The document summarizes Ritz Carlton's human resource management practices and work culture. It describes their rigorous recruitment and training methods, which include screening interviews, personality assessments, a two-day initial training, ongoing training sessions totaling 100 hours per year, and daily 15-minute shifts briefings. This standardized approach aims to ensure high quality service but can reduce individuality and spontaneity. The document also notes Ritz Carlton's emphasis on employee empowerment and satisfaction to improve customer satisfaction.
Superior service providers consciously strive to create a memorable customer experience by nurturing a culture for 'serving' . They go beyond efficient and effective service design to bring spirituality in service .Superior service delivery requires managing customer expectations and incorporating self service technologies .Customers' expectations play a crucial role in this .
This case study is an example of designing and managing services .
1.The Ritz-Carlton Understands the Value of Every Employee. If you’ve ever held a job where you didn’t feel appreciated, you understand how frustrating it can be. Heck, you probably didn’t care about the company, right? Well, the Ritz-Carlton avoids this pitfall by valuing every employee. By empowering the employee, the hotel creates a staff that is passionate about the hotel, its services, and its success. Furthermore, happier employees mean happier guests. In fact, the Ritz-Carlton has empowered employees so much that they have the ability to spend up to $2,000 to ensure guests have an enjoyable stay without seeking permission from management.
2.The Ritz-Carlton Defines its Brand. If you want to improve the public image of your brand, then what better way is there to do so than by defining it yourself? The Ritz-Carlton does this by telling stories about the hotel through its online content strategy. Their Stories that Stay with You page elaborates on ways in which their employees and the greater hotel have gone out of their way to ensure a great stay for guests. The Ritz-Carlton is excellent at not only framing their stories, but in behaving in such a way – providing great customer service at every level – that great stories happen.
3.The Ritz-Carlton Abides By its Standards. Forget unwritten rules or laws. The Ritz has 12 Service Values that are etched into every employee’s memory. By requiring that everyone on the payroll memorize the company’s golden standards, the Ritz showcases the fact that they are genuinely passionate about their standards and commitment to customer service. Likewise, be sure to establish internal and external standards for your brand and hold your entire team accountable to them to ensure an incredible customer experience!
For over a century, the Ritz-Carlton Hotel has defined itself as the standard for quality and luxury in the hotel industry. While the ritzy Ritz-Carlton is flush with grandiose chandeliers and staircases, it’s the customer service and brand differentiation that’s given the hotel its staying power. By implementing pizazz into your marketing strategy, you’ll give your business a more powerful presence in the real context of B2B relations.
Superior service providers consciously strive to create a memorable customer experience by nurturing a culture for 'serving' . They go beyond efficient and effective service design to bring spirituality in service .Superior service delivery requires managing customer expectations and incorporating self service technologies .Customers' expectations play a crucial role in this .
This case study is an example of designing and managing services .
1.The Ritz-Carlton Understands the Value of Every Employee. If you’ve ever held a job where you didn’t feel appreciated, you understand how frustrating it can be. Heck, you probably didn’t care about the company, right? Well, the Ritz-Carlton avoids this pitfall by valuing every employee. By empowering the employee, the hotel creates a staff that is passionate about the hotel, its services, and its success. Furthermore, happier employees mean happier guests. In fact, the Ritz-Carlton has empowered employees so much that they have the ability to spend up to $2,000 to ensure guests have an enjoyable stay without seeking permission from management.
2.The Ritz-Carlton Defines its Brand. If you want to improve the public image of your brand, then what better way is there to do so than by defining it yourself? The Ritz-Carlton does this by telling stories about the hotel through its online content strategy. Their Stories that Stay with You page elaborates on ways in which their employees and the greater hotel have gone out of their way to ensure a great stay for guests. The Ritz-Carlton is excellent at not only framing their stories, but in behaving in such a way – providing great customer service at every level – that great stories happen.
3.The Ritz-Carlton Abides By its Standards. Forget unwritten rules or laws. The Ritz has 12 Service Values that are etched into every employee’s memory. By requiring that everyone on the payroll memorize the company’s golden standards, the Ritz showcases the fact that they are genuinely passionate about their standards and commitment to customer service. Likewise, be sure to establish internal and external standards for your brand and hold your entire team accountable to them to ensure an incredible customer experience!
For over a century, the Ritz-Carlton Hotel has defined itself as the standard for quality and luxury in the hotel industry. While the ritzy Ritz-Carlton is flush with grandiose chandeliers and staircases, it’s the customer service and brand differentiation that’s given the hotel its staying power. By implementing pizazz into your marketing strategy, you’ll give your business a more powerful presence in the real context of B2B relations.
It is about history, Profile, Wow Story, Employee Motivation and Customer services provided by the Ritz Carlton. His moto, creto, expansion plan and uniqueness about them.
This presentation gives you an insight into the world of The Ritz -Carlton and helps you understand via marketing fundamentals why designing and managing services are of utmost importance.
Taj Group of hotels-CONTENT- About them, Their values, Organizational structure, Requisites to be their HR manager, Selection and recruitment process, Training & development program, Performance appraisal and compensation to employees, Promotion and transfer strategies, Employee satisfaction and retention strategies, Familiarization programme for independent Directors, Terms and conditions for appointment of independent directors, Tata Code of conduct, Role of HR in CSR, Risks in HR involvement in CSR, What to consider while making a CSR strategy, CSR and HRM checklist.
80% ACCURACY IN INFORMATION IN THE PPT
This a pdf version of the original ppt. It gives you the insights of the world of The Ritz-Carlton and helps you understand why it became so successful via marketing concepts
Marriott International, Inc. is an American diversified hospitality company that manages and franchises a broad portfolio of hotels and related lodging facilities. Founded by J. Willard Marriott, the company is now led by President and Chief Executive Officer Arne Sorenson. Today, Marriott International has more than 3,800 properties in over 74 countries and territories around the world.
The Ritz Carlton case solution by @MarketerRjRohit Jain
This is my take on the Ritz Carlton case where many scenarios were scenario were taken, Pros and Cons were weighted and a conclusion was taken. If you have a different opinion please share your views in the comments below.
Capstone Business School presentation on Hilton International. The group performed extensive research on the Hotels & Lodging industry, presenting their findings and recommendations in front of a various business professionals.
It is about history, Profile, Wow Story, Employee Motivation and Customer services provided by the Ritz Carlton. His moto, creto, expansion plan and uniqueness about them.
This presentation gives you an insight into the world of The Ritz -Carlton and helps you understand via marketing fundamentals why designing and managing services are of utmost importance.
Taj Group of hotels-CONTENT- About them, Their values, Organizational structure, Requisites to be their HR manager, Selection and recruitment process, Training & development program, Performance appraisal and compensation to employees, Promotion and transfer strategies, Employee satisfaction and retention strategies, Familiarization programme for independent Directors, Terms and conditions for appointment of independent directors, Tata Code of conduct, Role of HR in CSR, Risks in HR involvement in CSR, What to consider while making a CSR strategy, CSR and HRM checklist.
80% ACCURACY IN INFORMATION IN THE PPT
This a pdf version of the original ppt. It gives you the insights of the world of The Ritz-Carlton and helps you understand why it became so successful via marketing concepts
Marriott International, Inc. is an American diversified hospitality company that manages and franchises a broad portfolio of hotels and related lodging facilities. Founded by J. Willard Marriott, the company is now led by President and Chief Executive Officer Arne Sorenson. Today, Marriott International has more than 3,800 properties in over 74 countries and territories around the world.
The Ritz Carlton case solution by @MarketerRjRohit Jain
This is my take on the Ritz Carlton case where many scenarios were scenario were taken, Pros and Cons were weighted and a conclusion was taken. If you have a different opinion please share your views in the comments below.
Capstone Business School presentation on Hilton International. The group performed extensive research on the Hotels & Lodging industry, presenting their findings and recommendations in front of a various business professionals.
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The Role of Leadership in Driving Excellencetheojamison
This presentation outlines what impedes organizations from achieving excellence, and leadership\'s role in creating and sustaining a culture of excellence.
With CMI's full suite of leadership and management apprenticeships, you can offer your management apprentices a recognised professional development pathway ultimately leading to Chartered Manager status.
2. Summary
O The first Ritz-Carlton opened in 1898 in Paris
and since then a lot of changes took place which
led the company to the nowadays success.
O By 1998 Marriott owned 99% of Ritz-Carlton
O Training methods and the introduction of globally
accepted standards are important to ensure
quality
O Advantages are high customer and employee
satisfaction
O Disadvantages are the lack of individuality and
high costs
3. Recruitment Methods
O The company did not ‘Hire’ its employees it
‘Selected’ them
O Initial screening, several round of interviews
& personality to adjust in the hospitality
business
O E.g. : Housekeeping : Meticulous work
Front desk : People Oriented
O Reveals a good recruitment technique
4. Ritz-Carlton’s Training
Methods
O Being the first in the “Training Top 125
Winners” ranking - Ritz-Carlton achieved
2007
O Team Building, reinforced by a wallet sized
card with ‘ Gold Standards’ printed on it.
O Reflects a really good training and
recruitment way
5. O Newcomers – Start with two-day training get
to know the Gold Standards
O The On-the-job training and the “Day 21”
O After a year, there is a second written test to
certify “loyal service” and ongoing training-
sessions of 100 hours per employee per
year
O They train their staff on a daily basis for 15
minutes before every shift change
6. Analysis of the Training
Methods
Advantages Disadvantages
O Standardization in training
process
O Employees’ communication
improves with the on-going
training sessions & the daily line-
ups perfecting the team unity
O motto “Ladies and Gentlemen
serving Ladies and Gentlemen”,
because employees feel important
and well treated which motivates
them and as a result the service
will improve.
O Standard service procedure
leaves very little space for
spontaneity and puts pressure on
the employees
O Repetitive rituals such as the daily
line-up or the emphasis on the
rules induce monotony and might
even give an impression of a
brainwash ritual.
O Extreme standards results in an
inelasticity and loss of employees’
personality
7. Other Practices
O Employee Empowerment : Motivated to take
personal responsibility
O Cultural Impact: the way the company
treated the employees increased the
employees satisfaction
O Cultural Shift : The customer transformation
there was a modification of training
programs “more casual, informal and
younger”
8. 12 Service Values
O The introduction of the, compared to 20
basics, and more personalized and tailored
service emphasized on emotions, instead of
standardization, were the result.
O To use the opportunities Ritz-Carlton should
retain their training programs but retain
them a bit to keep the employees
individuality, spontaneity and naturalness
which would help to adapt to the changing
customer profile.