Heating, especially room heating, needs rethinking. Body warmth and individual heat control need more than just heating a space. The presentation shows the faulty today's approach and opens options for thinking and repositioning beyond. Not only for ourselves - also for world climate and against global warming.

1. 1
RETHINK
WARMTH
& HEATING
Mark König
June 3rd 2017

2. 2
HEATING > 30,000 YRS

3. 3
WOULD YOU HEAT THIS TO WARM UP?

4. 4

5. MEANING OF TRUMP‘S DECISION
ON U.S. CLIMATE POLICY IN MAY 2017:
„MAKE GREENLAND
GREEN AGAIN!“
BIGGEST REAL ESTATE
DEAL IN HISTORY.

6. 6
ROOM HEATING = GLOBAL WARMING

7. 7
ROOM HEATING ≠ WARMTH

8. 8
WARMTH & CHILL ARE
FEELINGS DEPENDING ON
HUMIDITY
VENTILATION
TEMPERATURE
CONTEXT & COMPARISON
VARIOUS INDIVIDUAL FACTORS

9. 9
ROOM TEMPERATURE IS THE WRONG
CONTROL MECHANISM FOR WARMTH

10. 10
DO NOT LET THE ENERGY INDUSTRY
TAKE CONTROL BY TEMPERATURE

11. HUMANS
DO NOT THINK
TEMPERATURES.
ALL WE CAN SAY:
„I feel warm.“
„I feel cold.“
„I am fine.“

12. GLOBAL NATIVE
GESTURES FOR
CONTROLLING OWN
BODY WARMTH
• Wiping forehead
• Fanning shirt
• Folding and rubbing
arms
• …

13. 13
RIGHT DRESS
„THERE IS NO
BAD
WEATHER,
JUST BAD
CLOTHING.“

14. 14
Source: ProSieben Gallileo
https://www.youtube.com/watch?v=kqNX9MZsuFE
SELF
CONTROL
(> 12 minutes in 3°C water)

15. 15
SEAT HEATING (used in cars > 35 years, not in home)

16. 16
INFRARED

17. IDEA ON CUSTOMER JOURNEY
„MAKE IT WARM WHEN COMING HOME“
+90°C
?

18. 18
CONCLUSIONS
I. Feeling warm is the purpose, heating is just a way
II. We can warm up ourselves also on different ways
III. Space heating is a very inefficient approach and kills climate
IV. A real user-driven warmth approach will never end up
in using room temperature as a control
V. Alternative solutions to warm up are available but not realized

19. 19
RISKS & CHANCES FOR COMPANIES
Warmth is the need, not room heating
No company is positioned for warmth, only some in heating
Chance for retailers to spin-off a vertical close to human need
Chance for current providers of heating and electric power
to find a new positioning for their huge organizations
but only changing the own claim would not be enough

20. THANK YOU!.
20
MARK KÖNIG
E-Mail: mk@mark-koenig.de
Web: www.mark-koenig.de
Twitter: @_markkoenig
Pictures without source declaration were found under common license (CC0).