1. Style Guidelines

2. Colors:
!
Fonts:
Helvetica Neue UltraLight (primary)
Snell roundhand bold (holidays)
Lucida Bright DemiBold Italic (Flash sales)
!
Watermark: in top right corner*)
!
Photography: Ashleigh photos OR
personal photos.
*If Available. If the watermark covers up an imporant part of the image, move to top left corner
Owned Content Guidelines

3. Example Templates

4. Bonus Snow
Day Class!

5. The excuse of time and motivation isn't a
problem any more because barre's hour
long workout is quick, efficient, and
challenges me physically, mentally, and
emotionally. I am in and out in an hour's
time and I have never felt more confident,
healthy, and active in my whole life. I am
beyond grateful for all that Richmond Barre
has done for me. -CW
#MotivationMonday

6. !
!
33% off on all shirts!
today only.

8. this hour is for you.

9. In seat work,
stay in contraction,
try not to squeeze release. #FormFriday

10. Keep knees over ankles
Make sure your
toes are just below
the barre before
pulling away and
lowering your seat. #FormFriday

11. Heels high to protect knees-
keep ankles pressing
towards each other instead
of rolling outward. #FormFriday

12. #MotivationMonday
Work smarter not harder!
For better results,
try changing up your
movements - even if it’s
only slightly.

13. Focus on what
you love most
about your
workout rather
than the effort.

14. INSPIRE
YOUR
NEIGHBOR

15. In knee dancing, focus on working from the top of the
thighs. Keep your chest open, shoulders back and
over your hips. Think of keeping your abs in tight as you
lift your seat away from your heels. Find the point at
which you feel the burn, hold the contraction, and work
from there!
#FormFriday

16. first class free!
code: rb1free
5703 Grove Avenue | RichmondBarre.com

17. #FormFriday
When working the
upper back, be sure to
relax the shoulders
back and down.

18. Meet the challenge head-on.

19. In parallel thigh work, hold your posture tall. Keep
shoulders over the hips, lower your tailbone to the floor,
and have a light grip on the barre.
#FormFriday

21. http://bit.ly/AshleighPhotos
Photography Resources
Password: “Richmond Barre”

22. Shared Content Guidelines:
Do not use watermark on curated content.
!
When sharing content from another source,
credit the author/source in the copy of the post.
!
Suggested Sources:
Pinterest
Vendors (bkr, barre socks, etc.
Partners/Friends of BR (Super Fun Yoga Pants,
Nellie George

23. Shared Content Examples

25. Social Strategy

26. The Richmond Barre Social Media Team
Jordan
Twitter
Blog
Cecilia
Facebook
Pinterest
Christina
Facebook
FormFriday
MotivationMonday

27. Richmond Barre Social Channels
Content Types:
Motivation Monday
Form Friday
What to wear Wednesday
Contest
Teacher Feature
Barre Belle
Curated Content
!
Post Frequency:
5X/week
!
Channel Owner:
Christina
Content Types:
studio news
sales
in-studio photos
barre belle
teacher features
!
Post Frequency:
1-4X/Week
Channel Owner:
Jordan
Content Types:
!
!
Post Frequency:
!
Channel Owner:
Cecilia
Content Types:
#BehindTheBarre
studio news
sales
in-studio photos
barre belle
teacher features
!
!
Post Frequency:
1-4X/Week
!
Channel Owner:
Jordan

28. Post Logistics
Christina, Jordan and
Cecilia upload posts to
Asana and tag Ashley
by Monday.
Ashley reviews,
approves and requests
edits for posts by
Wednesday.
Christina, Jordan and
Cecilia make requested
edits, schedule and
post.
*make a note about unplanned posts that come up.