The document discusses the lack of analytics use by the Los Angeles Lakers basketball franchise. It notes that in 2015, the Lakers were ranked 113 out of 122 teams across major sports leagues in terms of their analytics capabilities. This low ranking was due to the franchise historically not prioritizing analytics and only recently establishing an analytics department. The Lakers' poor record in recent years is attributed, in part, to this lack of long-term strategic planning and player development that analytics can provide, as the new CBA favors such an approach over simply spending to solve problems.
Miscarriage is pregnancy loss before 22 weeks’ gestation based on the LMP or if gestation age is unknown, it is the loss of an embryo or a fetus of less than 500g.
Hyperemesis gravidarum is a severe form of vomiting during pregnancy that negatively impacts a mother's health and daily activities. It most commonly occurs during the first trimester of a woman's first pregnancy. Symptoms include persistent and forceful vomiting, weight loss, and dehydration. Treatment focuses on rehydration through intravenous fluids, antiemetic drugs to reduce nausea and vomiting, vitamins to prevent nutritional deficiencies, and hospitalization for severe cases. With proper treatment, the condition typically improves and the mother can resume oral intake.
Recurrent pregnancy loss (RPL), also referred to as recurrent miscarriage or habitual abortion, is historically defined as 3 consecutive pregnancy losses prior to 20 weeks from the last menstrual period.
Final Case Competition - NBA AnalyticsRobert Moras
Basketball Analytics Case Competition. Team created AVM metric in order to measure/project player performance. While ranking players based on surplus value created.
The New York Knicks play in the NBA's Atlantic Division of the Eastern Conference. Their home arena is Madison Square Garden where they average around 19,000 fans per game. Courtside tickets can cost up to $3,658 while upper level tickets are priced from $158-251. The team is coached by Mark D'Antoni and key players include Chauncey Billups, Anthony Carter, Carmelo Anthony, and Derrick Brown. Their target demographic consists of middle-aged New York native men and father-son duos given about half the city's population is male and around 16% fall in the 35-44 age range.
The New York Knicks aim to increase fan engagement on social media in 2017. Their objectives are to increase brand mentions on Twitter by 60% and use of hashtags across platforms by 50%, as well as increase user-generated content by 40%. Instagram receives the most interactions per post. Fans are primarily aged 18-30 and use Facebook and Instagram. Strategies include boosting Facebook posts, promoting the #BestFansInTheLeague hashtag, and partnering with athletes. Metrics like website traffic and follower counts will measure performance.
This was a project for my Marketing on the Internet class during my senior year of college. I worked with a group to develop a marketing plan for Madison Square Garden and give advice on their Internet presence.
Miscarriage is pregnancy loss before 22 weeks’ gestation based on the LMP or if gestation age is unknown, it is the loss of an embryo or a fetus of less than 500g.
Hyperemesis gravidarum is a severe form of vomiting during pregnancy that negatively impacts a mother's health and daily activities. It most commonly occurs during the first trimester of a woman's first pregnancy. Symptoms include persistent and forceful vomiting, weight loss, and dehydration. Treatment focuses on rehydration through intravenous fluids, antiemetic drugs to reduce nausea and vomiting, vitamins to prevent nutritional deficiencies, and hospitalization for severe cases. With proper treatment, the condition typically improves and the mother can resume oral intake.
Recurrent pregnancy loss (RPL), also referred to as recurrent miscarriage or habitual abortion, is historically defined as 3 consecutive pregnancy losses prior to 20 weeks from the last menstrual period.
Final Case Competition - NBA AnalyticsRobert Moras
Basketball Analytics Case Competition. Team created AVM metric in order to measure/project player performance. While ranking players based on surplus value created.
The New York Knicks play in the NBA's Atlantic Division of the Eastern Conference. Their home arena is Madison Square Garden where they average around 19,000 fans per game. Courtside tickets can cost up to $3,658 while upper level tickets are priced from $158-251. The team is coached by Mark D'Antoni and key players include Chauncey Billups, Anthony Carter, Carmelo Anthony, and Derrick Brown. Their target demographic consists of middle-aged New York native men and father-son duos given about half the city's population is male and around 16% fall in the 35-44 age range.
The New York Knicks aim to increase fan engagement on social media in 2017. Their objectives are to increase brand mentions on Twitter by 60% and use of hashtags across platforms by 50%, as well as increase user-generated content by 40%. Instagram receives the most interactions per post. Fans are primarily aged 18-30 and use Facebook and Instagram. Strategies include boosting Facebook posts, promoting the #BestFansInTheLeague hashtag, and partnering with athletes. Metrics like website traffic and follower counts will measure performance.
This was a project for my Marketing on the Internet class during my senior year of college. I worked with a group to develop a marketing plan for Madison Square Garden and give advice on their Internet presence.
Este documento resume los conceptos clave de la ecología, incluyendo que la ecología estudia las interacciones entre organismos y su entorno, y cómo esto afecta la distribución y abundancia. También describe los ecosistemas como partes dinámicas que interactúan entre organismos, comunidades y componentes no vivos, y los procesos como el flujo de energía y materia. Finalmente, explica que los ecólogos tratan de entender procesos como las sucesiones de los ecosistemas y el movimiento de materiales y energía a través de com
This document provides guidance to a first-time homebuyer who is considering purchasing a home. It discusses factors for the buyer to consider like location, budget, and property size. It advises consulting family on budget, choosing a location based on connectivity and infrastructure, and selecting a property size that meets future needs. Safety and demographics of the area are also important factors for the buyer to keep in mind. The document aims to help guide the buyer in securing their dream home.
Dan Ace Malazarte is a student at Malayan Colleges Laguna seeking an entry-level position. He has experience in student organizations at his school and received academic honors from grade school through high school. His skills include being bilingual in English and Tagalog, computer literacy, and knowledge of anime.
The document provides details for planning an information booth to promote the International Tourism and Hospitality (ITH) and FH Salzburg universities at an upcoming event. It outlines ideas for the booth theme, decorations, design, activities, slogan, video, and giveaways. The booth aims to attract visitors through an engaging mascot, interactive games, raffles, food and drinks while showcasing the universities' programs and international student experiences.
Eddie W. Karam is a real estate professional with over 30 years of experience in commercial and residential real estate development, brokerage, and consulting. He has developed a wide range of projects from offices to apartments to retail centers. Karam is well-regarded for his ability to consummate complicated real estate transactions on time and within budget. He has served on various civic boards and remains actively involved in his community.
A história conta como um soldado chamado Martinho dividiu sua capa com um homem pobre nos Alpes durante uma tempestade de outono, fazendo com que o tempo melhorasse magicamente. Isto deu origem à tradição do "Verão de São Martinho", em que o clima fica mais quente por alguns dias em novembro.
This document describes a flux composition for soldering metals like aluminum. It comprises a zinc chloride complex salt of a pyrazoline hydrohalide and a nitrogen salt component containing a hydrazine hydrohalide and/or ammonium halide. The flux composition has the advantages of being water-soluble and non-flammable, preventing metal hydrolysis at high temperatures. It provides an even coating of zinc on aluminum surfaces and improved solder joint strength. The document discusses methods of preparing the complex salts and flux compositions and provides examples of their use in soldering aluminum.
Este documento proporciona una guía para la evaluación experta de sitios web. Incluye una serie de factores o heurísticas que deben considerarse al analizar o auditar un sitio, como la usabilidad, la navegación, el diseño y la interfaz de usuario. Al final, se incluye una lista de verificación para facilitar la auditoría. El objetivo es que el sitio sea intuitivo, consistente y brinde un buen control y experiencia de usuario.
La arquitectura neoclásica se caracteriza por la simetría, la elegancia y la sobriedad, utilizando órdenes clásicos como el dórico, jónico y corintio. Dos ejemplos son la Puerta de Alcalá en Madrid, que imita un arco de triunfo romano, y el Museo del Prado, también en Madrid. La arquitectura neogótica revive el estilo gótico medieval con elementos como el arco ojival, la verticalidad y la ornamentación. El Palacio de Westminster y el Neues Rathaus de Mún
Hwanman Park has over 25 years of experience in polymer research and development. He has worked in both industrial and academic settings developing new materials and commercializing research results. Some of his key accomplishments include publishing 4 patents and 18 journal papers, developing new polymer formulations at Eaton Corporation, and founding a graphene commercialization company from his work at Michigan State University.
Strategic Management: Completed an in-depth strategic company audit on Madison Square Garden Company (MSG). Utilized over 30 sources to report on the organization’s current status, 5-year performance and current strategies. Performed External & Internal Factor Evaluation with various matrices and analysis: (SWOT) (CPM) (EFE) (IFE) (QSPM). Formalized a 3-year strategy for implementation that included contingency plans and trigger-points.
The document summarizes information about the Oakland Athletics baseball team, including their key players, target demographics, ticket prices, and promotional offers. It provides details on Dallas Braden and Hideki Matsui as key players, lists the target area as Oakland, California and target market as families and teenagers in the local area. Ticket prices range from $7-$75 for individual games and $5-$30 per game for seasonal tickets. Various promotional offers are highlighted, including discounted group rates and a "High School Day" offering student discounts.
This document discusses several technologies that are used in sports:
1. Electronic chips inside balls that send radio signals when crossing lines are used in football to help officials make calls.
2. Photo finish cameras are used in swimming and track to determine very close finishes or record times.
3. Fencing uses electronic swords and clothing that detect touches to determine scoring.
4. Technology in sports is sometimes controversial when it may enhance performance beyond normal human abilities.
This document is the answer filed by the National Hockey League and related entities (Defendants) in response to a complaint filed by Madison Square Garden, L.P. (MSG/Plaintiff). The Defendants deny many of the allegations in MSG's complaint. They admit some factual details, such as MSG owning the New York Rangers hockey team and the NHL fining MSG for certain violations of league rules. Overall, the Defendants argue that the NHL is a legitimate joint venture of its member clubs and is engaged in valid activities to produce and market the sport of hockey.
This document summarizes a statistical analysis of shot quality in Major League Lacrosse from 2015-2016. Data was collected on shot location, shooter, assists, shot type, and result. Analysis found expected goals vary by field zone and identified tendencies of individual players and teams. Visualizations showed shot densities and comparisons to league averages. The analysis aims to provide new metrics to evaluate player and team performance beyond traditional stats. Future work could explore defensive contributions and market inefficiencies using salary data.
Data visualization graduate course final project paper. Paper seeks to identify characteristics of successful NCAA men's basketball teams and how it impacts their recruiting. Research uses three datasets to perform exploratory data analysis and build different dashboards in Tableau.
D A T A &A N A L Y T I C SThomas H. DavenportWhat B.docxwhittemorelucilla
The document summarizes key lessons that businesses can learn from the use of analytics in professional sports. It discusses how sports teams have achieved alignment across levels of leadership, focused on human performance metrics, exploited video and location data, worked within an analytics ecosystem, and supported analytical self-study by players. The lessons include aligning analytics with executives and coaches, assessing group performance over individuals, using new sources of data, partnering within the analytics field, and encouraging all employees to analyze their own work.
The Los Angeles Lakers are a professional basketball team located in Los Angeles, California. They have a long history dating back to 1946 and have won 17 NBA championships, tied with the Boston Celtics for the most wins. The Lakers attract fans through star players like Magic Johnson, Kobe Bryant, and current star LeBron James. They generate revenue through ticket and merchandise sales, broadcasting deals, and corporate sponsorships. The Lakers aim to continue their winning tradition and bring pride to their hometown of Los Angeles.
Michael Cave will draw on his experience as a college baseball player (and his 7.5mil row SQL database of baseball data) to walk the audience through the history of baseball analytics.
Almost 20 years ago, Moneyball sent waves through the baseball community by presenting a framework to value players analytically.
Baseball teams have continually advanced their technology in order to capture more data and gain a bigger analytical edge.
This presentation will discuss how far baseball has come, where baseball is now, and where baseball is going with data science.
Multi Criteria Selection of All-Star Pitching StaffAustin Lambert
This paper presents an optimization approach to selecting the best 12-man pitching staff for a fantasy baseball team using linear/integer programming. The criteria considered were 2008 MLB pitching statistics including ERA, OPP OBP, WHIP, FLD PTC, and K/BB ratio. These criteria were weighted differently for starters, relievers, and closers based on their importance. The problem was formulated as a linear program to find the optimal roster within the constraints. The results provide the selected pitching staff and analysis of how sensitive it is to different weighting scenarios.
This was prepared prior to 12-day Executive MBA Emerging Market Residency in South America, which included stops in Argentina (Buenos Aires), Brazil (Rio de Janeiro) and Chile (Santiago).
Este documento resume los conceptos clave de la ecología, incluyendo que la ecología estudia las interacciones entre organismos y su entorno, y cómo esto afecta la distribución y abundancia. También describe los ecosistemas como partes dinámicas que interactúan entre organismos, comunidades y componentes no vivos, y los procesos como el flujo de energía y materia. Finalmente, explica que los ecólogos tratan de entender procesos como las sucesiones de los ecosistemas y el movimiento de materiales y energía a través de com
This document provides guidance to a first-time homebuyer who is considering purchasing a home. It discusses factors for the buyer to consider like location, budget, and property size. It advises consulting family on budget, choosing a location based on connectivity and infrastructure, and selecting a property size that meets future needs. Safety and demographics of the area are also important factors for the buyer to keep in mind. The document aims to help guide the buyer in securing their dream home.
Dan Ace Malazarte is a student at Malayan Colleges Laguna seeking an entry-level position. He has experience in student organizations at his school and received academic honors from grade school through high school. His skills include being bilingual in English and Tagalog, computer literacy, and knowledge of anime.
The document provides details for planning an information booth to promote the International Tourism and Hospitality (ITH) and FH Salzburg universities at an upcoming event. It outlines ideas for the booth theme, decorations, design, activities, slogan, video, and giveaways. The booth aims to attract visitors through an engaging mascot, interactive games, raffles, food and drinks while showcasing the universities' programs and international student experiences.
Eddie W. Karam is a real estate professional with over 30 years of experience in commercial and residential real estate development, brokerage, and consulting. He has developed a wide range of projects from offices to apartments to retail centers. Karam is well-regarded for his ability to consummate complicated real estate transactions on time and within budget. He has served on various civic boards and remains actively involved in his community.
A história conta como um soldado chamado Martinho dividiu sua capa com um homem pobre nos Alpes durante uma tempestade de outono, fazendo com que o tempo melhorasse magicamente. Isto deu origem à tradição do "Verão de São Martinho", em que o clima fica mais quente por alguns dias em novembro.
This document describes a flux composition for soldering metals like aluminum. It comprises a zinc chloride complex salt of a pyrazoline hydrohalide and a nitrogen salt component containing a hydrazine hydrohalide and/or ammonium halide. The flux composition has the advantages of being water-soluble and non-flammable, preventing metal hydrolysis at high temperatures. It provides an even coating of zinc on aluminum surfaces and improved solder joint strength. The document discusses methods of preparing the complex salts and flux compositions and provides examples of their use in soldering aluminum.
Este documento proporciona una guía para la evaluación experta de sitios web. Incluye una serie de factores o heurísticas que deben considerarse al analizar o auditar un sitio, como la usabilidad, la navegación, el diseño y la interfaz de usuario. Al final, se incluye una lista de verificación para facilitar la auditoría. El objetivo es que el sitio sea intuitivo, consistente y brinde un buen control y experiencia de usuario.
La arquitectura neoclásica se caracteriza por la simetría, la elegancia y la sobriedad, utilizando órdenes clásicos como el dórico, jónico y corintio. Dos ejemplos son la Puerta de Alcalá en Madrid, que imita un arco de triunfo romano, y el Museo del Prado, también en Madrid. La arquitectura neogótica revive el estilo gótico medieval con elementos como el arco ojival, la verticalidad y la ornamentación. El Palacio de Westminster y el Neues Rathaus de Mún
Hwanman Park has over 25 years of experience in polymer research and development. He has worked in both industrial and academic settings developing new materials and commercializing research results. Some of his key accomplishments include publishing 4 patents and 18 journal papers, developing new polymer formulations at Eaton Corporation, and founding a graphene commercialization company from his work at Michigan State University.
Strategic Management: Completed an in-depth strategic company audit on Madison Square Garden Company (MSG). Utilized over 30 sources to report on the organization’s current status, 5-year performance and current strategies. Performed External & Internal Factor Evaluation with various matrices and analysis: (SWOT) (CPM) (EFE) (IFE) (QSPM). Formalized a 3-year strategy for implementation that included contingency plans and trigger-points.
The document summarizes information about the Oakland Athletics baseball team, including their key players, target demographics, ticket prices, and promotional offers. It provides details on Dallas Braden and Hideki Matsui as key players, lists the target area as Oakland, California and target market as families and teenagers in the local area. Ticket prices range from $7-$75 for individual games and $5-$30 per game for seasonal tickets. Various promotional offers are highlighted, including discounted group rates and a "High School Day" offering student discounts.
This document discusses several technologies that are used in sports:
1. Electronic chips inside balls that send radio signals when crossing lines are used in football to help officials make calls.
2. Photo finish cameras are used in swimming and track to determine very close finishes or record times.
3. Fencing uses electronic swords and clothing that detect touches to determine scoring.
4. Technology in sports is sometimes controversial when it may enhance performance beyond normal human abilities.
This document is the answer filed by the National Hockey League and related entities (Defendants) in response to a complaint filed by Madison Square Garden, L.P. (MSG/Plaintiff). The Defendants deny many of the allegations in MSG's complaint. They admit some factual details, such as MSG owning the New York Rangers hockey team and the NHL fining MSG for certain violations of league rules. Overall, the Defendants argue that the NHL is a legitimate joint venture of its member clubs and is engaged in valid activities to produce and market the sport of hockey.
This document summarizes a statistical analysis of shot quality in Major League Lacrosse from 2015-2016. Data was collected on shot location, shooter, assists, shot type, and result. Analysis found expected goals vary by field zone and identified tendencies of individual players and teams. Visualizations showed shot densities and comparisons to league averages. The analysis aims to provide new metrics to evaluate player and team performance beyond traditional stats. Future work could explore defensive contributions and market inefficiencies using salary data.
Data visualization graduate course final project paper. Paper seeks to identify characteristics of successful NCAA men's basketball teams and how it impacts their recruiting. Research uses three datasets to perform exploratory data analysis and build different dashboards in Tableau.
D A T A &A N A L Y T I C SThomas H. DavenportWhat B.docxwhittemorelucilla
The document summarizes key lessons that businesses can learn from the use of analytics in professional sports. It discusses how sports teams have achieved alignment across levels of leadership, focused on human performance metrics, exploited video and location data, worked within an analytics ecosystem, and supported analytical self-study by players. The lessons include aligning analytics with executives and coaches, assessing group performance over individuals, using new sources of data, partnering within the analytics field, and encouraging all employees to analyze their own work.
The Los Angeles Lakers are a professional basketball team located in Los Angeles, California. They have a long history dating back to 1946 and have won 17 NBA championships, tied with the Boston Celtics for the most wins. The Lakers attract fans through star players like Magic Johnson, Kobe Bryant, and current star LeBron James. They generate revenue through ticket and merchandise sales, broadcasting deals, and corporate sponsorships. The Lakers aim to continue their winning tradition and bring pride to their hometown of Los Angeles.
Michael Cave will draw on his experience as a college baseball player (and his 7.5mil row SQL database of baseball data) to walk the audience through the history of baseball analytics.
Almost 20 years ago, Moneyball sent waves through the baseball community by presenting a framework to value players analytically.
Baseball teams have continually advanced their technology in order to capture more data and gain a bigger analytical edge.
This presentation will discuss how far baseball has come, where baseball is now, and where baseball is going with data science.
Multi Criteria Selection of All-Star Pitching StaffAustin Lambert
This paper presents an optimization approach to selecting the best 12-man pitching staff for a fantasy baseball team using linear/integer programming. The criteria considered were 2008 MLB pitching statistics including ERA, OPP OBP, WHIP, FLD PTC, and K/BB ratio. These criteria were weighted differently for starters, relievers, and closers based on their importance. The problem was formulated as a linear program to find the optimal roster within the constraints. The results provide the selected pitching staff and analysis of how sensitive it is to different weighting scenarios.
Similar to Reinventing the Los Angeles Lakers Through Analytics (6)
This was prepared prior to 12-day Executive MBA Emerging Market Residency in South America, which included stops in Argentina (Buenos Aires), Brazil (Rio de Janeiro) and Chile (Santiago).
From 2000 - 2002, I was a Featured Columnist for a trade publication, Impact Magazine. This particular article was arguably the most popular and was published in 2001.
Private equity firms start off by raising capital commitments primarily from large institutional investors like pension funds, foundations, and endowments, often using the capital to buy companies with debt financing, hence the common name of leveraged buyouts. These days, the leverage is usually on the order of 60 to 70 percent of the purchase price, less than that of most home purchases. To increase the value of their companies and investments, private equity funds and their managers seek ways to increase business growth and cut costs, typically applying three types of engineering to help increase the value of their investments: financial, governance, and operational engineering. Financial engineering involves strongly incentivizing the CEO and top company executives, usually requiring they invest personal monies in the company. With equity and options, the executives usually own 10–20 percent of the company. Governance engineering involves playing a strong corporate governance role. Private equity investors control their portfolio companies’ boards, closely monitoring and regularly advising the company and its executives. Most top private equity firms added operational engineering more recently, bringing consulting and executive resources systemically and consistently to portfolio companies. These resources might include advice on and help with pricing, sales management, manufacturing, and procurement. Mitt Romney, a Founding Partner of Bain Capital, pioneered the use of consulting resources (from Bain Consulting) in private equity investments. In 2008, Bain Capital and Thomas H. Lee Partners (THL) took Clear Channel Communications private in a leveraged buyout, now a CC Media Holdings, Inc. subsidiary. This paper covers the leveraged buyout intricacies, examines corporate governance, overall financial health, concerns from findings, and applicable recommendations.
Rule 40 and the 2016 Rio Olympics Project PosterRoderick Head √
The document discusses Rule 40 of the IOC, which regulates athlete sponsorships and social media use during the Olympics. It summarizes an analysis of Instagram posts by Nike, Adidas, and Under Armour during the 2016 Rio Olympics. While Nike had more total followers and engagement, Under Armour had higher engagement relative to its follower count. Statistical tests found significant differences in likes and comments between Nike and the other brands, but not between Adidas and Under Armour, suggesting Nike did not have a clear social media advantage as an official sponsor.
The International Olympic Committee (IOC) adopted Rule 40 in 1991 to protect sponsors from “ambush marketing,” corporate pursuit of unauthorized exploitation of Olympic brand without paying for it. In the run-up to the 2012 London Olympic Games, Facebook and Twitter’s emergence sparked an uptick in athletes hawking their own sponsors. The IOC updated Rule 40 in 2015, allowing unofficial sponsors to feature their sponsored athletes in campaigns while prohibiting Olympic location references and use of the words Olympics, Summer Games, other “Olympic-related terms,” official Twitter hashtags and logos. Per Origami Logic’s Brand Olympics 2016 Report, Instagram accounted for over 77% of total social engagement across platforms. While Nike (gold medal), Adidas (silver medal) and Under Armour (bronze medal) reflected 91 percent of Instagram engagement, did sponsorship give Nike a huge advantage? Two-sample t-tests in Minitab 17 proved otherwise, also revealing that Under Armour potentially had the most engaging content.
This recommendation was provided by Dr. Jasbir Dhaliwal, Chief Innovation Officer; Vice Provost (Academic) & Dean of Graduate School; Executive Director - FIT at University of Memphis. At the time, he was Associate Dean for the Fogelman College of Business and Economics, with responsibilities including oversight of the Executive MBA program.
PyData London 2024: Mistakes were made (Dr. Rebecca Bilbro)Rebecca Bilbro
To honor ten years of PyData London, join Dr. Rebecca Bilbro as she takes us back in time to reflect on a little over ten years working as a data scientist. One of the many renegade PhDs who joined the fledgling field of data science of the 2010's, Rebecca will share lessons learned the hard way, often from watching data science projects go sideways and learning to fix broken things. Through the lens of these canon events, she'll identify some of the anti-patterns and red flags she's learned to steer around.
Did you know that drowning is a leading cause of unintentional death among young children? According to recent data, children aged 1-4 years are at the highest risk. Let's raise awareness and take steps to prevent these tragic incidents. Supervision, barriers around pools, and learning CPR can make a difference. Stay safe this summer!
We are pleased to share with you the latest VCOSA statistical report on the cotton and yarn industry for the month of March 2024.
Starting from January 2024, the full weekly and monthly reports will only be available for free to VCOSA members. To access the complete weekly report with figures, charts, and detailed analysis of the cotton fiber market in the past week, interested parties are kindly requested to contact VCOSA to subscribe to the newsletter.
6. 6
to championship contention will be a laborious task (Pelton, How the Lakers Rebuild After Kobe
Bryant, 2015).
High-level Solution
According to Tableau, there are seven ways sports teams win with analytics (Tableau, 2015):
1. Scouting
2. Player Fitness
3. Player Development
4. Game-Day Strategy
5. Player Evaluation
6. Ticketing
7. Merchandising
According to BasketballZoop, most NBA teams have used some basic analytics such as
(Frederick, 2015):
• Use of external data sources
• Descriptive analytics on players
• Optimal lineup analytics
• Player scoring for draft analysis
• Player salary optimization
• Simulation of games
• Analysis of game tactics
Explosive data growth in the following five categories are driving teams’ necessity to beef up
their analytics operations even further (Frederick, 2015):
1. Analytics on video data
2. Analytics on locational/biometric data
3. Open data analysis by fans
4. Engaging players in analytics
5. Gathering and using proprietary data
The NBA’s official motion tracking partner is STATS, whose Stats SportVu®
tracking technology is
deployed in the catwalks of all 30 NBA arenas as of the 2013-2014 season, delivering engaging
insights via real-time X, Y and Z coordinates for the players and ball. Metrics that were
previously impossible to quantify, Stats SportsVu now captures, providing unprecedented
insight to players, coaches and front office staff (Douglass, 2013).
8. 8
STATS also works with professional teams to offer pro sports solutions.
Figure 4 http://www.stats.com/wp-content/uploads/2015/12/ICE_Report-1030x453.png
Solution details
Baseball scouts look for five different tools when evaluating players (Tjarks, 2014):
1. Ability to hit for average
2. Hit for power
3. Run the bases
4. Throw the ball
5. Field a position
If a player is lacking in one tool, he needs to balance it out by excelling in another. In
basketball, a similar framework can be applied based on the five things a player can do in a
game (Tjarks, 2014):
1. Create his own shot
2. Create a shot for someone else
3. Shoot the ball off the pass
4. Rebound a miss
5. Defend a position
Everyone will not be a five tool player, and specialists play a role on every team. The Lakers’
metrics from 2015-2016 season suggest needs for scoring (three-point and interior) and interior
defense. Team is out of balance, and guards are shouldering too much of the workload based
on team shortcomings.
Research supports that the best basketball philosophy for the Lakers is Moreyball (Houston
Rockets GM Daryl Morey), which emphasizes three pointers and points in the paint over mid-
range shots on offense, while forcing mid-range shots on defense. Shooters only make 39
percent of shots outside of seven feet, and over 70 percent of shots near the rim result in
points, shooting foul or an offensive rebound. The league shoots over 1/3 of shots from the
paint. From a risk/reward standpoint, a three-point shot is more worthwhile than a mid-range
shot. Other research has suggested that the most important factors in characterizing an NBA