Rikhozi is a small marketing consultancy in Mozambique, specializing in brand reputation management. They work closely with clients as part of a brand team to develop customized solutions combining public relations, media, online marketing, and action marketing. Rikhozi aims to start as "brand therapists" to better understand clients' businesses before developing strategic approaches and solutions to boost results. They maintain a lightweight structure to remain agile while also leveraging an external network of partners when needed.
The document summarizes the services offered by LEAP, a creative agency based in Jakarta and Hong Kong. LEAP provides design, publishing, and interactive services including branding, publications, websites, and custom content management systems. They work with clients across various industries from finance to fitness. The document highlights sample projects in design, publishing, and interactive media to showcase LEAP's work.
Mix Digital is a full service digital marketing agency expertising in digital marketing strategy, social media marketing, web design & development, search marketing. We helps brand interacting sustainably with target audiences via digital platforms
The document summarizes key learnings from the 3rd annual meeting of Avanzalis Knowledge Associates International. It discusses the organization's values of honesty, effort, meritocracy, optimism, and teamwork. It emphasizes that success requires seniority, hard work, and implementing knowledge-intensive and scalable business models. It provides examples of some of Avanzalis' projects and references other successful organizations and entrepreneurs.
The document describes Growmore Consultancy, an Indian performance enhancement solutions provider based in Ahmadabad. It provides an overview of Growmore's services, which include training, coaching, customized solution development and delivery. Growmore works with individuals and organizations to improve performance. It has a pool of experienced trainers and has facilitated growth for over 1000 professionals. The document outlines Growmore's vision, mission and values, and describes some of its instant solutions for the banking and financial services industry, including training programs on insurance sales, products, and agency management.
The document discusses organizational culture and leadership. It provides examples of company cultures from Futurice, Pipelife and Novia. These illustrate the importance of transparency, trust, listening, developing employees, and saying thank you. Leadership is seen as crucial to shaping culture by communicating values and seeing people's potential. The overall message is that culture is more important than strategy, and that small, continuous improvements can revolutionize an organization.
Team Academy's Brand Envelope document outlines their brand strategy across multiple dimensions. It presents their mission to coach and create team entrepreneurs. It describes their brand DNA's core message of boldly creating team entrepreneurs through courage and stubbornness. It establishes their vision to be the leading unit in team entrepreneurship in Europe and the world.
This document describes a training program called "Launch, Grow & Bloom" presented by Shiva Attah. The program provides business development tools and strategies to help visionaries launch, grow and make their businesses profitable. It covers topics like why most businesses fail to grow, how to design a profitability plan, strategies to increase income, and rules for achieving success. The program teaches tools like business modeling canvases, customer discovery, developing client personas, and marketing strategies to help participants clarify their vision, align their structure and processes with goals, and map out a roadmap to reach and engage their target market.
The document summarizes the services offered by LEAP, a creative agency based in Jakarta and Hong Kong. LEAP provides design, publishing, and interactive services including branding, publications, websites, and custom content management systems. They work with clients across various industries from finance to fitness. The document highlights sample projects in design, publishing, and interactive media to showcase LEAP's work.
Mix Digital is a full service digital marketing agency expertising in digital marketing strategy, social media marketing, web design & development, search marketing. We helps brand interacting sustainably with target audiences via digital platforms
The document summarizes key learnings from the 3rd annual meeting of Avanzalis Knowledge Associates International. It discusses the organization's values of honesty, effort, meritocracy, optimism, and teamwork. It emphasizes that success requires seniority, hard work, and implementing knowledge-intensive and scalable business models. It provides examples of some of Avanzalis' projects and references other successful organizations and entrepreneurs.
The document describes Growmore Consultancy, an Indian performance enhancement solutions provider based in Ahmadabad. It provides an overview of Growmore's services, which include training, coaching, customized solution development and delivery. Growmore works with individuals and organizations to improve performance. It has a pool of experienced trainers and has facilitated growth for over 1000 professionals. The document outlines Growmore's vision, mission and values, and describes some of its instant solutions for the banking and financial services industry, including training programs on insurance sales, products, and agency management.
The document discusses organizational culture and leadership. It provides examples of company cultures from Futurice, Pipelife and Novia. These illustrate the importance of transparency, trust, listening, developing employees, and saying thank you. Leadership is seen as crucial to shaping culture by communicating values and seeing people's potential. The overall message is that culture is more important than strategy, and that small, continuous improvements can revolutionize an organization.
Team Academy's Brand Envelope document outlines their brand strategy across multiple dimensions. It presents their mission to coach and create team entrepreneurs. It describes their brand DNA's core message of boldly creating team entrepreneurs through courage and stubbornness. It establishes their vision to be the leading unit in team entrepreneurship in Europe and the world.
This document describes a training program called "Launch, Grow & Bloom" presented by Shiva Attah. The program provides business development tools and strategies to help visionaries launch, grow and make their businesses profitable. It covers topics like why most businesses fail to grow, how to design a profitability plan, strategies to increase income, and rules for achieving success. The program teaches tools like business modeling canvases, customer discovery, developing client personas, and marketing strategies to help participants clarify their vision, align their structure and processes with goals, and map out a roadmap to reach and engage their target market.
The document discusses how sales has changed in the era of social media and Buyer 2.0. It notes that buyers now complete 80% of purchasing decisions before contacting sales. It advocates that sales professionals use social networks to connect with buyers on a personal level, provide value through content sharing as subject matter experts, and do research on targets before engaging. The new keys to sales success are presented as having a social media plan, measuring strategies, and adapting to the changed buying environment.
The document discusses social retailing strategies and tactics for retailers. It provides a blueprint for social media goals of enforcing brand image, attracting more customers, and increasing loyalty. The blueprint lists strategies like listening, understanding, attracting, and engaging customers. Specific tactics include sentiment analysis, targeted advertising, user generated content, check-ins, and gamification. The document also outlines five dos and don'ts for social retailing, such as establishing a social media presence, rewarding top fans, making shopping social, and mining customer data while respecting privacy.
ProThinking provides strategic branding, design, and development services. They work with early stage and growth companies to design brand identities, websites, and other digital and print collateral. This includes conducting research, developing branding strategies, and translating strategies into visual design work. They also help companies engage markets through fielding sales teams, social media campaigns, and other outreach methods. ProThinking takes a strategic approach to design, ensuring visual design aligns with and supports business goals.
This document describes Brackets, a Saudi creative agency. Brackets aims to help clients by understanding consumers in today's rapidly changing world. Brackets offers branding, advertising, websites, and other marketing services. The agency works with clients either as a project contractor or long-term partner. Brackets' process involves listening to clients, exploring solutions, creating concepts, defining the best approach, and transforming brands. Examples of Brackets' work include logos, packaging, websites, brochures, and advertising campaigns.
SmilingOne provides holistic guidance and coaching tools to help individuals and organizations. Their main products include responsibility coaching, mentoring using the Personal Balanced Profile assessment tool, and inspirational workshops. They aim to support personal and professional development through understanding identity, direction, and maintaining balance.
Phillips 66 is an energy manufacturing and logistics company headquartered in Houston. It has global operations and manufactures energy products used daily. In 2012 it had earnings of $4.1 billion and $50 billion in assets, employing approximately 13,500 people. Phillips 66 refines crude oil and transports and markets refined products and natural gas. It also manufactures petrochemicals and lubricants.
The document summarizes information from the Cooplexity Institute, an organization that focuses on collaboration in business. It provides an overview of the Institute, including its approach, methodology, and services. The Institute's Cooplexity Model is a framework for stimulating collaborative results and efficiencies for organizations facing uncertainty. The model is based on research and leverages synergies from social learning, team cohesion, and crowd intelligence. The Institute offers learning programs and consultancy services to help organizations collaborate more effectively.
The Cooplexity Institute is an Oxford-based organization that focuses on collaboration in business. It offers training programs and consultancy services based on the Cooplexity Model, which is designed to stimulate collaboration and efficiencies for organizations facing uncertainty. The Institute's team of experts help companies leverage synergies from social and human capital to reduce costs and improve coordination. Services include customized training programs and open certification programs that use experiential learning simulations to develop attitudes and skills around concepts like entrepreneurship, teamwork, and distributed leadership in order to foster collaboration.
The Cooplexity Institute is an Oxford-based organization that promotes collaboration through research and training. It focuses on developing entrepreneurship, teamwork, and distributed leadership to help organizations adapt to uncertain environments. The Institute offers customized and open certification programs that use experiential learning simulations and coaching over 10 weeks to foster attitudinal and behavioral change among individuals, teams, and leaders. The goal is to transform participants into potential agents of change within their companies.
CBB is a nonprofit social enterprise that provides consulting services to help other nonprofits build their capacity and achieve their goals. It has two divisions: salary packaging and community consulting. The community consulting division provides grants and consulting services related to community development. Effective branding and marketing internally to employees and externally is important for nonprofits to attract clients, engage staff, and ensure organizational culture and values are aligned with the brand.
These guidelines provide an overview of Tapjoy's visual identity system and guidance for its correct use across communication channels. Key components of the visual system include the logo, color palette, typography, and iconography. A consistent application of these branding elements will help create a unified experience for the Tapjoy brand.
Preventing the 5 Deadly Diseases of ManagementMischa Ramseyer
The document discusses an interview with W. Edwards Deming about preventing the "5 Deadly Diseases of Management". It summarizes Deming as saying the main diseases are a lack of purpose, management by numbers, short-term thinking, annual performance ratings, and high mobility of management. The interview then provides suggestions for curing these diseases such as defining purpose, aligning business to purpose, optimizing the whole system, developing leaders from within, and letting peers rate each other. The discussion emphasizes continuous improvement, empowering employees, and focusing on craftsmanship, customer satisfaction, and multiple perspectives.
Why on & offline marketing is essential to recruitment success Mike Ellingham ukrecruiter
Mike Ellingham and Keith Robinson have over 18 years of experience in recruitment marketing. Ellingham founded MESO Marketing, which provides marketing research, strategy, and communications services to the recruitment industry. Robinson founded ECOM Digital, a content marketing agency that specializes in the HR and recruiting sector. The document provides information on conducting customer feedback surveys, developing a brand identity and marketing plan, optimizing a company website, using various marketing channels, and measuring the effectiveness of different tactics.
The document discusses creating recruitment strategies beyond talent acquisition. It outlines foundations of the talent acquisition process like sourcing, recruitment, selection and placement. It emphasizes internalizing core values and using them to guide an organization's mission, vision and purpose. The recruitment strategies should consider the 3Ts of talent, technology and takings, representing internal engagement through processes and external engagement. The document provides tools to assess an organization's current talent acquisition strengths and weaknesses.
The document provides information about Flipcarbon, an integrated solutions company. It discusses Flipcarbon's philosophy of connecting to create value through ideas, experiences, and people. It outlines Flipcarbon's service offerings in ideas (design, branding), experiences (event management), and people (human resources). The document also describes Flipcarbon's methodology, which involves assessment, strategy, communication, education, implementation, and measurement phases. It provides examples of workshops and assessments Flipcarbon conducts to prepare students for corporate roles.
Brand Biology is a brand experience consultancy that specializes in behavioral transformation programs to bring brands to life. They unlock the potential of client's employees to consistently deliver on their brand's promise. Brand Biology focuses on transforming employee behaviors internally and externally through relevance, resistance, respect, and reality. They have a proven 5-step process and unique formula using emotional impact, personality insights, and realistic scenarios to ensure behavioral changes stick long-term.
The document introduces HeadOverHeels, an elationship marketing agency that helps brands build passionate relationships with consumers. The agency believes in creating love and loyalty through communication, experiences over messages, and collaboration over targeting. HeadOverHeels uses a model with visionaries, project managers, and subject experts to work on clients' projects. It measures engagement over traditional metrics and has worked with brands like Coty, Estée Lauder, Unilever, and LG to build consumer elationships.
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Similar to Rikhozi credentials english - light & pdf version
The document discusses how sales has changed in the era of social media and Buyer 2.0. It notes that buyers now complete 80% of purchasing decisions before contacting sales. It advocates that sales professionals use social networks to connect with buyers on a personal level, provide value through content sharing as subject matter experts, and do research on targets before engaging. The new keys to sales success are presented as having a social media plan, measuring strategies, and adapting to the changed buying environment.
The document discusses social retailing strategies and tactics for retailers. It provides a blueprint for social media goals of enforcing brand image, attracting more customers, and increasing loyalty. The blueprint lists strategies like listening, understanding, attracting, and engaging customers. Specific tactics include sentiment analysis, targeted advertising, user generated content, check-ins, and gamification. The document also outlines five dos and don'ts for social retailing, such as establishing a social media presence, rewarding top fans, making shopping social, and mining customer data while respecting privacy.
ProThinking provides strategic branding, design, and development services. They work with early stage and growth companies to design brand identities, websites, and other digital and print collateral. This includes conducting research, developing branding strategies, and translating strategies into visual design work. They also help companies engage markets through fielding sales teams, social media campaigns, and other outreach methods. ProThinking takes a strategic approach to design, ensuring visual design aligns with and supports business goals.
This document describes Brackets, a Saudi creative agency. Brackets aims to help clients by understanding consumers in today's rapidly changing world. Brackets offers branding, advertising, websites, and other marketing services. The agency works with clients either as a project contractor or long-term partner. Brackets' process involves listening to clients, exploring solutions, creating concepts, defining the best approach, and transforming brands. Examples of Brackets' work include logos, packaging, websites, brochures, and advertising campaigns.
SmilingOne provides holistic guidance and coaching tools to help individuals and organizations. Their main products include responsibility coaching, mentoring using the Personal Balanced Profile assessment tool, and inspirational workshops. They aim to support personal and professional development through understanding identity, direction, and maintaining balance.
Phillips 66 is an energy manufacturing and logistics company headquartered in Houston. It has global operations and manufactures energy products used daily. In 2012 it had earnings of $4.1 billion and $50 billion in assets, employing approximately 13,500 people. Phillips 66 refines crude oil and transports and markets refined products and natural gas. It also manufactures petrochemicals and lubricants.
The document summarizes information from the Cooplexity Institute, an organization that focuses on collaboration in business. It provides an overview of the Institute, including its approach, methodology, and services. The Institute's Cooplexity Model is a framework for stimulating collaborative results and efficiencies for organizations facing uncertainty. The model is based on research and leverages synergies from social learning, team cohesion, and crowd intelligence. The Institute offers learning programs and consultancy services to help organizations collaborate more effectively.
The Cooplexity Institute is an Oxford-based organization that focuses on collaboration in business. It offers training programs and consultancy services based on the Cooplexity Model, which is designed to stimulate collaboration and efficiencies for organizations facing uncertainty. The Institute's team of experts help companies leverage synergies from social and human capital to reduce costs and improve coordination. Services include customized training programs and open certification programs that use experiential learning simulations to develop attitudes and skills around concepts like entrepreneurship, teamwork, and distributed leadership in order to foster collaboration.
The Cooplexity Institute is an Oxford-based organization that promotes collaboration through research and training. It focuses on developing entrepreneurship, teamwork, and distributed leadership to help organizations adapt to uncertain environments. The Institute offers customized and open certification programs that use experiential learning simulations and coaching over 10 weeks to foster attitudinal and behavioral change among individuals, teams, and leaders. The goal is to transform participants into potential agents of change within their companies.
CBB is a nonprofit social enterprise that provides consulting services to help other nonprofits build their capacity and achieve their goals. It has two divisions: salary packaging and community consulting. The community consulting division provides grants and consulting services related to community development. Effective branding and marketing internally to employees and externally is important for nonprofits to attract clients, engage staff, and ensure organizational culture and values are aligned with the brand.
These guidelines provide an overview of Tapjoy's visual identity system and guidance for its correct use across communication channels. Key components of the visual system include the logo, color palette, typography, and iconography. A consistent application of these branding elements will help create a unified experience for the Tapjoy brand.
Preventing the 5 Deadly Diseases of ManagementMischa Ramseyer
The document discusses an interview with W. Edwards Deming about preventing the "5 Deadly Diseases of Management". It summarizes Deming as saying the main diseases are a lack of purpose, management by numbers, short-term thinking, annual performance ratings, and high mobility of management. The interview then provides suggestions for curing these diseases such as defining purpose, aligning business to purpose, optimizing the whole system, developing leaders from within, and letting peers rate each other. The discussion emphasizes continuous improvement, empowering employees, and focusing on craftsmanship, customer satisfaction, and multiple perspectives.
Why on & offline marketing is essential to recruitment success Mike Ellingham ukrecruiter
Mike Ellingham and Keith Robinson have over 18 years of experience in recruitment marketing. Ellingham founded MESO Marketing, which provides marketing research, strategy, and communications services to the recruitment industry. Robinson founded ECOM Digital, a content marketing agency that specializes in the HR and recruiting sector. The document provides information on conducting customer feedback surveys, developing a brand identity and marketing plan, optimizing a company website, using various marketing channels, and measuring the effectiveness of different tactics.
The document discusses creating recruitment strategies beyond talent acquisition. It outlines foundations of the talent acquisition process like sourcing, recruitment, selection and placement. It emphasizes internalizing core values and using them to guide an organization's mission, vision and purpose. The recruitment strategies should consider the 3Ts of talent, technology and takings, representing internal engagement through processes and external engagement. The document provides tools to assess an organization's current talent acquisition strengths and weaknesses.
The document provides information about Flipcarbon, an integrated solutions company. It discusses Flipcarbon's philosophy of connecting to create value through ideas, experiences, and people. It outlines Flipcarbon's service offerings in ideas (design, branding), experiences (event management), and people (human resources). The document also describes Flipcarbon's methodology, which involves assessment, strategy, communication, education, implementation, and measurement phases. It provides examples of workshops and assessments Flipcarbon conducts to prepare students for corporate roles.
Brand Biology is a brand experience consultancy that specializes in behavioral transformation programs to bring brands to life. They unlock the potential of client's employees to consistently deliver on their brand's promise. Brand Biology focuses on transforming employee behaviors internally and externally through relevance, resistance, respect, and reality. They have a proven 5-step process and unique formula using emotional impact, personality insights, and realistic scenarios to ensure behavioral changes stick long-term.
The document introduces HeadOverHeels, an elationship marketing agency that helps brands build passionate relationships with consumers. The agency believes in creating love and loyalty through communication, experiences over messages, and collaboration over targeting. HeadOverHeels uses a model with visionaries, project managers, and subject experts to work on clients' projects. It measures engagement over traditional metrics and has worked with brands like Coty, Estée Lauder, Unilever, and LG to build consumer elationships.
Similar to Rikhozi credentials english - light & pdf version (20)
3. 1. RIKHOZI??
2. WHERE WE COME FROM
3. HOW WE WORK
4. FANATICALLY RESULT-ORIENTED
5. LIGHTER STRUCTURES SOAR HIGHER
6. GETTING YOUR VERY OWN PET HAWK
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5. Our Clients need Results.
“Rikhozi” is Tsonga While we love creative awards, results are our
obssession:
for "African Falcon":
a small predatory bird The Bottom Line Rules!
that hunts by flying at Rikhozi Mozambique is a small and agile
marketing consultancy and creative boutique,
high altitude, capable of bringing in the results through highly-
observing the terrain, localized-and-focused marketing communication
and diving precisely to solutions.
scoop its prey - thus We specialize in Brand Reputation Management
obtaining the best (In a world competing every day for share-of-mind among target segment
groups who are increasingly well-informed, Brand Reputation is the first
results. and ultimate success factor)
(1) Tsonga is the Mother-Tongue BRM requires a customized and balanced
of most Mozambican dialects.
combination of PR, Mass Media, Online
Intervention and Action Marketing – this is what we
deliver.
We call it EBE: Encompassing Brand Experience.
1. Rikhozi?? 5
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6. 2. WHERE WE COME FROM
6
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7. Rikhozi Mozambique was founded in 2012 by Luís Marinho-Falcão: born in
Angola, raised in Mozambique, over 24-years multi-disciiplinary experience in
Marketing & Communication in 4 Countries, across 3 Continents, where he
worked for a long series of World-class Brands: 7
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8. Brand Experience over the last 24 years 8
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9. 3. HOW WE WORK
9
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10. As a team. Always in a tight Client-Agency Brand Team.
It is not reasonable to expect any Agency to get a brief and come back
some weeks later with miraculous solutions for the Brand, unless that
work has been developed in permanent dialogue and cooperation with
the Client team.
No one knows their business and its challenges better than the Client;
over the years, we may learn, but not before; so all work must be
developed with the help and support of the Client team, otherwise it
won’t be effective.
Any campaign can only be called “Outstanding” if it brings in
business results.
3. How we work... 10
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11. We start off being “Brand Therapists”, in order to become your first line
of “Salesforce”:
Business Insights (Client)
Market Insights Wei-Ji
(Team) (Danger/Opportunity)
+
STRATEGIC
APPROACH
Shi-Ji
(Turning Point)
Consumer /Stakeholder
Insights (Team)
3. How we work 11
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12. You can only find solutions after you’ve pinpointed the issues:
IDEA!
E.B.E.
Media/ Media/
Solution Solution
Contact
Strategy
Media/ Media/
Solution Solution
3. A simple method 12
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14. Headline: “Does your Fleet give you a headache? Now there’s a simple, effective remedy
Almera Launch
Micra e-mail
Motorcare Services Launch
Motorcare 14
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15. Launch Event
CCS Launch 15
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16. PEPFAR Close-out Event
Elizabeth Glaser Pediatric Aids Foundation 16
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17. (Click on image to watch video online)
Video Development & Production for Press & Stakeholders Event
Superbrands 17
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19. Headline: “This is the stressed-out
look of someone desperate for a
new home”
Print Campaign
InvesteImóvel Group 19
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20. Strategic Consultancy & Debate Moderation
MMM (Best Brands in Mozambique) 20
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21. (Click on image to watch TVC online)
“Refresh your Summer” Campaign: Executive Production
Vodacom 21
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22. Invitation
Grand Opening
Collateral Materials
Print Campaign
22
Park Inn by Radisson Tete Hotel
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24. Copywriter Copywriter
Artwork
Designer
Falcão DTP
Outside
Producer
Suppliers
PR
Media
Consultant
The lightest a company structure is, the fastest and most agile;
An excelent network of third-party partners reinforces our capacity whenever necessary.
6. A light and limb structure 24
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25. 6. GETTING YOUR VERY OWN PET HAWK
25
Rikhozi Credentials, 2013 07/01/2013
26. 1. It all starts with an informal meeting to discuss your business,
brand or institution;
2. Depending upon pinpointed issues and challenges, Rikhozi will
come back within one to two weeks with a service proposal that
includes:
A Strategic Approach;
Some proposed solutions;
A Financial Proposal.
Rules and Principles in our proposals:
We’d rather work our Brands long-term;
Our work is charged separately from outside suppliers;
All and any third-party costs are invoiced directly to Client.
3. Once a proposal is discussed and agreed upon, a formal
agreement is signed;
4. The whole Rikhozi team becomes part of our Client’s Brand team.
6. Getting your very own pet hawk 26
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27. (If you’d rather have this presentation in High Resolution,
with integrated multimedia, CLICK HERE)
Obrigado – Khanimambo – Thank you 27
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