This document summarizes the financial performance of Courtenay Springs Village, a regional retirement community, before and after implementing a new "+1" sales and marketing training program. The training program expanded the sales team, enhanced resident lifestyle services, and applied goal tracking and recognition. As a result, the community averaged 5 or more move-ins per week. After implementing the training, the community experienced increases in total revenue from $860,832 to $955,272, net operating income from $106,945 to $137,452, and operating margin from 12% to 14%.