Manuela Acereda & Laura Malinverni 
Rethinking 
Game Design 
through Feminist 
Methodologies: 
a Case Study
Manuela Acereda & Laura Malinverni 
Context: Game Design & Gender 
REPRESENTATION PRODUCTION USAGE 
Introducing a 
critical 
perspective 
- Analysis 
- Critical Games 
- Pedagogies
Manuela Acereda & Laura Malinverni 
Some Reflections about Methods 
Knowledge of reality is a light that always 
casts a shadow 
(Bachelard, 1974) 
--> DEFINING A CRITICAL POSITION 
Feminist Methods? 
- Recting positivism and reductionism 
- Subjectivity, challenging objetivity, empowerment, social change 
(Harding, 1989) 
R.Q.: What a feminist perspective can bring to 
game design?
Manuela Acereda & Laura Malinverni 
Some Reflections about Methods 
Opening the code 
Methods as generative and 
procedural instruments
Manuela Acereda & Laura Malinverni 
The Case Study: 
Game Design 
Workshop
Manuela Acereda & Laura Malinverni 
The Game Design Workshop 
• Action research (2 researchers / facilitators) 
• GOALS: collective creation of prototypes 
of minigames about identity in the Internet 
• CONTEXT: Seminar “Digital Industry and 
Gender” (Sevilla, 2014) 
• 17 participants, 4 hours
Manuela Acereda & Laura Malinverni 
The Game Design Workshop: Hypothesis 
R.Q.: What a feminist perspective can bring to 
game design? 
The use of feminist tactics would facilitate the participants’s 
interest in game design, enabling the creation of new imageries 
and generating a sense of competence and empowerment
Manuela Acereda & Laura Malinverni 
The Game Design Workshop: Overview 
Feminist 
practices 
(Performance, research 
methods) 
+ 
Theatrical 
exercises (Forum 
theatre) 
+ 
Mistake, Irony, 
Parody, Play 
KEY CONCEPTS: 
• Embodied experience 
• Synesthetic thinking 
• Intersubjectivity
Manuela Acereda & Laura Malinverni 
The Game Design Workshop: the 
Structure 
1. Warm-up: Body-in-motion 
2. Feminist performance practices 
3. Embodied political meanings 
4. Transduction & synesthetic thinking 
5. Examples and mirrors 
6. Inter-subjective experience 
7. Prototyping: trial and error 
Progressive 
Structure: 
• reducing difficulties with 
game design 
• creating a path 
• facilitating creative 
process
Manuela Acereda & Laura Malinverni 
The Game Design Workshop: the 
Structure 
Warm- up: 
Body-in-motion 
--> 
- Familiarity 
- Error 
- Laugh 
1
Manuela Acereda & Laura Malinverni 
The Game Design Workshop: the 
Structure 
Feminist 
performance’s 
practices: Repetition, 
Exaggeration, Decontextualization.. 
--> 
- Playfulness 
- Subvert meanings 
2
Manuela Acereda & Laura Malinverni 
The Game Design Workshop: the 
Structure 
Embodied political 
meanings 
--> 
- Example/ Experience 
- Games’ elements as 
mediatiors of meanings 
3
Manuela Acereda & Laura Malinverni 
The Game Design Workshop: the 
Structure 
Transduction & 
Synesthetic 
thinking 
--> 
- Introducing topics 
- Analysis and 
creation: shift 
perspective 
4
Manuela Acereda & Laura Malinverni 
The Game Design Workshop: the 
Structure 
Examples 
and mirrors 
5
Manuela Acereda & Laura Malinverni 
The Game Design Workshop: the 
Structure 
Inter-subjective 
experience as raw 
material for game design 
--> 
- Ground concepts in 
concrete experience 
- Transforming it 
6
Manuela Acereda & Laura Malinverni 
The Game Design Workshop: the 
Structure 
Prototyping: 
trial and 
error 
7
Manuela Acereda & Laura Malinverni 
Discussion & Conclusion 
EMBODIED 
EXPERIENCE 
SYNESTHETIC 
THINKING 
INTERSUBJECTIVITY 
- Use the body as a 
mediator of meaning making 
- Learning and reflecting 
through concrete, “hands-on” 
experiences 
- Transduction: remaking 
meaning across modes 
(Kress, 1997) 
- Explore the value of 
materials (form as meaning) 
- The personal is political 
- The others as mirrors 
1. Warm-up: Body-in-motion 
2. Feminist performance practices 
3. Embodied political meanings 
4. Transduction & synesthetic 
thinking 
6. Inter-subjective experience 
2. Feminist performance practices 
4. Transduction & synesthetic 
thinking 
6. Inter-subjective experience 
7. Prototyping: trial and error 
2. Feminist performance practices 
3. Embodied political meanings 
6. Inter-subjective experience
Manuela Acereda & Laura Malinverni 
Discussion & Conclusion 
• EMPOWERMENT: Participants reported that now they feel that 
it was possible and easy to start designing games. 
• PRODUCTION: Different games were prototyped proposing new 
imaginaries. 
OPPORTUNITIES: The use of this methodology allowed 
new subjectivities to be brought into game design and thus it opened 
paths for generating new ways of designing games. 
CHALLENGES: What if we apply this approach in other contexts?
Manuela Acereda & Laura Malinverni 
Thanks! 
Questions?

Rethink Game Design through Feminist Methodologies: a Case Study

  • 1.
    Manuela Acereda &Laura Malinverni Rethinking Game Design through Feminist Methodologies: a Case Study
  • 2.
    Manuela Acereda &Laura Malinverni Context: Game Design & Gender REPRESENTATION PRODUCTION USAGE Introducing a critical perspective - Analysis - Critical Games - Pedagogies
  • 3.
    Manuela Acereda &Laura Malinverni Some Reflections about Methods Knowledge of reality is a light that always casts a shadow (Bachelard, 1974) --> DEFINING A CRITICAL POSITION Feminist Methods? - Recting positivism and reductionism - Subjectivity, challenging objetivity, empowerment, social change (Harding, 1989) R.Q.: What a feminist perspective can bring to game design?
  • 4.
    Manuela Acereda &Laura Malinverni Some Reflections about Methods Opening the code Methods as generative and procedural instruments
  • 5.
    Manuela Acereda &Laura Malinverni The Case Study: Game Design Workshop
  • 6.
    Manuela Acereda &Laura Malinverni The Game Design Workshop • Action research (2 researchers / facilitators) • GOALS: collective creation of prototypes of minigames about identity in the Internet • CONTEXT: Seminar “Digital Industry and Gender” (Sevilla, 2014) • 17 participants, 4 hours
  • 7.
    Manuela Acereda &Laura Malinverni The Game Design Workshop: Hypothesis R.Q.: What a feminist perspective can bring to game design? The use of feminist tactics would facilitate the participants’s interest in game design, enabling the creation of new imageries and generating a sense of competence and empowerment
  • 8.
    Manuela Acereda &Laura Malinverni The Game Design Workshop: Overview Feminist practices (Performance, research methods) + Theatrical exercises (Forum theatre) + Mistake, Irony, Parody, Play KEY CONCEPTS: • Embodied experience • Synesthetic thinking • Intersubjectivity
  • 9.
    Manuela Acereda &Laura Malinverni The Game Design Workshop: the Structure 1. Warm-up: Body-in-motion 2. Feminist performance practices 3. Embodied political meanings 4. Transduction & synesthetic thinking 5. Examples and mirrors 6. Inter-subjective experience 7. Prototyping: trial and error Progressive Structure: • reducing difficulties with game design • creating a path • facilitating creative process
  • 10.
    Manuela Acereda &Laura Malinverni The Game Design Workshop: the Structure Warm- up: Body-in-motion --> - Familiarity - Error - Laugh 1
  • 11.
    Manuela Acereda &Laura Malinverni The Game Design Workshop: the Structure Feminist performance’s practices: Repetition, Exaggeration, Decontextualization.. --> - Playfulness - Subvert meanings 2
  • 12.
    Manuela Acereda &Laura Malinverni The Game Design Workshop: the Structure Embodied political meanings --> - Example/ Experience - Games’ elements as mediatiors of meanings 3
  • 13.
    Manuela Acereda &Laura Malinverni The Game Design Workshop: the Structure Transduction & Synesthetic thinking --> - Introducing topics - Analysis and creation: shift perspective 4
  • 14.
    Manuela Acereda &Laura Malinverni The Game Design Workshop: the Structure Examples and mirrors 5
  • 15.
    Manuela Acereda &Laura Malinverni The Game Design Workshop: the Structure Inter-subjective experience as raw material for game design --> - Ground concepts in concrete experience - Transforming it 6
  • 16.
    Manuela Acereda &Laura Malinverni The Game Design Workshop: the Structure Prototyping: trial and error 7
  • 17.
    Manuela Acereda &Laura Malinverni Discussion & Conclusion EMBODIED EXPERIENCE SYNESTHETIC THINKING INTERSUBJECTIVITY - Use the body as a mediator of meaning making - Learning and reflecting through concrete, “hands-on” experiences - Transduction: remaking meaning across modes (Kress, 1997) - Explore the value of materials (form as meaning) - The personal is political - The others as mirrors 1. Warm-up: Body-in-motion 2. Feminist performance practices 3. Embodied political meanings 4. Transduction & synesthetic thinking 6. Inter-subjective experience 2. Feminist performance practices 4. Transduction & synesthetic thinking 6. Inter-subjective experience 7. Prototyping: trial and error 2. Feminist performance practices 3. Embodied political meanings 6. Inter-subjective experience
  • 18.
    Manuela Acereda &Laura Malinverni Discussion & Conclusion • EMPOWERMENT: Participants reported that now they feel that it was possible and easy to start designing games. • PRODUCTION: Different games were prototyped proposing new imaginaries. OPPORTUNITIES: The use of this methodology allowed new subjectivities to be brought into game design and thus it opened paths for generating new ways of designing games. CHALLENGES: What if we apply this approach in other contexts?
  • 19.
    Manuela Acereda &Laura Malinverni Thanks! Questions?