Understanding Media Control


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This presentation looks at some of the key trends in media consolidation and the implications on racial and class bias. It also looks at media consolidation in the Christian sector and the implications that has in a growing non-Western church.

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Understanding Media Control

  1. 1. Understanding Media Control
  2. 2. Media Consolidation & Control <ul><li>In the past 25 years big media has consolidated from hundreds of companies to eight major companies </li></ul><ul><li>5 companies control 80% of television in the USA </li></ul><ul><li>People of color make up 34% of the US population, but own 3.15% of television and 7.7% of radio </li></ul><ul><li>Women make up 51% of the population, but own 5.9% of television </li></ul><ul><li>The top 10 Christian publishers represent 78.5% of the market and over half are owned by secular companies  </li></ul>
  3. 5. Understanding Media Bias <ul><li>Most of media bias is in choosing which stories to report </li></ul><ul><ul><li>Choose stories of interest to owners and audience </li></ul></ul><ul><ul><li>Avoid stories threatening to owners or offensive to audience </li></ul></ul>
  4. 6. Understanding Media Control: Ownership White Ownership Black Latino Asian Upper 97% TV 93% Radio 98% Christian 3% TV 7.7% Radio Middle Lower
  5. 7. Understanding Media Control: Viewership (USA) * Author’s estimates White Black Latino Asian Upper 5% Middle 80% Lower 15%
  6. 8. Understanding Media Control: Creation * Author’s estimates White Black Latino Asian Upper 95% Middle 4.9% Lower .1%
  7. 9. Effect of Media Filter http://anthro.palomar.edu/ethnicity/ethnic_5.htm Media Filter Global Diversity Media Perspective White 18% Black 13.5% Latino 8.7% Asian 56.5% Other 3.4% Upper 1% Middle30% Lower 69% White 95% Black Latino Asian Other 5% Upper 30% Middle 70% Lower 0%
  8. 10. Source: International Bulletin of Missionary Research, January 2005. David B. Barrett & Todd M. Johnson. http://www.globalchristianity.org/resources.htm
  9. 11. International Digital Divide Graph
  10. 12. Unjust Copyright Extension
  11. 13. Effect of the Long Tail: 80/20 Rule Becomes the 60/40 Rule <ul><li>80% of profit comes from 20% of products (before the Internet) </li></ul>
  12. 14. Effects of the Long Tail & Justice <ul><li>Videos </li></ul><ul><ul><li>Blockbuster: 80 of rentals are recent “blockbusters,” only carry 75 documentaries </li></ul></ul><ul><ul><li>Netflix: 30% of rentals are “blockbusters” and carry 1,180 documentaries </li></ul></ul><ul><ul><li>Amazon: carries 17,061 (of a possible 40,000) </li></ul></ul><ul><li>TechMission Websites </li></ul><ul><ul><li>Top 500 search terms provide 19.5% of visitors </li></ul></ul><ul><ul><li>604,916 search terms provide 80.5% of visitors </li></ul></ul><ul><li>Justice Implication </li></ul><ul><ul><li>Minority culture voices are almost entirely on the long tail </li></ul></ul><ul><ul><li>The Internet extends the long tail decreasing the proportion controlled by big media from 80% to around 60% which gives more room for minority voices </li></ul></ul>