RimPro-Tec is an innovative new product/system to help reduce the unsightly damage to alloy wheels on cars. It puts a defensive barrier of tough plastic between alloy rims and curb hazards. The interchangeable Pinstripe, with eleven insert colours to choose from, allows customers to tune or decorate wheels to their own style. The product is in the “What a great idea” category and a winner of the prestigious SEMA Global Media Awards in 2011 and 2012. RimPro-Tec is a supply and fit, added-value after-market product sold through car dealers, car detailers and vehicle protection specialists. http://www.rimpro-tec.com/home.php?cid=7 Interested in becoming a sales agent or distributor in Australia contact me: Ron Latham http://www.linkedin.com/profile/edit?trk=nav_responsive_sub_nav_edit_profile

1. o
Puts a defensive barrier of tough plastic
between alloy rims and curb hazards.
o
Provides dealers with a new, exciting, unique,
stylish and profitable after market product

2. A new, added-value, profitable after market product
Proven customer need and benefits:
o
o
Defence against kerb damage, decoration
Proven dealer benefits:
o
o
o
o
o
o
Award winning, unique, dealer only distribution
Aftermarket: Great addition to portfolio at
affordable price point
Negotiating tool: Used in lieu of discounting
margin on other aftermarket products
Installed by car groomers, pre-delivery
Financial: High margin, good stock turn, an
“earn” for all departments, margin retained in
the dealership

3. Defending rims with style
o
A new, added-value, profitable after
market product
o Silver track with silver inners

4. Defending rims with style
o Silver track with silver inners

5. Defending rims with style
o
Puts a defensive barrier
of tough plastic between
alloy rims and curb
hazards.
o Silver track with silver inners

6. Defending rims with style
o
A new, innovative product to protect alloy
rims – with interchangeable colour inners
o Silver track with red inners

7. Defending rims with style
o
Suits most alloy rims
o
Two base colours –
Alloy & Black
o Black track with silver inners

8. Defending rims with style
o
A new, innovative product to protect alloy
rims – with interchangeable colour inners
o Black track with red inners
o Silver track with white inners

9. Defending rims with style
o Silver track with red inners

10. Defending rims with style
o
Pinstripes in a range of
eleven colours
o Silver track with yellow and red
inners

11. Defending rims with style
o
Colour contrast
o Black track with red inners

12. Defending rims with style
o
Colour highlight
o Silver track with blue inners

13. Defending rims with style
o Silver track with yellow inners

14. Defending rims with style
o
Footy team
colours

15. Defending rims with style
o Black track with red and white inners

16. Defending rims with style
o Black track with:
Pink
Yellow
Red

17. Defending rims with style

18. Defending rims with style
o Black track with silver inners
o Silver track with purple inners

19. Defending rims with style
o
Dress for charity events

20. Defending rims with style
o
“Wow” factor

21. Technical
o
Three components
o
o
A tough, extruded plastic mounting base track
An acrylic foam attachment tape (which is applied to the
mounting track during the manufacturing process)
o
o
A snap in, interchangeable, stylish insert and
impact absorber (Bumper + Bling)
Universal
o
One size fits from 14” to 22” wheels

22. Technical
o
Unique
o
o
Universal
o
o
Patents issued and pending in 67 countries.
One size fits from 14” to 22” wheels
Global
o
o
o
Manufactured in New Zealand and USA
Sold in the US as “Wheel Bands”
Licensees in North America, Europe, Asia

23. Colours
o
o
Base: Two colours – Alloy, Black
Inners: Range of eleven colours

24. Installation
o
Four simple steps - 15 – 20 minutes

25. Industry awards
o
SEMA
o
o
SEMA November 2011 was the launch
venue for RimPro-Tec.
It won three prestigious SEMA Global
Media Awards for one of the best
new products at the show.
Best local product
o
It also won Best Local Product in 2012
Aftermarket Industry Awards sponsored by:

26. Consumer benefits
o
Functional – (Bumper)
o
o
Financial – (Insurance)
o
o
Can individualise and improve appearance with
twenty-two colour options
Affordable
o
o
Blends in to match alloys
Stylish – (Bling)
o
o
Saves expensive wheel refurbishment
Discrete
o
o
Reduces kerb damage to alloy wheels
Justify the expense by a savings offset
Easy to buy
o
Supply and fit package from dealers

27. Target customers
o
New and near new car buyers /owners:
o
o
o
Private buyers
Company car buyers
Fleet buyers:
o
o
o
Company leased cars – Rim damage not
deemed as “fair wear and tear”
Government (Federal, State, Local,
Statutory authorities)
Taxis, Hire car operators, Couriers, Driving
schools

28. Customer segments
Customer Segments
New/near new car buyers
Tax break managers/employees
- Either sex; Company/Government lease car
Nervous parents
- Have children who drive (P/L plates)
Busy Mums
- SUV owners that transport kids
(Toorak tractors, Balmoral buses)
New SUV buyers
- They’ve never had such a big car before.
Modern “Ms”
- Today’s confident, younger women
Motivation to buy
Functional
Financial
Discrete
Stylish
Protection
Saves repairs
Blends in
Pin stripes

29. Customer segments
Motivation to buy
Customer Segments
New/near new car buyers
Older “Conservatives”
- Don't want to damage their pride and joy
Anxious wives
- Don't want to damage his pride and joy
Proud "buffs"
- Males who just love their car
Tricked up tradies
- "Buffs" who drive utes, SUVs with “the works”
Functional
Financial
Discrete
Stylish
Protection
Saves repairs
Blends in
Pin stripes

30. Packaging
o
RimPro-Tec system
Retail box
4 x Base Track (Silver or Black)
4 x Inners (Silver or Black)
1 x Application Tool
1 x Packet of 4 Wipes
Installation instructions
o
o
o
o
o
o
o
Coloured Pinstripe™ inners
Nine other colour options:
o
o
Red, Blue, Light blue, Yellow,
Green, Purple, Baby pink,
White, Orange.
(match your footy team colours)

31. Packaging
o
RimPro-Tec system
o
o
o
o
o
o
Dealer Bulk Pack – 5 sets
5 x Base Track (Silver or Black)
5 x Inners (Silver or Black)
5 x Application Tools
5 x Packets of 4 Wipes
5 x Instruction Leaflets

32. Supply and fit market
o
New car dealers:
o
o
Tyre & Wheel dealers:
o
o
Car groomers, Car wash
Car protection:
o
o
Tyre & wheel package specialists
Car detailers:
o
o
Prestige used car dealers
Window tint installers
Auto accessory retailers (DIY)
o
Selected independent accessory
specialists (No mass retailers,
e.g. Supercheap Auto, Repco, Autobarn etc.)

33. Dealer Support

34. Opportunities in the dealership
o After-market:
o
o
o
o
Grooming department:
o
o
Use as installer – revenue stream, currently a
cost centre
Service department:
o
o
New car buyers
Demonstrators, low mileage near new cars
Near new car buyers
Target new car owners
Parts & accessories department:
o
Target new car owners

35. Price structure
RimPro-Tec system
Pinstripe™ Coloured inners
Retail Pack
Set of four
$80.00
$22.50
(0.33 hours @ $36/hour = $70k p.a.)
$12.00
n/a
Dealer cost
$92.00
n/a
Dealer cost – GST Incl.
$101.20
$24.75
Suggested sell to customer
$249.00
$50.00
(GP 59%)
(GP 52%)
Suggested sell to customer
$295.00
$50.00
(GP 66%)
(GP 52%)
Suggested Pricing
Per set of four
Dealer buy price (GST incl.)
Dealer installation

36. Website
o
Product information
o
o
o
o
Drive business to dealers:
o
o
o
o
o
Product range, photo gallery, DVDs
Technical, installation, FAQs
Company background, News
“Find a dealer”, by postcode
List dealers, location map
Link to dealer website
Contact details
On-line shop
o
For DIY enquiries

37. Dealer support
o
Promotional support:
o
o
o
Brochure and sample stands for reception and
customer lounge areas
Product display (on a wheel) in showrooms
DVD, if appropriate

38. Dealer support
o
Present to dealer team:
o
o
Product knowledge to after market, car
grooming, workshop and parts & accessories
Dealer support:
o
Regular call cycle to build and maintain
relationships, keep product knowledge current,
replenish supplies of merchandising material,
check stocks and take orders.

39. Where to from here?
o
Initial order:
o
o
o
Product knowledge presentation:
o
o
o
Quantity
Colour choices
Date, time
Attendance
Point-of-sale/promotional:
o
o
o
o
Brochure/display stand,
Brochures - quantities
Sample display
DVD