recognition, Training and Direct Marketing programs
Senior Account Executive
 Sell service and consulting-based solutions to automotive dealers, dealer groups and OEM partners within
the digital marketing space.
 Analyze and deliver recommendations to automotive clients on how to maximize their digital presence with
services including SEO, Paid Search Marketing, Website Optimization Lead Response Systems and CRM
Management.
Aspen Marketing Services, St. Louis, MO 1997 to July 2015
Dealer Marketing Consultant-Aspen Automotive
 Sold, enrolled and serviced Ford, Volvo, Jaguar and Land Rover dealerships in Owner Communications
Programs. Enrolled over 60 Ford dealers in Missouri and Illinois into the Ford ConsumerConnection
Program. Consulted with Dealer Principals and General Managers on program features and benefits.
Vice President, Premiums and Promotional Products
 Oversee and manage promotional products division which provides incentive merchandise to a wide of client
verticals, including telecom, insurance, publishing and consumer package goods
 Sold, enrolled and serviced Ford, Volvo, Jaguar and Land Rover dealerships Owner Communications
Programs
 Clients included AT&T, Hearst Publishing, Omaha Steaks, Allstate
 Consistently performed as top sales executive within the company which led to Vice President role
Maritz, Inc., St. Louis, MO 1988 to 1997
Senior Account Manager, Maritz Motivation Division
 Sold large merchandise and travel incentive programs to major corporate clients, including John Deere,
Enterprise Rent-a-Car, WorldCom

2. Highway Equipment Company, Cedar Rapids, IA
Regional Sales Manager 1979 to 1981
 Responsible for securing new accounts to carry fertilizer application equipment. Prospected and secured
new fertilizer equipment dealers to carry line in stores
General Sales Manager 1985 to 1988
 Managed four regional sales managers and responsible for national dealership network.
Iowa Fertilizer Equipment Company, Washington, IA 1981 to 1985
Owner
 Founded, owned and operated dealership which supplied fertilizer handling equipment to fertilizer plants
throughout Eastern Iowa
General Electric, Kansas City, MO 1977 to 1979
 Recruited to be a part of and participated in sales training program in GE’s major appliance business group
 Upon completion, served as a sales representative in the Detroit, Michigan territory