The advertisement aims to showcase the strength and durability of Rhino steel roofing material. It depicts a hypothetical situation during World War 2 where a house under bombardment has a live telecast of the battlefield shown on TV despite signal issues. Several missiles hit the roof but the Rhino steel plate is undamaged. This successfully portrays the product's strong and durable qualities that can withstand damage, like a rhino's skin. However, the ad could have been more realistic to truly convince people to purchase such an important material.