5. Roland Barthes: semiotic, cultural, enigma, action and symbolic
narrative codes.
Mise en scene
Goodwin's theory: amplification, illustration, disjuncture.
Vernallis' theory: editing matches the music, editing matches the beat,
fragmented 'narrative'.
Allan Rowe: “Narrative involves the viewer in making sense of what is
seen, asking questions of what we see and anticipating the answers. In
particular, narrative invites us to ask both what is going to happen next
and when and how will it all end. Narrative operates on the tension
between our anticipation of likely outcomes drawn from genre
conventions and the capacity to surprise or frustrate our expectations.”
Intertextual references
6. An archetype
A stereotype
A generic type
Dyer’s typography (4 stages) - re-presentation;
being representative of (are there existing similar
examples in the media) - who is responsible -
what does the audience think (Stuart Hall)
Roland Barthes
