Riding out Lockdown - How to ensure your business survives and then thrives with Tom Szekeres and Tide
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Tom Szekeres presents his ideas and solutions for helping small businesses and freelancers survive the financial and emotional shock of the Covid-19 Pandemic Suitable for sole traders and SMEs alike. We’ll talk about: ‣ steadying the ship ‣ getting help from government and tech firms ‣ looking after yourself and your team ‣ how to work better, remotely ‣ switching up your business model We’ll also consider how to prepare for future shocks, thinking about how to build resilience in your business. Apr 14, 2020 11:00 AM in London
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Riding out Lockdown - How to ensure your business survives and then thrives with Tom Szekeres and Tide
- 2. 👋 Introductions ⚓ Steady the Ship 🦺 Get Help 👩💻 Work from Home 🌱 Change up your Business Model 🏋 Build Business Resilience 📢 Ask Me Anything 11AM TO MIDDAY AGENDA
- 3. Strategist, Speaker, Small business owner tomszekeres.com linkedin.com/in/tomszekeres @tomszekeres TOM SZEKERES, 2020 TOMSZEKERES /TOM ZA’KUH’RASH/
- 4. TOM SZEKERES, 2020 2008-PRESENT SELECTEDCLIENTS Clients Include: Companies:
- 7. HOWABOUTYOU? USE THE COMMENTS BOX TO INTRODUCE YOURSELF. TELL US WHERE YOU’RE BASED. WHAT YOUR LINE OF WORK IS. ONE POSITIVE THING YOU HOPE FOR POST-CRISIS.
- 12. @TOMSZEKERES GETAGRIPON CASHFLOW START WITH TIDE’S CASHFLOW SPREADSHEET ➡ t.szeker.es/tide-cashflow
- 13. @TOMSZEKERES GETAGRIPON CASHFLOW OR USE A TOOL LIKE FLUIDLY OR FLOAT ➡ fluidly.com ➡ floatapp.com
- 15. WITH YOUR TEAM, IF YOU HAVE ONE REVIEWYOURBUSINESS Ask: ‣ What’s working well? ‣ What’s not working well, right now? ‣ What’s missing or unclear?
- 18. Above all, provide useful information to your customers. Then, follow up with an offer to help. @TOMSZEKERES EMAILISKEY USE A SERVICE LIKE MAILCHIMP
- 19. If you have the kind of business where customers are due to churn, or where the purchase cycle can be predicted, be proactive and use Mailchimp Automation to send automated emails to start the conversation in good time. Offer discounts, remind your customers of your value, and above all be helpful. @TOMSZEKERES EMAILISKEY AND USE AUTOMATION WHERE POSSIBLE
- 20. Behelpful.
- 24. IF CLIENTS PAY WITHIN 15 DAYS OF INVOICE DATE 5% DISCOUNT OFFER A
- 26. Automate
- 27. GETTINGHELP
- 31. FROM HM GOVERNMENT HELPYOUCANGET SELF-EMPLOYMENT INCOMESUPPORT Claim a grant of 80% of your trading profits, up to a maximum of £2,500, for the next three months. HMRC will contact you if you are eligible for the scheme and invite you to apply online. FURLOUGHING DIRECTORSPAY Directors can furlough their salaries, in which case they will be allowed to continue to fulfil statutory duties but no other work.
- 32. FURTHERFINANCIALSUPPORT Other help you can get: ‣ deferral of Self Assessment income tax payments due in July 2020 and VAT payments due from 20 March 2020 until 30 June 2020 ‣ grants for businesses that pay little or no business rates ‣ increased amounts of Universal Credit ‣ Business Interruption Loan Scheme
- 33. FROM THE ADVERTISING GIANTS TECHSUPPORT Google Ads credits made available to all SMEs who have run ads over the past year. Credit notifications will appear in your Google Ads accounts (so check in). Facebook is offering cash grants and ad credits. To be eligible, you must: ‣ Have between 2 and 50 employees ‣ Have been in business for over a year ‣ Have experienced challenges from COVID-19 ➡ ads.google.com ➡ facebook.com/business/boost/grant
- 37. @TOMSZEKERES EMOTIONALSUPPORT LOOKING AFTER YOUR MENTAL HEALTH ➡ welldoing.org/counselling/discount
- 38. Pair up with another freelance friend and book in a regular Zoom meeting. Each person takes 30 minutes to talk about how the week went, what is going well, what could be going better, and what challenges they are facing. Your partner will then be able to feed back and help you see things from another perspective. By chatting to someone who works in a different field you’ll benefit from a different perspective. ORGANISE WEEKLY ACCOUNTABILITY MEETINGS IFYOU’REONYOUR OWN? FIND AN ACCOUNTABILITY PARTNER
- 39. WORKINGFROMHOME
- 43. TOM SZEKERES, 2020 ➡ loom.com/my-videos/How To Use Loom/Other USINGLOOM
- 49. Shifts in the Low Touch Economy The post-Covid-19 era will become a Low Touch Economy shaped by new habits & regulations. Some shifts will be there only for a couple of months, while others could create long-lasting ripple effects in multiple industries. More via boardofinnovation.com/low-touch-economy working from home sticks as a habit less commuting drop in podcasting/ music streaming extra time/dayless office space needed less eating out more home cooking buy more home appliances homes not suited for couples sharing office space families/couples spend more time together more stress at home more divorces more home delivery meals more “ghost” kitchens renovations to match new lifestyle sport in/near home more local grocery deliveries people move to new houses get to know colleagues at a personal level less traffic less polution changes in employer relationship push for more home monitoring tools more flexible working hours less physical meetings regular fashion becomes less important more personal time (hobbies,..)increase energy bills at home changes in family budget focus on deliverables vs activity or time only limited gatherings allowed less traveling allowed more local tourism boost in nature/camping trips more solo travel increase in hygiene awareness more packaged/plastic wrapped food mask/ glove wearing in public accepted/ expected (all seasons) invest in recreation facilities at home new safe (digital) labels or certificates theatres/cinemas/ festivals scaled back shifts in the Low Touch Economy (2020-2023) carry record of personal health to allow cross-border travel increase in data/ personal surveillance tools regions with 2-week quarantine only travel for extensive periods mass unemployment loss of income rise in side jobs & freelancing more legal councelling more remote therapy limit unnecessary visitslimited shopping/retail trips appointment based retail new solo shopping experience more focus on personal health & personal care rise of e-health monitoring of close friends/family increase in domestic violence bored to stay at/near home close friends are more valued invest in remote courses/ new skills rise in depression/ anxiousness/ loneliness more insurances more pets forced (better) work/ life balance contactless everything rethink ceremonies/rituals (e.g. weddings) personal identity less defined by your job consumers marked as “immune” minimal human interaction supply chains dedicated retail for +65y olds health security gates everywhere limited use of crowded public transport more use of individual micro mobility less obvious jobs also move to work from home (with special equipment) rethink personal carreers v1 March 28 2020 rise of virtual/digital performances payments (face id,..) infrastructure interactions (doors/ toilets/ …) low touch greetings rise in home schooling social distancing interiors (restaurants, …) continuous testing (addiction?) increase of other vaccinations redesign public healthcare rise of prepper movements democratic liberties are constrainednew virtual companions more diy at home (gardening etc.) pressure on supply chains shift to more localism (production & consumption) (temporary) universal basic income
- 50. extra time/day families/couples spend more time together more stress at home more divorces sport in/near home changes in employer relationship push for more home monitoring tools more flexible working hours focus on deliverables vs activity or time invest in recreation facilities at home mass unemployment loss of income rise in side jobs & freelancing bored to stay at/near home close friends are more valued forced (better) work/ life balance rethink personal carreers pressure on supply chains (temporary) universal basic income
- 58. Resilience
- 60. Relevance
- 63. ― NASSIM NICHOLAS TALEB, ANTIFRAGILE: THINGS THAT GAIN FROM DISORDER “ANTIFRAGILITYISBEYONDRESILIENCE ORROBUSTNESS.THERESILIENT RESISTSSHOCKSANDSTAYSTHE SAME;THEANTIFRAGILEGETSBETTER.”
- 65. Chaosmonkey
- 66. Buildupreserves
- 68. ASKMEANYTHING
- 71. Thanks!