This document outlines the brand values, future brands, packaging, store experience, and user journey of a company focused on natural, genuine, uncontaminated, colorful, and locally sourced products. Technology such as Bluetooth, beacons, NFC, and QR codes will enhance the 360 degree in-store experience. The rebranding and new packaging aim to fully represent the company's values of bringing all the goodness of nature to customers.

2. BRAND VALUES
#naturale
#genuino
#postoincontaminato
#colorato
#km0

3. FUTURE BRANDS

4. TIMINGS

5. TUTTO IL
BUONO
DELLA NATURA
REBRANDING

6. PACKAGING

8. FUTURE STORE
TUTTO IL BUONO
DELLA NATURA
360° EXPERIENCE
TECHNOLOGY:
BLUETOOTH
BEACONS
NFC
QR CODE

9. USER JOURNEY

10. USER JOURNEY

11. USER JOURNEY

12. USER JOURNEY

13. USER JOURNEY

14. USER JOURNEY

15. USER JOURNEY

16. USER JOURNEY

17. USER JOURNEY

18. USER JOURNEY

19. USER JOURNEY

20. USER JOURNEY