This document summarizes how Ritchy, a high-end e-cigarette manufacturer, builds a competitive advantage. It establishes product reliability through an EU/US managed factory. It creates exclusive products developed by its R&D team. It makes high-quality e-liquid using professional flavorists. It provides exciting designs through vivid packaging and wonderful accessories. It boosts profits for resellers through over 100% markup, warehouse and delivery support, and distributor protection programs. Ritchy aims to be a reliable partner to help resellers reach new profitability levels.