UNITED STATES
OLYMPIC COMMITTEE

annual report
25,924

a year of
achievement
POSITION ON OVERALL AND GOLD MEDAL
CHARTS AT THE 2012 OLYMPIC GAMES
Team USA earned 104 meda...
2012 message

mission

To support U.S. Olympic and
Paralympic athletes in achieving
s
­ ustained competitive excellence
wh...
Olympic and
Paralympic
Movements

Common Acronyms

IOC	

International Olympic Committee

IPC 	

International Paralympic ...
LEADERSHIP

UNITED STATES
OLYMPIC COMMITTEE

Board of Directors (through December, 20 2012)

Independent

About Us

Lawren...
The London 2012 Olympic Games marked a historic campaign for the United States,

2012 olympic games

which finished atop t...
paralympic games

Youth Olympic Games

on the world stage

on the world stage

More than 200 American athletes helped comp...
Olympic Training Centers

advancing sport

The USOC operates U.S. Olympic Training Centers in Colorado Springs, Colo.; Chu...
international
engagement
Committed to being an active and engaged partner in the
worldwide Olympic Movement, USOC leadersh...
The U.S. Olympic brand became stronger than ever in 2012—the result of globally dominant

brand influence

performances by...
education, youth 
community outreach

Multi-Sport Organizations

Hall of Fame

The USOC is partnered with 34 community-bas...
america’s team

financial review
united states olympic committee

Unlike most NOCs, the USOC does not receive government
f...
40% Sport Programming $101M
9% Other Programming $22M
8% Fundraising $21M

financial review

7% Marketing $17M
6% Administ...
financial review
united states olympic committee

Statement of Financial Position—Unconsolidated
As of
December 31,
2012

...
United States Olympic Committee
One Olympic Plaza
Colorado Springs, CO 80909

© 2013 United States Olympic Committee. All ...
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USOC 2012 Annual Report

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USOC 2012 Annual Report

  1. 1. UNITED STATES OLYMPIC COMMITTEE annual report
  2. 2. 25,924 a year of achievement POSITION ON OVERALL AND GOLD MEDAL CHARTS AT THE 2012 OLYMPIC GAMES Team USA earned 104 medals to lead all nations for a fifth straight Games, while capturing its most-ever gold medals on foreign soil (46). 47 NATIONAL GOVERNING BODY PARTNERS 299 U.S. ATHLETES GRACED THE PODIUM IN LONDON Events took place in 529 cities and reached an audience of more than 200,000. Nearly 40 percent of Team USA returned home from the Olympic and Paralympic Games with at least one medal in either individual or team competitions. EARNED BY TEAM USA AT THE 2012 PARALYMPIC GAMES A total of 227 U.S. athletes—including 20 military veterans— took part in the largest Paralympic Games to date. 3,520,128 219 Million 3 NEW PARTNERS Newly signed sponsor agreements secured $80 million in future revenue for the USOC. SOCIAL MEDIA FOLLOWERS The USOC actively engaged fans on Facebook, Twitter, YouTube, Google+ and Instagram. Americans Tuned Into The London Games on Television The 2012 Olympic Games were the most-watched television event in history. t Re n lO E ro RS me tf SE na NU n ce DI atio TO am” VE per 8). AN tern BU Te RE 2 0 0 0 RI the (2 CH an in IN than ium NT hind ER or M df CO Be ns. 00 ore renn m tio D c or 0,0 up mquad ND Tea ona SE a re FU the “ al d ,70 was us EN tting 40 ue evio AL ced ividu LIC se $ 3 en pr NU bra ind ev e H lion, l r th ta in AN ic em s via UG mil To ar RO $15 00 publ cces ye TH by 0,0 n su ca s D ons 65 eri SA’ T E t at i Am U e am R A x pec Th Te NE d e to GE sse S r pa LE e su SA dis IL han TA erc R E ed m IN icens 00 A l ,0 US 00 am ,0 Te 15 s of $1 sale The USOC continued collaboration with 39 Olympic/Paralympic sport NGBs (31 summer, 8 winter), as well as eight Pan American sport NGBs. Centers in California, Colorado and New York provided state-of-the-art facilities, along with access to sport-performance professionals and cutting-edge sports technologies. 98 MEDALS TEN 7 RENEWED PARTNERS ATHLETES UTILIZED THE THREE U.S. OLYMPIC TRAINING CENTERS OLYMPIC DAY EVENTS ail m e th pa m co ra ble c y, lit ta on bu tri g tin pic ly m es m Ga . 1
  3. 3. 2012 message mission To support U.S. Olympic and Paralympic athletes in achieving s ­ ustained competitive excellence while demonstrating the values of the Olympic Movement, thereby inspiring all Americans. LETTER FROM THE CHAIRMAN & CHIEF EXECUTIVE OFFICER Dear Friends, Aided by a passionate fan base and a diverse network of constituents that believe in the power of Olympic and Paralympic sport, the United States Olympic Committee enjoyed remarkable success in 2012. Not only did our athletes achieve historic results, but the U.S. Olympic and Paralympic brands are stronger, revenues are rising, and athlete and NGB support are at an all-time high. In partnership with our NGBs, we helped American athletes shine at the London 2012 Olympic Games, where we topped both the gold and overall medal charts. U.S. athletes demonstrated the best our country has to offer, inspiring the American public on and off the field of play. Equality was at the forefront, with U.S. women winning more than half of Team USA’s gold medals—a fitting tribute to commemorate the 40th anniversary of Title IX. Also, more Americans than ever before experienced the power of the Paralympic Movement, laying the foundation for increased awareness and integration. Thanks to Team USA’s performance in London, along with record levels of individual philanthropic support and fan engagement, the U.S. Olympic brand grew stronger than ever in 2012. Fueled in part by the innovative overhaul of our digital properties, public interest in Team USA made the London Games the most watched television event in U.S. history. Last year was also highlighted by record-setting levels of revenue, which helped secure long-term support for American athletes. In 2012, we also elevated our international credibility and relationships with members of the International Olympic Committee by forging a revenue-sharing agreement with the IOC that will guide our financial relationship for the next three decades. This significant milestone was a by-product of our concerted effort to more fully engage with the worldwide Olympic Movement and play an appropriate leadership role. In an effort to cultivate a more inclusive, competitive and progressive culture, we also worked to develop and improve programming in areas that help further advance our organization. Key initiatives in 2012 included safe sport, diversity and inclusion, athlete career development, and community engagement programs. These efforts—combined with our increased focus on results-based resource allocation—have helped create a culture of service, stability and growth. We very much appreciate your support. Lawrence F. Probst III Chairman 2 Scott A. Blackmun Chief Executive Officer 3
  4. 4. Olympic and Paralympic Movements Common Acronyms IOC International Olympic Committee IPC International Paralympic Committee PASO Pan American Sport Organization USOC United States Olympic Committee ANOC Association of National Olympic Committees National (Sport) Federation NOC National Olympic Committee NGB National Governing Body (same as NF) NPC National Paralympic Committee IF Olympic Movement NF International (Sport) Federation PARAlympic Movement International Olympic Committee International PARAlympic Committee 204 National 35 International 174 National 17 International Olympic Committees Federations PARAlympic Committees Federations National Federations 19 National Federations (39 Olympic, 8 Pan American in the United States) (19 in the United States) The Olympic Movement is overseen by the International Olympic Committee, which is supported The Paralympic Movement is overseen by the International Paralympic Committee, which directly by 35 International Federations that govern each sport on a global level, 204 National Olympic governs seven Paralympic sports and is supported by 17 International Federations that oversee Committees that oversee Olympic sport as a whole in each nation, and National Federations that the remaining sports on a global level. Of the 17 IFs, nine are shared with Olympic sport, four administer each sport at the national level (called National Governing Bodies in the United States). are Paralympic-sport specific and four represent particular impairment groups. Meanwhile, 174 In the U.S., there are 39 Olympic NGBs (31 summer, 8 winter) and eight Pan American NGBs National Paralympic Committees oversee Paralympic sport as a whole in each nation, while (summer only). National Federations often manage the administration of the individual sports on a national level. In the United States, U.S. Paralympics directly governs five Paralympic sports, while 14 are managed by U.S. Olympic NFs and five are overseen by other U.S. members of IFs. 4 5
  5. 5. LEADERSHIP UNITED STATES OLYMPIC COMMITTEE Board of Directors (through December, 20 2012) Independent About Us Lawrence F. Probst III (Chairman) Chairman, Electronic Arts Inc. Robert Bach Former President of Entertainment & Devices Division, Microsoft Corp. James Benson CEO, Benson Botsford LLC Athletes’ Advisory Council Nina Kemppel Four-Time Olympian, Cross-Country Skiing Jair K. Lynch Two-Time Olympian, Gymnastics Mary McCagg Two-Time Olympian, Rowing Ursula M. Burns Chairman & CEO, Xerox Corp. Founded in 1894 and headquartered in Colorado Springs, Colorado, the United States Olympic Committee is the National Olympic Committee for the United States. In addition, the USOC is one of only four NOCs in the world that also serve as the National Paralympic Committee for their country. The USOC is responsible for supporting, entering and overseeing U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games and serves as the steward of the Olympic and Paralympic movements in the U.S. Unlike most other nations, the United States does not have a sports ministry. John S. Hendricks Susanne Lyons Founder & Chairman, Former Executive Discovery Communications Vice President & Chief Marketing Officer, Visa USA National Governing Bodies Council Bob Bowlsby Commissioner, Big 12 Conference Dave Ogrean Executive Director, USA Hockey The USOC was reorganized by the Ted Stevens Olympic and Amateur Sports Act, originally enacted in 1978. It is a federally chartered nonprofit corporation and does not receive federal financial support (other than for select Paralympic military programs). Pursuant to the Act, the USOC has the exclusive right to use and authorize the use of Olympic-related marks, images and terminology in the United States. The USOC licenses that right to sponsors as a means of generating revenue in support of its mission. Michael P. Plant Executive Vice President of Business Operations, Atlanta Braves The USOC is governed by a 16-member board of directors and a professional staff headed by a CEO. The USOC also has three constituent councils to serve as sources of opinion and advice to the board and USOC staff, including the Athletes’ Advisory Council, National Governing Bodies Council and Multi-Sport Organizations Council. The AAC and the NGBC each have three representatives on the board, while six members of the board are independent. The CEO of the organization and all American members of the IOC (three as of December 2012) are ex officio members of the board. Ex Officio Anita L. DeFrantz International Olympic Committee Member James L. Easton International Olympic Committee Member Angela Ruggiero International Olympic Committee Member Scott A. Blackmun* Chief Executive Officer, United States Olympic Committee *Non-voting 6 7
  6. 6. The London 2012 Olympic Games marked a historic campaign for the United States, 2012 olympic games which finished atop the overall and gold medal charts in record-setting fashion while collecting more gold medals than ever before on foreign soil. With 104 total medals won—including 46 golds, 29 silvers and 29 bronzes—the U.S. led the overall medal count for a fifth straight Games dating back to 1996. The 46 gold medals were the most on the world stage for the U.S. in a non-boycotted Games since 1904 and put the U.S. atop the chart for the first time since the 2004 Games. medals 104 46 total medals won: Medaled 29 29 four team sports earned gold medals in 18 sports (competed in 28) athletes 532 27 multi-medalists athletes comprised the 2012 U.S. Olympic Team (270 women and 262 men) 13 MULTI-GOLD MEDALISTS 208 medalists If American women competed as their own nation, they would rank tied for second in the gold-medal count. In total, the U.S. women won 58 medals, including 29 golds—more than half of the medals secured by Team USA. 8 9
  7. 7. paralympic games Youth Olympic Games on the world stage on the world stage More than 200 American athletes helped comprise the largest field in Paralympic Games history as A team of 57 young athletes represented the U.S. in the inaugural Winter Youth Olympic Games in the U.S. earned 98 medals to finish fourth on the medal chart. Overall, 91 Americans earned podium Innsbruck, Austria, in January. The Games, which featured 15 disciplines across all seven sports on spots in 12 sports. the Olympic program, saw Team USA compete in 49 of 63 medal events, earning 10 medals overall. The Games went well beyond excellence on the field of play as athletes gained invaluable international experience through a robust Culture and Education Program that fostered interaction between countries. by the numbers 4,237 athletes representing 164 nations competed U.S. athletes earned medals in 12 sports by the numbers 227 Americans comprised the 2012 U.S. Paralympic Team (133 men and 94 women) 3 U.S. team sports won medals (1 silver, 2 bronzes ) 1,059 athletes U.S. athletes won multiple medals 20 U.S. military veterans and active duty service members represented Team USA from seventy nations competed 98 4 medals were won By Team USA were won by Team USA U.S. athletes won multiple medals (3 golds, 3 silvers, 4 bronzes) 57 athletes represented the United States 31 golds 29 silvers 38 bronzes top-five finishes were secured by U.S. athletes On the Radar > On the one-year anniversary of losing his vision while serving in Afghanistan, Lt. Brad Snyder captured gold in the 400-meter freestyle (S11) swimming event. It was one of three medals he won at the 2012 Paralympic Games, where he was also selected by his peers to serve as Team USA’s flag bearer in the Closing Ceremony. 10 medals Sochi 2014 2014 Olympic Winter Games Feb. 7–23 Sochi 2014 Paralympic Winter Games March 7–16 Nanjing 2014 Youth Olympic Games Aug. 16–28 11
  8. 8. Olympic Training Centers advancing sport The USOC operates U.S. Olympic Training Centers in Colorado Springs, Colo.; Chula Vista, Calif.; and Lake Placid, N.Y. These elite training environments are equipped with a network of scientists, doctors, athletic trainers, cutting-edge sports technologies and state-of-the-art facilities that served more than 25,000 athletes in 2012. In 2012, nearly 80 percent of expenditures—$197 million—went to programming in support of U.S. athletes and sport Athletes and Training Camps bodies, including both NGBs and Paralympic organizations. Of those expenditures, a total of $90 million in grants games impact provided direct support to athletes and sport bodies, as well as the international Olympic and Paralympic movements. The remaining $107 million was utilized for programming such as Olympic Training Centers, U.S. Paralympics, international Colorado Springs games, sports medicine and science, and international relations. Olympic and Paralympic Training Sites 2012 Grants NGBs/Paralympic Organizations $57M athletes $23M in 13 states across the country, these sites served nearly 16,205 1,196 Athletes camps 5,767 486 3,953 322 292 members of the 2012 U.S. Olympic Team trained at an OTC in the lead-up to the Games. programs—to allow American athletes the best training $10M Chula Vista In 2012, the USOC partnered with 15 U.S. Olympic 2012 Olympic Games international Training sites—including five that also served Paralympic venues and facilities for their sport development. Located Lake Placid 600 national team athletes in 2012. NGB Support Direct support is strategically allocated to give the greatest Athletes camps camps 93 by the numbers number of American athletes the opportunity to reach the podium. According to this results-based resource Athletes 2012 Paralympic Games 155 members of the 2012 U.S. Paralympic Team trained at an OTC in the lead-up to the In 2012, training sites were utilized by: allocation process, the USOC dedicated more than 32 $1 million each to a total of 18 NGBs, including three that received in excess of $4 million. Business and operational service support is also provided to NGBs to enhance Olympic and Paralympic medalists organizational stability and growth in support of long-term medal prospects. 64 Paralympians 109 Olympians 17 NGBs Games, 59 of whom won a medal in London. 592 U.S. national team athletes Athlete Support As part of the mission to support American athletes in achieving the highest level of excellence, in addition to monetary grants, the USOC provides athletes with a variety of medical, education and career development programs. Medical Services: The Elite Athlete Health Insurance Program and National Medical Network combined to provide elite athletes with more than $5.1 million of services in 2012. The programs were designed to offer athletes convenient medical care and health insurance support, while minimizing out-of-pocket expenses. Education and Career: Through a continued partnership with DeVry University, the USOC offered tuition assistance to 61 athletes looking to pursue higher education in 2012. Additionally, the Team USA Career Program aided 231 athletes and tripled job placements across six partner organizations, including Adecco, GE, Hilton, McDonald’s, Powerade and TD Ameritrade. 12 won a medal in London In 2012, nearly $6 million was dedicated to Operation Gold, an ongoing program that awards cash to athletes who finish on the podium at designated international events. 13
  9. 9. international engagement Committed to being an active and engaged partner in the worldwide Olympic Movement, USOC leadership spends a substantial amount of time connecting and sharing with colleagues on a global level, while the organization hosts a number of international meetings and events. Managed 12 cooperation agreements with NOCs from all over the world Representing a significant step forward on the international the USOC reached a long-term agreement with the IOC regarding the U.S. share of worldwide television and front, in 2012, Active Partner Supported 28 international participants in the 2011–12 International Coaching Enrichment Certification Program Be and be seen as an active and constructive contributor to the worldwide Olympic Movement. sponsorship revenue, establishing a solid foundation for the future of both organizations. Distributed 20 grants totaling approximately $400,000 to NGBs as part of the IR Grant Program with the aim of strengthening NGB collaboration with IFs and hosting international events Held two IOC meetings: World Conference on Women and Sport and the Athlete Career Program Forum Worldwide HOST Host a variety of international sporting events and meetings, including the Olympic and Paralympic Games. H osted 1,600 athletes, coaches and officials from 75 nations at three U.S. Olympic Training Centers Implemented sport development programs for the Continental associations of America and Africa 14 15 Hosted two IF meetings: FISA Executive Committee and the International Volleyball Federation (FIVB) Electoral Congress Organized two PASO meetings: Americas Best Practices Symposium and PASO Executive Committee Created a Bid Working Group to explore a future U.S. bid for the Olympic and Paralympic Games
  10. 10. The U.S. Olympic brand became stronger than ever in 2012—the result of globally dominant brand influence performances by American athletes, a new USOC brand architecture and record-setting consumption by the American public. The following corporations make up the Team Behind the Team—providing critical support to the U.S. Olympic and Paralympic teams. The USOC signed three new sponsors and confirmed the renewal of seven more, securing nearly $80 million in future revenue. by the numbers 219 supported by 34 corporate partners, sponsors and suppliers worldwide Million Americans Watched the London Games By the end of 2012, USOC social media pages had amassed a total of 3,520,128 followers, representing an increase of increase 109 percent and an expansion from two to five platforms. The USOC’s 2012 USA House in London marked the organization’s successful hospitality program ever. most domestic 130 million Americans are fans of the Olympic Movement 109% 81% RETAIL SALES OF TEAM USA LICENSED MERCHANDISE EXCEEDED $115 million SURROUNDING THE LONDON GAMES, SURPASSING EXPECTATIONS BY $15 MILLION. More than 17,000 guests were entertained over the 17-day period, Awareness of the Paralympic Movement grew to 81 percent in the U.S. after the London Games. with more than 70 private events and 17 sponsorship activation showcases. The Olympic Games are the No. 1 sporting event of interest for female Americans. outfitters TeamUSA.org Redesigned in early 2012, TeamUSA.org generated over 63 million page views ® ® Road to London throughout the year. 16 The USOC engaged 650,000 fans during the Road to London Tour in 22 cities over a 40-day span prior to the London Games. 17 The Team USA Road to London mobile/tablet app, which launched in May 2012, generated nearly 300,000 downloads, exceeding expectations by more than 325 percent.
  11. 11. education, youth community outreach Multi-Sport Organizations Hall of Fame The USOC is partnered with 34 community-based Multi- More than 100,000 votes helped determine the U.S. Sport Organizations, which help reach more than 60 Olympic Hall of Fame Class of 2012, which featured million participants at more than 25,000 facilities across 11 members. The 15th class was formally introduced the country. The Multi-Sport Organizations Council made and honored on July 12 during an award ceremony at increased Olympic Day participation its key goal in 2012, the Harris Theater in Chicago. with 18 MSOs hosting 335 events—a 23 percent increase Gail Devers (track field) from 2011. Community Olympic Development Programs Olympic Day With 2012 Olympic Day occurring one month before the Opening Ceremony of the London Olympic Games, the USOC had a unique opportunity to inspire Americans and kick off a terrific summer for Team USA. More than 200,000 Americans celebrated Olympic Day at 632 events in 529 cities across all 50 states, making 2012 the most successful U.S. Olympic Day celebration ever. Jean Driscoll (Paralympic track field) Gary Hall Jr. (swimming) Lisa Fernandez (softball) Kristine Lilly (soccer) The USOC increased its Community Olympic Develop­ ent m Dan O’Brien (track field) Programs membership to nine with the addition of the Jenny Thompson (swimming) 2004 U.S. Olympic Women’s Softball Team which combine elite athlete training with a broad-based Ed Temple (coach, track field) James Connolly (veteran, track field) more than 30,000 youth clinics and reach 8,000 elite including 103 Olympic and Paralympic athletes who went on to compete in the London Games. New York Fencers Club in 2012. In total, the CODPs, effort to enhance grassroots participation, annually host In addition to the record participation, more than 550 Olympians, Paralympians, coaches and hopefuls joined in the celebration, Ted Stevens (special contributor) athletes nationwide. by the numbers 203,722 Participants 632 552 SafeSport The London edition of the Team USA Ambassador training program aimed at maintaining safe environments Program, which educates U.S. Olympic and Paralympic in all levels of sport. Shared through a network comprised hopefuls about their roles and responsibilities, featured 35 of 47 NGBs and 34 MSOs, SafeSport has an expansive ambassadors delivering 55 programs to more than 1,000 reach of approximately 73 million youth. Olympians, Paralympians, hopefuls and coaches Team USA Ambassador Program In March 2012, the USOC launched SafeSport, a welfare 2012 Olympic Day Events U.S. athletes in 28 cities across the country, resulting in incredible representation by American athletes in London. 529 Warrior Games international Events 5 germany  1 guam  2 japan  2 spain  1 turkey  1 united kingdom the 2012 Warrior Games presented by Deloitte were held At the close of 2012, U.S. Paralympics had partnerships May 1–5 in Colorado Springs, Colo. The third annual event with 183 active Paralympic Sport Clubs—up from 157 in 2011—representing 46 states and Washington, D.C. veterans representing six branches of the U.S. military and cities Paralympic Sport Clubs featured 220 wounded, ill and injured service members and events Highlighted by an appearance from first lady Michelle Obama, The network hosted 204 competitions and 86 Paralympic the British Armed Forces. Experiences while offering Paralympic sport opportunities 2012 U.S. Participating Organization Events 330 MULTI-SPORT Organizations 235 NATIONAL GOVERNING BODIES 26 U.S. Olympians Association 36 U.S. Military 88 National Recreation Parks Association 7 Paralympic Sport Clubs 13 Olympic Training Sites    Development Programs 18 12 Boy Scouts of America to 11,400 youth and 12,200 adults—including 6,850 new Team for Tomorrow participants, and 4,440 veterans and injured service Team for Tomorrow concluded its third cycle in 2012, members. with U.S. athletes embracing the opportunity to give back through a variety of social and civic causes. Athlete 89 Boys Girls Clubs of America 59 YMCA of the USA ambassadors donated approximately 100 service hours to various organizations across the country, while the USOC donated 5,000 jackets to those affected by Superstorm Sandy.
  12. 12. america’s team financial review united states olympic committee Unlike most NOCs, the USOC does not receive government funding, thus relies on the support of the American public to help U.S. athletes stay competitive with the rest of the world. Statements of Activities—Condensed Unconsolidated Year Ended December 31, 2012 Four-Year Period Ended December 31, 2012 Four-Year Period Ended December 31, 2008 $ 49,341 (4,254) $182,916 (18,826) $113,236 (14,883)    Net contribution income   Broadcast rights and related interest income   USOC marks rights income   Licensing royalty income   Grants from the United States Olympic Foundation   Investment income  Other 45,087 161,286 83,691 18,023 9,017 1,074 22,486 164,090 268,325 284,438 28,586 36,316 3,676 66,539 98,353 206,574 318,624 27,056 49,311 11,380 23,707     Total support and revenue 340,664 851,970 735,005 74,354 24,398 269,584 75,391 236,765 30,534 27,231 6,210 33,745 1,264 4,268 3,322 3,065 7,447 2,583 51 415 7,592 853 98,597 9,222 60,605 6,173 15,412 10,803 9,503 13,952 11,260 418 1,509 19,461 2,338 96,542 9,051 36,327 20,235 17,636 11,902 9,951 1,211 9,823 364 1,480 10,356 13,801 196,798 604,228 505,978  Fundraising   Sales and marketing   General and administrative 20,956 17,207 13,745 84,041 48,416 56,069 68,456 48,514 59,889     Total supporting services 51,908 188,526 176,859     Total expenses 248,706 792,754 682,837     Changes in net assets Cumulative effect of accounting change Net assets, beginning of period 91,958 — 134,368 59,216 — 167,110 52,168 (1,122) 116,064 $226,326 $226,326 $167,110 (in thousands) Support and revenue  Contributions    Less direct donor benefits In an effort to diversify the USOC’s revenue sources, a “Raise Our Flag” campaign was launched 100 days before focused campaign was launched in 2012 that resulted in the Opening Ceremony and gave Americans the opportunity the organization’s most successful year in the history of to purchase a stitch in the flag that would accompany Expenses its major gift program. Team USA to London (at a minimum of $12). Overall,   Program services   Member support   U.S. Paralympics   Member services    Olympic Training Centers    National events    International competition    Sports science    Drug control    Public relations    Sports medicine     Education and archival services    International relations    Program committees    Coaching programs    Broadcasting    Other 29,257 stitches were purchased, and the program raised Net philanthropic support for the 2012 quadrennium more than $375,000. increased by 55 percent from the 2004–08 period. The new campaign also materially increased the number Finally, 2012 also saw a significant increase in the amount of significant ($10,000+) donations, while securing of major gift donors who participated in the 2012 Olympic continued support from 20 new members of the U.S. Games experience, as the USOC hosted 130 families in Olympic Foundations’ board of trustees, whose members London, compared with eight in Beijing. Overall, the USOC commit to donating at least $300,000 over three years. received donations from more than 650,000 individuals nationwide. In addition, the USOC created its first digital fundraising campaign in 2012 to engage Americans in a collective effort to support Team USA leading up to London. The     Total program services Supporting services Net assets, end of period Note: This information is derived from our audited financial statements. For a complete version of our audited financial statements, including the independent auditor’s opinion, please visit teamusa.org. 20 21
  13. 13. 40% Sport Programming $101M 9% Other Programming $22M 8% Fundraising $21M financial review 7% Marketing $17M 6% Administration $14M united states olympic committee 30% Member Support $74M REVENUE AND EXPENSES—Unconsolidated quad revenue revenue quad revenue 2009–2012 quad revenue revenue 2012 40% Sport Programming $101M 33% Marks Rights $284M 40% Sport Programming $101M 9% Other Programming $22M 33% Marks Rights $284M $852 $341 19% Contributions* $164M 9% Other Programming $22M 8% Fundraising $21M 8% Fundraising $21M 7% Marketing $17M 47% Broadcast Rights $161M 19% Contributions* $164M million million 13% Other $107M 13% Other $107M 3% Licensing Royalties $29M 7% Marketing $17M 6% Administration $14M 30% Member Support $74M 6% Administration $14M 13% Contributions* $45M 10% Other $33M 5% Licensing Royalties $18M 3% Licensing Royalties $29M 32% Broadcast Rights $268M 25% Marks Rights $84M 32% Broadcast *Less donor benefits Rights $268M 30% Member Support $74M *Less donor benefits *Less donor benefits quad expense quad expenses 2009–2012 quad expense 35% Sport Programming $276M 47% Broadcast Rights $161M 13% Contributions* $45M 13% Contributions* $45M 40% Sport Programming $101M 7% Administration $56M $793 $249 7% Administration $56M 6% Marketing $48M 6% Marketing $48M 11% Fundraising $84M million 10% Other $33M expenses 2012 expense 35% Sport Programming $276M 47% Broadcast Rights $161M 10% Other $33M 5% Licensing Royalties $18M 8% Fundraising $21M million 11% Fundraising $84M 7% Other Programming $59M 5% Licensing Royalties $18M 25% Marks Rights $84M 9% Other Programming $22M 7% Marketing $17M 6% Administration $14M 7% Other Programming $59M 34% Member Support $270M 30% Member Support $74M 34% Member Support $270M *Less donor benefits 25% Marks Rights $84M *Less donor benefits revenue Note: The above information is derived from the USOC’s audited financial statements. For a complete version, including the independent auditor’s opinion, please visit TeamUSA.org. 22 Note: The above information is derived from the USOC’s audited financial statements. For a complete version, including the independent Broadcast Rights $161M auditor’s opinion, please visit TeamUSA.org. 47% 23 13% Contributions* $45M
  14. 14. financial review united states olympic committee Statement of Financial Position—Unconsolidated As of December 31, 2012 (in thousands) Assets Cash and cash equivalents Restricted cash, cash equivalents and investments Investments Accounts receivables, net  Pledges  Royalties and marks rights  Other Prepaid expenses and other assets Inventories Investments held for deferred compensation arrangements Land, buildings and equipment, net $ 39,475 21,200 97,115   Total assets $299,937 24,038 11,751 6,371 5,112 1,838 307 92,730 Liabilities and net assets Liabilities   Accounts payable and accrued liabilities   Deferred revenue   Deferred compensation arrangements $ 37,110 36,194 307   Total liabilities Net assets  Unrestricted   Temporarily restricted   Permanently restricted 73,611 180,451 35,444 10,431    Total net assets 226,326    Total liabilities and net assets $299,937 Design: Curran Connors, Inc. Note: The above information is derived from the USOC’s audited financial statements. For a complete version, including the independent auditor’s opinion, please visit TeamUSA.org. 24
  15. 15. United States Olympic Committee One Olympic Plaza Colorado Springs, CO 80909 © 2013 United States Olympic Committee. All rights reserved. Photos courtesy of Getty Images

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