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Alison	McCandlish
@crenellatedarts
Revealing		hidden	heritage	
through	digital	cultural	asset	
mapping
Alison	McCandlish
alison.mccandlish@uws.ac.uk
@crenellatedarts
Alison	McCandlish
@crenellatedarts
Alison	McCandlish
@crenellatedarts
Alison	McCandlish
@crenellatedarts
Theoretical	basis
• ‘working	on	the	edge’	with	communities	(Sarkissian,	Hurford and	
Wenman,	2010)
• ideas	through	play	and	creativity	(Gauntlett and	Holzwarth,	2006)
• everyone can	engage	with	creative	idea	generation	and	is	to	some	
degree	creative	(DeBono,	2012)
Alison	McCandlish
@crenellatedarts
Conceptual	basis
Alison	McCandlish
@crenellatedarts
Elsewhere?
Alison	McCandlish
@crenellatedarts
Renfrewshire- Data	and	conclusions	to	date
http://arcg.is/eHGqC
Tinyurl.com/paisleymap
Category Paisley	urban	area Renfrewshire
Community 78 170
Fashion,	design	and	
applied	arts 5 7
Film,	broadcast	and	digital 21 40
History,	heritage	and	
architecture 190 338
Literature	and	Spoken	
Word 17 28
Music 42 46
Sports,	leisure	and	open	
spaces 50 115
Theatre	and	dance 6 9
Visual	Arts 8 12
Events	and	Festivals 124 184
541 949
What	”counts”	as	a	cultural	asset?	(Edensor	and	Millington,	2012)
Alison	McCandlish
@crenellatedarts
Digital	storytelling	+	mapping	combined	
• Lynch	(1960)- PENDL
• Anti-cartesian (Nold,	2009)
• YouTube	archives	intangible	heritage	
(Pietrobruno,	2013)	
• Camera	phones	telling	the	story	of	place	(Hjorth
and	Pink,	2014)
What	”counts”	as	a	cultural	asset?	(Edensor	
and	Millington,	2012)
Alison	McCandlish
@crenellatedarts
Solving	hidden	cultural	heritage	problems
Unseen Unknown Undervalued Untold
See Know Value Tell
Exhibit, open	up,	
explore,	document,	
interpret
Map,	research,	
write	about,	
experience	
Understand,	
promote,	celebrate,
explain,	respect
Commemorate,
learn	from,	share,	
mark, record
Alison	McCandlish
@crenellatedarts
View	Cultural	Map
Alison	McCandlish
@crenellatedarts
References	(1	of	4)
• DCMS	(2017)	UK	City	of	Culture	2021	Guidance	for	Bidding	Cities [Online].	
Available:	
https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/
582972/UKCITYOFCULTURE2021guidance.pdf.
• DeBono,	E.	(2012)	How	to	Have	Creative	Ideas:	62	Exercises	to	Develop	the	Mind.	
Random	House.	
• Edensor,	T.	and	Millington,	S.	(2012)	Blackpool	Illuminations:	revaluing	local	
cultural	production,	situated	creativity	and	working-class	values.	International	
Journal	of	Cultural	Policy.	(April	2015),	pp.1–17.
Alison	McCandlish
@crenellatedarts
References	(2	of	4)
• Gauntlett,	D.	and	Holzwarth,	P.	(2006)	Creative	and	visual	methods	for	exploring	
identities.	Visual	Studies.	[Online]	Vol.21	(1),	pp.82–91.	Available:	
http://www.informaworld.com/openurl?genre=article&doi=10.1080/1472586060
0613261&magic=crossref%7C%7CD404A21C5BB053405B1A640AFFD44AE3%5Cn
http://dx.doi.org/10.1080/14725860600613261..
• Hjorth,	L.	and	Pink,	S.	(2014)	New	visualities and	the	digital	wayfarer:	
Reconceptualizing camera	phone	photography	and	locative	media.	Mobile	Media	
&	Communication.	[Online]	Vol.2,	pp.40–57.	Available:	
http://mmc.sagepub.com/content/2/1/40.short.
• Lynch,	K.	(1960)	Lynch,	Kevin.	In:	LeGates,	R.	T.	and	Stout,	F.	(eds.).	The	City	
Reader.	[Online].	pp.98–102.	Available:	
http://www.laboratoriorapu.it/LPU_sito/download/Materiali_Papers/02b_08.03.
26_Lynch-anthology.pdf.
Alison	McCandlish
@crenellatedarts
References	(3	of	4)
• Nold,	C.	(2009)	Emotional	cartography:	Technologies	of	the	Self [Online].	
Available:	http://emotionalcartography.net.
• Pietrobruno,	S.	(2013)	YouTube	and	the	social	archiving	of	intangible	heritage.	
New	Media	&	Society.	[Online]	Vol.15	(8),	pp.1259–1276.	Available:	
http://nms.sagepub.com/content/15/8/1259.abstract.
• Renfrewshire	Council	(2014)	Paisley	Town	Centre	Asset	Strategy	&	Action	Plan.
Alison	McCandlish
@crenellatedarts
References	(4	of	4)
• Sarkissian,	W.,	Hurford,	D.	and	Wenman,	C.	(2010)	Creative	
Community	Planning:	Transformative	Engagement	Methods	for	
Working	at	the	Edge [Online].	London:	Earthscan.	Available:	
http://library.uniteddiversity.coop/REconomy_Resource_Pack/Comm
unity_Assets_and_Development/Creative_Community_Planning-
Transformative_Engagement_Method.pdf.

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Revealing Hidden Heritage through Digital Cultural Asset Mapping