We all know that web performance optimization is becoming critical to the success of web sites and applications. The problem is, we often don’t have the control over the UI Architecture (“middle-end”) that we need to really make things better. We’ll talk about how to use JavaScript (client- and server-side) to revamp the middle-end so we can throttle web performance (and code maintainability) to the next level.

1. Rise of the Middle End Kyle Simpson @getify getify@gmail.com http://getify.me #middleend

2. document.write()Must Die

3. IEMust Fork http://IEmustFork.com

4. — Agnieszka Gasparska

5. Every block of stone has a statue inside it and it is the task of the sculptor to discover it. — Michelangelo

6. Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away. — Antoine de Saint-Exupery

7. UI Architecture in between the FRONT end and the BACK end is… the MIDDLE end

8. UI Architecture how the back end packages for, delivers to, and communicates with the front end

9. UI Architecture templating, URL routing, data validation, data formatting, data transport, caching, cookies, headers, resource packaging

11. ui architecture 

13. MVC

15. motivate me

16. Performance Optimization

17. DRY

18. Code Organization

19. CVC clientsviewscontrollers

21. ui architecture 

22. Smart Resource Packaging

23. Multi-part Responses

24. Result Set Pagination

25. Atomic Operation Caching

26. Independent Tier Scaling

27. clients each piece is a client of every other piece

28. views templated, portable, reusable

29. controllers small, decoupled, extensible

30. Server-side JavaScript

31. Node.js… and?

32. BikechainJS V8 “engine” modules

33. HandlebarJS { } templating engine JSON input text output

34. demo http://shortie.me code http://shortie.me/!code

35. Gimme More http://shortie.me/!front http://shortie.me/!rate  please provide feedback!!!! http://github.com/getify/shortie.me http://MiddleEnd.com Kyle Simpson @getify getify@gmail.com http://getify.me #middleend