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© Creative Talks 2008
© Creative Talks 2008
Richard Tierney
Creative Talks
© Creative Talks 2008
Why are we still here?
© Creative Talks 2008
Why are we still here?
© Creative Talks 2008
Why are we still here?
Record Companies
Estate Agents
Dating Agencies
Travel Agents
© Creative Talks 2008
© Creative Talks 2008
Three Exercises
© Creative Talks 2008
Three Exercises
© Creative Talks 2008
A 1
B 2
C
3
© Creative Talks 2008
Maths
3+5-7+4-2+6x17-243+27-61+49-
33+27-46x2-3+4-27+63-
15+21x54+3+5-7+4-2+6x17-243+27-
1+49-33+27-46x2-3+4-27÷63-35+21-
4+3+5-7+4-2+6x17-43+27+61+49-
33+27-46x2-3+4-27+63-35+27-
54+3+5-7÷4-2+6x17-243+27-61+49-
33x27-46x2-3+4-27+63-35+21-
54+3+5-7+4-2+6x17-243+27-41+49-
33-27-46x2-3+4-27+63-35+21-
54+3+5-7+4-2+6x17-243+27-
61÷49x33+27-46x2-3+4-3x2+65
© Creative Talks 2008
Maths
Question:
What Colour Underwear
is the Driver Wearing?
© Creative Talks 2008
A 1
B 2
C
3
© Creative Talks 2008
Eee
Innovation Types
© Creative Talks 2008
Creative Companies
© Creative Talks 2008
Creative Companies
© Creative Talks 2008
Creative Ladder
© Creative Talks 2008
Creative Ladder
© Creative Talks 2008
Creative Ladder
Creator
Interpreter
Craftsperson
Processor
© Creative Talks 2008
Creative Ladder
Creator
Interpreter
Craftsperson
Processor
© Creative Talks 2008
Creative Ladder
Creator
Interpreter
Craftsperson
Processor
© Creative Talks 2008
Creative Ladder
Creator
Interpreter
Craftsperson
Processor
© Creative Talks 2008
Creative Ladder
Creator
Interpreter
Craftsperson
Processor
© Creative Talks 2008
Creative Ladder
Move up one step!
© Creative Talks 2008
Creative Process
Definition
Expansion
Reduction
Implementation
© Creative Talks 2008
Creative Process
Definition
Why
Expansion
Others
Reduction
Polarise
Implementation
Remember
© Creative Talks 2008
Creative Types
School Subject
© Creative Talks 2008
Creative Types
Maths School Subject Art
© Creative Talks 2008
Creative Types
Maths School Subject Art
Hunches
© Creative Talks 2008
Creative Types
Maths School Subject Art
No Hunches Yes
© Creative Talks 2008
Creative Types
Maths School Subject Art
No Hunches Yes
Projects
© Creative Talks 2008
Creative Types
Maths School Subject Art
No Hunches Yes
Planned Projects New
© Creative Talks 2008
Creative Types
Maths School Subject Art
No Hunches Yes
Planned Projects New
Sense of distance
© Creative Talks 2008
Creative Types
Maths School Subject Art
No Hunches Yes
Planned Projects New
Average Sense of distance Good
© Creative Talks 2008
Creative Types
Maths School Subject Art
No Hunches Yes
Planned Projects New
Average Sense of distance Good
Action taken
© Creative Talks 2008
Creative Types
Maths School Subject Art
No Hunches Yes
Planned Projects New
Average Sense of distance Good
Logic Action taken Guess
© Creative Talks 2008
Creative Types
Left Right
© Creative Talks 2008
Creative Types
Left RightAdaptCreate
© Creative Talks 2008
Creative Types
Hidden
Talent
Magician
Completer Combiner
Left RightAdaptCreate
© Creative Talks 2008
Creative Types
© Creative Talks 2008
Creative Types
Antisocial
Don’t Follow Convention
Messy
Frequent Change
Cross Fertilisation
Easily Damaged
© Creative Talks 2008
Creative Types
Break
Rules
Antisocial
Don’t Follow Convention
Messy
Frequent Change
Cross Fertilisation
Easily Damaged
© Creative Talks 2008
Creative Process
Definition
Expansion
Reduction
Implementation
© Creative Talks 2008
Creative Process
Definition
Why
Expansion
Others
Reduction
Polarise
Implementation
Remember
© Creative Talks 2008
Don’t be a
DILLY
© Creative Talks 2008
Richard Tierney
CreativeTalks.com

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Richard tierney 16th spet

Editor's Notes

  1. :Life has Changed Kate Nash ECR Coffee Shops
  2. Record Companies – In Turmoil Estate Agents – Both online and bricks and mortar Dating Agencies – Online or dead Travel Agents – Still on the high street for specific purposes.
  3. Nothing Changes – Office of 1850 is recognisable today
  4. Singapore Air – Use Virgin as a test bed Cisco – Innovation by Acquisition Intel – Copy Exactly Diageo – Fortress Innovation P&G Totally outsourced to Ideo
  5. Steve Jobs – Unplannd Meetings Business Model – 10:1
  6. Virgin – Comparison with Pixar Comparison with BA. Innovation by asking
  7. I give you permission!